Search Results for - Narrowed by: SpringerLink (Online service) - English - Economics. - Marketing.
SirsiDynix Enterprise
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2024-08-27T03:33:52Z
Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
ent://SD_ILS/0/SD_ILS:333211
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Author Friedrichsen, Mike. editor. Mühl-Benninghaus, Wolfgang. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(333211.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-28897-5">http://dx.doi.org/10.1007/978-3-642-28897-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Who Gets Funds from China’s Capital Market? A Micro View of China’s Economy via Case Studies on Listed Chinese SMEs
ent://SD_ILS/0/SD_ILS:335168
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Wang, Jiazhuo G. author. Yang, Juan. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(335168.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-44913-0">http://dx.doi.org/10.1007/978-3-642-44913-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
ent://SD_ILS/0/SD_ILS:331684
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Samli, A. Coskun. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(331684.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4614-5125-9">http://dx.doi.org/10.1007/978-1-4614-5125-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Brand Growth Barriers Identify, Understand, and Overcome Them
ent://SD_ILS/0/SD_ILS:334363
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Krüger, Ralph. author. Stumpf, Andreas. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(334363.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-37108-0">http://dx.doi.org/10.1007/978-3-642-37108-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
ent://SD_ILS/0/SD_ILS:334534
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Shin, Kwang-Yong. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(334534.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-38091-4">http://dx.doi.org/10.1007/978-3-642-38091-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising
ent://SD_ILS/0/SD_ILS:335272
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Klapdor, Sebastian. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(335272.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-01732-3">http://dx.doi.org/10.1007/978-3-658-01732-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising
ent://SD_ILS/0/SD_ILS:335282
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Rosengren, Sara. editor. Dahlén, Micael. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(335282.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-02365-2">http://dx.doi.org/10.1007/978-3-658-02365-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough
ent://SD_ILS/0/SD_ILS:335284
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Author Backhaus, Klaus. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(335284.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-02444-4">http://dx.doi.org/10.1007/978-3-658-02444-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Network Governance Alliances, Cooperatives and Franchise Chains
ent://SD_ILS/0/SD_ILS:335352
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2024-08-27T03:33:52Z
Author Ehrmann, Thomas. editor. Windsperger, Josef. editor. Cliquet, Gérard. editor. Hendrikse, George. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(335352.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-7908-2867-2">http://dx.doi.org/10.1007/978-3-7908-2867-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models
ent://SD_ILS/0/SD_ILS:335363
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Author Ziniel, Wolfgang. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(335363.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-3633-2">http://dx.doi.org/10.1007/978-3-8349-3633-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Luxury Marketing A Challenge for Theory and Practice
ent://SD_ILS/0/SD_ILS:335368
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Author Wiedmann, Klaus-Peter. editor. Hennigs, Nadine. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(335368.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-4399-6">http://dx.doi.org/10.1007/978-3-8349-4399-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China
ent://SD_ILS/0/SD_ILS:335372
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Author Pennemann, Karin. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(335372.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-4492-4">http://dx.doi.org/10.1007/978-3-8349-4492-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014
ent://SD_ILS/0/SD_ILS:333009
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Author Xiang, Zheng. editor. Tussyadiah, Iis. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(333009.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-319-03973-2">http://dx.doi.org/10.1007/978-3-319-03973-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management
ent://SD_ILS/0/SD_ILS:333683
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Author Portmann, Edy. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(333683.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-33233-3">http://dx.doi.org/10.1007/978-3-642-33233-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Customer Relationship Management in the Financial Industry Organizational Processes and Technology Innovation
ent://SD_ILS/0/SD_ILS:334004
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Rajola, Federico. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(334004.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-35554-7">http://dx.doi.org/10.1007/978-3-642-35554-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Vertical Price Coordination and Brand Care Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance
ent://SD_ILS/0/SD_ILS:334008
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2024-08-27T03:33:52Z
Author Ahlert, Dieter. author. Schefer, Benjamin. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(334008.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-35570-7">http://dx.doi.org/10.1007/978-3-642-35570-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Transnational Marketing and Transnational Consumers
ent://SD_ILS/0/SD_ILS:334288
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Author Sirkeci, Ibrahim. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(334288.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-36775-5">http://dx.doi.org/10.1007/978-3-642-36775-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design
ent://SD_ILS/0/SD_ILS:334294
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Solberg Søilen, Klaus. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(334294.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-36793-9">http://dx.doi.org/10.1007/978-3-642-36793-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences
ent://SD_ILS/0/SD_ILS:335242
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Christiaans, Lena. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(335242.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-00456-9">http://dx.doi.org/10.1007/978-3-658-00456-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee
ent://SD_ILS/0/SD_ILS:335250
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Langen, Nina. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(335250.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-00759-1">http://dx.doi.org/10.1007/978-3-658-00759-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
India’s Agricultural Marketing Market Reforms and Emergence of New Channels
ent://SD_ILS/0/SD_ILS:335524
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Ghosh, Nilabja. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(335524.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-81-322-1572-1">http://dx.doi.org/10.1007/978-81-322-1572-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Customer Relationship Management Concept, Strategy, and Tools
ent://SD_ILS/0/SD_ILS:194265
2024-08-27T03:33:52Z
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Author Kumar, V. author. Reinartz, Werner. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-20110-3">http://dx.doi.org/10.1007/978-3-642-20110-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Telephone Surveys in Europe Research and Practice
ent://SD_ILS/0/SD_ILS:195939
2024-08-27T03:33:52Z
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Author Häder, Sabine. editor. Häder, Michael. editor. Kühne, Mike. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-25411-6">http://dx.doi.org/10.1007/978-3-642-25411-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Intuitionistic Fuzzy Aggregation and Clustering
ent://SD_ILS/0/SD_ILS:196437
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Xu, Zeshui. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-28406-9">http://dx.doi.org/10.1007/978-3-642-28406-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Sales Excellence Systematic Sales Management
ent://SD_ILS/0/SD_ILS:196633
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Author Homburg, Christian. author. Schäfer, Heiko. author. Schneider, Janna. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-29169-2">http://dx.doi.org/10.1007/978-3-642-29169-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Modelling Value Selected Papers of the 1st International Conference on Value Chain Management
ent://SD_ILS/0/SD_ILS:198511
2024-08-27T03:33:52Z
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Author Jodlbauer, Herbert. editor. Olhager, Jan. editor. Schonberger, Richard J. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-7908-2747-7">http://dx.doi.org/10.1007/978-3-7908-2747-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Interactive Decision Aids in E-Commerce
ent://SD_ILS/0/SD_ILS:198518
2024-08-27T03:33:52Z
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Author Pfeiffer, Jella. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-7908-2769-9">http://dx.doi.org/10.1007/978-3-7908-2769-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice
ent://SD_ILS/0/SD_ILS:200130
2024-08-27T03:33:52Z
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Author Diamantopoulos, Adamantios. Fritz, Wolfgang. Hildebrandt, Lutz. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-3722-3">http://dx.doi.org/10.1007/978-3-8349-3722-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Advances in Advertising Research (Vol. III) Current Insights and Future Trends
ent://SD_ILS/0/SD_ILS:200302
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Eisend, Martin. editor. Langner, Tobias. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-4291-3">http://dx.doi.org/10.1007/978-3-8349-4291-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Branded Component Strategies Ingredient Branding in B2B Markets
ent://SD_ILS/0/SD_ILS:200604
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Worm, Stefan. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6453-3">http://dx.doi.org/10.1007/978-3-8349-6453-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Cruise Management Information and Decision Support Systems
ent://SD_ILS/0/SD_ILS:201098
2024-08-27T03:33:52Z
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Author Papathanassis, Alexis. editor. Breitner, Michael H. editor. Schoen, Cornelia. editor. Guhr, Nadine. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-7159-3">http://dx.doi.org/10.1007/978-3-8349-7159-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer
ent://SD_ILS/0/SD_ILS:200237
2024-08-27T03:33:52Z
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Author Meister, Sandra. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-4055-1">http://dx.doi.org/10.1007/978-3-8349-4055-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Strategic Retail Management Text and International Cases
ent://SD_ILS/0/SD_ILS:200832
2024-08-27T03:33:52Z
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Author Zentes, Joachim. author. Morschett, Dirk. author. Schramm-Klein, Hanna. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6740-4">http://dx.doi.org/10.1007/978-3-8349-6740-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Remote Service Technology Perception and its Impact on Customer-Provider Relationships An Empirical Exploratory Study in a B-to-B-setting
ent://SD_ILS/0/SD_ILS:200975
2024-08-27T03:33:52Z
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Author Paluch, Stefanie. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6936-1">http://dx.doi.org/10.1007/978-3-8349-6936-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Diversity in European Marketing Text and Cases
ent://SD_ILS/0/SD_ILS:201005
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Rudolph, Thomas. editor. Schlegelmilch, Bodo B. editor. Bauer, András. editor. Franch, Josep. editor. Meise, Jan Niklas. editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6976-7">http://dx.doi.org/10.1007/978-3-8349-6976-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior
ent://SD_ILS/0/SD_ILS:201034
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Steckstor, Denise. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-7078-7">http://dx.doi.org/10.1007/978-3-8349-7078-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Service Management The New Paradigm in Retailing
ent://SD_ILS/0/SD_ILS:173970
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Kandampully, Jay. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4614-1554-1">http://dx.doi.org/10.1007/978-1-4614-1554-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics
ent://SD_ILS/0/SD_ILS:192027
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Mooi, Erik. author. Sarstedt, Marko. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-12541-6">http://dx.doi.org/10.1007/978-3-642-12541-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
New Developments in the Theory of Networks Franchising, Alliances and Cooperatives
ent://SD_ILS/0/SD_ILS:198489
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Tuunanen, Mika. editor. Windsperger, Josef. editor. Cliquet, Gérard. editor. Hendrikse, George. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-7908-2615-9">http://dx.doi.org/10.1007/978-3-7908-2615-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Long Tail of Tourism Holiday Niches and their Impact on Mainstream Tourism
ent://SD_ILS/0/SD_ILS:200491
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Papathanassis, Alexis. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6231-7">http://dx.doi.org/10.1007/978-3-8349-6231-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries
ent://SD_ILS/0/SD_ILS:200524
2024-08-27T03:33:52Z
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Author Meierer, Markus. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6319-2">http://dx.doi.org/10.1007/978-3-8349-6319-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Measurement for the Social Sciences The C-OAR-SE Method and Why It Must Replace Psychometrics
ent://SD_ILS/0/SD_ILS:172788
2024-08-27T03:33:52Z
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Author Rossiter, John R. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4419-7158-6">http://dx.doi.org/10.1007/978-1-4419-7158-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Food, Agri-Culture and Tourism Linking Local Gastronomy and Rural Tourism: Interdisciplinary Perspectives
ent://SD_ILS/0/SD_ILS:191665
2024-08-27T03:33:52Z
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Author Sidali, Katia Laura. editor. Spiller, Achim. editor. Schulze, Birgit. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-11361-1">http://dx.doi.org/10.1007/978-3-642-11361-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Evolutionary Psychology in the Business Sciences
ent://SD_ILS/0/SD_ILS:189455
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Saad, Gad. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-92784-6">http://dx.doi.org/10.1007/978-3-540-92784-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Guide to Supply Chain Management
ent://SD_ILS/0/SD_ILS:193674
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Scott, Colin. author. Lundgren, Henriette. author. Thompson, Paul. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-17676-0">http://dx.doi.org/10.1007/978-3-642-17676-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Reputation Management
ent://SD_ILS/0/SD_ILS:193988
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
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Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice
ent://SD_ILS/0/SD_ILS:200921
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
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Understanding Proactive Customer Orientation Construct Development and Managerial Implications
ent://SD_ILS/0/SD_ILS:200944
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2024-08-27T03:33:52Z
Author Herhausen, Dennis. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6891-3">http://dx.doi.org/10.1007/978-3-8349-6891-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
From Grey to Silver Managing the Demographic Change Successfully
ent://SD_ILS/0/SD_ILS:193020
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Boppel, Michael. editor. Boehm, Stephan. editor. Kunisch, Sven. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-15594-9">http://dx.doi.org/10.1007/978-3-642-15594-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Mass Customization An Exploration of European Characteristics
ent://SD_ILS/0/SD_ILS:193878
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Coletti, Paolo. author. Aichner, Thomas. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-18390-4">http://dx.doi.org/10.1007/978-3-642-18390-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Collaboration and Co-creation New Platforms for Marketing and Innovation
ent://SD_ILS/0/SD_ILS:172767
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
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Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories
ent://SD_ILS/0/SD_ILS:174341
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
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The Right Sensory Mix Targeting Consumer Product Development Scientifically
ent://SD_ILS/0/SD_ILS:191885
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
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Social Media Marketing Game Theory and the Emergence of Collaboration
ent://SD_ILS/0/SD_ILS:192290
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
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Strategic International Management Text and Cases
ent://SD_ILS/0/SD_ILS:200536
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
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Beat the Crisis: 33 Quick Solutions for Your Company
ent://SD_ILS/0/SD_ILS:172074
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Simon, Hermann. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4419-0823-0">http://dx.doi.org/10.1007/978-1-4419-0823-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Storytelling Branding in Practice
ent://SD_ILS/0/SD_ILS:189033
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Fog, Klaus. author. Budtz, Christian. author. Munch, Philip. author. Blanchette, Stephen. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-88349-4">http://dx.doi.org/10.1007/978-3-540-88349-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Product Manager's Toolkit Methodologies, Processes and Tasks in High-Tech Product Management
ent://SD_ILS/0/SD_ILS:190973
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Steinhardt, Gabriel. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-04508-0">http://dx.doi.org/10.1007/978-3-642-04508-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Innovation and International Corporate Growth
ent://SD_ILS/0/SD_ILS:191486
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Gerybadze, Alexander. editor. Hommel, Ulrich. editor. Reiners, Hans W. editor. Thomaschewski, Dieter. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-10823-5">http://dx.doi.org/10.1007/978-3-642-10823-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Collaborative Promotions Optimizing Retail Supply Chains with Upstream Informaton Sharing
ent://SD_ILS/0/SD_ILS:192320
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Wiehenbrauk, Daniela. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-13393-0">http://dx.doi.org/10.1007/978-3-642-13393-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches
ent://SD_ILS/0/SD_ILS:198460
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Falkenreck, Christine. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-7908-2357-8">http://dx.doi.org/10.1007/978-3-7908-2357-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
New Online Retailing Innovation and Transformation
ent://SD_ILS/0/SD_ILS:200553
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Heinemann, Gerrit. author. Schwarzl, Christoph. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6378-9">http://dx.doi.org/10.1007/978-3-8349-6378-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
User Generated Branding Integrating User Generated Content into Brand Management
ent://SD_ILS/0/SD_ILS:201927
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Arnhold, Ulrike. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8857-7">http://dx.doi.org/10.1007/978-3-8349-8857-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Neuromarketing Exploring the Brain of the Consumer
ent://SD_ILS/0/SD_ILS:187989
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Zurawicki, Leon. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-77829-5">http://dx.doi.org/10.1007/978-3-540-77829-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point
ent://SD_ILS/0/SD_ILS:190219
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Mourdoukoutas, Panos. author. Siomkos, George J. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-02109-1">http://dx.doi.org/10.1007/978-3-642-02109-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Ingredient Branding Making the Invisible Visible
ent://SD_ILS/0/SD_ILS:190873
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Kotler, Philip. author. Pfoertsch, Waldemar. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-04214-0">http://dx.doi.org/10.1007/978-3-642-04214-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Valuation of Intangible Assets An Exploration of Patent and Trademark Portfolios
ent://SD_ILS/0/SD_ILS:201501
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2024-08-27T03:33:52Z
Author Sandner, Philipp. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8393-0">http://dx.doi.org/10.1007/978-3-8349-8393-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Consumer Demand in the United States Prices, Income, and Consumption Behavior
ent://SD_ILS/0/SD_ILS:171983
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Taylor, Lester D. author. Houthakker, H.S. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4419-0510-9">http://dx.doi.org/10.1007/978-1-4419-0510-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Retailing in the 21st Century Current and Future Trends
ent://SD_ILS/0/SD_ILS:186430
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Krafft, Manfred. editor. Mantrala, Murali K. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-72003-4">http://dx.doi.org/10.1007/978-3-540-72003-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Excellence in Sales Optimising Customer and Sales Management
ent://SD_ILS/0/SD_ILS:201853
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Dannenberg, Holger. author. Zupancic, Dirk. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8782-2">http://dx.doi.org/10.1007/978-3-8349-8782-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
European Retail Research
ent://SD_ILS/0/SD_ILS:201324
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Morschett, Dirk. editor. Rudolph, Thomas. editor. Schnedlitz, Peter. editor. Schramm-Klein, Hanna. editor. Swoboda, Bernhard. editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8203-2">http://dx.doi.org/10.1007/978-3-8349-8203-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Consumer-Driven Demand and Operations Management Models A Systematic Study of Information-Technology-Enabled Sales Mechanisms
ent://SD_ILS/0/SD_ILS:168066
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Tang, Christopher S. editor. Netessine, Serguei. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-0-387-98026-3">http://dx.doi.org/10.1007/978-0-387-98026-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Analytical CRM Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings
ent://SD_ILS/0/SD_ILS:201244
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Wübben, Markus. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8121-9">http://dx.doi.org/10.1007/978-3-8349-8121-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Value Creation of Firm-Established Brand Communities
ent://SD_ILS/0/SD_ILS:201558
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Wiegandt, Philipp. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8460-9">http://dx.doi.org/10.1007/978-3-8349-8460-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities
ent://SD_ILS/0/SD_ILS:202409
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Wiedenfels, Gunnar. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9495-0">http://dx.doi.org/10.1007/978-3-8349-9495-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Relationship Marketer Rethinking Strategic Relationship Marketing
ent://SD_ILS/0/SD_ILS:190566
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Hougaard, Søren. author. Bjerre, Mogens. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-03243-1">http://dx.doi.org/10.1007/978-3-642-03243-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
European Retail Research
ent://SD_ILS/0/SD_ILS:201222
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Swoboda, Bernhard. editor. Morschett, Dirk. editor. Rudolph, Thomas. editor. Schnedlitz, Peter. editor. Schramm-Klein, Hanna. editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8099-1">http://dx.doi.org/10.1007/978-3-8349-8099-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Ripple Effect How Empowered Involvement Drives Word of Mouth
ent://SD_ILS/0/SD_ILS:201482
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Oetting, Martin. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8372-5">http://dx.doi.org/10.1007/978-3-8349-8372-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Technology Acceptance in Mechatronics The Influence of Identity on Technology Acceptance
ent://SD_ILS/0/SD_ILS:201485
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Hillmer, Ute. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8375-6">http://dx.doi.org/10.1007/978-3-8349-8375-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research
ent://SD_ILS/0/SD_ILS:201486
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Pirker, Clemens. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8376-3">http://dx.doi.org/10.1007/978-3-8349-8376-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services
ent://SD_ILS/0/SD_ILS:201487
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Schumann, Jan H. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8379-4">http://dx.doi.org/10.1007/978-3-8349-8379-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Strategic International Management Text and Cases
ent://SD_ILS/0/SD_ILS:201444
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Morschett, Dirk. author. Schramm-Klein, Hanna. author. Zentes, Joachim. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8332-9">http://dx.doi.org/10.1007/978-3-8349-8332-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Building Routes to Customers Proven Strategies for Profitable Growth
ent://SD_ILS/0/SD_ILS:167705
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Leboyer, Antoine. author. Malraison, Jean-Claude. author. Raulerson, Peter. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-0-387-79951-3">http://dx.doi.org/10.1007/978-0-387-79951-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Retail Supply Chain Management Quantitative Models and Empirical Studies
ent://SD_ILS/0/SD_ILS:167627
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Agrawal, Narendra. editor. Smith, Stephen A. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-0-387-78902-6">http://dx.doi.org/10.1007/978-0-387-78902-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Information Technology and Product Development
ent://SD_ILS/0/SD_ILS:172144
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Nambisan, Satish. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4419-1081-3">http://dx.doi.org/10.1007/978-1-4419-1081-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Experience-Based Communication
ent://SD_ILS/0/SD_ILS:188215
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Ornbo, Jens. author. Sneppen, Claus. author. Würtz, Peter Franklin. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-78713-6">http://dx.doi.org/10.1007/978-3-540-78713-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets
ent://SD_ILS/0/SD_ILS:198385
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Bell, Sandra. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-7908-2030-0">http://dx.doi.org/10.1007/978-3-7908-2030-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Strategy and Governance of Networks Cooperatives, Franchising, and Strategic Alliances
ent://SD_ILS/0/SD_ILS:198398
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Hendrikse, George. editor. Tuunanen, Mika. editor. Windsperger, Josef. editor. Cliquet, Gérard. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-7908-2058-4">http://dx.doi.org/10.1007/978-3-7908-2058-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Optimizing Distribution Systems in Asset Management Institutional Arrangements as Key Factor of Success
ent://SD_ILS/0/SD_ILS:202755
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Koch, Philipp Caspar. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9865-1">http://dx.doi.org/10.1007/978-3-8349-9865-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Handbook of Marketing Decision Models
ent://SD_ILS/0/SD_ILS:167563
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Wierenga, Berend. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-0-387-78213-3">http://dx.doi.org/10.1007/978-0-387-78213-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Database Marketing Analyzing and Managing Customers
ent://SD_ILS/0/SD_ILS:166960
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Blattberg, Robert C. author. Kim, Byung-Do. author. Neslin, Scott A. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-0-387-72579-6">http://dx.doi.org/10.1007/978-0-387-72579-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Public Opinion Polling in a Globalized World
ent://SD_ILS/0/SD_ILS:187492
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Carballo, Marita. editor. Hjelmar, Ulf. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-75753-5">http://dx.doi.org/10.1007/978-3-540-75753-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Business Success in China
ent://SD_ILS/0/SD_ILS:184121
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Hofer, Markus B. editor. Ebel, Bernhard. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-34615-9">http://dx.doi.org/10.1007/978-3-540-34615-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Strategic Retail Management Text and International Cases
ent://SD_ILS/0/SD_ILS:202234
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Zentes, Joachim. author. Morschett, Dirk. author. Schramm-Klein, Hanna. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9272-7">http://dx.doi.org/10.1007/978-3-8349-9272-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Managing Corporate Brands A new approach to corporate communication
ent://SD_ILS/0/SD_ILS:203645
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Ormeño, Marcos. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-9599-1">http://dx.doi.org/10.1007/978-3-8350-9599-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
E-Services Opportunities and Threats
ent://SD_ILS/0/SD_ILS:203659
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Evanschitzky, Heiner. author. Iyer, Gopalkrishnan R. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-9614-1">http://dx.doi.org/10.1007/978-3-8350-9614-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
International Direct Marketing Principles, Best Practices, Marketing Facts
ent://SD_ILS/0/SD_ILS:184744
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Krafft, Manfred. editor. Hesse, Jürgen. editor. Höfling, Jürgen. editor. Peters, Kay. editor. Rinas, Diane. editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-39632-1">http://dx.doi.org/10.1007/978-3-540-39632-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Conjoint Measurement Methods and Applications
ent://SD_ILS/0/SD_ILS:186271
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Gustafsson, Anders. editor. Herrmann, Andreas. editor. Huber, Frank. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-71404-0">http://dx.doi.org/10.1007/978-3-540-71404-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Economics and Management of Networks Franchising, Strategic Alliances, and Cooperatives
ent://SD_ILS/0/SD_ILS:198321
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Cliquet, Gérard. editor. Tuunanen, Mika. editor. Hendrikse, George. editor. Windsperger, Josef. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-7908-1758-4">http://dx.doi.org/10.1007/978-3-7908-1758-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Customer Loyalty in Third Party Logistics Relationships Findings from Studies in Germany and the USA
ent://SD_ILS/0/SD_ILS:198327
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Cahill, David L. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-7908-1904-5">http://dx.doi.org/10.1007/978-3-7908-1904-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Communicating Company Towards an Alternative Theory of Corporate Communication
ent://SD_ILS/0/SD_ILS:198339
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Hübner, Hartmut. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-7908-1929-8">http://dx.doi.org/10.1007/978-3-7908-1929-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing Communication Policies
ent://SD_ILS/0/SD_ILS:184526
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Busch, Rainer. author. Seidenspinner, Margarete. author. Unger, Fritz. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-37323-0">http://dx.doi.org/10.1007/978-3-540-37323-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Revenue Management with Flexible Products Models and Methods for the Broadcasting Industry
ent://SD_ILS/0/SD_ILS:186501
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Müller-Bungart, Michael. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-72316-5">http://dx.doi.org/10.1007/978-3-540-72316-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Risk-Averse Capacity Control in Revenue Management
ent://SD_ILS/0/SD_ILS:186721
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Barz, Christiane. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-73014-9">http://dx.doi.org/10.1007/978-3-540-73014-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Global RFID The Value of the EPCglobal Network for Supply Chain Management
ent://SD_ILS/0/SD_ILS:184289
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Schuster, Edmund W. author. Brock, David L. author. Allen, Stuart J. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-35655-4">http://dx.doi.org/10.1007/978-3-540-35655-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Start-up A Practical Guide to Starting and Running a New Business
ent://SD_ILS/0/SD_ILS:183577
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Harris, Tom. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-540-32982-X">http://dx.doi.org/10.1007/3-540-32982-X</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Capacity Options for Revenue Management Theory and Applications in the Air Cargo Industry
ent://SD_ILS/0/SD_ILS:184050
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Hellermann, Rolf. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-540-34420-9">http://dx.doi.org/10.1007/3-540-34420-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
International Advertising and Communication Current Insights and Empirical Findings
ent://SD_ILS/0/SD_ILS:203079
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Diehl, Sandra. editor. Terlutter, Ralf. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-8350-5702-2">http://dx.doi.org/10.1007/3-8350-5702-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Competition in Marketing Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation
ent://SD_ILS/0/SD_ILS:203350
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Magin, Vera. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-9277-8">http://dx.doi.org/10.1007/978-3-8350-9277-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Impact of Automatic Store Replenishment on Retail Technologies and Concepts for the Out-of-Stocks Problem
ent://SD_ILS/0/SD_ILS:203217
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Angerer, Alfred. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-9129-0">http://dx.doi.org/10.1007/978-3-8350-9129-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
A Theory of Marketing Outline of a Social Systems Perspective
ent://SD_ILS/0/SD_ILS:203219
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Lüdicke, Marius K. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-9131-3">http://dx.doi.org/10.1007/978-3-8350-9131-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Customer Processes in Business-to-Business Service Transactions
ent://SD_ILS/0/SD_ILS:203503
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Frauendorf, Janine. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-9447-5">http://dx.doi.org/10.1007/978-3-8350-9447-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
B2B Brand Management
ent://SD_ILS/0/SD_ILS:184800
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Kotler, Philip. author. Pfoertsch, Waldemar. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-44729-0">http://dx.doi.org/10.1007/978-3-540-44729-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Spread of Yield Management Practices The Need for Systematic Approaches
ent://SD_ILS/0/SD_ILS:198281
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Sfodera, Fabiola. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-7908-1672-8">http://dx.doi.org/10.1007/3-7908-1672-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Estimation of Willingness-to-Pay Theory, Measurement, Application
ent://SD_ILS/0/SD_ILS:203323
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Breidert, Christoph. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-9244-0">http://dx.doi.org/10.1007/978-3-8350-9244-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Key Account Management in Business-to-Business Markets An Assessment of Its Economic Value
ent://SD_ILS/0/SD_ILS:203421
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Wengler, Stefan. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-9355-3">http://dx.doi.org/10.1007/978-3-8350-9355-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
A Twenty-First Century Guide to Aldersonian Marketing Thought
ent://SD_ILS/0/SD_ILS:165485
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Wooliscroft, Ben. editor. Tamilia, Robert D. editor. Shapiro, Stanley J. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/0-387-28181-9">http://dx.doi.org/10.1007/0-387-28181-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Mass Customization: Challenges and Solutions
ent://SD_ILS/0/SD_ILS:165846
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Blecker, Thorsten. editor. Friedrich, Gerhard. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/0-387-32224-8">http://dx.doi.org/10.1007/0-387-32224-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Retailing in the 21st Century Current and Future Trends
ent://SD_ILS/0/SD_ILS:181740
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Krafft, Manfred. editor. Mantrala, Murali K. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-540-28433-8">http://dx.doi.org/10.1007/3-540-28433-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Anonymous Elect Market Research Through Online Access Panels
ent://SD_ILS/0/SD_ILS:181924
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Postoaca, Andrei. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-540-29030-3">http://dx.doi.org/10.1007/3-540-29030-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Mathematical Models of Distribution Channels
ent://SD_ILS/0/SD_ILS:164826
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Ingene, Charles A. author. Parry, Mark E. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/b99585">http://dx.doi.org/10.1007/b99585</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
It's not about the Technology Developing the Craft of Thinking for a High Technology Corporation
ent://SD_ILS/0/SD_ILS:164942
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Karamchedu, Raj. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/b101808">http://dx.doi.org/10.1007/b101808</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Managing Business Interfaces Marketing and Engineering Issues in the Supply Chain and Internet Domains
ent://SD_ILS/0/SD_ILS:165078
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Chakravarty, Amiya K. editor. Eliashberg, Jehoshua. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/b106523">http://dx.doi.org/10.1007/b106523</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Consumers, Policy and the Environment A Tribute to Folke Ölander
ent://SD_ILS/0/SD_ILS:165079
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Grunert, Klaus G. editor. Thøgersen, John. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/b106518">http://dx.doi.org/10.1007/b106518</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Crisis Management in the Food and Drinks Industry A practical approach
ent://SD_ILS/0/SD_ILS:165582
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Doeg, Colin. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/0-387-28921-6">http://dx.doi.org/10.1007/0-387-28921-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Storytelling Branding in Practice
ent://SD_ILS/0/SD_ILS:181215
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Fog, Klaus. author. Budtz, Christian. author. Yakaboylu, Baris. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/b138635">http://dx.doi.org/10.1007/b138635</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Formation and Early Growth of Business Webs Modular Product Systems in Network Markets
ent://SD_ILS/0/SD_ILS:198239
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Steiner, Florian. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/b138404">http://dx.doi.org/10.1007/b138404</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Consumer Driven Electronic Transformation Applying New Technologies to Enthuse Consumers and Transform the Supply Chain
ent://SD_ILS/0/SD_ILS:181179
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Doukidis, Georgios J. editor. Vrechopoulos, Adam P. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/b138555">http://dx.doi.org/10.1007/b138555</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Theory and Practice of Revenue Management
ent://SD_ILS/0/SD_ILS:165362
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Talluri, Kalyan T. author. Ryzin, Garrett J. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/b139000">http://dx.doi.org/10.1007/b139000</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Business Idea The Early Stages of Entrepreneurship
ent://SD_ILS/0/SD_ILS:181109
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Hougaard, Søren. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/b138370">http://dx.doi.org/10.1007/b138370</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Growing Modular Mass Customization of Complex Products, Services and Software
ent://SD_ILS/0/SD_ILS:181399
2024-08-27T03:33:52Z
2024-08-27T03:33:52Z
Author Kratochvíl, Milan. author. Carson, Charles. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/b139063">http://dx.doi.org/10.1007/b139063</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>