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Cover image for Ingredient Branding Making the Invisible Visible
Ingredient Branding Making the Invisible Visible
Author 
Kotler, Philip. author. Pfoertsch, Waldemar. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-04214-0
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2. 
Cover image for B2B Brand Management
B2B Brand Management
Author 
Kotler, Philip. author. Pfoertsch, Waldemar. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-540-44729-0
Format: 
Availability 
Online Library~1
Available:
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