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SpringerLink (Online service)

(48)

(15)

(8)

Jones, John Philip.

(7)

Kocabaş, Füsun.

(4)

Okazaki, Shintaro. editor.

(4)

Fincanon, Jason.

(3)

Lammenett, Erwin. author.

(3)

(3)

(3)

Schaeffler, Jimmy.

(3)

Özkan, Necati.

(3)

Akbulut, Nesrin Tan.

(2)

Akman, Zeynep Hale.

(2)

(2)

Alburger, James R., 1950-

(2)

Babacan, Muazzez.

(2)

Belch, Michael A., ort. yaz.

(2)

(2)

Bir, Ali Atıf.

(2)

Boylu, Ayfer Aydiner.

(2)

Dağtaş, Banu, 1965-

(2)

Diehl, Sandra. editor.

(2)

Dru, Jean-Marie.

(2)

Fearn-Banks, Kathleen.

(2)

Gerçeker, Mustafa K.

(2)

Hürel, Feridun.

(2)

IGI Global, publisher.

(2)

Jaworski, Bernard J., ort. yaz.

(2)

(2)

McStay, Andrew, 1975-

(2)

Nah, Fiona. editor.

(2)

Pembecioğlu, Nilüfer.

(2)

Raposo, Daniel. editor.

(2)

Rayport, Jeffrey F.

(2)

(2)

Rivkin, Steve, 1947-

(2)

Siau, Keng. editor.

(2)

Sullivan, Luke.

(2)

Tayfur Gıyasettin.

(2)

Terlutter, Ralf. editor.

(2)

(2)

Yakın, Mehmet.

(2)

Yalım, Fevzi, çev.

(2)

(2)

Yavuz, Şahinde.

(2)

Yurttaş, Özge Uluğ.

(2)

(2)

İnal, Mehmet Emin,ort. yaz.

(2)

Ab Rahman, Nurul Hidayah. editor.

(1)

Abernathy, Penelope Muse, 1951- author.

(1)

Acharya, Anirudh, author.

(1)

(1)

(1)

Aggarwal, Ashita, author.

(1)

Aggarwal, Charu C. author.

(1)

(1)

(1)

Aktuğlu, Işıl Karpat.

(1)

(1)

Al-Emran, Mostafa. editor.

(1)

Al-Sharafi, Mohammed A. editor.

(1)

Alcaraz, Marina.

(1)

(1)

Alozie, Emmanuel C.

(1)

(1)

Alrabaee, Saed. editor.

(1)

Alt, Florian. editor.

(1)

Altunbaş, Hüseyin.

(1)

Altıner, Serap.

(1)

Anderson, Ross. http://viaf.org/viaf/sourceID/LC%7cnb2004300232

(1)

(1)

Andrews, David L., 1962- editor.

(1)

Andrews, David L., 1962-, ed.

(1)

Applegate, Edd.

(1)

Argenti, Paul A.

(1)

Arntson, Amy E.

(1)

Aronson, Elliot.

(1)

Arrington, Tracy

(1)

Art Directors Club Of New York.

(1)

Arts décoratifs (Organization : Paris, France)

(1)

Asahi, Yumi. editor.

(1)

(1)

Aslan, Ali Çetin

(1)

Aspray, William. author.

(1)

Atkin, Charles K.

(1)

Augey, Dominique, author.

(1)

(1)

Aycock, Frank A., author.

(1)

B.Martin Pedersen Graphis

(1)

Babiloni, Fabio. author.

(1)

Babür Tosun, Nurhan.

(1)

Bacca-Acosta, Jorge. editor.

(1)

Baines, Paul, 1973-

(1)

(1)

Balcı, Şükrü.

(1)

Balkan, İlker.

(1)

Balkaş, Elif Eda.

(1)

(1)

Baron, Roger B.

(1)

Barrett, Jeffrey S., author.

(1)

(1)

Bartel Sheehan, Kim, 1958- author.

(1)

Bartolomeo, Giovanni, 1977, author.

(1)

Barton, Roger, 1903-

(1)

Batislam, Erol.

(1)

Başarır, Murat.

(1)

Başev, Sinem Eyice.

(1)

Beattie, Trevor.

(1)

Beaverstock, Jonathan V.

(1)

(1)

Beckwith, Christine Clifford.

(1)

Beckwith, Harry

(1)

Bel Mallen, Ignacio, editor.

(1)

Belch, George Eugene

(1)

Belch, George Eugene.

(1)

Bell, Jason (Computer scientist)

(1)

Benatallah, Boualem. editor.

(1)

Bennett, Anthony G.

(1)

Berger, Arthur Asa, 1933-

(1)

Berges, Steve, 1959-

(1)

Berkowitz, Eric N.

(1)

Berry, Ira R., 1942-

(1)

Bestavros, Azer. editor.

(1)

Beyerle, Tulga, editor, publisher.

(1)

Bidgoli, Hossein.

(1)

Bieńkowski, Marcin. editor. (orcid)0000-0002-2453-7772

(1)

Bignens, Christoph.

(1)

Birand, Mehmet Ali. Hürriyet 50. yıl belgeseli.

(1)

Bivins, Thomas H. (Thomas Harvey), 1947-

(1)

Bivins, Thomas H. (Thomas Harvey), 1947- author.

(1)

Blakeman, Robyn, 1958-

(1)

Blees, Christian W., author.

(1)

Bobbitt, Randy, 1955- author.

(1)

Bodian, Nat G., 1921-

(1)

Bogusky, A. M. (Alex M.)

(1)

Bolliger, C.T., editor.

(1)

Bontcheva, Kalina. editor.

(1)

Bora, Vahit, çev.

(1)

Bosshard, Hans Rudolph, 1929-

(1)

Bouquillion, Philippe, author.

(1)

(1)

Brennan, Linda L., editor.

(1)

Briana, Despina D. editor.

(1)

Buckingham, David.

(1)

Bukata, R. P., author.

(1)

Bull, Stephen, 1971- editor.

(1)

Bund Deutscher Gebrauchsgraphiker.

(1)

Burke, John D., 1917-

(1)

Burnett, John, ort. yaz.

(1)

Burns, David J., 1958- editor.

(1)

Busche, Laura, author.

(1)

Bush, Lee (Professor of strategic communications), author.

(1)

Büker, Seçil.

(1)

Cahyani, Niken Dwi Wahyu. editor.

(1)

Calcott, Lori. author.

(1)

(1)

Cao, Jie. author.

(1)

(1)

(1)

Carlson, Greg N., 1948-

(1)

(1)

Carolan, Michael S. author.

(1)

Carro, Belén, author.

(1)

Carroll, Leo G., 1886-1972.

(1)

Carré, Dominique, author.

(1)

Catania, Barbara. editor.

(1)

Cattaneo, Eleonora, editor.

(1)

Cem, İsmail Hayri.

(1)

Cenoz Jasone, editor.

(1)

Cetina Presuel, Rodrigo, editor.

(1)

Chakraborty, Abhijnan. editor.

(1)

Chakravarthy, Vedula V. S. S. S. editor.

(1)

Chakravarty, Rajat, author.

(1)

Chambers, Donna.

(1)

(1)

Cheng, Hong, 1958- editor.

(1)

Cherubino, Patrizia. author.

(1)

Chwe, Michael Suk-Young, 1965-

(1)

(1)

Ciochetto, Lynne.

(1)

Close, Angeline.

(1)

Closs, Sissi. author.

(1)

Cohen, Marshal.

(1)

Cohen, Yoel, 1953- editor.

(1)

(1)

Commuri, Suraj, author.

(1)

Conlan, Owen. editor.

(1)

Cook, Daniel Thomas, 1961-

(1)

(1)

Cooper, Scott W.

(1)

Cope, Jon, editor.

(1)

(1)

Corredoira y Alfonso, Loreto, editor.

(1)

Correia Castilho, Luísa. editor.

(1)

Corrigan, Peter, 1955-

(1)

Costello, Joyce, editor.

(1)

(1)

Crawford, Robert, 1975- author.

(1)

Crawford, Robert, 1975- editor.

(1)

Language

(379)

(135)

(10)

(2)

(1)

Multiple languages

(1)

Publication Date

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Subject

(98)

BUSINESS & ECONOMICS / Advertising & Promotion

(36)

(34)

Internet advertising.

(32)

(31)

Internet marketing.

(28)

BUSINESS & ECONOMICS / Marketing / General

(20)

Communication in marketing.

(20)

Branding (Marketing)

(19)

Electronic books.

(18)

Advertising -- Social aspects.

(17)

(17)

SOCIAL SCIENCE / Media Studies

(15)

(12)

(11)

Brand name products.

(11)

Consumer behavior.

(11)

Public relations.

(11)

(11)

(10)

Advertising -- Psychological aspects.

(9)

Advertising -- Turkey.

(8)

Advertising media planning.

(8)

Artificial intelligence.

(8)

Computational intelligence.

(8)

Advertising -- Brand name products.

(7)

Advertising layout and typography.

(7)

Advertising, Political.

(7)

BUSINESS & ECONOMICS / Public Relations

(7)

BUSINESS & ECONOMICS.

(7)

(7)

Strategic planning.

(7)

İletişim, Pazarlamada.

(7)

Advertising -- Research.

(6)

Advertising -- United States.

(6)

Advertising copy.

(6)

BUSINESS & ECONOMICS / General

(6)

Creative ability in business.

(6)

Electronic commerce.

(6)

Reklam tasarımı ve tipografisi.

(6)

SATIŞ GELİŞTİRME.

(6)

(6)

Advertising -- History.

(5)

Advertising -- Moral and ethical aspects.

(5)

Advertising, Political -- Turkey.

(5)

BUSINESS & ECONOMICS / Consumer Behavior

(5)

BUSINESS & ECONOMICS / Industries / Media & Communications Industries

(5)

Consumption (Economics) -- Social aspects.

(5)

Customer relations.

(5)

Facebook (Electronic resource)

(5)

LANGUAGE ARTS & DISCIPLINES / Communication

(5)

(5)

Reklam -- Türkiye.

(5)

Sales promotion.

(5)

Web sites -- Design.

(5)

Word-of-mouth advertising.

(5)

Advertising -- Management.

(4)

Advertising -- Social aspects

(4)

Advertising and children.

(4)

Advertising laws -- Turkey.

(4)

BUSINESS & ECONOMICS / Marketing / Multilevel

(4)

Commercial art.

(4)

Data protection.

(4)

Digital signage.

(4)

Handbooks and manuals.

(4)

Machine learning.

(4)

(4)

Marketing -- Management.

(4)

Marketing -- Moral and ethical aspects.

(4)

Online social networks -- Economic aspects.

(4)

Reklam -- Araştırma.

(4)

Reklam hukuku -- Türkiye.

(4)

Reklamcılık -- Sosyal açıdan.

(4)

Sex in advertising.

(4)

Social media -- Marketing.

(4)

Success in business.

(4)

Television advertising.

(4)

İnternet reklamcılığı.

(4)

Advertisers -- Biography.

(3)

Advertising -- Audio-visual equipment.

(3)

Advertising -- Case studies.

(3)

Advertising -- Cross-cultural studies.

(3)

Advertising -- History

(3)

Advertising -- Psychological aspects

(3)

Advertising -- Tourism.

(3)

Advertising -- Vocational guidance.

(3)

Advertising agencies.

(3)

BUSINESS & ECONOMICS -- Industrial Management.

(3)

BUSINESS & ECONOMICS -- Management Science.

(3)

BUSINESS & ECONOMICS -- Management.

(3)

BUSINESS & ECONOMICS -- Organizational Behavior.

(3)

Business communication.

(3)

Business enterprises -- Computer networks.

(3)

Campaign management -- Turkey.

(3)

Communication in organizations.

(3)

(3)

(3)

Computer animation.

(3)

Computer science.

(3)

Consumer satisfaction.

(3)

Data and Information Security.

(3)

Elections -- Turkey.

(3)

Flash (Computer file)

(3)

Graphic arts -- Technique.

(3)

Guides et manuels.

(3)

Handbooks and manuals

(3)

Internet marketing

(3)

Internet of things.

(3)

(3)

LANGUAGE ARTS & DISCIPLINES / Linguistics

(3)

(3)

Marketing -- Political aspects -- Turkey.

(3)

Marketing -- Technological innovations.

(3)

Marketing sur Internet.

(3)

Mass media -- Moral and ethical aspects.

(3)

Media Planning.

(3)

(3)

Pazarlama -- Siyasi yönleri -- Türkiye.

(3)

Persuasion (Psychology)

(3)

(3)

Reklam yöneticileri -- Biyografi

(3)

Reklam, Siyasi.

(3)

Reklamcılık -- Tarih

(3)

SOCIAL SCIENCE.

(3)

Signs and signboards.

(3)

Social media -- Economic aspects.

(3)

(3)

Television advertising and children.

(3)

Television in political -- Turkey.

(3)

Turkey -- Politics and government.

(3)

(3)

İLETİŞİM, PAZARLAMADA.

(3)

Advertising -- Communication.

(2)

Advertising -- Fashion.

(2)

Advertising -- India.

(2)

Advertising -- Language.

(2)

Advertising -- Social aspects -- United States.

(2)

Advertising -- Technological innovations.

(2)

Advertising -- Turkey -- Biography.

(2)

Advertising -- Turkey -- History.

(2)

Advertising -- United States -- History -- 20th century.

(2)

Advertising campaigns.

(2)

Advertising copy -- Handbooks, manuals, etc.

(2)

Advertising copy -- Turkey.

(2)

Advertising laws -- European Union countries.

(2)

Advertising laws -- United States.

(2)

Advertising laws.

(2)

Advertising photography.

(2)

Advertising, Direct-mail.

(2)

Advertising, Political -- United States.

(2)

Advocacy advertising -- United States.

(2)

(2)

BUSINESS & ECONOMICS / Business Communication / General

(2)

BUSINESS & ECONOMICS / Business Ethics

(2)

BUSINESS & ECONOMICS / International / Marketing

(2)

BUSINESS & ECONOMICS / Management

(2)

BUSINESS & ECONOMICS / Marketing / Research

(2)

BUSINESS & ECONOMICS / Workplace Culture

(2)

Biomedical engineering.

(2)

Brand name products -- Research.

(2)

Brand name products -- Social aspects.

(2)

(2)

(2)

(2)

Communication Studies.

(2)

Communication in politics.

(2)

Communications Engineering, Networks.

(2)

Comparative advertising.

(2)

Consumer behavior

(2)

Consumer education -- United States.

(2)

Consumers -- Attitudes.

(2)

Cooperating objects (Computer systems).

(2)

Corporate culture.

(2)

Corporate image.

(2)

Corporations -- Public relations.

(2)

Creative ability.

(2)

Crisis management -- Case studies.

(2)

Customer loyalty.

(2)

Cyber-Physical Systems.

(2)

Data Engineering.

(2)

Data Mining and Knowledge Discovery.

(2)

(2)

(2)

Direct marketing.

(2)

Drug development -- United States.

(2)

Economics/Management Science.

(2)

Electronic commerce -- Case studies.

(2)

Engineering -- Data processing.

(2)

English language -- Discourse analysis.

(2)

Entrepreneurship.

(2)

Fashion merchandising.

(2)

Freedom of speech.

(2)

Globalization -- Economic aspects.

(2)

Grafik Sanatlar -- Teknik.

(2)

Grafik tasarım (Tipografi).

(2)

Graphic design (Typography)

(2)

Göstergebilim.

(2)

Güzel Sanatlar -- Süreli yayınlar

(2)

HEALTH & FITNESS / Beauty & Grooming

(2)

Halkla ilişkiler.

(2)

Material Type

Shelf Location

Beytepe Art Collection

Beytepe General Collection

Beytepe Görsel-İşitsel Koleksiyonu

Beytepe Süreli Yayın Koleksiyonu

Beytepe Tez Koleksiyonu

Electronic Library

Karger E-Book Collection

Law General Collection

Prof.Dr.Onur Bilge Kulak Collection

Sağlık Bilimleri Genel Koleksiyon

Taylor Francis E-Book Collection

Wiley E-Book Collection

Library

Beytepe Library

Health Sciences Library

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Cover image for Discourses of perfection representing cosmetic procedures and beauty products in UK lifestyle magazines

Discourses of perfection representing cosmetic procedures and beauty products in UK lifestyle magazines

Discourses of perfection representing cosmetic procedures and beauty products in UK lifestyle magazines

Author

Hermans, Anne-Mette, author.

Preferred Shelf Number

HQ1220 .G7

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003001973
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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230.

Cover image for Digital dawn in adland : transforming Australian agencies

Digital dawn in adland : transforming Australian agencies

Digital dawn in adland : transforming Australian agencies

Author

Crawford, Robert, 1975- author.

Preferred Shelf Number

HF5813 .A8 C74 2021

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9780429401497
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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231.

Cover image for Corporate heritage marketing : using the past as a strategic asset

Corporate heritage marketing : using the past as a strategic asset

Corporate heritage marketing : using the past as a strategic asset

Author

Riviezzo, Angelo, author. Garofano, Antonella, author. Napolitano, Maria Rosaria, author.

Preferred Shelf Number

HF5415.12 .I8 R58 2021 EB

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003167259
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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232.

Cover image for The handbook of communication rights, law, and ethics : seeking universality, equality, freedom and dignity

The handbook of communication rights, law, and ethics : seeking universality, equality, freedom and dignity

The handbook of communication rights, law, and ethics : seeking universality, equality, freedom and dignity

Author

Corredoira y Alfonso, Loreto, editor. Bel Mallen, Ignacio, editor. Cetina Presuel, Rodrigo, editor.

Preferred Shelf Number

K4240 .H355 2021

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119719564

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233.

Cover image for Wiley GAAP : financial statement disclosures manual

Wiley GAAP : financial statement disclosures manual

Wiley GAAP : financial statement disclosures manual

Author

Flood, Joanne M., author.

Preferred Shelf Number

HF5658

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119541882

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234.

Cover image for Cognitive engineering for next generation computing : a practical analytical approach

Cognitive engineering for next generation computing : a practical analytical approach

Cognitive engineering for next generation computing : a practical analytical approach

Author

Prakash, Kolla Bhanu, editor. Kanagachidambaresan, G. R., 1988- editor. Srikanth, V., editor. Vamsidhar, E., editor.

Preferred Shelf Number

QA76.9 .H85 C639 2021

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119711308

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235.

Cover image for Reklam perspektifleri

Reklam perspektifleri

Reklam perspektifleri

Author

Yurttaş, Özge Uluğ.

Preferred Shelf Number

HF5821 R355 2020

Format:

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236.

Cover image for Dijital reklamcılık

Dijital reklamcılık

Dijital reklamcılık

Author

Öcal, Derya. Polat, Hıdır.

Preferred Shelf Number

HF6146.I58 D46 2020

Format:

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237.

Cover image for Televizyon reklamcılığı : dün bugün yarın

Televizyon reklamcılığı : dün bugün yarın

Televizyon reklamcılığı : dün bugün yarın

Author

Erol, E. Gülbuğ.

Preferred Shelf Number

HF6146.T42 E76 2020

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238.

Cover image for Gelenekselden yeni nesile tüm yönleriyle uluslararası reklamcılık

Gelenekselden yeni nesile tüm yönleriyle uluslararası reklamcılık

Gelenekselden yeni nesile tüm yönleriyle uluslararası reklamcılık

Author

Köktener, Aysun.

Preferred Shelf Number

HF5823 G454 2020

Format:

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239.

Cover image for Bilinçaltını ayartmak : reklam psikolojisi

Bilinçaltını ayartmak : reklam psikolojisi

Bilinçaltını ayartmak : reklam psikolojisi

Author

Heath, Robert.

Preferred Shelf Number

HF5822 H4319 2020

Format:

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240.

Cover image for Reklamlarda toplumsal cinsiyet

Reklamlarda toplumsal cinsiyet

Reklamlarda toplumsal cinsiyet

Author

Goffman, Erving. Kılıçer, Devrim. Öz, Fahri.

Preferred Shelf Number

HF5827 G5719 2020

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