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Cover image for Management der Marketing-Kommunikation
Management der Marketing-Kommunikation
Author 
Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-540-69274-4
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2. 
Cover image for Management der Marketing-Kommunikation
Management der Marketing-Kommunikation
Author 
Unger, Fritz. author. Fuchs, Wolfgang. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/3-540-27534-7
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3. 
Cover image for Mediaplanung Methodische Grundlagen und praktische Anwendungen
Mediaplanung Methodische Grundlagen und praktische Anwendungen
Author 
Unger, Fritz. author. Fuchs, Wolfgang. author. Michel, Burkard. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337024.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-30657-0
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4. 
Cover image for Integriertes Marketing Strategie – Organisation – Instrumente
Integriertes Marketing Strategie – Organisation – Instrumente
Author 
Busch, Rainer. author. Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-9442-4
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