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1. 
Cover image for Cambridge marketing handbook : Digital
Cambridge marketing handbook : Digital
Author 
Bax, Steve. Meyer, Karl, author. Wilkins, Neil, author.
Preferred Shelf Number 
HF5415.1265 B388 2013
Format: 
Availability 
Beytepe Library~1
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2. 
Cover image for Handbook of research on entrepreneurship and marketing for global reach in the digital economy
Handbook of research on entrepreneurship and marketing for global reach in the digital economy
Author 
Carvalho, Luisa Cagica, 1970- editor. Isaias, Pedro, editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5
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3. 
Cover image for Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics
Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics
Author 
Sáiz Álvarez, José Manuel, editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8939-6
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4. 
Cover image for Advanced methodologies and technologies in digital marketing and entrepreneurship
Advanced methodologies and technologies in digital marketing and entrepreneurship
Author 
Khosrow-Pour, Mehdi, 1951- editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7766-9
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5. 
Cover image for The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing
The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing
Author 
Safko, Lon.
Preferred Shelf Number 
ONLINE
Electronic Access 
Subscription required
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Online Library~1
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6. 
Cover image for Return on engagement content, strategy, and design techniques for digital marketing
Return on engagement content, strategy, and design techniques for digital marketing
Author 
Frick, Tim.
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
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7. 
Cover image for Managing electronic media making, marketing, and moving digital content
Managing electronic media making, marketing, and moving digital content
Author 
Van Tassel, Joan M. Poe-Howfield, Lisa.
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
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8. 
Cover image for Managing electronic media making, marketing, and moving digital content
Managing electronic media making, marketing, and moving digital content
Author 
Van Tassel, Joan M. Poe-Howfield, Lisa.
Preferred Shelf Number 
ONLINE
Electronic Access 
ScienceDirect http://www.sciencedirect.com/science/book/9780240810201
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9. 
Cover image for Return on engagement content, strategy and design techniques for digital marketing
Return on engagement content, strategy and design techniques for digital marketing
Author 
Frick, Tim.
Preferred Shelf Number 
ONLINE
Electronic Access 
ScienceDirect http://www.sciencedirect.com/science/book/9780240812830
Format: 
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Online Library~1
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10. 
Cover image for Marketing to the social web how digital customer communities build your business
Marketing to the social web how digital customer communities build your business
Author 
Weber, Larry.
Preferred Shelf Number 
ONLINE
Electronic Access 
Click for information on Adobe Digital Editions version
Click for information on Adobe Digital Editions version
Click for information on Mobipocket Reader version
Click here to view book
Image http://images.contentreserve.com/ImageType-100/0128-1/{31E4958C-0F6E-4C2B-9640-E133420C639E}Img100.jpg
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11. 
Cover image for Niche envy marketing discrimination in the digital age
Niche envy marketing discrimination in the digital age
Author 
Turow, Joseph.
Preferred Shelf Number 
ONLINE
Electronic Access 
IEEE Xplore http://ieeexplore.ieee.org/xpl/bkabstractplus.jsp?bkn=6267348
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12. 
Cover image for Technologies and Innovation 9th International Conference, CITI 2023, Guayaquil, Ecuador, November 13-16, 2023, Proceedings
Technologies and Innovation 9th International Conference, CITI 2023, Guayaquil, Ecuador, November 13-16, 2023, Proceedings
Author 
Valencia-García, Rafael. editor. Bucaram-Leverone, Martha. editor. Del Cioppo-Morstadt, Javier. editor. Vera-Lucio, Néstor. editor. Centanaro-Quiroz, Pablo Humberto. editor.
Preferred Shelf Number 
XX(520716.1)
Electronic Access 
https://doi.org/10.1007/978-3-031-45682-4
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