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1. 
Cover image for Nöropazarlama perspektifinden kokusal pazarlama : marka mı satın alıyoruz koku mu ?
Nöropazarlama perspektifinden kokusal pazarlama : marka mı satın alıyoruz koku mu ?
Author 
Kara, Mehmet. Yücel, Nurcan.
Preferred Shelf Number 
HF5415.12615 K37 2019
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2. 
Cover image for Storytelling-case archetype decoding and assignment manual (SCADAM)
Storytelling-case archetype decoding and assignment manual (SCADAM)
Author 
Woodside, Arch G. Sood, Suresh C.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201611
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3. 
Cover image for Tüketici davranışı nörolojisi : nöroekonomi-eeg yöntemi ile nöromarketing uygulaması
Tüketici davranışı nörolojisi : nöroekonomi-eeg yöntemi ile nöromarketing uygulaması
Author 
Yorgancılar, F. Nur
Preferred Shelf Number 
HF5415.12615 Y67 2015
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4. 
Cover image for Gerçeği algıla : nöropazarlama yolculuğunda ilk adımlar
Gerçeği algıla : nöropazarlama yolculuğunda ilk adımlar
Author 
Girişken, Yener
Preferred Shelf Number 
HF5415.12615 G57 2015
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5. 
Cover image for Psychological foundations of marketing
Psychological foundations of marketing
Author 
Kimmel, Allan J.
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ONLINE
Electronic Access 
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6. 
Cover image for A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms
A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms
Author 
Phillips, Andrea, 1974-
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ONLINE
Electronic Access 
Subscription required
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7. 
Cover image for Sensory marketing research on the sensuality of products
Sensory marketing research on the sensuality of products
Author 
Krishna, Aradhna.
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ONLINE
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8. 
Cover image for Nöromarketing : müşterinizin beynindeki “satın alma düğmesi”ne basmak
Nöromarketing : müşterinizin beynindeki “satın alma düğmesi”ne basmak
Author 
Renvoise, Patrick Morin, Christophe. Yertutani Yaşar.
Preferred Shelf Number 
HF5415.12615 R46 2009
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