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1. 
Cover image for Neuromarketing Grundlagen – Erkenntnisse – Anwendungen
Neuromarketing Grundlagen – Erkenntnisse – Anwendungen
Author 
Raab, Gerhard. author. Gernsheimer, Oliver. author. Schindler, Maik. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-8364-0
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2. 
Cover image for Neuromarketing Grundlagen – Erkenntnisse – Anwendungen
Neuromarketing Grundlagen – Erkenntnisse – Anwendungen
Author 
Raab, Gerhard. author. Gernsheimer, Oliver. author. Schindler, Maik. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-8789-1
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3. 
Cover image for Neuromarketing Exploring the Brain of the Consumer
Neuromarketing Exploring the Brain of the Consumer
Author 
Zurawicki, Leon. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-540-77829-5
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4. 
Cover image for Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
Author 
Vecchiato, Giovanni. author. Cherubino, Patrizia. author. Trettel, Arianna. author. Babiloni, Fabio. author. SpringerLink (Online service)
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ONLINE(334526.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-38064-8
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5. 
Cover image for Messung und Wirkung von Markenemotionen Neuromarketing als neuer verhaltenswissenschaftlicher Ansatz
Messung und Wirkung von Markenemotionen Neuromarketing als neuer verhaltenswissenschaftlicher Ansatz
Author 
Möll, Thorsten. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8350-5452-3
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