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25. 
Cover image for PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
Author 
Roy, Subhadip. Chakrabarti, Satyajit. Saha, Dipak. Mazumder, Rabin.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003434467
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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26. 
Cover image for Customer service marketing : managing the customer experience
Customer service marketing : managing the customer experience
Author 
Torres, Edwin N., author. Zhang, Tingting (College teacher), author.
Preferred Shelf Number 
HF5415.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429263965
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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27. 
Cover image for Marketing by contingency in the time of Covid-19 : overcoming business crises and meeting marketing challenges
Marketing by contingency in the time of Covid-19 : overcoming business crises and meeting marketing challenges
Author 
Peña, Alicia de la (Lecturer in marketing), editor. Amezcua Nunez, Juan Bernardo, editor.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003300694
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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28. 
Cover image for Contemporary issues in marketing and consumer behaviour
Contemporary issues in marketing and consumer behaviour
Author 
Parsons, Elizabeth, author. Maclaran, Pauline, author. Chatzidakis, Andreas, author. Ashman, Rachel, author.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003201151
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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29. 
Cover image for Religion and consumer behaviour : influence of religiosity and culture on consumption
Religion and consumer behaviour : influence of religiosity and culture on consumption
Author 
Gupta, Gaurav (Assistant professor), author. Paruthi, Mandakini, author. Nijjer, Shivinder, author.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003288558
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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30. 
Cover image for Artificial intelligence for marketing management
Artificial intelligence for marketing management
Author 
Thaichon, Park, editor. Quach, Sara, editor.
Preferred Shelf Number 
HF5415 .E7959 2023 EB
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003280392
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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31. 
Cover image for Pazarlama 5.0: insan için teknoloji
Pazarlama 5.0: insan için teknoloji
Author 
Kotler, Philip, author. Gezer, Taner, translator. Kartajaya, Hermawan, 1947-, author Setiawan, Iwan, author
Preferred Shelf Number 
HF5415 K6819 2022
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32. 
Cover image for Dikkat et!!! reklam var...
Dikkat et!!! reklam var...
Author 
Yaman, Fikret.
Preferred Shelf Number 
HM1221 Y37 2022
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33. 
Cover image for Integrated storytelling by design : concepts, principles and methods for new narrative dimensions
Integrated storytelling by design : concepts, principles and methods for new narrative dimensions
Author 
Paulsen, Klaus Sommer, 1970- author.
Preferred Shelf Number 
PN4193 .I5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003014454
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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34. 
Cover image for The Routledge companion to marketing and feminism
The Routledge companion to marketing and feminism
Author 
Maclaran, Pauline, editor. Stevens, Lorna, editor. Kravets, Olga, editor.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003042587
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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35. 
Cover image for Bringing a Medical Device to the Market : A Scientist's Perspective.
Bringing a Medical Device to the Market : A Scientist's Perspective.
Author 
Saiko, Gennadi.
Preferred Shelf Number 
R855.3
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003312215
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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36. 
Cover image for Marketing and the customer value chain : integrating marketing and supply chain management
Marketing and the customer value chain : integrating marketing and supply chain management
Author 
Fotiadis, Thomas, author. Folinas, Dimitris, 1970- author. Vasileiou, Konstantinos (Author of Marketing and the customer value chain), author. Konstantoglou, Aggeliki, author.
Preferred Shelf Number 
HD38.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429684883
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