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1. 
Cover image for Marketing research : Management and methods
Marketing research : Management and methods
Author 
Wentz, Walter B.
Preferred Shelf Number 
HF 5415.2 W45 1972
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2. 
Cover image for Probabilistic methods for financial and marketing informatics
Probabilistic methods for financial and marketing informatics
Author 
Neapolitan, Richard E. Jiang, Xia.
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ONLINE
Electronic Access 
ScienceDirect http://www.sciencedirect.com/science/book/9780123704771
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3. 
Cover image for Probabilistic methods for financial and marketing informatics
Probabilistic methods for financial and marketing informatics
Author 
Neapolitan, Richard E. Jiang, Xia. ScienceDirect (Online service)
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ONLINE
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ScienceDirect An electronic book accessible through the World Wide Web; click for information
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4. 
Cover image for Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice
Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice
Author 
Diamantopoulos, Adamantios. Fritz, Wolfgang. Hildebrandt, Lutz. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-8349-3722-3
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5. 
Cover image for Qualitative research methods in public relations and marketing communications
Qualitative research methods in public relations and marketing communications
Author 
Daymon, Christine, 1952- Holloway, Immy.
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ONLINE
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6. 
Cover image for Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach
Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach
Author 
Neves, Marcos Fava. Castro, Luciano Thomé e. Cônsoli, Matheus Alberto.
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7. 
Cover image for Handbook of partial least squares : concepts, methods and applications in marketing and related fields
Handbook of partial least squares : concepts, methods and applications in marketing and related fields
Author 
Esposito Vinzi, Vincenzo.
Preferred Shelf Number 
QA275 H36 2010
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8. 
Cover image for Qualitative research methods in public relations and marketing communications
Qualitative research methods in public relations and marketing communications
Author 
Daymon, Christine, 1952- Holloway, Immy, ort. yaz.
Preferred Shelf Number 
HD 59 .D347 2002
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9. 
Cover image for An Introduction to marketing experimentation : methods, applications, and problems
An Introduction to marketing experimentation : methods, applications, and problems
Author 
Venkatesan, M., 1936- Holloay, Robert J., ort. yaz.
Preferred Shelf Number 
HF 5415.2 V45 1971 K
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10. 
Cover image for Intelligent Information and Database Systems 15th Asian Conference, ACIIDS 2023, Phuket, Thailand, July 24-26, 2023, Proceedings, Part I
Intelligent Information and Database Systems 15th Asian Conference, ACIIDS 2023, Phuket, Thailand, July 24-26, 2023, Proceedings, Part I
Author 
Nguyen, Ngoc Thanh. editor. Boonsang, Siridech. editor. Fujita, Hamido. editor. Hnatkowska, Bogumiła. editor. Hong, Tzung-Pei. editor. (orcid)
Preferred Shelf Number 
XX(520981.1)
Electronic Access 
https://doi.org/10.1007/978-981-99-5834-4
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11. 
Cover image for Technologies and Innovation 9th International Conference, CITI 2023, Guayaquil, Ecuador, November 13-16, 2023, Proceedings
Technologies and Innovation 9th International Conference, CITI 2023, Guayaquil, Ecuador, November 13-16, 2023, Proceedings
Author 
Valencia-García, Rafael. editor. Bucaram-Leverone, Martha. editor. Del Cioppo-Morstadt, Javier. editor. Vera-Lucio, Néstor. editor. Centanaro-Quiroz, Pablo Humberto. editor.
Preferred Shelf Number 
XX(520716.1)
Electronic Access 
https://doi.org/10.1007/978-3-031-45682-4
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12. 
Cover image for The Business of Building and Managing a Healthcare Practice Going Beyond the Basics
The Business of Building and Managing a Healthcare Practice Going Beyond the Basics
Author 
Baum, Neil. author. Kahn, Marc J. author. Daigrepont, Jeffery. author. SpringerLink (Online service)
Preferred Shelf Number 
XX(521610.1)
Electronic Access 
https://doi.org/10.1007/978-3-031-37623-8
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13. 
Cover image for Mastering market analytics : business metrics : practice and application
Mastering market analytics : business metrics : practice and application
Author 
Kozielski, Robert, editor.
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ONLINE
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https://www.emerald.com/insight/publication/doi/10.1108/9781787148352
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14. 
Cover image for Recommendation and Search in Social Networks
Recommendation and Search in Social Networks
Author 
Ulusoy, Özgür. editor. Tansel, Abdullah Uz. editor. Arkun, Erol. editor. SpringerLink (Online service)
Preferred Shelf Number 
XX(518505.1)
Electronic Access 
https://doi.org/10.1007/978-3-319-14379-8
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15. 
Cover image for Advances in Knowledge Discovery and Data Mining 19th Pacific-Asia Conference, PAKDD 2015, Ho Chi Minh City, Vietnam, May 19-22, 2015, Proceedings, Part I
Advances in Knowledge Discovery and Data Mining 19th Pacific-Asia Conference, PAKDD 2015, Ho Chi Minh City, Vietnam, May 19-22, 2015, Proceedings, Part I
Author 
Cao, Tru. editor. Lim, Ee-Peng. editor. Zhou, Zhi-Hua. editor. Ho, Tu-Bao. editor. Cheung, David. editor.
Preferred Shelf Number 
XX(519229.1)
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https://doi.org/10.1007/978-3-319-18038-0
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16. 
Cover image for Analysis of mixed data methods & applications
Analysis of mixed data methods & applications
Author 
De Leon, Alexander R. Chough, Keumhee Carrir̈e.
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17. 
Cover image for Marketing scales handbook : the top 20 multi-item measures used in consumer research
Marketing scales handbook : the top 20 multi-item measures used in consumer research
Author 
Bruner, Gordon C.
Preferred Shelf Number 
HF5415.2 B786 2013
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18. 
Cover image for Marketing management a cultural perspective
Marketing management a cultural perspective
Author 
Peñaloza, Lisa. Toulouse, Nil. Visconti, Luca M.
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19. 
Cover image for Statistical and machine-learning data mining techniques for better predictive modeling and analysis of big data
Statistical and machine-learning data mining techniques for better predictive modeling and analysis of big data
Author 
Ratner, Bruce. Ratner, Bruce. Statistical modeling and analysis for database marketing.
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20. 
Cover image for Applied operational research with SAS
Applied operational research with SAS
Author 
Emrouznejad, Ali. Ho, William.
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21. 
Cover image for Pharmaceutical lifecycle management making the most of each and every brand
Pharmaceutical lifecycle management making the most of each and every brand
Author 
Ellery, Tony. Hansen, Neal. Wiley InterScience (Online service)
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ONLINE
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22. 
Cover image for Strategic marketing for health care organizations building a customer-driven health system
Strategic marketing for health care organizations building a customer-driven health system
Author 
Kotler, Philip. Shalowitz, Joel, 1953- Stevens, Robert J. (Robert John), 1955-
Preferred Shelf Number 
ONLINE
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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=225560
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23. 
Cover image for Statistical modeling for management
Statistical modeling for management
Author 
Hutcheson, Graeme D. Moutinho, Luiz.
Preferred Shelf Number 
ONLINE(369401.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/statistical-modeling-for-management
SAGE research methods http://srmo.sagepub.com/view/statistical-modeling-for-management/SAGE.xml
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24. 
Cover image for Statistics for marketing and consumer research
Statistics for marketing and consumer research
Author 
Mazzocchi, Mario.
Preferred Shelf Number 
ONLINE(369402.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research
SAGE research methods http://srmo.sagepub.com/view/statistics-for-marketing-and-consumer-research/SAGE.xml
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25. 
Cover image for Marketing research a practical approach
Marketing research a practical approach
Author 
Kolb, Bonita M.
Preferred Shelf Number 
ONLINE(368826.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/marketing-research
SAGE research methods http://srmo.sagepub.com/view/marketing-research/SAGE.xml
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26. 
Cover image for Marketing for pharmacists
Marketing for pharmacists
Author 
Holdford, David A.
Preferred Shelf Number 
QV 737 H727 2007
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27. 
Cover image for Generic drug product development : solid oral dosage forms
Generic drug product development : solid oral dosage forms
Author 
Shargel, Leon, 1941- Kanfer, Isadore.
Preferred Shelf Number 
QV 704 D8426 2005
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28. 
Cover image for Statistical modeling and analysis for database marketing effective techniques for mining big data
Statistical modeling and analysis for database marketing effective techniques for mining big data
Author 
Ratner, Bruce.
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29. 
Cover image for Praxis des Pharmamarketing
Praxis des Pharmamarketing
Author 
Wiley InterScience (Online service)
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30. 
Cover image for Eyecare business marketing and strategy
Eyecare business marketing and strategy
Author 
Moss, Gary L. Shaw-McMinn, Peter G.
Preferred Shelf Number 
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ScienceDirect http://www.sciencedirect.com/science/book/9780750672382
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31. 
Cover image for Handbook of marketing scales multi-item measures for marketing and consumer behavior research
Handbook of marketing scales multi-item measures for marketing and consumer behavior research
Author 
Bearden, William O., 1945- Netemeyer, Richard G., 1956- Association for Consumer Research (U.S.)
Preferred Shelf Number 
ONLINE(368436.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/handbook-of-marketing-scales
SAGE research methods http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml
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