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1. 
Cover image for Marketing-Theorie Eine Einführung
Marketing-Theorie Eine Einführung
Author 
Kuß, Alfred. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337958.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-02134-4
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Cover image for Hindernislauf Marketing Erleuchtung – Ernüchterung – Durchbruch
Hindernislauf Marketing Erleuchtung – Ernüchterung – Durchbruch
Author 
Backhaus, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337414.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-00018-9
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Cover image for 222 Keywords Marketing Grundwissen für Manager
222 Keywords Marketing Grundwissen für Manager
Author 
Springer Fachmedien Wiesbaden, . editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(338184.1)
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http://dx.doi.org/10.1007/978-3-658-03385-9
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4. 
Cover image for Marketing Arbeitsbuch Aufgaben - Fallstudien - Lösungen
Marketing Arbeitsbuch Aufgaben - Fallstudien - Lösungen
Author 
Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(338449.1)
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http://dx.doi.org/10.1007/978-3-8349-3863-3
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5. 
Cover image for Praxisorientiertes Marketing Grundlagen – Instrumente – Fallbeispiele
Praxisorientiertes Marketing Grundlagen – Instrumente – Fallbeispiele
Author 
Kreutzer, Ralf T. author. SpringerLink (Online service)
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ONLINE(338450.1)
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http://dx.doi.org/10.1007/978-3-8349-3873-2
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6. 
Cover image for Transnational Marketing and Transnational Consumers
Transnational Marketing and Transnational Consumers
Author 
Sirkeci, Ibrahim. author. SpringerLink (Online service)
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ONLINE(334288.1)
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http://dx.doi.org/10.1007/978-3-642-36775-5
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7. 
Cover image for Marketing-Einführung Grundlagen - Überblick - Beispiele
Marketing-Einführung Grundlagen - Überblick - Beispiele
Author 
Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337872.1)
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http://dx.doi.org/10.1007/978-3-658-01730-9
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8. 
Cover image for Professionelles Guerilla-Marketing Grundlagen - Instrumente - Controlling
Professionelles Guerilla-Marketing Grundlagen - Instrumente - Controlling
Author 
Hutter, Katharina. author. Hoffmann, Stefan. author. SpringerLink (Online service)
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ONLINE(337990.1)
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http://dx.doi.org/10.1007/978-3-658-02268-6
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9. 
Cover image for Marketing für LOHAS Kommunikationskonzepte für anspruchsvolle Kunden
Marketing für LOHAS Kommunikationskonzepte für anspruchsvolle Kunden
Author 
Köhn-Ladenburger, Christiane. author. SpringerLink (Online service)
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ONLINE(338415.1)
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http://dx.doi.org/10.1007/978-3-8349-3577-9
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10. 
Cover image for US Programs Affecting Food and Agricultural Marketing
US Programs Affecting Food and Agricultural Marketing
Author 
Armbruster, Walter J. editor. Knutson, Ronald D. editor. SpringerLink (Online service)
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ONLINE(331624.1)
Electronic Access 
http://dx.doi.org/10.1007/978-1-4614-4930-0
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11. 
Cover image for Social Media Marketing und -Management im Tourismus
Social Media Marketing und -Management im Tourismus
Author 
Hinterholzer, Thomas. author. Jooss, Mario. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337308.1)
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http://dx.doi.org/10.1007/978-3-642-37952-9
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12. 
Cover image for The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
Author 
Shin, Kwang-Yong. author. SpringerLink (Online service)
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ONLINE(334534.1)
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http://dx.doi.org/10.1007/978-3-642-38091-4
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