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Choice-based conjoint analysis models and designs
Choice-based conjoint analysis models and designs
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Raghavarao, Damaraju. Wiley, James B. Chitturi, Pallavi.
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Konjoint analizi tekniğinin pazarlama araştırmalarında kullanım olanakları ve bir uygulama
Konjoint analizi tekniğinin pazarlama araştırmalarında kullanım olanakları ve bir uygulama
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Sönmez, Harun.
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HF5415.32 .S66 2008
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