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1. 
Cover image for Database Marketing Analyzing and Managing Customers
Database Marketing Analyzing and Managing Customers
Author 
Blattberg, Robert C. author. Kim, Byung-Do. author. Neslin, Scott A. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-0-387-72579-6
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2. 
Cover image for Statistical modeling and analysis for database marketing : effective techniques for mining big data
Statistical modeling and analysis for database marketing : effective techniques for mining big data
Author 
Ratner, Bruce., author.
Preferred Shelf Number 
HF5415.126 .R38 2003
Electronic Access 
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3. 
Cover image for Optimal database marketing strategy, development, and data mining
Optimal database marketing strategy, development, and data mining
Author 
Drozdenko, Ronald G. Drake, Perry D.
Preferred Shelf Number 
ONLINE(368976.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/optimal-database-marketing
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4. 
Cover image for Statistical and machine-learning data mining : techniques for better predictive modeling and analysis of big data
Statistical and machine-learning data mining : techniques for better predictive modeling and analysis of big data
Author 
Ratner, Bruce., author. Ratner, Bruce. Ratner, Bruce. Statistical modeling and analysis for database marketing.
Preferred Shelf Number 
HF5415.126 .R38 2012
Electronic Access 
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5. 
Cover image for Proceedings of the 4th International Conference on Big Data Analytics for Cyber-Physical System in Smart City - Volume 2 BDCPS 2022, December 16-17, 2022, Bangkok, Thailand
Proceedings of the 4th International Conference on Big Data Analytics for Cyber-Physical System in Smart City - Volume 2 BDCPS 2022, December 16-17, 2022, Bangkok, Thailand
Author 
Atiquzzaman, Mohammed. editor. Yen, Neil Yuwen. editor. Xu, Zheng. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-981-99-1157-8
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6. 
Cover image for Impact of artificial intelligence on organizational transformation
Impact of artificial intelligence on organizational transformation
Author 
Balamurugan, S., Prof., editor.
Preferred Shelf Number 
Q335
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119710301
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7. 
Cover image for Measuring business interruption losses and other commercial damages : an economic approach
Measuring business interruption losses and other commercial damages : an economic approach
Author 
Gaughan, Patrick A., author.
Preferred Shelf Number 
KF1250 .G38 2020
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119648055
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8. 
Cover image for Luxury retail and digital management : developing customer experience in a digital world
Luxury retail and digital management : developing customer experience in a digital world
Author 
Chevalier, Michel, author. Gutsatz, Michel, author.
Preferred Shelf Number 
HD9999 .L852 C34 2020
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119542360
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9. 
Cover image for A companion to photography
A companion to photography
Author 
Bull, Stephen, 1971- editor.
Preferred Shelf Number 
TR185 .C66 2020
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118598764
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10. 
Cover image for Drug-Drug Interactions
Drug-Drug Interactions
Author 
David Rodrigues, A., editor. Taylor and Francis.
Preferred Shelf Number 
RM302 .D784 2008
Electronic Access 
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11. 
Cover image for Web-Age Information Management 16th International Conference, WAIM 2015, Qingdao, China, June 8-10, 2015. Proceedings
Web-Age Information Management 16th International Conference, WAIM 2015, Qingdao, China, June 8-10, 2015. Proceedings
Author 
Yu, Xiaohui. editor. Dong, Xin Luna. editor. Li, Jian. editor. SUN, YIZHOU. editor. SpringerLink (Online service)
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Electronic Access 
https://doi.org/10.1007/978-3-319-21042-1
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12. 
Cover image for Voice-of-the-customer marketing a revolutionary five-step process to create customers who care, spend, and stay
Voice-of-the-customer marketing a revolutionary five-step process to create customers who care, spend, and stay
Author 
Roman, Ernan.
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ONLINE
Electronic Access 
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