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1. 
Cover image for International Direct Marketing Principles, Best Practices, Marketing Facts
International Direct Marketing Principles, Best Practices, Marketing Facts
Author 
Krafft, Manfred. editor. Hesse, Jürgen. editor. Höfling, Jürgen. editor. Peters, Kay. editor. Rinas, Diane. editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-540-39632-1
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2. 
Cover image for Response the complete guide to profitable direct marketing
Response the complete guide to profitable direct marketing
Author 
Geller, Lois K., 1944-
Preferred Shelf Number 
ONLINE
Electronic Access 
Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780195158694.001.0001
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3. 
Cover image for Contemporary issues in social media marketing
Contemporary issues in social media marketing
Author 
Bandyopadhyay, Subir, 1958- editor Rishi, Bikramjit, 1978- editor
Preferred Shelf Number 
HF5415.1265
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003412656
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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4. 
Cover image for Visual marketing : a practical guide to the science of branding & retailing
Visual marketing : a practical guide to the science of branding & retailing
Author 
Kahn, Barbara E., author. Johnson, Elizabeth N., author.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003426899
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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5. 
Cover image for Rural marketing : growing the non-urban consumer
Rural marketing : growing the non-urban consumer
Author 
Velayudhan, Sanal Kumar, 1955- author.
Preferred Shelf Number 
HD9000.6
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032685083
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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6. 
Cover image for Food security in the developing world
Food security in the developing world
Author 
Bashir, Muhammad Khalid, editor. Schilizzi, Steven, editor. Ali, Ghaffar, editor.
Preferred Shelf Number 
HD9018 .D44 F66564 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119265214
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7. 
Cover image for AI doctor : the rise of artificial intelligence in healthcare : a guide for users, buyers, builders, and investors
AI doctor : the rise of artificial intelligence in healthcare : a guide for users, buyers, builders, and investors
Author 
Razmi, Ronald M., author
Preferred Shelf Number 
R859.7 .A78 R39 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394240197
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8. 
Cover image for Revolutionizing the AI-Digital Landscape A Guide to Sustainable Emerging Technologies for Marketing Professionals.
Revolutionizing the AI-Digital Landscape A Guide to Sustainable Emerging Technologies for Marketing Professionals.
Author 
Khang, Alex. Dutta, Pushan Kumar. Gupta, Sachin. Ayedee, Nishu. Chatterjee, Sandeep.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032688305
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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9. 
Cover image for Marketing higher education : understanding how to build and promote the university brand
Marketing higher education : understanding how to build and promote the university brand
Author 
Koku, Paul Sergius, 1955- author.
Preferred Shelf Number 
LB2342.82
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003160267
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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10. 
Cover image for PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
Author 
Roy, Subhadip. Chakrabarti, Satyajit. Saha, Dipak. Mazumder, Rabin.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003434467
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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11. 
Cover image for The Routledge handbook of digital consumption
The Routledge handbook of digital consumption
Author 
Llamas, Rosa, editor. Belk, Russell W., editor.
Preferred Shelf Number 
HM851
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003317524
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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12. 
Cover image for A fashion retailer's guide to thriving in turbulent times
A fashion retailer's guide to thriving in turbulent times
Author 
Boustani, Ghalia, author. Leonini, Daniela, author.
Preferred Shelf Number 
HD9940 .A2 B68 2023
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003173212
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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