Search Results for Management science.

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Social Media Audit Measure for Impact

Author

Gattiker, Urs E. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(331356.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4614-3603-4

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Music Business and the Experience Economy The Australasian Case

Author

Tschmuck, Peter. editor. Pearce, Philip L. editor. Campbell, Steven. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(333164.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-27898-3

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Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets

Author

Friedrichsen, Mike. editor. Mühl-Benninghaus, Wolfgang. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(333211.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-28897-5

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The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management

Author

Portmann, Edy. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(333683.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-33233-3

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State Aid for Newspapers Theories, Cases, Actions

Author

Murschetz, Paul. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(334031.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-35691-9

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CSR und Kommunikation Unternehmerische Verantwortung überzeugend vermitteln

Author

Heinrich, Peter. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337373.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-40110-7

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Einführung in die Medienwirtschaftslehre

Author

Zydorek, Christoph. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337413.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-00016-5

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Erfolgreiches Social Media Marketing Konzepte, Maßnahmen und Praxisbeispiele

Author

Ceyp, Michael. author. Scupin, Juhn-Petter. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337420.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-00035-6

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Cover image for Digitales Empfehlungsmarketing Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)

Digitales Empfehlungsmarketing Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)

Author

Lis, Bettina. author. Korchmar, Simon. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337663.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01008-9

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10.

Berufsziel Social Media Wie Karrieren im Web 2.0 funktionieren

Author

Lumma, Nico. author. Rippler, Stefan. author. Woischwill, Branko. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337737.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01246-5

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11.

Digitaler Darwinismus Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book

Author

Kreutzer, Ralf T. author. Land, Karl-Heinz. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337740.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01260-1

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12.

Markenpsychologie Wie Marken wirken - Was Marken stark macht

Author

Gutjahr, Gert. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337913.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01926-6

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