Search Results for - Narrowed by: Marketing.

Pazarlama 5.0: insan için teknoloji

2024-12-22T15:20:20Z

Author Kotler, Philip, author. Gezer, Taner, translator. Kartajaya, Hermawan, 1947-, author Setiawan, Iwan, author
Preferred Shelf Number HF5415 K6819 2022
Format: Books
Availability Beytepe Library~1

Dikkat et!!! reklam var...

2024-12-22T15:20:20Z

Author Yaman, Fikret.
Preferred Shelf Number HM1221 Y37 2022
Format: Books
Availability Beytepe Library~1

Marketing alet çantası

2024-12-22T15:20:20Z

Author Külekçi Dağdeviren, Tuğba.
Preferred Shelf Number HF5415 K54 2021
Format: Books
Availability Beytepe Library~1

Contemporary issues in strategic marketing

2024-12-22T15:20:20Z

Author Şekerkaya, Ahmet.
Preferred Shelf Number HF5415 C668 2020
Format: Books
Availability Beytepe Library~1

Breaking down language and cultural barriers through contemporary global marketing strategies

2024-12-22T15:20:20Z

Author Khosrow-Pour, Mehdi, 1951- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6980-0
Format: Electronic Resources
Availability Online Library~1

Pazarlama ve sosyoloji : İşletme ve toplum ilişkisi

2024-12-22T15:20:20Z

Author Ünsalan, Mustafa.
Preferred Shelf Number HF5415 P394 2019
Format: Books
Availability Beytepe Library~1

Alıcısı hazır : kendini pazarlayan ürün, hizmet ve iş fikirleri yaratmak

2024-12-22T15:20:20Z

Author Bogusky, A. M. (Alex M.) Winsor, John, 1959- Göktem, Levent.
Preferred Shelf Number HF5415.153 B6419 2019
Format: Books
Availability Beytepe Library~1

Business Development Customer-oriented Business Development for successful companies

2024-12-22T15:20:20Z

Author Kohne, Andreas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-658-24726-3
Format: Electronic Resources
Availability Online Library~1

Bottom of the pyramid marketing : making, shaping and developing BoP markets

2024-12-22T15:20:20Z

Author Singh, Ramendra, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787145559
Format: Electronic Resources
Availability Online Library~1

Tutundurma karması

2024-12-22T15:20:20Z

Author Yaman, Fikret.
Preferred Shelf Number HM1221 Y36 2018
Format: Books
Availability Beytepe Library~1

Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method

2024-12-22T15:20:20Z

Author Canalichio, Pete, author.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787437814
Format: Electronic Resources
Availability Online Library~1

Smash : using market shaping to design new strategies for innovation, value creation, and growth

2024-12-22T15:20:20Z

Author Nenonen, Suvi, author. Storbacka, Kaj, author.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787437975
Format: Electronic Resources
Availability Online Library~1

Innovation and strategy

2024-12-22T15:20:20Z

Author Varadarajan, Rajan, editor. Jayachandran, Satish, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201815
Format: Electronic Resources
Availability Online Library~1

Organizing marketing and sales : mastering contemporary B2B challenges

2024-12-22T15:20:20Z

Author Andersson, Per, 1957- editor. Axelsson, Bj¿̐ưorn, 1948- editor. Rosenqvist, Christopher, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787549685
Format: Electronic Resources
Availability Online Library~1

Sosyal pazarlama : kurumsal sosyal sorumluluk ekseninde

2024-12-22T15:20:20Z

Author Can, Polat.
Preferred Shelf Number HF5414 C16 2017
Format: Books
Availability Beytepe Library~1

Qualitative consumer research

2024-12-22T15:20:20Z

Author Belk, Russell W., editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201714
Format: Electronic Resources
Availability Online Library~1

Sosyal medya pazarlaması : Instagramdan satın almanın değerlendirilmesine etki eden faktörler

2024-12-22T15:20:20Z

Author Fırat, Duygu.
Preferred Shelf Number HM742 F57 2017
Format: Books
Availability Beytepe Library~1

Temel tüketici davranışı ve pazarlama stratejileri

2024-12-22T15:20:20Z

Author Koç, Erdoğan
Preferred Shelf Number HF5415.32 K634 2017
Format: Books
Availability Beytepe Library~1

Principles of marketing

2024-12-22T15:20:20Z

Author Kotler, Philip. Armstrong, Gary (Gary M.)
Preferred Shelf Number HF5415 K68 2016
Format: Books
Availability Beytepe Library~1

Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım

2024-12-22T15:20:20Z

Author Koç, Erdoğan
Preferred Shelf Number HF5415.32 K63 2016
Format: Books
Availability Beytepe Library~1

Marketing in and for a sustainable society

2024-12-22T15:20:20Z

Author Malhotra, Naresh K.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201613
Format: Electronic Resources
Availability Online Library~1

Multi-channel marketing, branding and retail design : new challenges and opportunities

2024-12-22T15:20:20Z

Author McIntyre, Charles, 1955-, editor. Melewar, T. C., editor. Dennis, Charles, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781786354556
Format: Electronic Resources
Availability Online Library~1

Marketing communications

2024-12-22T15:20:20Z

Author Egan, John.
Preferred Shelf Number HF5415.123 E4 2015
Format: Books
Availability Beytepe Library~1

Yeni pazarlama tekniği olarak niş pazar girişimciliği: niş olursa yaparım abi!

2024-12-22T15:20:20Z

Author Çakırer, Mehmet Akif.
Preferred Shelf Number HF5415.127 C139 2015
Format: Books
Availability Beytepe Library~1

Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım

2024-12-22T15:20:20Z

Author Koç, Erdoğan
Preferred Shelf Number HF5415.32 K63 2015
Format: Books
Availability Beytepe Library~1

Business development for dummies

2024-12-22T15:20:20Z

Author Kennedy, Anna, author.
Preferred Shelf Number HF5415.1 K46 2015
Format: Books
Availability Beytepe Library~1

Principles of marketing

2024-12-22T15:20:20Z

Author Kotler, Philip. Armstrong, Gary (Gary M.)
Preferred Shelf Number HF5415 K636 2014
Format: Books
Availability Beytepe Library~3

Pazarlama : ilkeler- yönetim- örnek olaylar

2024-12-22T15:20:20Z

Author Yükselen, Cemal.
Preferred Shelf Number HF5415 Y85 2014
Format: Books
Availability Beytepe Library~2

Freemium economics : leveraging analytics and user segmentation to drive revenue

2024-12-22T15:20:20Z

Author Seufert, Eric Benjamin.
Preferred Shelf Number ONLINE(356087.1)
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780124166905
Format: Electronic Resources
Availability Online Library~1

Pharmacy management, leadership, marketing, and finance

2024-12-22T15:20:20Z

Author Chisholm-Burns, Marie A. Vaillancourt, Allison M. Shepherd, Marv.
Preferred Shelf Number QV 737 C5421 2014
Format: Books
Availability Health Sciences Library~1

Pazarlama ilkeleri : [ve yönetimi için örnek olaylar]

2024-12-22T15:20:20Z

Author Mucuk, İsmet.
Preferred Shelf Number HF5415 M88 2014
Format: Books
Availability Beytepe Library~1

Strategic Urban Health Communication

2024-12-22T15:20:20Z

Author Okigbo, Charles C. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-1-4614-9335-8
Format: Electronic Resources
Availability Online Library~1

Shopper marketing and the role of in-store marketing

2024-12-22T15:20:20Z

Author Roggeveen, Anne L. Nordfält, Jens. Grewal, Dhruv.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201411
Format: Electronic Resources
Availability Online Library~1

Marketing

2024-12-22T15:20:20Z

Author Baines, Paul, 1973- Fill, Chris.
Preferred Shelf Number HF5415 B26 2014
Format: Books
Availability Beytepe Library~1

Pazarlama yönetimi : global ve yönetimsel yaklaşım

2024-12-22T15:20:20Z

Author Kirtiş, A. Kazım.
Preferred Shelf Number HF5415.13 K57 2013
Format: Books
Availability Beytepe Library~1

Your ad here the cool sell of guerrilla marketing

2024-12-22T15:20:20Z

Author Serazio, Michael. Project Muse.
Preferred Shelf Number ONLINE
Electronic Access Full text available:
Format: Electronic Resources
Availability Online Library~1

Pazarlama ilkeleri : global ve yönetimsel yaklaşım

2024-12-22T15:20:20Z

Author Kirtiş, A. Kazım.
Preferred Shelf Number HF5415.13 K58 2013
Format: Books
Availability Beytepe Library~1

Marketing

2024-12-22T15:20:20Z

Author Kerin, Roger A. Hartley, Steven William. Rudelius, William.
Preferred Shelf Number HF5415 M2947 2013
Format: Books
Availability Beytepe Library~1

Mikrogeographische Marktsegmentierung mit Mixture-Modellen

2024-12-22T15:20:20Z

Author Rankl, Stefanie. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338064.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02654-7
Format: Electronic Resources
Availability Online Library~1

Finite Mixture Multinomiales Probitmodell Konzeption und Umsetzung

2024-12-22T15:20:20Z

Author Paetz, Friederike. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338067.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02662-2
Format: Electronic Resources
Availability Online Library~1

Personalisierung im Internethandel Die Akzeptanz von Kaufempfehlungen in der Bekleidungsbranche

2024-12-22T15:20:20Z

Author Stüber, Eva. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338538.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4559-4
Format: Electronic Resources
Availability Online Library~1

Erfolgreich im Pharma-Marketing Wie Sie Ärzte, Apotheker, Patienten, Experten und Manager als Kunden gewinnen

2024-12-22T15:20:20Z

Author Umbach, Günter. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338542.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4571-6
Format: Electronic Resources
Availability Online Library~1

Pazarlamanın temelleri : bir pazarlama stratejisi planlama yaklaşımı

2024-12-22T15:20:20Z

Author Perreault, William D. Cannon, Joseph P. McCarthy, E. Jerome (Edmund Jerome) Önce, Asım Günal.
Preferred Shelf Number HF5415 P47 2013
Format: Books
Availability Beytepe Library~2

Transnational Marketing and Transnational Consumers

2024-12-22T15:20:20Z

Author Sirkeci, Ibrahim. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334288.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-36775-5
Format: Electronic Resources
Availability Online Library~1

Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design

2024-12-22T15:20:20Z

Author Solberg Søilen, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334294.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-36793-9
Format: Electronic Resources
Availability Online Library~1

Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım

2024-12-22T15:20:20Z

Author Koç, Erdoğan
Preferred Shelf Number HF 5415.32 K63 2013
Format: Books
Availability Beytepe Library~1

A manager's guide to building a successful business

2024-12-22T15:20:20Z

Author Randazzo, Gary.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=550424
Format: Electronic Resources
Availability Online Library~1

Who Gets Funds from China’s Capital Market? A Micro View of China’s Economy via Case Studies on Listed Chinese SMEs

2024-12-22T15:20:20Z

Author Wang, Jiazhuo G. author. Yang, Juan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335168.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-44913-0
Format: Electronic Resources
Availability Online Library~1

Innovationsmanagement in Franchisesystemen Der Erfolgsfaktor Partizipationsqualität

2024-12-22T15:20:20Z

Author Ommen, Nils O. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337687.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01078-2
Format: Electronic Resources
Availability Online Library~1

Pfadabhängigkeit in Geschäftsbeziehungen

2024-12-22T15:20:20Z

Author Mallach, Raphael J. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337706.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01132-1
Format: Electronic Resources
Availability Online Library~1

Brand Cre-Activity Wie erfolgreiche Marken träge Gehirne gegen den Strich bürsten

2024-12-22T15:20:20Z

Author Thinius, Jochen. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337725.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01202-1
Format: Electronic Resources
Availability Online Library~1

Strategische Zusammenarbeit mit Zulieferern Empirische Befunde zur Governance im Kontext von Zielsetzung und Beziehung

2024-12-22T15:20:20Z

Author Clauß, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337972.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02190-0
Format: Electronic Resources
Availability Online Library~1

Dienstleistungsmanagement und Social Media Potenziale, Strategien und Instrumente Forum Dienstleistungsmanagement

2024-12-22T15:20:20Z

Author Bruhn, Manfred. editor. Hadwich, Karsten. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337738.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01248-9
Format: Electronic Resources
Availability Online Library~1

Digitaler Darwinismus Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book

2024-12-22T15:20:20Z

Author Kreutzer, Ralf T. author. Land, Karl-Heinz. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337740.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01260-1
Format: Electronic Resources
Availability Online Library~1

Was viele Verkäufer nicht zu fragen wagen 100 Tipps für bessere Verkaufsresultate im Außendienst

2024-12-22T15:20:20Z

Author Schumacher, Oliver. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337846.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01638-8
Format: Electronic Resources
Availability Online Library~1

Identitätsbasierte Markenführung im Investitionsgüterbereich Management und Wirkungen von Marke-Kunde-Beziehungen

2024-12-22T15:20:20Z

Author Krause, Juliane. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337849.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01648-7
Format: Electronic Resources
Availability Online Library~1

Kundenloyalität im Automobilhandel Determinanten in Verkauf und Kundendienst

2024-12-22T15:20:20Z

Author Scholly, Volker. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337854.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01669-2
Format: Electronic Resources
Availability Online Library~1

Global Website Webdesign im internationalen Umfeld

2024-12-22T15:20:20Z

Author Meidl, Oliver. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338093.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02867-1
Format: Electronic Resources
Availability Online Library~1

Stadtslogans zur Umsetzung der Markenidentität von Städten Eine theoretisch-konzeptionelle und empirische Untersuchung

2024-12-22T15:20:20Z

Author Radtke, Bernd. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338094.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02873-2
Format: Electronic Resources
Availability Online Library~1

Marketing ist eine Wissenschaft … … und die Erde eine Scheibe? über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.

2024-12-22T15:20:20Z

Author Hilbig, Heino. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338098.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02891-6
Format: Electronic Resources
Availability Online Library~1

Einstellungs- und Verhaltenswirkungen im Event-Sponsoring Wirkungsmodell, Befunde und Implikationen

2024-12-22T15:20:20Z

Author Siebert, Yvonne. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338105.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02938-8
Format: Electronic Resources
Availability Online Library~1

Corporate Social Responsibility im Handel Diskussion und empirische Evidenz des alternativen Betriebstyps Sozialmarkt

2024-12-22T15:20:20Z

Author Lienbacher, Eva. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338106.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02940-1
Format: Electronic Resources
Availability Online Library~1

Retail Business Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko

2024-12-22T15:20:20Z

Author Riekhof, Hans-Christian. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338536.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4555-6
Format: Electronic Resources
Availability Online Library~1

How to read a client from across the room win more business with the proven character code system to decode verbal & nonverbal communication

2024-12-22T15:20:20Z

Author Mychals, Brandy.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Geometric Modeling and Reasoning of Human-Centered Freeform Products

2024-12-22T15:20:20Z

Author Wang, Charlie C. L. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(330961.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4471-4360-4
Format: Electronic Resources
Availability Online Library~1

India’s Agricultural Marketing Market Reforms and Emergence of New Channels

2024-12-22T15:20:20Z

Author Ghosh, Nilabja. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335524.1)
Electronic Access http://dx.doi.org/10.1007/978-81-322-1572-1
Format: Electronic Resources
Availability Online Library~1

Best Practices in Marketing and their Impact on Quality of Life

2024-12-22T15:20:20Z

Author Alves, Helena. editor. Vázquez, José Luis. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(336093.1)
Electronic Access http://dx.doi.org/10.1007/978-94-007-5878-0
Format: Electronic Resources
Availability Online Library~1

Food Consumer Science Theories, Methods and Application to the Western Balkans

2024-12-22T15:20:20Z

Author Barjolle, Dominique. editor. Gorton, Matthew. editor. Milošević Đorđević, Jasna. editor. Stojanović, Žaklina. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(336115.1)
Electronic Access http://dx.doi.org/10.1007/978-94-007-5946-6
Format: Electronic Resources
Availability Online Library~1

Die Klinik als Marke Markenkommunikation und -führung für Krankenhäuser und Klinikketten

2024-12-22T15:20:20Z

Author Nemec, Sabine. author. Fritsch, Harald Jürgen. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(336864.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-04541-7
Format: Electronic Resources
Availability Online Library~1

Fullspace-Projektion Mit dem 360°lab zum Holodeck

2024-12-22T15:20:20Z

Author Overschmidt, Gordian. editor. Schröder, Ute B. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(336905.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-24656-2
Format: Electronic Resources
Availability Online Library~1

Mediaplanung Methodische Grundlagen und praktische Anwendungen

2024-12-22T15:20:20Z

Author Unger, Fritz. author. Fuchs, Wolfgang. author. Michel, Burkard. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337024.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-30657-0
Format: Electronic Resources
Availability Online Library~1

Narrative Brand Planning Wie Marken zu echten Helden werden

2024-12-22T15:20:20Z

Author Dietrich, Frank Otto. author. Schmidt-Bleeker, Ralf. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337068.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-32920-3
Format: Electronic Resources
Availability Online Library~1

Qualitätsmanagement für Dienstleistungen Handbuch für ein erfolgreiches Qualitätsmanagement. Grundlagen - Konzepte - Methoden

2024-12-22T15:20:20Z

Author Bruhn, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337083.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-33992-9
Format: Electronic Resources
Availability Online Library~1

Umsetzungsmanagement von Preisstrategien Wie Sie Ihre Preise erfolgreich und nachhaltig zum Laufen bringen

2024-12-22T15:20:20Z

Author Huckemann, Matthias. author. Krug, Thorsten. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337244.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-37126-4
Format: Electronic Resources
Availability Online Library~1

Wissens- und Technologietransfer durch Hochschulen aus einer marktorientierten Perspektive Ansatzpunkte zur Gestaltung erfolgreicher Transferprozesse an Universitäten und Fachhochschulen

2024-12-22T15:20:20Z

Author Kesting, Tobias. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337576.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00719-5
Format: Electronic Resources
Availability Online Library~1

So geht Verkaufen Mit 99 nls-Lektionen zum Eliteverkäufer

2024-12-22T15:20:20Z

Author Galal, Marc M. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337609.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00832-1
Format: Electronic Resources
Availability Online Library~1

Alles, was Sie über das Verkaufen wissen müssen: Der Verkaufsprozess Mehr Kunden, mehr Know-how, mehr Abschlüsse

2024-12-22T15:20:20Z

Author Birgelen, Dominik. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337611.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00837-6
Format: Electronic Resources
Availability Online Library~1

No-Line-Handel Höchste Evolutionsstufe im Multi-Channeling

2024-12-22T15:20:20Z

Author Heinemann, Gerrit. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337614.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00851-2
Format: Electronic Resources
Availability Online Library~1

Marktmacht 50plus Wie Sie Best Ager als Kunden gewinnen und begeistern

2024-12-22T15:20:20Z

Author Pompe, Hans-Georg. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337627.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00903-8
Format: Electronic Resources
Availability Online Library~1

Qualität der Internen Markenführung Konzeptualisierung, empirische Befunde und Steuerung eines markenkonformen Mitarbeiterverhaltens

2024-12-22T15:20:20Z

Author Batt, Verena. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337634.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00925-0
Format: Electronic Resources
Availability Online Library~1

Marketing-Einführung Grundlagen - Überblick - Beispiele

2024-12-22T15:20:20Z

Author Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337872.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01730-9
Format: Electronic Resources
Availability Online Library~1

Führung von Vertriebsorganisationen Strategie - Koordination - Umsetzung

2024-12-22T15:20:20Z

Author Binckebanck, Lars. editor. Hölter, Ann-Kristin. editor. Tiffert, Alexander. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337891.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01830-6
Format: Electronic Resources
Availability Online Library~1

Total Loyalty Marketing Mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg

2024-12-22T15:20:20Z

Author Schüller, Anne M. author. Fuchs, Gerhard. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337907.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01885-6
Format: Electronic Resources
Availability Online Library~1

Markenpsychologie Wie Marken wirken - Was Marken stark macht

2024-12-22T15:20:20Z

Author Gutjahr, Gert. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337913.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01926-6
Format: Electronic Resources
Availability Online Library~1

Erfolgreiches Produktmanagement Tool-Box für das professionelle Produktmanagement und Produktmarketing

2024-12-22T15:20:20Z

Author Aumayr, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337921.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01953-2
Format: Electronic Resources
Availability Online Library~1

Dialogmarketing im Dialog Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts

2024-12-22T15:20:20Z

Author Gerdes, Jürgen. editor. Hesse, Jürgen. editor. Vögele, Siegfried. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337932.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02000-2
Format: Electronic Resources
Availability Online Library~1

Dialogmarketing Perspektiven 2012/2013 Tagungsband 7. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing

2024-12-22T15:20:20Z

Author Dialogmarketing Verband e.V., Deutscher. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337937.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02039-2
Format: Electronic Resources
Availability Online Library~1

Die Relevanz der Markenarchitektur für das Employer Branding Eine verhaltenstheoretisch-experimentelle Untersuchung zum Einfluss von hierarchieübergreifenden Markenkombinationen auf die Employer Brand Strength

2024-12-22T15:20:20Z

Author Roj, Manuel. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337938.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02041-5
Format: Electronic Resources
Availability Online Library~1

Corporate Social Responsibility und Konsumentenverhalten Theoretische Ansätze und empirische Befunde

2024-12-22T15:20:20Z

Author Waßmann, Jan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337940.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02047-7
Format: Electronic Resources
Availability Online Library~1

Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen Eine latente Wachstumskurvenanalyse

2024-12-22T15:20:20Z

Author Münkhoff, Eva. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337955.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02122-1
Format: Electronic Resources
Availability Online Library~1

Marketing-Theorie Eine Einführung

2024-12-22T15:20:20Z

Author Kuß, Alfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337958.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02134-4
Format: Electronic Resources
Availability Online Library~1

Kompakt-Lexikon Marketingpraxis 2.200 Begriffe nachschlagen, verstehen, anwenden.

2024-12-22T15:20:20Z

Author Springer Fachmedien Wiesbaden. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338161.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03185-5
Format: Electronic Resources
Availability Online Library~1

Auf den Punkt: Präsentationen pyramidal strukturieren Erfolgreicher kommunizieren mit klaren Botschaften und ergebnisorientierter Struktur

2024-12-22T15:20:20Z

Author Schoof, Axel. author. Binder, Karin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338170.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03229-6
Format: Electronic Resources
Availability Online Library~1

222 Keywords Marketing Grundwissen für Manager

2024-12-22T15:20:20Z

Author Springer Fachmedien Wiesbaden, . editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338184.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03385-9
Format: Electronic Resources
Availability Online Library~1

Wettbewerbsfaktor Vertrieb bei Finanzdienstleistern Ein ganzheitliches Konzept zur Sales Excellence

2024-12-22T15:20:20Z

Author Glaser, Christian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338131.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03049-0
Format: Electronic Resources
Availability Online Library~1

Schaffe Vertrauen, rede darüber und verdiene daran Kommunikationspraxis und Performance Measurement von Corporate Cultural Responsibility

2024-12-22T15:20:20Z

Author Lamprecht, Wolfgang. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338214.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03594-5
Format: Electronic Resources
Availability Online Library~1

Events und Sport Stand und Perspektiven der Eventforschung

2024-12-22T15:20:20Z

Author Zanger, Cornelia. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338222.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03681-2
Format: Electronic Resources
Availability Online Library~1

Kategorisierungseffekte Eine verhaltenswissenschaftliche Analyse der Wirkung von Sortimentskategorisierungen auf den Auswahlprozess für komplexe Gebrauchsgüter

2024-12-22T15:20:20Z

Author Krengel, Martin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338243.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-04881-5
Format: Electronic Resources
Availability Online Library~1

Marketing für LOHAS Kommunikationskonzepte für anspruchsvolle Kunden

2024-12-22T15:20:20Z

Author Köhn-Ladenburger, Christiane. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338415.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3577-9
Format: Electronic Resources
Availability Online Library~1

Industrielle Dienstleistungen Wie produzierende Unternehmen ihr Dienstleistungsgeschäft aufbauen und steuern

2024-12-22T15:20:20Z

Author Seiter, Mischa. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338454.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3913-5
Format: Electronic Resources
Availability Online Library~1

Customer Knowledge Management in der Konzeptphase der Neuproduktentwicklung

2024-12-22T15:20:20Z

Author Böckermann, Florian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338456.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3946-3
Format: Electronic Resources
Availability Online Library~1

Mehr Verkauf durch Nichtverkauf Kunden kaufen fast von selbst, wenn man sie lässt

2024-12-22T15:20:20Z

Author Gebhardt-Seele, Stephan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338462.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4005-6
Format: Electronic Resources
Availability Online Library~1

Unternehmerisches Preisänderungsverhalten Dimensionen, Determinanten und Konsequenzen

2024-12-22T15:20:20Z

Author Schmidt, Thomas R. W. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338464.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4013-1
Format: Electronic Resources
Availability Online Library~1

Das Konzept der preisorientierten Qualitätsbeurteilung Eine produkt- und kulturübergreifende kausalanalytische Betrachtung

2024-12-22T15:20:20Z

Author Hofmann, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338470.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4081-0
Format: Electronic Resources
Availability Online Library~1

Die Frauen und das Netz Angebote und Nutzung aus Genderperspektive

2024-12-22T15:20:20Z

Author Kampmann, Birgit. editor. Keller, Bernhard. editor. Knippelmeyer, Michael. editor. Wagner, Frank. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338475.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4129-9
Format: Electronic Resources
Availability Online Library~1

Global Brand Management Eine konzeptionell-empirische Analyse von Automobil-Markenimages in Brasilien, China, Deutschland, Russland und den USA

2024-12-22T15:20:20Z

Author Stolle, Wulf. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338476.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4139-8
Format: Electronic Resources
Availability Online Library~1

Effektives Customer Relationship Management Instrumente - Einführungskonzepte - Organisation

2024-12-22T15:20:20Z

Author Helmke, Stefan. editor. Uebel, Matthias. editor. Dangelmaier, Wilhelm. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338479.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4176-3
Format: Electronic Resources
Availability Online Library~1

Markenkommunikation mit Sport Wirkungsmodell für die Markenführung aus Sicht der Service-Dominant Logic

2024-12-22T15:20:20Z

Author Drengner, Jan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338483.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4198-5
Format: Electronic Resources
Availability Online Library~1

Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – mit Marketing, das sich an Kaufprozessen orientiert

2024-12-22T15:20:20Z

Author Rutschmann, Marc. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338491.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4281-4
Format: Electronic Resources
Availability Online Library~1

Jede Marke kann wachsen! Wie Sie Wachstumsbarrieren systematisch durchbrechen

2024-12-22T15:20:20Z

Author Krüger, Ralph. author. Stumpf, Andreas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338493.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4285-2
Format: Electronic Resources
Availability Online Library~1

Markenkraft im Mittelstand Was jeder Manager von Dr. Klitschko und dem Papst lernen kann

2024-12-22T15:20:20Z

Author Errichiello, Oliver. author. Zschiesche, Arnd. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338495.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4289-0
Format: Electronic Resources
Availability Online Library~1

Rechtliche Grenzen des Brand Placement Eine wirtschafts- und rechtswissenschaftliche Analyse von Markenplatzierungen im nicht-werblichen Fernsehprogramm

2024-12-22T15:20:20Z

Author Reich, Bettina. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338503.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4363-7
Format: Electronic Resources
Availability Online Library~1

Dienstleistungserlebnisse als Erfolgsfaktor in Kino- und Unterhaltungscentern

2024-12-22T15:20:20Z

Author Laas, Elisabeth. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338524.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4490-0
Format: Electronic Resources
Availability Online Library~1

Markensoziologische Werbung Eine Analyse der ökonomischen Funktionen kultureller Resonanzfelder

2024-12-22T15:20:20Z

Author Errichiello, Oliver Carlo. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338526.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4507-5
Format: Electronic Resources
Availability Online Library~1

Beziehungsmanagement in der Automobilindustrie OEM Relationship Management als Sonderfall des CRM

2024-12-22T15:20:20Z

Author Hundertmark, Heike. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338527.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4511-2
Format: Electronic Resources
Availability Online Library~1

Cambridge marketing handbook : stakeholder

2024-12-22T15:20:20Z

Author Nicklin, Terry.
Preferred Shelf Number HF5415 N53 2013
Format: Books
Availability Beytepe Library~1

Cambridge Marketing Handbook : Law

2024-12-22T15:20:20Z

Author Kapur, Kiran.
Preferred Shelf Number HF5415 K37 2013
Format: Books
Availability Beytepe Library~1

Cambridge Marketing Handbook : Communications

2024-12-22T15:20:20Z

Author Bax, Steve.
Preferred Shelf Number HF5415 B39 2013
Format: Books
Availability Beytepe Library~1

Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014

2024-12-22T15:20:20Z

Author Xiang, Zheng. editor. Tussyadiah, Iis. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333009.1)
Electronic Access http://dx.doi.org/10.1007/978-3-319-03973-2
Format: Electronic Resources
Availability Online Library~1

Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets

2024-12-22T15:20:20Z

Author Friedrichsen, Mike. editor. Mühl-Benninghaus, Wolfgang. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333211.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-28897-5
Format: Electronic Resources
Availability Online Library~1

The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management

2024-12-22T15:20:20Z

Author Portmann, Edy. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333683.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-33233-3
Format: Electronic Resources
Availability Online Library~1

Customer Relationship Management in the Financial Industry Organizational Processes and Technology Innovation

2024-12-22T15:20:20Z

Author Rajola, Federico. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334004.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-35554-7
Format: Electronic Resources
Availability Online Library~1

Vertical Price Coordination and Brand Care Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance

2024-12-22T15:20:20Z

Author Ahlert, Dieter. author. Schefer, Benjamin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334008.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-35570-7
Format: Electronic Resources
Availability Online Library~1

Brand Growth Barriers Identify, Understand, and Overcome Them

2024-12-22T15:20:20Z

Author Krüger, Ralph. author. Stumpf, Andreas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334363.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-37108-0
Format: Electronic Resources
Availability Online Library~1

The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model

2024-12-22T15:20:20Z

Author Shin, Kwang-Yong. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334534.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-38091-4
Format: Electronic Resources
Availability Online Library~1

Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising

2024-12-22T15:20:20Z

Author Rosengren, Sara. editor. Dahlén, Micael. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335282.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02365-2
Format: Electronic Resources
Availability Online Library~1

Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough

2024-12-22T15:20:20Z

Author Backhaus, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335284.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02444-4
Format: Electronic Resources
Availability Online Library~1

Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models

2024-12-22T15:20:20Z

Author Ziniel, Wolfgang. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335363.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3633-2
Format: Electronic Resources
Availability Online Library~1

Network Governance Alliances, Cooperatives and Franchise Chains

2024-12-22T15:20:20Z

Author Ehrmann, Thomas. editor. Windsperger, Josef. editor. Cliquet, Gérard. editor. Hendrikse, George. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335352.1)
Electronic Access http://dx.doi.org/10.1007/978-3-7908-2867-2
Format: Electronic Resources
Availability Online Library~1

Luxury Marketing A Challenge for Theory and Practice

2024-12-22T15:20:20Z

Author Wiedmann, Klaus-Peter. editor. Hennigs, Nadine. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335368.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4399-6
Format: Electronic Resources
Availability Online Library~1

International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences

2024-12-22T15:20:20Z

Author Christiaans, Lena. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335242.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00456-9
Format: Electronic Resources
Availability Online Library~1

Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee

2024-12-22T15:20:20Z

Author Langen, Nina. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335250.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00759-1
Format: Electronic Resources
Availability Online Library~1

Organisationskommunikation und Public Relations Forschungsparadigmen und neue Perspektiven

2024-12-22T15:20:20Z

Author Zerfaß, Ansgar. editor. Rademacher, Lars. editor. Wehmeier, Stefan. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(336605.1)
Electronic Access http://dx.doi.org/10.1007/978-3-531-18961-1
Format: Electronic Resources
Availability Online Library~1

Produktmanagement Grundlagen - Methoden - Beispiele

2024-12-22T15:20:20Z

Author Herrmann, Andreas. author. Huber, Frank. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337408.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00004-2
Format: Electronic Resources
Availability Online Library~1

Erfolgreiches Social Media Marketing Konzepte, Maßnahmen und Praxisbeispiele

2024-12-22T15:20:20Z

Author Ceyp, Michael. author. Scupin, Juhn-Petter. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337420.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00035-6
Format: Electronic Resources
Availability Online Library~1

Wirkungen von Markenkrisen Eine Analyse aus verhaltenswissenschaftlicher Perspektive

2024-12-22T15:20:20Z

Author Weyler, Stephan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337424.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00061-5
Format: Electronic Resources
Availability Online Library~1

Konkurrenzvorteile am Point-of-Sale Möglichkeiten der Erfassung, Bewertung und Folgenabschätzung

2024-12-22T15:20:20Z

Author Lotzkat, Lucie. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337450.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00205-3
Format: Electronic Resources
Availability Online Library~1

Aktuelle Beiträge zur Dienstleistungsforschung

2024-12-22T15:20:20Z

Author Roth, Stefan. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337463.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00253-4
Format: Electronic Resources
Availability Online Library~1

Messung und Steuerung der Kommunikations-Effizienz Eine theoretische und empirische Analyse durch den Einsatz der Data Envelopment Analysis

2024-12-22T15:20:20Z

Author Schwarz, Jürgen. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337470.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00279-4
Format: Electronic Resources
Availability Online Library~1

Qualitätsmanagement für Nonprofit-Organisationen Grundlagen – Planung – Umsetzung – Kontrolle

2024-12-22T15:20:20Z

Author Bruhn, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337492.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00354-8
Format: Electronic Resources
Availability Online Library~1

Impulse für die Markenpraxis und Markenforschung Tagungsband der internationalen Konferenz „DerMarkentag 2011“

2024-12-22T15:20:20Z

Author Baumgarth, Carsten. editor. Boltz, Dirk-Mario. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337508.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00427-9
Format: Electronic Resources
Availability Online Library~1

Enterprise Marketing Management Informationslogistik für das Marketing von morgen

2024-12-22T15:20:20Z

Author Spiegelberg, Domenik. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337532.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00532-0
Format: Electronic Resources
Availability Online Library~1

Events im Zeitalter von Social Media Stand und Perspektiven der Eventforschung

2024-12-22T15:20:20Z

Author Zanger, Cornelia. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337538.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00553-5
Format: Electronic Resources
Availability Online Library~1

Die Rollenwahrnehmung des Dienstleistungskunden Determinanten und Wirkung der Kundenbeteiligung

2024-12-22T15:20:20Z

Author Hahn, Kathrin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337539.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00563-4
Format: Electronic Resources
Availability Online Library~1

Weichen stellen im Vertrieb Interviews über Trends und Herausforderungen

2024-12-22T15:20:20Z

Author Böttcher, Gabi. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337557.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00629-7
Format: Electronic Resources
Availability Online Library~1

Leistungsindividualisierung im B-to-B-Bereich Die Einzigartigkeit im Rahmen der Dienstleistungsgestaltung

2024-12-22T15:20:20Z

Author Minculescu, Ioana. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337975.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02198-6
Format: Electronic Resources
Availability Online Library~1

Digitalisierung des Handels mit ePace Innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile.

2024-12-22T15:20:20Z

Author dgroup. editor. Heinemann, Gerrit. editor. Haug, Kathrin. editor. Gehrckens, Mathias. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337752.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01300-4
Format: Electronic Resources
Availability Online Library~1

Bestimmung des Repositionierungsspielraums von Marken Markenführung mit Hilfe neuroökonomischer Forschungserkenntnisse

2024-12-22T15:20:20Z

Author Boch, Sonja. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337753.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01305-9
Format: Electronic Resources
Availability Online Library~1

Marketing für Kanzleien und Wirtschaftsprüfer Ein Praxishandbuch für Anwalts-, Steuerkanzleien und Wirtschaftsprüfungsunternehmen

2024-12-22T15:20:20Z

Author Schieblon, Claudia. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337756.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01322-6
Format: Electronic Resources
Availability Online Library~1

Wirkungsvolle Live-Kommunikation Liebe Deine Helden: Dramaturgie und Inszenierung erfolgreicher Events

2024-12-22T15:20:20Z

Author Gundlach, Axel. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338043.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02549-6
Format: Electronic Resources
Availability Online Library~1

Führung von Personaldienstleistungsunternehmen Eine strukturierte Einführung

2024-12-22T15:20:20Z

Author Hillebrecht, Steffen. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338048.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02567-0
Format: Electronic Resources
Availability Online Library~1

333 Keywords Marktforschung Grundwissen für Manager

2024-12-22T15:20:20Z

Author Springer Fachmedien Wiesbaden, . editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338205.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03541-9
Format: Electronic Resources
Availability Online Library~1

Einwilligungen im Permission Marketing Empirische Analysen von Determinanten aus der Sicht von Konsumenten

2024-12-22T15:20:20Z

Author Wissmann, Johannes. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338207.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-03553-2
Format: Electronic Resources
Availability Online Library~1

Events - Erlebnismarketing für alle Sinne Mit neuronaler Markenkommunikation Lebensstile inszenieren

2024-12-22T15:20:20Z

Author Thinius, Jochen. author. Untiedt, Jan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338414.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3538-0
Format: Electronic Resources
Availability Online Library~1

NBD-Prognosemodelle im Kundenbeziehungsmanagement Einordnung, Implementierung und praktische Anwendungsempfehlung

2024-12-22T15:20:20Z

Author Zitzlsperger, David Franz Sales. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338433.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3754-4
Format: Electronic Resources
Availability Online Library~1

Marktforschungsergebnisse zielgruppengerecht kommunizieren Ergebnisberichte - Präsentationen - Workshops

2024-12-22T15:20:20Z

Author Magerhans, Alexander. author. Merkel, Theresa. author. Cimbalista, Julia. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338434.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3756-8
Format: Electronic Resources
Availability Online Library~1

Strategie und Technik des Automobilmarketing

2024-12-22T15:20:20Z

Author Esch, Franz-Rudolf. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338445.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3831-2
Format: Electronic Resources
Availability Online Library~1

Marketing Arbeitsbuch Aufgaben - Fallstudien - Lösungen

2024-12-22T15:20:20Z

Author Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338449.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3863-3
Format: Electronic Resources
Availability Online Library~1

Praxisorientiertes Marketing Grundlagen – Instrumente – Fallbeispiele

2024-12-22T15:20:20Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338450.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3873-2
Format: Electronic Resources
Availability Online Library~1

Portfolio-Werbung als Technik des Impression Management Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen

2024-12-22T15:20:20Z

Author Brunner, Christian Boris. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338543.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4573-0
Format: Electronic Resources
Availability Online Library~1

Theorie und Praxis des Dienstleistungsmarketing Aktuelle Konzepte und Entwicklungen

2024-12-22T15:20:20Z

Author Schmitz, Gertrud. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338554.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6869-2
Format: Electronic Resources
Availability Online Library~1

Lost Brands - vom Aufstieg und Niedergang starker Marken Warum "too big to fail" nicht einmal für Traditionsmarken gilt

2024-12-22T15:20:20Z

Author Brückner, Michael. author. Przyklenk, Andrea. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338556.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6984-2
Format: Electronic Resources
Availability Online Library~1

International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development

2024-12-22T15:20:20Z

Author Samli, A. Coskun. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331684.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4614-5125-9
Format: Electronic Resources
Availability Online Library~1

Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising

2024-12-22T15:20:20Z

Author Klapdor, Sebastian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335272.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01732-3
Format: Electronic Resources
Availability Online Library~1

Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China

2024-12-22T15:20:20Z

Author Pennemann, Karin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335372.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4492-4
Format: Electronic Resources
Availability Online Library~1

Social Media Marketing und -Management im Tourismus

2024-12-22T15:20:20Z

Author Hinterholzer, Thomas. author. Jooss, Mario. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337308.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-37952-9
Format: Electronic Resources
Availability Online Library~1

Facebook, Twitter und Co. in Hotellerie und Gastronomie Ein Handbuch für Praktiker

2024-12-22T15:20:20Z

Author Hinterholzer, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337309.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-37954-3
Format: Electronic Resources
Availability Online Library~1

Hindernislauf Marketing Erleuchtung – Ernüchterung – Durchbruch

2024-12-22T15:20:20Z

Author Backhaus, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337414.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00018-9
Format: Electronic Resources
Availability Online Library~1

Dienstleistungstarife und Nutzungsentscheidungen Empirische Untersuchung zu Tarifen als Mittel zur Selbstkontrolle

2024-12-22T15:20:20Z

Author Robbert, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337425.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-00072-1
Format: Electronic Resources
Availability Online Library~1

Auftrags- und Projektmanagement Mastering Business Markets

2024-12-22T15:20:20Z

Author Kleinaltenkamp, Michael. editor. Plinke, Wulff. editor. Geiger, Ingmar. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337765.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01352-3
Format: Electronic Resources
Availability Online Library~1

Marken- und Kommunikationsmanagement im B-to-B-Geschäft Clever positionieren, erfolgreich kommunizieren

2024-12-22T15:20:20Z

Author Masciadri, Peter. author. Zupancic, Dirk. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337766.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01354-7
Format: Electronic Resources
Availability Online Library~1

Orientierung in bekannten und unbekannten Ladenumwelten Theorie, Befunde und Implikationen

2024-12-22T15:20:20Z

Author Wang, Hsiau-Han. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337767.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01356-1
Format: Electronic Resources
Availability Online Library~1

Informationssuche und Online Word-of-Mouth Eine empirische Analyse anhand von Diskussionsforen

2024-12-22T15:20:20Z

Author Reichelt, Jonas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337774.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01373-8
Format: Electronic Resources
Availability Online Library~1

Kommunikationsverweigerung und -störung Analyse der Auswirkung eines neuen Phänomens auf die Kundenbeziehung

2024-12-22T15:20:20Z

Author Schloffer, Judith. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337799.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01479-7
Format: Electronic Resources
Availability Online Library~1

Professionelles Guerilla-Marketing Grundlagen - Instrumente - Controlling

2024-12-22T15:20:20Z

Author Hutter, Katharina. author. Hoffmann, Stefan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(337990.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02268-6
Format: Electronic Resources
Availability Online Library~1

Markenexzellenz im innovativen Mittelstand Grundsätze, Arbeitsmethoden, Beispiele – ein Leitfaden für Praktiker

2024-12-22T15:20:20Z

Author Casagranda, Michael. author. Dünser, Michael. author. Lippitsch, Georg. author. Mühlfellner, Rupert. author. Ruf, Markus. author.
Preferred Shelf Number ONLINE(338001.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02319-5
Format: Electronic Resources
Availability Online Library~1

Gestaltung komplexer Markenarchitekturen Die Verhaltensrelevanz von Marken unterschiedlicher Hierarchieebenen

2024-12-22T15:20:20Z

Author Kanitz, Christopher. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338077.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02715-5
Format: Electronic Resources
Availability Online Library~1

Konsumentenwert Konzeptualisierung und Analyse der Wirkungen auf Zufriedenheit und Loyalität am Beispiel eines Festivals

2024-12-22T15:20:20Z

Author Jahn, Steffen. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(338079.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02736-0
Format: Electronic Resources
Availability Online Library~1

Service Management The New Paradigm in Retailing

2024-12-22T15:20:20Z

Author Kandampully, Jay. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-1-4614-1554-1
Format: Electronic Resources
Availability Online Library~1

Customer Relationship Management Concept, Strategy, and Tools

2024-12-22T15:20:20Z

Author Kumar, V. author. Reinartz, Werner. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-20110-3
Format: Electronic Resources
Availability Online Library~1

Erlebniskommunikation Erfolgsfaktoren für die Marketingpraxis

2024-12-22T15:20:20Z

Author Bauer, Hans H. editor. Heinrich, Daniel. editor. Samak, Michael. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-21133-1
Format: Electronic Resources
Availability Online Library~1

Wettbewerbsvorteile durch Wissen Knowledge Management, CRM und Change Management verbinden

2024-12-22T15:20:20Z

Author Mescheder, Bernhard. author. Sallach, Christian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-27896-9
Format: Electronic Resources
Availability Online Library~1

Counter Strategies im globalen Wettbewerb

2024-12-22T15:20:20Z

Author Plötner, Olaf. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-28138-9
Format: Electronic Resources
Availability Online Library~1

Intuitionistic Fuzzy Aggregation and Clustering

2024-12-22T15:20:20Z

Author Xu, Zeshui. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-28406-9
Format: Electronic Resources
Availability Online Library~1

Sales Excellence Systematic Sales Management

2024-12-22T15:20:20Z

Author Homburg, Christian. author. Schäfer, Heiko. author. Schneider, Janna. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-29169-2
Format: Electronic Resources
Availability Online Library~1

Erfolgsfaktor Kundenzufriedenheit Handbuch für Strategie und Umsetzung

2024-12-22T15:20:20Z

Author Künzel, Hansjörg. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-32552-6
Format: Electronic Resources
Availability Online Library~1

Consumer Neuroscience Neurowissenschaftliche Grundlagen für den Markenerfolg

2024-12-22T15:20:20Z

Author Bielefeld, Klaus W. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-658-00561-0
Format: Electronic Resources
Availability Online Library~1

Modelling Value Selected Papers of the 1st International Conference on Value Chain Management

2024-12-22T15:20:20Z

Author Jodlbauer, Herbert. editor. Olhager, Jan. editor. Schonberger, Richard J. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-7908-2747-7
Format: Electronic Resources
Availability Online Library~1

Interactive Decision Aids in E-Commerce

2024-12-22T15:20:20Z

Author Pfeiffer, Jella. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-7908-2769-9
Format: Electronic Resources
Availability Online Library~1

Akquisition von Dienstleistungen Angewandte Psychologie für die berufliche Praxis

2024-12-22T15:20:20Z

Author Hunert, Claus. author. Landes, Miriam. author. Steiner, Eberhard. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8274-2736-6
Format: Electronic Resources
Availability Online Library~1

Social Media Balanced Scorecard Erfolgreiche Social Media-Strategien in der Praxis

2024-12-22T15:20:20Z

Author Fiege, Roland. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8348-8146-5
Format: Electronic Resources
Availability Online Library~1

The 4A's of marketing creating value for customers, companies and society

2024-12-22T15:20:20Z

Author Sheth, Jagdish N. Sisodia, Rajendra.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Marktforschung Ein einführendes Lehr- und Übungsbuch

2024-12-22T15:20:20Z

Author Olbrich, Rainer. author. Battenfeld, Dirk. author. Buhr, Carl-Christian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-24345-5
Format: Electronic Resources
Availability Online Library~1

Digitale Medien im Unternehmen Perspektiven des betrieblichen Einsatzes von neuen Medien

2024-12-22T15:20:20Z

Author Lembke, Gerald. editor. Soyez, Nadine. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-29906-3
Format: Electronic Resources
Availability Online Library~1

Media- und Marketingstrategien in digitalen Zeiten Trendinterviews mit Branchen-Experten aus Wissenschaft und Praxis

2024-12-22T15:20:20Z

Author Schüür-Langkau, Anja. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-658-00367-8
Format: Electronic Resources
Availability Online Library~1

Die Einflussfaktoren der Markenbewertung im Sport Eine empirische Analyse der Zusammenhänge bei Klubmarken

2024-12-22T15:20:20Z

Author Ströbel, Tim. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3581-6
Format: Electronic Resources
Availability Online Library~1

Wert- und bedürfnisorientierte Segmentierung von Konsumgütermärkten Eine empirische Analyse am Beispiel der Augenoptikbranche

2024-12-22T15:20:20Z

Author Medelnik, Norbert Georg. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3608-0
Format: Electronic Resources
Availability Online Library~1

Kontextsensitive Services für mobile Endgeräte Spezifizierung und Evaluation eines Steuerungsmodells im Mobile Marketing

2024-12-22T15:20:20Z

Author Lanzer, Wolfgang. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3610-3
Format: Electronic Resources
Availability Online Library~1

Markteintrittsstrategien Dynamik und Komplexität

2024-12-22T15:20:20Z

Author Zentes, Joachim. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3504-5
Format: Electronic Resources
Availability Online Library~1

Handbuch Handel Strategien – Perspektiven – Internationaler Wettbewerb

2024-12-22T15:20:20Z

Author Zentes, Joachim. editor. Swoboda, Bernhard. editor. Morschett, Dirk. editor. Schramm-Klein, Hanna. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3847-3
Format: Electronic Resources
Availability Online Library~1

Marktforschung Grundlagen der Datenerhebung und Datenanalyse

2024-12-22T15:20:20Z

Author Kuß, Alfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3853-4
Format: Electronic Resources
Availability Online Library~1

Marketing Grundlagen für Studium und Praxis

2024-12-22T15:20:20Z

Author Bruhn, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3855-8
Format: Electronic Resources
Availability Online Library~1

Dienstleistungsmarketing Grundlagen - Konzepte - Methoden

2024-12-22T15:20:20Z

Author Meffert, Heribert. author. Bruhn, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3858-9
Format: Electronic Resources
Availability Online Library~1

Die Relevanz des Vertrauens für das identitätsbasierte Management globaler Marken Ein interkultureller Vergleich zwischen Deutschland, Indien und Südafrika

2024-12-22T15:20:20Z

Author Hegner, Sabrina. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3900-5
Format: Electronic Resources
Availability Online Library~1

Virale Markenkommunikation Einstellungs- und Verhaltenswirkungen viraler Videos

2024-12-22T15:20:20Z

Author Stenger, Daniel. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3902-9
Format: Electronic Resources
Availability Online Library~1

Im Erstkontakt gewinnen Worum es in Sekunden geht

2024-12-22T15:20:20Z

Author Leck, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3917-3
Format: Electronic Resources
Availability Online Library~1

Vertikale Preis- und Markenpflege im Kreuzfeuer des Kartellrechts

2024-12-22T15:20:20Z

Author Ahlert, Dieter. editor. Kenning, Peter. editor. Olbrich, Rainer. editor. Schröder, Hendrik. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3923-4
Format: Electronic Resources
Availability Online Library~1

Cause related Marketing in Deutschland Theoretische Fundierung und empirische Analyse

2024-12-22T15:20:20Z

Author Roos, Melanie. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3935-7
Format: Electronic Resources
Availability Online Library~1

Koordinierter Einsatz von Direktmarketing und Verkaufsaußendienst im B2B-Kontext

2024-12-22T15:20:20Z

Author Fredebeul-Krein, Tobias. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3940-1
Format: Electronic Resources
Availability Online Library~1

Einfluss der räumlichen Markenherkunft auf das Markenimage Kausalanalytische Untersuchung am Beispiel Indiens

2024-12-22T15:20:20Z

Author Becker, Christian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3942-5
Format: Electronic Resources
Availability Online Library~1

Marken-Authentizität Konstrukt, Determinanten und Wirkungen aus Sicht der identitätsbasierten Markenführung

2024-12-22T15:20:20Z

Author Schallehn, Mike. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3944-9
Format: Electronic Resources
Availability Online Library~1

Symbole als Instrumente der Markenführung Eine kommunikations- und wirtschaftswissenschaftliche Analyse unter besonderer Berücksichtigung von Stadtmarken

2024-12-22T15:20:20Z

Author Müller, Andreas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3986-9
Format: Electronic Resources
Availability Online Library~1

Customer Experience Forum Dienstleistungsmanagement

2024-12-22T15:20:20Z

Author Bruhn, Manfred. editor. Hadwich, Karsten. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4001-8
Format: Electronic Resources
Availability Online Library~1

SignsBook - Zeichen setzen in der Kommunikation

2024-12-22T15:20:20Z

Author Anda, Béla. editor. Endrös, Stefan. editor. Kalka, Jochen. editor. Lobo, Sascha. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4009-4
Format: Electronic Resources
Availability Online Library~1

Wenn Thomas Mann Ihr Kunde wäre Lektionen für Servicemanager

2024-12-22T15:20:20Z

Author Stauss, Bernd. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4031-5
Format: Electronic Resources
Availability Online Library~1

Angewandtes Gesundheitsmarketing

2024-12-22T15:20:20Z

Author Hoffmann, Stefan. editor. Schwarz, Uta. editor. Mai, Robert. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4035-3
Format: Electronic Resources
Availability Online Library~1

Guerilla Marketing Alternative Werbeformen als Techniken der Produktinszenierung

2024-12-22T15:20:20Z

Author Krieger, Kai Harald. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4045-2
Format: Electronic Resources
Availability Online Library~1

Dialogmarketing Perspektiven 2011/2012 Tagungsband 6. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing.

2024-12-22T15:20:20Z

Author Deutscher Dialogmarketing Verband e. V. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3525-0
Format: Electronic Resources
Availability Online Library~1

Corporate Social Responsibility aus Konsumentensicht Entstehung der CSR-Beurteilung und ausgewählte Erfolgswirkungen

2024-12-22T15:20:20Z

Author Rommelspacher, Marion. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3534-2
Format: Electronic Resources
Availability Online Library~1

Dienstleistungsmanagement Grundlagen - Konzepte - Instrumente

2024-12-22T15:20:20Z

Author Haller, Sabine. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3548-9
Format: Electronic Resources
Availability Online Library~1

Public Marketing Marketing-Management für den öffentlichen Sektor

2024-12-22T15:20:20Z

Author Wesselmann, Stefanie. author. Hohn, Bettina. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3552-6
Format: Electronic Resources
Availability Online Library~1

Pricing für produktbegleitende Dienstleistungen Akzeptanzanalyse von integralen und separaten Angebotsformen

2024-12-22T15:20:20Z

Author Rentner, Björn. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4204-3
Format: Electronic Resources
Availability Online Library~1

Ko-Kreation von Werten im Dienstleistungsmanagement Eine empirische Analyse des Einflusses anderer Personen bei Sportevents

2024-12-22T15:20:20Z

Author Durchholz, Christian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4214-2
Format: Electronic Resources
Availability Online Library~1

Wirkungsvolle Präsentationen von und in Projekten

2024-12-22T15:20:20Z

Author Engelfried, Justus. author. Zahn, Sebastian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4258-6
Format: Electronic Resources
Availability Online Library~1

Verhaltensbeeinflussung durch Sozialmarketing Eine Analyse der Gestaltungsmöglichkeiten

2024-12-22T15:20:20Z

Author Thaler, Julia. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4271-5
Format: Electronic Resources
Availability Online Library~1

Zusammenhang zwischen Kundenzufriedenheit und Kundenloyalität Eine empirische Analyse am Beispiel der deutschen Automobilindustrie

2024-12-22T15:20:20Z

Author Skala-Gast, Doris. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4275-3
Format: Electronic Resources
Availability Online Library~1

Advances in Advertising Research (Vol. III) Current Insights and Future Trends

2024-12-22T15:20:20Z

Author Eisend, Martin. editor. Langner, Tobias. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4291-3
Format: Electronic Resources
Availability Online Library~1

Marken im Social Web Zur Bedeutung von Marken in Online-Diskursen

2024-12-22T15:20:20Z

Author Heun, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4302-6
Format: Electronic Resources
Availability Online Library~1

Konsumenteneinstellungen im Social Web Neuartige Ansätze im internetbezogenen Kontext

2024-12-22T15:20:20Z

Author Wagenführer, Daniel. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4371-2
Format: Electronic Resources
Availability Online Library~1

Integrativ-Prozessuales Marketing Eine Einführung Mit durchgehender Schwarzkopf&Henkel-Fallstudie

2024-12-22T15:20:20Z

Author Mattmüller, Roland. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4470-2
Format: Electronic Resources
Availability Online Library~1

Wirkung von Preisen und Werbung als Instrumente des Revenue Managements Eine empirische Untersuchung am Beispiel von integrierten Reiseveranstaltern

2024-12-22T15:20:20Z

Author Schnetzer, Uwe. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4501-3
Format: Electronic Resources
Availability Online Library~1

Zahlungsbereitschaft für Remote Services Kundenintegrationsspezifische Betrachtung im Maschinen- und Anlagenbau

2024-12-22T15:20:20Z

Author Dauner, Jörg. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4505-1
Format: Electronic Resources
Availability Online Library~1

Strategisches Kündigungsverhalten Eine empirische Analyse vertraglicher Endkundenbeziehungen

2024-12-22T15:20:20Z

Author Naß, Stephan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6755-8
Format: Electronic Resources
Availability Online Library~1

Praxisorientiertes Online-Marketing Konzepte – Instrumente – Checklisten

2024-12-22T15:20:20Z

Author Kreutzer, Ralf T. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6774-9
Format: Electronic Resources
Availability Online Library~1

Marketing Grundlagen marktorientierter Unternehmensführung

2024-12-22T15:20:20Z

Author Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6916-3
Format: Electronic Resources
Availability Online Library~1

Die Alten und das Netz Angebote und Nutzung jenseits des Jugendkults

2024-12-22T15:20:20Z

Author Kampmann, Birgit. editor. Keller, Bernhard. editor. Knippelmeyer, Michael. editor. Wagner, Frank. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6921-7
Format: Electronic Resources
Availability Online Library~1

Diversity in European Marketing Text and Cases

2024-12-22T15:20:20Z

Author Rudolph, Thomas. editor. Schlegelmilch, Bodo B. editor. Bauer, András. editor. Franch, Josep. editor. Meise, Jan Niklas. editor.
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6976-7
Format: Electronic Resources
Availability Online Library~1

Kundenerfahrungen im Dienstleistungsprozess Eine theoretische und empirische Analyse

2024-12-22T15:20:20Z

Author Mayer-Vorfelder, Matthias. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7061-9
Format: Electronic Resources
Availability Online Library~1

Sicher auftreten im Technischen Vertrieb So überzeugen Sie Ihre Kunden

2024-12-22T15:20:20Z

Author Preußners, Dirk. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7070-1
Format: Electronic Resources
Availability Online Library~1

Identitätsbasierte Markenführung professioneller Sportvereine Eine empirische Untersuchung zur Ermittlung verhaltensrelevanter Markennutzen und der Relevanz der Markenpersönlichkeit

2024-12-22T15:20:20Z

Author Schade, Michael. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7072-5
Format: Electronic Resources
Availability Online Library~1

Face-to-Face Kommunikation im Vertrieb von Industriegütern

2024-12-22T15:20:20Z

Author Geile, Andrea. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7073-2
Format: Electronic Resources
Availability Online Library~1

The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior

2024-12-22T15:20:20Z

Author Steckstor, Denise. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7078-7
Format: Electronic Resources
Availability Online Library~1

Praxiswissen Vertrieb Berufseinstieg, Tagesgeschäft und Erfolgsstrategien

2024-12-22T15:20:20Z

Author Maas, Martin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7090-9
Format: Electronic Resources
Availability Online Library~1

Multisensuelle Unternehmenskommunikation Erfolgreicher Markenaufbau durch die Ansprache aller Sinne

2024-12-22T15:20:20Z

Author Haug, Andrea. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7092-3
Format: Electronic Resources
Availability Online Library~1

Marke mit System Die Relevanz des Regulatorischen Fokus für die Markenwahl

2024-12-22T15:20:20Z

Author Büttner, Miriam. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7107-4
Format: Electronic Resources
Availability Online Library~1

Interaktionsqualität und Kundenintegrationsverhalten Theoretische Konzeption und empirische Analyse

2024-12-22T15:20:20Z

Author Geigenmüller, Anja. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7111-1
Format: Electronic Resources
Availability Online Library~1

Opportunities and Challenges for Applied Demography in the 21st Century

2024-12-22T15:20:20Z

Author Hoque, Nazrul. editor. Swanson, David A. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-94-007-2297-2
Format: Electronic Resources
Availability Online Library~1

Die Beziehung von Unternehmenskultur und Unternehmensmarke Ein Beitrag zum Behavioral Branding

2024-12-22T15:20:20Z

Author Deitmar, Hanna Lena. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7175-3
Format: Electronic Resources
Availability Online Library~1

Service Experience Value Eine empirische Analyse am Beispiel von Flugdienstleistungen

2024-12-22T15:20:20Z

Author Wittko, Ole. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7179-1
Format: Electronic Resources
Availability Online Library~1

Media für Manager Was Sie über Medien und Media-Agenturen wissen müssen

2024-12-22T15:20:20Z

Author Marx, Anne. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7192-0
Format: Electronic Resources
Availability Online Library~1

Rules of the hunt real-world advice for entrepreneurial and business success

2024-12-22T15:20:20Z

Author Johnson, Michael Dalton.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Kişisel satış teknikleri

2024-12-22T15:20:20Z

Author Uslu, Aypar Topkara.
Preferred Shelf Number HF5438.25 U85 2012
Format: Books
Availability Beytepe Library~1

Pazarlama stratejileri : yönetsel bir yaklaşım

2024-12-22T15:20:20Z

Author Torlak, Ömer. Altunışık, Remzi.
Preferred Shelf Number HF5415 P393 2012
Format: Books
Availability Beytepe Library~2

Marketing to the ageing consumer the secrets to building an age-friendly business

2024-12-22T15:20:20Z

Author Stroud, Dick. Walker, Kim, 1964-
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=509845
Format: Electronic Resources
Availability Online Library~1

The inscrutable shopper consumer resistance in retail

2024-12-22T15:20:20Z

Author Minahan, Stella. Ferraro, Carla. Sands, Sean.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493162
Format: Electronic Resources
Availability Online Library~1

Temel pazarlama bilgisi

2024-12-22T15:20:20Z

Author İslamoğlu, Ahmet Hamdi.
Preferred Shelf Number HF5415 I85 2012
Format: Books
Availability Beytepe Library~1

Contextual pricing the death of list price and the new market reality

2024-12-22T15:20:20Z

Author Docters, Robert G. Hanson, John. Nguyen, Cecilia. Barzelay, Michael.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Uluslararası pazarlama yönetimi : teori, uygulama ve örnek olaylar

2024-12-22T15:20:20Z

Author Karafakioğlu, Mehmet.
Preferred Shelf Number HF1009.5 K37 2012
Format: Books
Availability Beytepe Library~1

The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing

2024-12-22T15:20:20Z

Author Safko, Lon.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Winning the customer turn consumers into fans and get them to spend more

2024-12-22T15:20:20Z

Author Imbriano, Lou.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Telephone Surveys in Europe Research and Practice

2024-12-22T15:20:20Z

Author Häder, Sabine. editor. Häder, Michael. editor. Kühne, Mike. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-25411-6
Format: Electronic Resources
Availability Online Library~1

Logistikkostenrechnung Kosten-, Leistungs- und Erlösinformationen zur erfolgsorientierten Steuerung der Logistik

2024-12-22T15:20:20Z

Author Weber, Jürgen. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-25173-3
Format: Electronic Resources
Availability Online Library~1

Soft Computing in Management and Business Economics Volume 1

2024-12-22T15:20:20Z

Author Gil-Lafuente, Anna M. editor. Gil-Lafuente, Jaime. editor. Merigó-Lindahl, José M. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-642-30457-6
Format: Electronic Resources
Availability Online Library~1

Einkaufserlebnisse im Handel Theoretische Konzeption und empirische Analyse

2024-12-22T15:20:20Z

Author Schwertfeger, Marko. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-658-00511-5
Format: Electronic Resources
Availability Online Library~1

Auktionen und Revenue Management in der Automobilindustrie Hybride Distribution zur selbstregulierenden Fahrzeugallokation

2024-12-22T15:20:20Z

Author Ruhnau, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-658-00580-1
Format: Electronic Resources
Availability Online Library~1

Markenbindung durch personalisierte Internetauftritte

2024-12-22T15:20:20Z

Author Ullrich, Sebastian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-658-00509-2
Format: Electronic Resources
Availability Online Library~1

Der neue Mobile-Commerce Erfolgsfaktoren und Best Practices

2024-12-22T15:20:20Z

Author Heinemann, Gerrit. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3626-4
Format: Electronic Resources
Availability Online Library~1

Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing, Suchmaschinenmarketing, Online-Werbung, Social Media, Online-PR

2024-12-22T15:20:20Z

Author Lammenett, Erwin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3636-3
Format: Electronic Resources
Availability Online Library~1

Pfand und Anreizsystem Wirkung auf Kaufentscheidungsprozesse im Tourismus

2024-12-22T15:20:20Z

Author Weisser, Julia. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3638-7
Format: Electronic Resources
Availability Online Library~1

Multisensuale Gestaltung der Ladenatmosphäre zur Profilierung von Store Brands Ein theoriegeleitetes, experimentelles Design zum Shopperverhalten

2024-12-22T15:20:20Z

Author Müller, Jenny. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3646-2
Format: Electronic Resources
Availability Online Library~1

Handbuch Dienstleistungsmarketing Planung - Umsetzung - Kontrolle

2024-12-22T15:20:20Z

Author Bruhn, Manfred. author. Meffert, Heribert. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3661-5
Format: Electronic Resources
Availability Online Library~1

Leadership Branding Wie Sie Führung wirksam und Ihr Unternehmen zu einer starken Marke machen

2024-12-22T15:20:20Z

Author Grubendorfer, Christina. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3706-3
Format: Electronic Resources
Availability Online Library~1

Identitätsbasierte Markenführung Grundlagen - Strategie -Umsetzung - Controlling

2024-12-22T15:20:20Z

Author Burmann, Christoph. author. Halaszovich, Tilo. author. Hemmann, Frank. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3707-0
Format: Electronic Resources
Availability Online Library~1

Corporate Reputation Management Wirksame Strategien für den Unternehmenserfolg

2024-12-22T15:20:20Z

Author Wüst, Cornelia. editor. Kreutzer, Ralf T. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3720-9
Format: Electronic Resources
Availability Online Library~1

Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice

2024-12-22T15:20:20Z

Author Diamantopoulos, Adamantios. Fritz, Wolfgang. Hildebrandt, Lutz. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3722-3
Format: Electronic Resources
Availability Online Library~1

Marken erleben im digitalen Zeitalter Markenerleben messen, managen, maximieren

2024-12-22T15:20:20Z

Author Munzinger, Uwe. author. Wenhart, Christiane. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3732-2
Format: Electronic Resources
Availability Online Library~1

Social Branding Strategien - Praxisbeispiele - Perspektiven

2024-12-22T15:20:20Z

Author Schulten, Matthias. editor. Mertens, Artur. editor. Horx, Andreas. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3755-1
Format: Electronic Resources
Availability Online Library~1

Tourismus im ländlichen Raum

2024-12-22T15:20:20Z

Author Rein, Hartmut. editor. Schuler, Alexander. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-3820-6
Format: Electronic Resources
Availability Online Library~1

Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer

2024-12-22T15:20:20Z

Author Meister, Sandra. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4055-1
Format: Electronic Resources
Availability Online Library~1

Identitätsbasierte Luxusmarkenführung Grundlagen - Strategien - Controlling

2024-12-22T15:20:20Z

Author Burmann, Christoph. editor. König, Verena. editor. Meurer, Jörg. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4060-5
Format: Electronic Resources
Availability Online Library~1

Licensing kompakt Praxisleitfaden für Lizenzgeber und -nehmer

2024-12-22T15:20:20Z

Author Brandt, Stefanie. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4069-8
Format: Electronic Resources
Availability Online Library~1

Corporate Sustainable Branding Ein empirischer Beitrag zum Markenerfolg öffentlich exponierter Unternehmen

2024-12-22T15:20:20Z

Author Rauch, Christian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4077-3
Format: Electronic Resources
Availability Online Library~1

Beratungszufriedenheit bei B2B-Lösungen Eine Relationship-Marketing-Perspektive aus der Sicht von IT-Nachfragern

2024-12-22T15:20:20Z

Author Kleipaß, Ulrich. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4117-6
Format: Electronic Resources
Availability Online Library~1

Branded Component Strategies Ingredient Branding in B2B Markets

2024-12-22T15:20:20Z

Author Worm, Stefan. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6453-3
Format: Electronic Resources
Availability Online Library~1

Erfolgswirkungen von Markenallianzen

2024-12-22T15:20:20Z

Author Vogel, Johannes. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6547-9
Format: Electronic Resources
Availability Online Library~1

Strategic Retail Management Text and International Cases

2024-12-22T15:20:20Z

Author Zentes, Joachim. author. Morschett, Dirk. author. Schramm-Klein, Hanna. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6740-4
Format: Electronic Resources
Availability Online Library~1

Die Zukunft der Werbeagenturen Strategische Planung als Innovationsmotor

2024-12-22T15:20:20Z

Author Botzenhardt, Florian. author. Pätzmann, Jens Uwe. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6777-0
Format: Electronic Resources
Availability Online Library~1

Remote Service Technology Perception and its Impact on Customer-Provider Relationships An Empirical Exploratory Study in a B-to-B-setting

2024-12-22T15:20:20Z

Author Paluch, Stefanie. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6936-1
Format: Electronic Resources
Availability Online Library~1

Erfolg mit nachhaltigen Eventkonzepten Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz

2024-12-22T15:20:20Z

Author Zanger, Cornelia. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6885-2
Format: Electronic Resources
Availability Online Library~1

Interaktionsplattformen und Kundenintegration in Industriegütermärkten Akzeptanzfaktoren, Wettbewerbsvorteile und Kundennutzen am Beispiel des Maschinen- und Anlagenbaus

2024-12-22T15:20:20Z

Author Ihlenburg, Ditmar. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6892-0
Format: Electronic Resources
Availability Online Library~1

Boom-Branchen 50plus Wie Unternehmen den Best-Ager-Markt für sich nutzen können

2024-12-22T15:20:20Z

Author Pompe, Hans-Georg. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6932-3
Format: Electronic Resources
Availability Online Library~1

Markensterben Ursachen und auslösende Akteure der Markenwertvernichtung

2024-12-22T15:20:20Z

Author Breiter, Isabel. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7127-2
Format: Electronic Resources
Availability Online Library~1

Behavioral Branding Wie Mitarbeiterverhalten die Marke stärkt

2024-12-22T15:20:20Z

Author Tomczak, Torsten. editor. Esch, Franz-Rudolf. editor. Kernstock, Joachim. editor. Herrmann, Andreas. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7134-0
Format: Electronic Resources
Availability Online Library~1

Motivanalyse zu Anwenderinnovationen in Online-Communities

2024-12-22T15:20:20Z

Author Janzik, Lars. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7142-5
Format: Electronic Resources
Availability Online Library~1

Nutzerakzeptanz von webbasierten Anwendungen Modell zur Akzeptanzmessung und Identifi kation von Verbesserungspotenzialen

2024-12-22T15:20:20Z

Author Wilhelm, Daniel B. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7143-2
Format: Electronic Resources
Availability Online Library~1

Die 11 Irrtümer über Social Media Was Sie über Marketing und Reputationsmanagement in sozialen Netzwerken wissen sollten

2024-12-22T15:20:20Z

Author Wolber, Hendrik. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7152-4
Format: Electronic Resources
Availability Online Library~1

Cruise Management Information and Decision Support Systems

2024-12-22T15:20:20Z

Author Papathanassis, Alexis. editor. Breitner, Michael H. editor. Schoen, Cornelia. editor. Guhr, Nadine. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7159-3
Format: Electronic Resources
Availability Online Library~1

Neukundengewinnung durch Dialogkommunikation Eine Analyse des Nutzungs- und Wirkungsverhaltens von Kommunikationsinstrumenten unter besonderer Berücksichtigung des Premiumsegments der Automobilwirtschaft

2024-12-22T15:20:20Z

Author Liersch, Anna. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7168-5
Format: Electronic Resources
Availability Online Library~1

Die Ideen-Community zur Integration von Kunden in den Innovationsprozess Empirische Analysen und Implikationen

2024-12-22T15:20:20Z

Author Bretschneider, Ulrich. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7173-9
Format: Electronic Resources
Availability Online Library~1

Die Vertriebs-Offensive Erfolgsstrategien für umkämpfte Märkte

2024-12-22T15:20:20Z

Author Lang, Ewald. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-7181-4
Format: Electronic Resources
Availability Online Library~1