Search Results for - Narrowed by: E-Book - 2013 - Marketing. - Mass media.SirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/en_US/default/default/qf$003dITYPE$002509Material$002bType$0025091$00253AE-KITAP$002509E-Book$0026qf$003dPUBDATE$002509Publication$002bDate$0025092013$0025092013$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026qf$003dSUBJECT$002509Subject$002509Mass$002bmedia.$002509Mass$002bmedia.$0026te$003dILS$0026rt$003dfalse$00257C$00257C$00257CISBN$00257C$00257C$00257CISBN$0026ps$003d300$0026isd$003dtrue?2024-09-03T16:52:41ZInternational Consumer Behavior in the 21st Century Impact on Marketing Strategy Developmentent://SD_ILS/0/SD_ILS:3316842024-09-03T16:52:41Z2024-09-03T16:52:41ZAuthor Samli, A. Coskun. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(331684.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4614-5125-9">http://dx.doi.org/10.1007/978-1-4614-5125-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of Social Media Management Value Chain and Business Models in Changing Media Marketsent://SD_ILS/0/SD_ILS:3332112024-09-03T16:52:41Z2024-09-03T16:52:41ZAuthor Friedrichsen, Mike. editor. Mühl-Benninghaus, Wolfgang. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(333211.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-28897-5">http://dx.doi.org/10.1007/978-3-642-28897-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Managementent://SD_ILS/0/SD_ILS:3336832024-09-03T16:52:41Z2024-09-03T16:52:41ZAuthor Portmann, Edy. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(333683.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-33233-3">http://dx.doi.org/10.1007/978-3-642-33233-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Designent://SD_ILS/0/SD_ILS:3342942024-09-03T16:52:41Z2024-09-03T16:52:41ZAuthor Solberg Søilen, Klaus. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(334294.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-36793-9">http://dx.doi.org/10.1007/978-3-642-36793-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Markenpsychologie Wie Marken wirken - Was Marken stark machtent://SD_ILS/0/SD_ILS:3379132024-09-03T16:52:41Z2024-09-03T16:52:41ZAuthor Gutjahr, Gert. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337913.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-01926-6">http://dx.doi.org/10.1007/978-3-658-01926-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Mediaplanung Methodische Grundlagen und praktische Anwendungenent://SD_ILS/0/SD_ILS:3370242024-09-03T16:52:41Z2024-09-03T16:52:41ZAuthor Unger, Fritz. author. Fuchs, Wolfgang. author. Michel, Burkard. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337024.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-30657-0">http://dx.doi.org/10.1007/978-3-642-30657-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Erfolgreiches Social Media Marketing Konzepte, Maßnahmen und Praxisbeispieleent://SD_ILS/0/SD_ILS:3374202024-09-03T16:52:41Z2024-09-03T16:52:41ZAuthor Ceyp, Michael. author. Scupin, Juhn-Petter. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337420.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-00035-6">http://dx.doi.org/10.1007/978-3-658-00035-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Digitaler Darwinismus Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Bookent://SD_ILS/0/SD_ILS:3377402024-09-03T16:52:41Z2024-09-03T16:52:41ZAuthor Kreutzer, Ralf T. author. Land, Karl-Heinz. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337740.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-01260-1">http://dx.doi.org/10.1007/978-3-658-01260-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing ist eine Wissenschaft … … und die Erde eine Scheibe? über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.ent://SD_ILS/0/SD_ILS:3380982024-09-03T16:52:41Z2024-09-03T16:52:41ZAuthor Hilbig, Heino. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(338098.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-02891-6">http://dx.doi.org/10.1007/978-3-658-02891-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>