Search Results for Advertising - Narrowed by: SpringerLink (Online service)
SirsiDynix Enterprise
https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dAdvertising$0026qf$003dAUTHOR$002509Author$002509SpringerLink$002b$002528Online$002bservice$002529$002509SpringerLink$002b$002528Online$002bservice$002529$0026ps$003d300?dt=list
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Pervasive Advertising
ent://SD_ILS/0/SD_ILS:168493
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Author Müller, Jörg. editor. Alt, Florian. editor. Michelis, Daniel. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-0-85729-352-7">http://dx.doi.org/10.1007/978-0-85729-352-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
HTML5 Advertising
ent://SD_ILS/0/SD_ILS:330615
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Author Percival, John. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(330615.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4302-4603-9">http://dx.doi.org/10.1007/978-1-4302-4603-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Advances in Advertising Research (Vol. III) Current Insights and Future Trends
ent://SD_ILS/0/SD_ILS:200302
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Author Eisend, Martin. editor. Langner, Tobias. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-4291-3">http://dx.doi.org/10.1007/978-3-8349-4291-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising
ent://SD_ILS/0/SD_ILS:335272
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Author Klapdor, Sebastian. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(335272.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-01732-3">http://dx.doi.org/10.1007/978-3-658-01732-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising
ent://SD_ILS/0/SD_ILS:335282
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Author Rosengren, Sara. editor. Dahlén, Micael. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(335282.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-02365-2">http://dx.doi.org/10.1007/978-3-658-02365-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
ent://SD_ILS/0/SD_ILS:334526
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Author Vecchiato, Giovanni. author. Cherubino, Patrizia. author. Trettel, Arianna. author. Babiloni, Fabio. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(334526.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-38064-8">http://dx.doi.org/10.1007/978-3-642-38064-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Targeted Advertising Technologies in the ICT Space A Use Case Driven Analysis
ent://SD_ILS/0/SD_ILS:335361
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Author Schlee, Christian. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(335361.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8348-2396-0">http://dx.doi.org/10.1007/978-3-8348-2396-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Definitive Guide to Google AdWords Create Versatile and Powerful Marketing and Advertising Campaigns
ent://SD_ILS/0/SD_ILS:171676
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Author Weller, Bart. author. Calcott, Lori. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4302-4015-0">http://dx.doi.org/10.1007/978-1-4302-4015-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice
ent://SD_ILS/0/SD_ILS:200921
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Author Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6854-8">http://dx.doi.org/10.1007/978-3-8349-6854-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Advances in Advertising Research (Vol. 1) Cutting Edge International Research
ent://SD_ILS/0/SD_ILS:200355
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Author Terlutter, Ralf. editor. Diehl, Sandra. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6006-1">http://dx.doi.org/10.1007/978-3-8349-6006-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing Keyword-Advertising Online-Werbung Suchmaschinen-Optimierung
ent://SD_ILS/0/SD_ILS:201370
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Author Lammenett, Erwin. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8251-3">http://dx.doi.org/10.1007/978-3-8349-8251-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
TYPO3 Online-Marketing-Guide Affiliate- und E-Mail-Marketing, Keyword-Advertising, Suchmaschinen-Optimierung mit TYPO3
ent://SD_ILS/0/SD_ILS:202175
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Author Lammenett, Erwin. author. Koch, Stefan. author. Studnitz, Andreas. author. Vasilkevich, Taras. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9211-6">http://dx.doi.org/10.1007/978-3-8349-9211-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
In-Game Advertising — Werbung in Computerspielen Strategien und Konzepte
ent://SD_ILS/0/SD_ILS:202451
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Author Thomas, Wolfgang. author. Stammermann, Ludger. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9542-1">http://dx.doi.org/10.1007/978-3-8349-9542-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing Keyword-Advertising Online-Werbung Suchmaschinen-Optimierung
ent://SD_ILS/0/SD_ILS:202232
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Author Lammenett, Erwin. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9270-3">http://dx.doi.org/10.1007/978-3-8349-9270-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
International Advertising and Communication Current Insights and Empirical Findings
ent://SD_ILS/0/SD_ILS:203079
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Author Diehl, Sandra. editor. Terlutter, Ralf. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-8350-5702-2">http://dx.doi.org/10.1007/3-8350-5702-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Machine Learning Contests: A Guidebook
ent://SD_ILS/0/SD_ILS:520701
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Author He, Wang. author. Liu, Peng. author. Qian, Qian. author. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520701.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-981-99-3723-3">https://doi.org/10.1007/978-981-99-3723-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Springer Handbook of Augmented Reality
ent://SD_ILS/0/SD_ILS:520176
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Author Nee, Andrew Yeh Ching. editor. Ong, Soh Khim. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520176.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-030-67822-7">https://doi.org/10.1007/978-3-030-67822-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Human Interface and the Management of Information Thematic Area, HIMI 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I
ent://SD_ILS/0/SD_ILS:521034
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Author Mori, Hirohiko. editor. Asahi, Yumi. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(521034.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-35132-7">https://doi.org/10.1007/978-3-031-35132-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I
ent://SD_ILS/0/SD_ILS:521104
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Author Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(521104.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-35969-9">https://doi.org/10.1007/978-3-031-35969-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part II
ent://SD_ILS/0/SD_ILS:521105
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Author Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(521105.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-36049-7">https://doi.org/10.1007/978-3-031-36049-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Breastfeeding and Metabolic Programming
ent://SD_ILS/0/SD_ILS:521881
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Author Şahin, Özlem Naciye. editor. Briana, Despina D. editor. Di Renzo, Gian Carlo. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(521881.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-33278-4">https://doi.org/10.1007/978-3-031-33278-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
User Modeling, Adaptation and Personalization 23rd International Conference, UMAP 2015, Dublin, Ireland, June 29 -- July 3, 2015. Proceedings
ent://SD_ILS/0/SD_ILS:518772
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Author Ricci, Francesco. editor. Bontcheva, Kalina. editor. Conlan, Owen. editor. Lawless, Séamus. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(518772.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-20267-9">https://doi.org/10.1007/978-3-319-20267-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Advances in Information Retrieval 37th European Conference on IR Research, ECIR 2015, Vienna, Austria, March 29 - April 2, 2015. Proceedings
ent://SD_ILS/0/SD_ILS:518787
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Author Hanbury, Allan. editor. Kazai, Gabriella. editor. Rauber, Andreas. editor. Fuhr, Norbert. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(518787.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-16354-3">https://doi.org/10.1007/978-3-319-16354-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Web Information Systems Engineering - WISE 2014 Workshops 15th International Workshops IWCSN 2014, Org2 2014, PCS 2014, and QUAT 2014, Thessaloniki, Greece, October 12-14, 2014, Revised Selected Papers
ent://SD_ILS/0/SD_ILS:519317
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Author Benatallah, Boualem. editor. Bestavros, Azer. editor. Catania, Barbara. editor. Haller, Armin. editor. Manolopoulos, Yannis. editor.<br/>Preferred Shelf Number XX(519317.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-20370-6">https://doi.org/10.1007/978-3-319-20370-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Bioinformatics and Biomedical Engineering Third International Conference, IWBBIO 2015, Granada, Spain, April 15-17, 2015. Proceedings, Part II
ent://SD_ILS/0/SD_ILS:518998
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Author Ortuño, Francisco. editor. Rojas, Ignacio. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(518998.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-16480-9">https://doi.org/10.1007/978-3-319-16480-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Approximation and Online Algorithms 13th International Workshop, WAOA 2015, Patras, Greece, September 17-18, 2015. Revised Selected Papers
ent://SD_ILS/0/SD_ILS:519233
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Author Sanità, Laura. editor. Skutella, Martin. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(519233.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-28684-6">https://doi.org/10.1007/978-3-319-28684-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>