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1. 
Cover image for Anthropomorphism and animism in advertising : persuasive tactics and the influence on consumer behavior
Anthropomorphism and animism in advertising : persuasive tactics and the influence on consumer behavior
Author 
Karpin??ska-Krakowiak, Ma??gorzata, author.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003657248
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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2. 
Cover image for International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
Author 
Samli, A. Coskun. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(331684.1)
Electronic Access 
http://dx.doi.org/10.1007/978-1-4614-5125-9
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3. 
Cover image for Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer
Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer
Author 
Meister, Sandra. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-4055-1
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4. 
Cover image for Consumer Demand in the United States Prices, Income, and Consumption Behavior
Consumer Demand in the United States Prices, Income, and Consumption Behavior
Author 
Taylor, Lester D. author. Houthakker, H.S. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-1-4419-0510-9
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5. 
Cover image for The inscrutable shopper consumer resistance in retail
The inscrutable shopper consumer resistance in retail
Author 
Minahan, Stella. Ferraro, Carla. Sands, Sean.
Preferred Shelf Number 
ONLINE
Electronic Access 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493162
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6. 
Cover image for RITUALS, CONSUMPTION AND MARKETING a research companion.
RITUALS, CONSUMPTION AND MARKETING a research companion.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003531357
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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7. 
Cover image for Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım
Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım
Author 
Koç, Erdoğan
Preferred Shelf Number 
HF5415.32 K63 2025
Format: 
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8. 
Cover image for Consuming atmospheres : designing, experiencing, and researching atmospheres in consumption spaces
Consuming atmospheres : designing, experiencing, and researching atmospheres in consumption spaces
Author 
Steadman, Chloe, editor. Coffin, Jack, editor.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003288510
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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9. 
Cover image for Discrimination testing in sensory evaluation
Discrimination testing in sensory evaluation
Author 
Rogers, Lauren, editor.
Preferred Shelf Number 
QP435 .D57 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118635353
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10. 
Cover image for Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach
Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach
Author 
Dutta, Soumi. editor. Rocha, Álvaro. editor. (orcid)0000-0002-0750-8187 Dutta, Pushan Kumar. editor. Bhattacharya, Pronaya. editor. (orcid)0000-0002-1206-2298 Singh, Ramanjeet. editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-65727-6
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11. 
Cover image for Marketing by contingency in the time of Covid-19 : overcoming business crises and meeting marketing challenges
Marketing by contingency in the time of Covid-19 : overcoming business crises and meeting marketing challenges
Author 
Peña, Alicia de la (Lecturer in marketing), editor. Amezcua Nunez, Juan Bernardo, editor.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003300694
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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12. 
Cover image for Contemporary issues in marketing and consumer behaviour
Contemporary issues in marketing and consumer behaviour
Author 
Parsons, Elizabeth, author. Maclaran, Pauline, author. Chatzidakis, Andreas, author. Ashman, Rachel, author.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003201151
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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