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1. 
Cover image for Innovation and strategy
Innovation and strategy
Author 
Varadarajan, Rajan, editor. Jayachandran, Satish, editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201815
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2. 
Cover image for Consumer behaviour and marketing strategy
Consumer behaviour and marketing strategy
Author 
Peter, J. Paul Olsen, Jerry C. ort.yaz.
Preferred Shelf Number 
HF 5415.3 P478 1996 1.K
Format: 
Availability 
Health Sciences Library~1
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3. 
Cover image for Customer Relationship Management Concept, Strategy, and Tools
Customer Relationship Management Concept, Strategy, and Tools
Author 
Kumar, V. author. Reinartz, Werner. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-20110-3
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4. 
Cover image for Business marketing : connecting strategy, relationships, and learning
Business marketing : connecting strategy, relationships, and learning
Author 
Dwyer, F. Robert. Tanner, John F.
Preferred Shelf Number 
HF5415 D89 2009
Format: 
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Beytepe Library~1
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5. 
Cover image for The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
Author 
Shin, Kwang-Yong. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(334534.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-38091-4
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6. 
Cover image for International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
Author 
Samli, A. Coskun. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(331684.1)
Electronic Access 
http://dx.doi.org/10.1007/978-1-4614-5125-9
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7. 
Cover image for Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach
Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach
Author 
Neves, Marcos Fava. Castro, Luciano Thomé e. Cônsoli, Matheus Alberto.
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
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8. 
Cover image for Strategy and Governance of Networks Cooperatives, Franchising, and Strategic Alliances
Strategy and Governance of Networks Cooperatives, Franchising, and Strategic Alliances
Author 
Hendrikse, George. editor. Tuunanen, Mika. editor. Windsperger, Josef. editor. Cliquet, Gérard. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-7908-2058-4
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9. 
Cover image for Transnational Marketing and Transnational Consumers
Transnational Marketing and Transnational Consumers
Author 
Sirkeci, Ibrahim. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(334288.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-36775-5
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10. 
Cover image for Brand Growth Barriers Identify, Understand, and Overcome Them
Brand Growth Barriers Identify, Understand, and Overcome Them
Author 
Krüger, Ralph. author. Stumpf, Andreas. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(334363.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-37108-0
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11. 
Cover image for Marketing IT products and services
Marketing IT products and services
Author 
Keyes, Jessica, 1950-
Preferred Shelf Number 
ONLINE
Electronic Access 
Distributed by publisher. Purchase or institutional license may be required for access.
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