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1. 
Cover image for Marketing research : Management and methods
Marketing research : Management and methods
Author 
Wentz, Walter B.
Preferred Shelf Number 
HF 5415.2 W45 1972
Format: 
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2. 
Cover image for Visual methods in marketing and consumer research
Visual methods in marketing and consumer research
Author 
Kawaf, Fatema, editor. Dekel-Dachs, Ofer, editor.
Preferred Shelf Number 
HF5415.2
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003310877
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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3. 
Cover image for Probabilistic methods for financial and marketing informatics
Probabilistic methods for financial and marketing informatics
Author 
Neapolitan, Richard E. Jiang, Xia. ScienceDirect (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
ScienceDirect An electronic book accessible through the World Wide Web; click for information
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4. 
Cover image for Probabilistic methods for financial and marketing informatics
Probabilistic methods for financial and marketing informatics
Author 
Neapolitan, Richard E. Jiang, Xia.
Preferred Shelf Number 
ONLINE
Electronic Access 
ScienceDirect http://www.sciencedirect.com/science/book/9780123704771
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5. 
Cover image for An introduction to quantitative research methods for marketing : tools and techniques using SPSS and R
An introduction to quantitative research methods for marketing : tools and techniques using SPSS and R
Author 
Daryanto, Ahmad, author.
Preferred Shelf Number 
HF5415.2
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003407225
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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6. 
Cover image for Doing marketing research : alternative methods for market sensing
Doing marketing research : alternative methods for market sensing
Author 
Lawson, Alison, editor. Hancock, Charles (Writer on marketing), editor.
Preferred Shelf Number 
HF5415.2
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003592808
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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7. 
Cover image for Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice
Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice
Author 
Diamantopoulos, Adamantios. Fritz, Wolfgang. Hildebrandt, Lutz. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-3722-3
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8. 
Cover image for Qualitative research methods in public relations and marketing communications
Qualitative research methods in public relations and marketing communications
Author 
Daymon, Christine, 1952- Holloway, Immy.
Preferred Shelf Number 
ONLINE
Electronic Access 
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9. 
Cover image for Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach
Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach
Author 
Neves, Marcos Fava. Castro, Luciano Thomé e. Cônsoli, Matheus Alberto.
Preferred Shelf Number 
ONLINE
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10. 
Cover image for Handbook of partial least squares : concepts, methods and applications in marketing and related fields
Handbook of partial least squares : concepts, methods and applications in marketing and related fields
Author 
Esposito Vinzi, Vincenzo.
Preferred Shelf Number 
QA275 H36 2010
Format: 
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11. 
Cover image for Qualitative research methods in public relations and marketing communications
Qualitative research methods in public relations and marketing communications
Author 
Daymon, Christine, 1952- Holloway, Immy, ort. yaz.
Preferred Shelf Number 
HD 59 .D347 2002
Format: 
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12. 
Cover image for An Introduction to marketing experimentation : methods, applications, and problems
An Introduction to marketing experimentation : methods, applications, and problems
Author 
Venkatesan, M., 1936- Holloay, Robert J., ort. yaz.
Preferred Shelf Number 
HF 5415.2 V45 1971 K
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