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Publication Date: 2011

Author

(3)

SpringerLink (Online service)

(2)

Alburger, James R., 1950-

(1)

Alt, Florian. editor.

(1)

(1)

Argenti, Paul A.

(1)

Arts décoratifs (Organization : Paris, France)

(1)

Baines, Paul, 1973-

(1)

Beaverstock, Jonathan V.

(1)

Bennett, Anthony G.

(1)

Berger, Arthur Asa, 1933-

(1)

Berges, Steve, 1959-

(1)

Buckingham, David.

(1)

(1)

Carlson, Greg N., 1948-

(1)

(1)

Ciochetto, Lynne.

(1)

Cohen, Marshal.

(1)

(1)

(1)

Cooper, Scott W.

(1)

Fearn-Banks, Kathleen.

(1)

(1)

Forrester, Duane.

(1)

Franz, Michael M., 1976-

(1)

Gilbreath, Bob.

(1)

Goldman, Aaron, 1978-

(1)

Goldman, Robert, 1949-

(1)

Goude, Jean-Paul, 1940-

(1)

Grutzner, Fritz.

(1)

Hunt, Ben (Ben R.)

(1)

Huntington, Carla Stalling, 1961-

(1)

Johnson, Phillip (Phillip Michael)

(1)

(1)

Mann, Robert, 1958-

(1)

Mannheimer, Katie.

(1)

Martin, Chuck, 1949-

(1)

(1)

McEuen, Melissa A., 1961-

(1)

McStay, Andrew, 1975-

(1)

Michelis, Daniel. editor.

(1)

(1)

(1)

Müller, Jörg. editor.

(1)

Nadeau, Raymond.

(1)

Neuhaus, Jessamyn.

(1)

Okazaki, Shintaro. editor.

(1)

Phythian, Jill.

(1)

Ridout, Travis N., 1974-

(1)

Rivkin, Steve, 1947-

(1)

Sans, Jérôme.

(1)

(1)

Segbers, Robin.

(1)

Smith, Jon, 1975-

(1)

Smith, Peter, 1946 November 19-

(1)

(1)

(1)

Sugiyama, Kotaro.

(1)

(1)

Wiley InterScience (Online service)

(1)

Willmer, Pat, 1953-

(1)

Language

(44)

Subject

(8)

(7)

Internet advertising.

(5)

Internet marketing.

(5)

Consumer behavior.

(4)

Customer relations.

(3)

Advertising -- Case studies.

(2)

Advertising -- Social aspects.

(2)

Electronic commerce.

(2)

Globalization -- Economic aspects.

(2)

(2)

Advertising -- Awards -- Europe.

(1)

Advertising -- Brand name products.

(1)

Advertising -- Clothing and dress -- History -- 20th century.

(1)

Advertising -- Cosmetics -- History -- 20th century.

(1)

Advertising -- Economic aspects.

(1)

Advertising -- Hospitals -- United States.

(1)

Advertising -- Language.

(1)

Advertising -- Real estate business.

(1)

Advertising -- Social aspects -- Germany -- History.

(1)

Advertising -- Social aspects -- United States.

(1)

Advertising -- United States.

(1)

Advertising -- Vocational guidance.

(1)

Advertising agencies -- Japan -- Management.

(1)

Advertising and children.

(1)

Advertising laws -- United States.

(1)

Advertising laws.

(1)

Advertising photography -- France -- Exhibitions.

(1)

Advertising photography -- Periodicals.

(1)

Advertising, Political -- United States -- History -- 20th century.

(1)

Advertising, Political -- United States.

(1)

Advertising, Political.

(1)

African American dance -- History.

(1)

African Americans -- Social life and customs.

(1)

Authors and readers -- Great Britain -- History -- 18th century.

(1)

Brand loyalty -- Case studies.

(1)

Brand name products.

(1)

Branding (Marketing)

(1)

Branding (Marketing) -- Case studies.

(1)

Business communication.

(1)

Business enterprises -- Computer networks.

(1)

Business ethics -- Case studies.

(1)

Business logistics -- Case studies.

(1)

Campaign management.

(1)

(1)

Child consumers.

(1)

Child development.

(1)

Commercial art -- Awards -- Europe.

(1)

Commercial art -- France -- Exhibitions.

(1)

Commercial artists -- France -- Interviews.

(1)

Commercial photography -- Periodicals.

(1)

Communication in management.

(1)

Communication in marketing -- Case studies.

(1)

Communication in organizations.

(1)

Communication in personnel management.

(1)

(1)

Computer science.

(1)

Consumer behavior -- Case studies.

(1)

Consumer education -- United States.

(1)

Consumer satisfaction.

(1)

Consumption (Economics) -- Social aspects.

(1)

Corporate sponsorship -- Law and legislation.

(1)

Corporations -- Charitable contributions.

(1)

Corporations -- Public relations.

(1)

Creative ability in business.

(1)

Creative ability.

(1)

Crisis management -- Case studies.

(1)

Customer relations -- Case studies.

(1)

Dance -- Anthropological aspects -- United States -- History.

(1)

Dance -- Social aspects -- United States -- History.

(1)

Decision making -- Moral and ethical aspects -- Case studies.

(1)

Delivery of goods -- Management -- Case studies.

(1)

(1)

Direct marketing -- Case studies.

(1)

(1)

Electronic commerce -- Case studies.

(1)

English literature -- 18th century -- History and criticism.

(1)

Fashion photography -- France -- Exhibitions.

(1)

Femininity -- United States -- History -- 20th century.

(1)

Fotografçılık, Reklam -- Süreli yayınlar

(1)

Fotoğrafçılık, Ticari -- Süreli yayınlar

(1)

Goldwater, Barry M. (Barry Morris), 1909-1998.

(1)

(1)

Google AdWords.

(1)

(1)

Goude, Jean-Paul, 1940- -- Exhibitions.

(1)

Goude, Jean-Paul, 1940- -- Interviews.

(1)

Graphic arts -- Awards -- Europe.

(1)

Hospitals -- United States -- Marketing.

(1)

Housewives as consumers -- United States.

(1)

Industrial procurement -- Case studies.

(1)

Johnson, Lyndon B. (Lyndon Baines), 1908-1973.

(1)

Landlord and tenant.

(1)

(1)

Marketing -- Case studies.

(1)

Marketing -- Law and legislation.

(1)

Marketing -- Management.

(1)

Marketing -- Political aspects.

(1)

Marketing -- Vocational guidance.

(1)

Marketing research -- Case studies.

(1)

Marketing research -- Vocational guidance.

(1)

Medical economics -- United States.

(1)

Mobile commerce.

(1)

Montagu, Mary Wortley, Lady, 1689-1762 -- Criticism and interpretation.

(1)

Multimedia systems.

(1)

New products -- Case studies.

(1)

Organizational behavior -- Case studies.

(1)

Packaging -- Case studies.

(1)

Pazarlama -- Yasa ve mevzuat.

(1)

(1)

Political campaigns -- United States.

(1)

Pollination by animals.

(1)

Pollination by insects.

(1)

(1)

Pope, Alexander, 1688-1744 -- Criticism and interpretation.

(1)

Popular culture -- United States -- History.

(1)

Popular culture -- United States.

(1)

Positioning (Advertising)

(1)

Presidents -- United States -- Election -- 1964.

(1)

Pricing -- Case studies.

(1)

Printing -- Great Britain -- History -- 18th century.

(1)

Product management -- Case studies.

(1)

(1)

Public relations -- Case studies.

(1)

Public relations -- Management -- Case studies.

(1)

Public relations -- Vocational guidance.

(1)

Public relations and law -- United States.

(1)

Quality circles -- Case studies.

(1)

Quality control -- Case studies.

(1)

Radio advertising -- Vocational guidance.

(1)

Radio announcing -- Vocational guidance.

(1)

Radio broadcasters -- United States -- Anecdotes.

(1)

Real estate investment.

(1)

Real estate management.

(1)

(1)

Reklamcılık -- Sosyal açıdan -- Birleşik Devletler.

(1)

Reklamcılık -- Sosyal açıdan.

(1)

Rental housing -- Finance.

(1)

Rental housing -- Management.

(1)

Retail trade -- Case studies.

(1)

Sales promotion -- Case studies.

(1)

Satire, English -- History and criticism.

(1)

Selling -- Case studies.

(1)

Sex in advertising.

(1)

Sex role in advertising -- United States.

(1)

Small business -- Management.

(1)

(1)

Smith, Peter, 1946 November 19- -- Anecdotes.

(1)

Social sciences -- Data processing.

(1)

Special events -- Marketing -- Law and legislation.

(1)

Stereotypes (Social psychology) in advertising -- United States.

(1)

Strategic planning.

(1)

Swift, Jonathan, 1667-1745 -- Criticism and interpretation.

(1)

(1)

Television advertising -- Social aspects -- United States.

(1)

Television advertising -- Vocational guidance.

(1)

Television announcing -- Vocational guidance.

(1)

Ticari Markalar -- Yasa ve mevzuat.

(1)

Trademarks -- Law and legislation.

(1)

United States -- Civilization -- African American influences.

(1)

Verse satire, English -- History and criticism.

(1)

Vision in literature.

(1)

Vocational guidance.

(1)

(1)

Warehouses -- Management -- Case studies.

(1)

Web search engines.

(1)

Web sites -- Design.

(1)

Web sites -- Marketing.

(1)

Wholesale trade -- Case studies.

(1)

Women -- United States -- History -- 20th century.

(1)

Women and literature -- Great Britain -- History -- 18th century.

(1)

Women in advertising -- United States.

(1)

World War, 1939-1945 -- United States.

(1)

Özel olaylar -- Pazarlama -- Yasa ve mevzuat.

(1)

Şirket sponsorluğu -- Yasa ve mevzuat.

(1)

Material Type

Shelf Location

Beytepe Art Collection

Beytepe General Collection

Beytepe Süreli Yayın Koleksiyonu

Electronic Library

Law General Collection

Sağlık Bilimleri Genel Koleksiyon

Library

Beytepe Library

Health Sciences Library

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1.

Cover image for Pervasive Advertising

Pervasive Advertising

Pervasive Advertising

Author

Müller, Jörg. editor. Alt, Florian. editor. Michelis, Daniel. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-0-85729-352-7

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Online Library~1

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2.

Cover image for Europe's best advertising

Europe's best advertising

Europe's best advertising

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=464844

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3.

Cover image for The persuasive power of campaign advertising

The persuasive power of campaign advertising

The persuasive power of campaign advertising

Author

Ridout, Travis N., 1974- Franz, Michael M., 1976- Project Muse.

Preferred Shelf Number

ONLINE

Electronic Access

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4.

Cover image for Advertising and public relations law

Advertising and public relations law

Advertising and public relations law

Author

Moore, Roy L. Maye, Carmen. Collins, Erik.

Preferred Shelf Number

ONLINE

Electronic Access

Click here to view

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5.

Cover image for Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice

Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice

Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice

Author

Okazaki, Shintaro. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6854-8

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6.

Cover image for The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agency

The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agency

The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agency

Author

Sugiyama, Kotaro. Andree, Tim.

Preferred Shelf Number

ONLINE

Electronic Access

Subscription required

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7.

Cover image for Ads, fads, and consumer culture advertising's impact on American character and society

Ads, fads, and consumer culture advertising's impact on American character and society

Ads, fads, and consumer culture advertising's impact on American character and society

Author

Berger, Arthur Asa, 1933-

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=359977

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8.

Cover image for Black social dance in television advertising an analytical history

Black social dance in television advertising an analytical history

Black social dance in television advertising an analytical history

Author

Huntington, Carla Stalling, 1961-

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=389122

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9.

Cover image for Housework and housewives in modern American advertising married to the mop

Housework and housewives in modern American advertising married to the mop

Housework and housewives in modern American advertising married to the mop

Author

Neuhaus, Jessamyn.

Preferred Shelf Number

ONLINE

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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=439214

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10.

Cover image for The globalization of advertising agencies, cities and spaces of creativity

The globalization of advertising agencies, cities and spaces of creativity

The globalization of advertising agencies, cities and spaces of creativity

Author

Beaverstock, Jonathan V.

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ONLINE

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11.

Cover image for Globalisation and advertising in emerging economies Brazil, Russia, India and China

Globalisation and advertising in emerging economies Brazil, Russia, India and China

Globalisation and advertising in emerging economies Brazil, Russia, India and China

Author

Ciochetto, Lynne.

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ONLINE

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12.

Cover image for The mood of information a critique of online behavioural advertising

The mood of information a critique of online behavioural advertising

The mood of information a critique of online behavioural advertising

Author

McStay, Andrew, 1975-

Preferred Shelf Number

ONLINE

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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=364957

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