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1. 
Cover image for Rapid sensory profiling techniques and related methods : applications in new product development and consumer research
Rapid sensory profiling techniques and related methods : applications in new product development and consumer research
Author 
Delarue, Julien, editor. Lawlor, J. Ben, editor. Rogeaux, Michel, editor.
Preferred Shelf Number 
ONLINE(355367.1)
Electronic Access 
ScienceDirect http://www.sciencedirect.com/science/book/9781782422488
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2. 
Cover image for Marketing research a practical approach
Marketing research a practical approach
Author 
Kolb, Bonita M.
Preferred Shelf Number 
ONLINE(368826.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/marketing-research
SAGE research methods http://srmo.sagepub.com/view/marketing-research/SAGE.xml
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3. 
Cover image for Handbook of marketing scales multi-item measures for marketing and consumer behavior research
Handbook of marketing scales multi-item measures for marketing and consumer behavior research
Author 
Bearden, William O., 1945- Netemeyer, Richard G., 1956- Association for Consumer Research (U.S.)
Preferred Shelf Number 
ONLINE(368436.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/handbook-of-marketing-scales
SAGE research methods http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml
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