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1. 
Cover image for Neuromarketing Grundlagen – Erkenntnisse – Anwendungen
Neuromarketing Grundlagen – Erkenntnisse – Anwendungen
Author 
Raab, Gerhard. author. Gernsheimer, Oliver. author. Schindler, Maik. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-8364-0
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2. 
Cover image for Neuromarketing Grundlagen – Erkenntnisse – Anwendungen
Neuromarketing Grundlagen – Erkenntnisse – Anwendungen
Author 
Raab, Gerhard. author. Gernsheimer, Oliver. author. Schindler, Maik. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-8789-1
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3. 
Cover image for Neuromarketing Exploring the Brain of the Consumer
Neuromarketing Exploring the Brain of the Consumer
Author 
Zurawicki, Leon. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-540-77829-5
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4. 
Cover image for Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
Author 
Vecchiato, Giovanni. author. Cherubino, Patrizia. author. Trettel, Arianna. author. Babiloni, Fabio. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(334526.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-38064-8
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5. 
Cover image for Messung und Wirkung von Markenemotionen Neuromarketing als neuer verhaltenswissenschaftlicher Ansatz
Messung und Wirkung von Markenemotionen Neuromarketing als neuer verhaltenswissenschaftlicher Ansatz
Author 
Möll, Thorsten. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8350-5452-3
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6. 
Cover image for Neuroeconomia, Neuromarketing e Processi Decisionali Le evidenze di un test di memorizzazione condotto per la prima volta in Italia
Neuroeconomia, Neuromarketing e Processi Decisionali Le evidenze di un test di memorizzazione condotto per la prima volta in Italia
Author 
Babiloni, Fabio. author. Meroni, Vittorio Marco. author. Soranzo, Ramon. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/1-56898-646-7
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7. 
Cover image for Brain Informatics 16th International Conference, BI 2023, Hoboken, NJ, USA, August 1-3, 2023, Proceedings
Brain Informatics 16th International Conference, BI 2023, Hoboken, NJ, USA, August 1-3, 2023, Proceedings
Author 
Liu, Feng. editor. Zhang, Yu. editor. Kuai, Hongzhi. editor. Stephen, Emily P. editor. Wang, Hongjun. editor.
Preferred Shelf Number 
XX(521136.1)
Electronic Access 
https://doi.org/10.1007/978-3-031-43075-6
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8. 
Cover image for Nöropazarlama perspektifinden kokusal pazarlama : marka mı satın alıyoruz koku mu ?
Nöropazarlama perspektifinden kokusal pazarlama : marka mı satın alıyoruz koku mu ?
Author 
Kara, Mehmet. Yücel, Nurcan.
Preferred Shelf Number 
HF5415.12615 K37 2019
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9. 
Cover image for Beyindeki ikna kodu : nöropazarlama ile bilimsel ikna stratejileri geliştirmek
Beyindeki ikna kodu : nöropazarlama ile bilimsel ikna stratejileri geliştirmek
Author 
Morin, Christophe Renvoise, Patrick. Gezer, Taner.
Preferred Shelf Number 
HF5415.12615 M6719 2019
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10. 
Cover image for Gerçeği algıla : nöropazarlama yolculuğunda ilk adımlar
Gerçeği algıla : nöropazarlama yolculuğunda ilk adımlar
Author 
Girişken, Yener
Preferred Shelf Number 
HF5415.12615 G57 2015
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11. 
Cover image for Tüketici davranışı nörolojisi : nöroekonomi-eeg yöntemi ile nöromarketing uygulaması
Tüketici davranışı nörolojisi : nöroekonomi-eeg yöntemi ile nöromarketing uygulaması
Author 
Yorgancılar, F. Nur
Preferred Shelf Number 
HF5415.12615 Y67 2015
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12. 
Cover image for Bioinformatics and Biomedical Engineering Third International Conference, IWBBIO 2015, Granada, Spain, April 15-17, 2015. Proceedings, Part II
Bioinformatics and Biomedical Engineering Third International Conference, IWBBIO 2015, Granada, Spain, April 15-17, 2015. Proceedings, Part II
Author 
Ortuño, Francisco. editor. Rojas, Ignacio. editor. SpringerLink (Online service)
Preferred Shelf Number 
XX(518998.1)
Electronic Access 
https://doi.org/10.1007/978-3-319-16480-9
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13. 
Cover image for Nöromarketing : müşterinizin beynindeki “satın alma düğmesi”ne basmak
Nöromarketing : müşterinizin beynindeki “satın alma düğmesi”ne basmak
Author 
Renvoise, Patrick Morin, Christophe. Yertutani Yaşar.
Preferred Shelf Number 
HF5415.12615 R46 2009
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