Search Results for - Narrowed by: SpringerLink (Online service) - 2010 - Industrial management. - Marketing. SirsiDynix Enterprise https://katalog.hacettepe.edu.tr/client/en_US/default/default/qf$003dAUTHOR$002509Author$002509SpringerLink$002b$002528Online$002bservice$002529$002509SpringerLink$002b$002528Online$002bservice$002529$0026qf$003dPUBDATE$002509Publication$002bDate$0025092010$0025092010$0026qf$003dSUBJECT$002509Subject$002509Industrial$002bmanagement.$002509Industrial$002bmanagement.$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026te$003dILS$0026rt$003dfalse$00257C$00257C$00257CISBN$00257C$00257C$00257CISBN$0026ps$003d300? 2024-08-30T13:13:41Z The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point ent://SD_ILS/0/SD_ILS:190219 2024-08-30T13:13:41Z 2024-08-30T13:13:41Z Author&#160;Mourdoukoutas, Panos. author.&#160;Siomkos, George J. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-02109-1">http://dx.doi.org/10.1007/978-3-642-02109-1</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Beat the Crisis: 33 Quick Solutions for Your Company ent://SD_ILS/0/SD_ILS:172074 2024-08-30T13:13:41Z 2024-08-30T13:13:41Z Author&#160;Simon, Hermann. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-1-4419-0823-0">http://dx.doi.org/10.1007/978-1-4419-0823-0</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Vertrauen gewinnen Empathie und Offenheit in der F&uuml;hrungs- und Verkaufskommunikation ent://SD_ILS/0/SD_ILS:191324 2024-08-30T13:13:41Z 2024-08-30T13:13:41Z Author&#160;Holzheu, Harry. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-10289-9">http://dx.doi.org/10.1007/978-3-642-10289-9</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Vertriebsinformationssysteme Standardisierung, Individualisierung, Hybridisierung und Internetisierung ent://SD_ILS/0/SD_ILS:191820 2024-08-30T13:13:41Z 2024-08-30T13:13:41Z Author&#160;Becker, J&ouml;rg. editor.&#160;Knackstedt, Ralf. editor.&#160;M&uuml;ller, Oliver. editor.&#160;Winkelmann, Axel. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-11859-3">http://dx.doi.org/10.1007/978-3-642-11859-3</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The Right Sensory Mix Targeting Consumer Product Development Scientifically ent://SD_ILS/0/SD_ILS:191885 2024-08-30T13:13:41Z 2024-08-30T13:13:41Z Author&#160;Derval, Diana. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-12093-0">http://dx.doi.org/10.1007/978-3-642-12093-0</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Au&szlig;enhandel Grundlagen globaler und innergemeinschaftlicher Handelsbeziehungen ent://SD_ILS/0/SD_ILS:192718 2024-08-30T13:13:41Z 2024-08-30T13:13:41Z Author&#160;B&uuml;ter, Clemens. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-14629-9">http://dx.doi.org/10.1007/978-3-642-14629-9</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Storytelling Branding in Practice ent://SD_ILS/0/SD_ILS:189033 2024-08-30T13:13:41Z 2024-08-30T13:13:41Z Author&#160;Fog, Klaus. author.&#160;Budtz, Christian. author.&#160;Munch, Philip. author.&#160;Blanchette, Stephen. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-540-88349-4">http://dx.doi.org/10.1007/978-3-540-88349-4</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Ingredient Branding Making the Invisible Visible ent://SD_ILS/0/SD_ILS:190873 2024-08-30T13:13:41Z 2024-08-30T13:13:41Z Author&#160;Kotler, Philip. author.&#160;Pfoertsch, Waldemar. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-04214-0">http://dx.doi.org/10.1007/978-3-642-04214-0</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Handbuch Versicherungsmarketing ent://SD_ILS/0/SD_ILS:191319 2024-08-30T13:13:41Z 2024-08-30T13:13:41Z Author&#160;Zerres, Michael P. editor.&#160;Reich, Michael. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-10276-9">http://dx.doi.org/10.1007/978-3-642-10276-9</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Innovation and International Corporate Growth ent://SD_ILS/0/SD_ILS:191486 2024-08-30T13:13:41Z 2024-08-30T13:13:41Z Author&#160;Gerybadze, Alexander. editor.&#160;Hommel, Ulrich. editor.&#160;Reiners, Hans W. editor.&#160;Thomaschewski, Dieter. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-10823-5">http://dx.doi.org/10.1007/978-3-642-10823-5</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Internationales Marketing-Management ent://SD_ILS/0/SD_ILS:192079 2024-08-30T13:13:41Z 2024-08-30T13:13:41Z Author&#160;Berndt, Ralph. author.&#160;Fantapi&eacute; Altobelli, Claudia. author.&#160;Sander, Matthias. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-12691-8">http://dx.doi.org/10.1007/978-3-642-12691-8</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Vermarktung hybrider Leistungsb&uuml;ndel Das ServPay-Konzept ent://SD_ILS/0/SD_ILS:192124 2024-08-30T13:13:41Z 2024-08-30T13:13:41Z Author&#160;Weddeling, Matthias. author.&#160;Steiner, Michael. author.&#160;M&uuml;ller, Oliver. author.&#160;Knackstedt, Ralf. author.&#160;Becker, J&ouml;rg. author.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-12830-1">http://dx.doi.org/10.1007/978-3-642-12830-1</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Retailing in the 21st Century Current and Future Trends ent://SD_ILS/0/SD_ILS:186430 2024-08-30T13:13:41Z 2024-08-30T13:13:41Z Author&#160;Krafft, Manfred. editor.&#160;Mantrala, Murali K. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-540-72003-4">http://dx.doi.org/10.1007/978-3-540-72003-4</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Strategic International Management Text and Cases ent://SD_ILS/0/SD_ILS:200536 2024-08-30T13:13:41Z 2024-08-30T13:13:41Z Author&#160;Morschett, Dirk. author.&#160;Schramm-Klein, Hanna. author.&#160;Zentes, Joachim. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-6331-4">http://dx.doi.org/10.1007/978-3-8349-6331-4</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/>