Search Results for Advertising - Narrowed by: EnglishSirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dAdvertising$0026qf$003dLANGUAGE$002509Language$002509ENG$002509English$0026ic$003dtrue$0026ps$003d300$0026isd$003dtrue?dt=list2026-01-13T11:37:00ZAdvertisingent://SD_ILS/0/SD_ILS:1341892026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor MacRury, Iain.<br/>Preferred Shelf Number HF5823 .M132 2009<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Advertisingent://SD_ILS/0/SD_ILS:112662026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Mandell, Maurice I.<br/>Preferred Shelf Number HF 5823 M219 1974<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Advertisingent://SD_ILS/0/SD_ILS:112622026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Longman, Kenneth A. Massey, William F. ed.<br/>Preferred Shelf Number HF 5821 L6 1971<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Advertising theoryent://SD_ILS/0/SD_ILS:2599642026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Rodgers, Shelly. Thorson, Esther.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203149546">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising disabilityent://SD_ILS/0/SD_ILS:5570722026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Houston, Ella, author.<br/>Preferred Shelf Number HV1568<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003433415">https://www.taylorfrancis.com/books/9781003433415</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Pervasive Advertisingent://SD_ILS/0/SD_ILS:1684932026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Müller, Jörg. editor. Alt, Florian. editor. Michelis, Daniel. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-0-85729-352-7">http://dx.doi.org/10.1007/978-0-85729-352-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Digital advertising evolutionent://SD_ILS/0/SD_ILS:5634752026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor MacRury, Iain, editor. Manika, Danae, editor.<br/>Preferred Shelf Number HF6146 .I58<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003168485">https://www.taylorfrancis.com/books/9781003168485</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:978182026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Wells, William. Burnett, John, ort. yaz. Moriarty, Sandra E., ort. yaz.<br/>Preferred Shelf Number HF 5823 W455 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Strategic advertising managementent://SD_ILS/0/SD_ILS:767512026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Percy, Larry. Rossiter, John R., ort.yaz. Elliott, Richard H., ort. yaz.<br/>Preferred Shelf Number HF 5438.5 P475 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Advertising now. printent://SD_ILS/0/SD_ILS:1076762026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Wiedermann, Julius, ed.<br/>Preferred Shelf Number HF5823 .A453<br/>Format: Books<br/>Availability Beytepe Library~1<br/>HTML5 Advertisingent://SD_ILS/0/SD_ILS:3306152026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Percival, John. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(330615.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4302-4603-9">http://dx.doi.org/10.1007/978-1-4302-4603-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Professional advertising photographyent://SD_ILS/0/SD_ILS:598252026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Saunders, Dave.<br/>Preferred Shelf Number TR 690.4 S87 1988<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Tested advertising methodsent://SD_ILS/0/SD_ILS:112652026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Caples, John.<br/>Preferred Shelf Number HF 5823 C18 1961<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Controversies in contemporary advertisingent://SD_ILS/0/SD_ILS:3679552026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Sheehan, Kim.<br/>Preferred Shelf Number ONLINE(367955.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/controversies-in-contemporary-advertising">http://sk.sagepub.com/books/controversies-in-contemporary-advertising</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Streetfighting : low-cost advertisingent://SD_ILS/0/SD_ILS:697922026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Slutsky, Jeff. Woodruff, W., ort. yaz.<br/>Preferred Shelf Number HF 5823 S614 1984<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Absolute essentials of advertisingent://SD_ILS/0/SD_ILS:5529112026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Turnbull, Sarah, Dr., author.<br/>Preferred Shelf Number HF5823 .T87 2022<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003175551">https://www.taylorfrancis.com/books/9781003175551</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:2489872026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Drewniany, Bonnie L. Jewler, A. Jerome.<br/>Preferred Shelf Number HF5825 J46 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Advertising design and typographyent://SD_ILS/0/SD_ILS:1345552026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor White, Alex W.<br/>Preferred Shelf Number NC997 .W493 2007<br/>Format: Books<br/>Availability Beytepe Library~2<br/>Advertising a cultural economyent://SD_ILS/0/SD_ILS:3676692026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor McFall, Elizabeth Rose.<br/>Preferred Shelf Number ONLINE(367669.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/advertising">http://sk.sagepub.com/books/advertising</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of advertising managementent://SD_ILS/0/SD_ILS:173222026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Barton, Roger, 1903-<br/>Preferred Shelf Number HF 5823 B314 1970<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:2628532026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Fennis, Bob Michaël, 1968- Stroebe, Wolfgang.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203853238">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising in the marketplaceent://SD_ILS/0/SD_ILS:112642026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Burke, John D., 1917- Grolier Business Library :<br/>Preferred Shelf Number HF 5823 B855 1980 20 VILT<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Europe's best advertisingent://SD_ILS/0/SD_ILS:2798672026-01-13T11:37:00Z2026-01-13T11:37:00ZPreferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=464844">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=464844</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Local/global Shakespeare and advertisingent://SD_ILS/0/SD_ILS:5578242026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Minier, Márta, editor. Montironi, Maria Elisa, editor. Paravano, Cristina, editor.<br/>Preferred Shelf Number PR3069 .A33<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003273271">https://www.taylorfrancis.com/books/9781003273271</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Political advertising in the United Statesent://SD_ILS/0/SD_ILS:5557892026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Fowler, Erika Franklin, author. Franz, Michael M., 1976- author. Ridout, Travis N., 1974- author.<br/>Preferred Shelf Number JF2112 .A4<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003165712">https://www.taylorfrancis.com/books/9781003165712</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Innovation in branding and advertising communicationent://SD_ILS/0/SD_ILS:5623672026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Mas Manchón, Lluís, editor.<br/>Preferred Shelf Number HF5415.123 .I56 2021<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003009276">https://www.taylorfrancis.com/books/9781003009276</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Information asymmetry in online advertisingent://SD_ILS/0/SD_ILS:5692502026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Wiktor, Jan W., author. Sanak-Kosmowska, Katarzyna, 1984- author.<br/>Preferred Shelf Number HF6146 .I58<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003134121">https://www.taylorfrancis.com/books/9781003134121</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Translating promotional and advertising textsent://SD_ILS/0/SD_ILS:5818372026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Torresi, Ira, author.<br/>Preferred Shelf Number P306.2 .T67 2021 EB<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003131595">https://www.taylorfrancis.com/books/9781003131595</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Branding diversity new advertising and cultural strategiesent://SD_ILS/0/SD_ILS:5574002026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Khamis, Susie.<br/>Preferred Shelf Number HF5813 .U6<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429032257">https://www.taylorfrancis.com/books/9780429032257</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Creative advertising strategies on screenent://SD_ILS/0/SD_ILS:4626002026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Yurttaş, Özge Uluğ. Özkoçak, Yelda.<br/>Preferred Shelf Number HF5825 Y87 2019<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Handbook of research on narrative advertisingent://SD_ILS/0/SD_ILS:4822942026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Yilmaz, Recep, editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Emotional appeals in advertising banking servicesent://SD_ILS/0/SD_ILS:4219022026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Mogaji, Emmanuel, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787562998">https://www.emerald.com/insight/publication/doi/10.1108/9781787562998</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of International Advertising Researchent://SD_ILS/0/SD_ILS:3415212026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Cheng, Hong, 1958- editor.<br/>Preferred Shelf Number ONLINE(341521.1)<br/>Electronic Access Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917">http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917</a>
John Wiley <a href="http://dx.doi.org/10.1002/9781118378465">http://dx.doi.org/10.1002/9781118378465</a>
MyiLibrary <a href="http://www.myilibrary.com?id=571602">http://www.myilibrary.com?id=571602</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The persuasive power of campaign advertisingent://SD_ILS/0/SD_ILS:2440622026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Ridout, Travis N., 1974- Franz, Michael M., 1976- Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9781439903346/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising and public relations lawent://SD_ILS/0/SD_ILS:2665462026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Moore, Roy L. Maye, Carmen. Collins, Erik.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203845875">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising its business, culture and careersent://SD_ILS/0/SD_ILS:2658742026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Tibbs, Andy, 1964- Beattie, Trevor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203865958">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising a very short introductionent://SD_ILS/0/SD_ILS:2780212026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Fletcher, Winston.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=324048">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=324048</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising in modern and postmodern timesent://SD_ILS/0/SD_ILS:3676712026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Odih, Pamela.<br/>Preferred Shelf Number ONLINE(367671.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/advertising-in-modern-and-postmodern-times">http://sk.sagepub.com/books/advertising-in-modern-and-postmodern-times</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising cultures gender, commerce, creativityent://SD_ILS/0/SD_ILS:3676702026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Nixon, Sean, 1966-<br/>Preferred Shelf Number ONLINE(367670.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/advertising-cultures">http://sk.sagepub.com/books/advertising-cultures</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising in tourism and leisureent://SD_ILS/0/SD_ILS:782892026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Morgan, Nigel. Pritchard, Annette, ort. yaz.<br/>Preferred Shelf Number HF 6161.T63 M67 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The ultimate secrets of advertisingent://SD_ILS/0/SD_ILS:3697462026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(369746.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/the-ultimate-secrets-of-advertising">http://sk.sagepub.com/books/the-ultimate-secrets-of-advertising</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>International advertising realities and mythsent://SD_ILS/0/SD_ILS:3685812026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(368581.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/international-advertising">http://sk.sagepub.com/books/international-advertising</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising to children concepts and controversiesent://SD_ILS/0/SD_ILS:3676732026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Macklin, M. Carole. Carlson, Les.<br/>Preferred Shelf Number ONLINE(367673.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/advertising-to-children">http://sk.sagepub.com/books/advertising-to-children</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The language of advertising : written textsent://SD_ILS/0/SD_ILS:446882026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Goddard, Angela, 1954-<br/>Preferred Shelf Number PE 1422 G63 1998<br/>Format: Books<br/>Availability Beytepe Library~1<br/>My first sixty years in advertisingent://SD_ILS/0/SD_ILS:112722026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Sackheim, Maxwell, 1890-<br/>Preferred Shelf Number HF 5861 S25 1970<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Measuring advertising readership and resultsent://SD_ILS/0/SD_ILS:112702026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Starch, Daniel, 1883-<br/>Preferred Shelf Number HF 5827 S75 1966<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Advances in Advertising Research (Vol. III) Current Insights and Future Trendsent://SD_ILS/0/SD_ILS:2003022026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Eisend, Martin. editor. Langner, Tobias. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-4291-3">http://dx.doi.org/10.1007/978-3-8349-4291-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>SPORT, ADVERTISING AND GLOBAL PROMOTIONAL CULTURE identities.ent://SD_ILS/0/SD_ILS:5786122026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Jackson, Steven J., 1958- editor. Andrews, David L., 1962- editor.<br/>Preferred Shelf Number GV706.5<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781315673929">https://www.taylorfrancis.com/books/9781315673929</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising and consumer society : a critical introductionent://SD_ILS/0/SD_ILS:5887572026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Holm, Nicholas, author.<br/>Preferred Shelf Number HF5811<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003253037">https://www.taylorfrancis.com/books/9781003253037</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising and consumption : anthropological studies in Brazilent://SD_ILS/0/SD_ILS:5751052026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Rocha, Everardo P. Guimarães, 1951- author.<br/>Preferred Shelf Number HF5813 .B8<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003176794">https://www.taylorfrancis.com/books/9781003176794</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Creativity and advertising affect, events and processent://SD_ILS/0/SD_ILS:3443512026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor McStay, Andrew, 1975-<br/>Preferred Shelf Number ONLINE(344351.1)<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203492208">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Global marketing and advertising understanding cultural paradoxesent://SD_ILS/0/SD_ILS:2631832026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Mooij, Marieke K. de, 1943-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203875100">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising organizations and publications a resource guideent://SD_ILS/0/SD_ILS:3676722026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(367672.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/advertising-organizations-and-publications">http://sk.sagepub.com/books/advertising-organizations-and-publications</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>How advertising works the role of researchent://SD_ILS/0/SD_ILS:3684802026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(368480.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/how-advertising-works">http://sk.sagepub.com/books/how-advertising-works</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>ROUTLEDGE COMPANION TO THE HISTORY OF ADVERTISINGent://SD_ILS/0/SD_ILS:5627122026-01-13T11:37:00Z2026-01-13T11:37:00ZPreferred Shelf Number HF5811<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003291947">https://www.taylorfrancis.com/books/9781003291947</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Brand activism : advertising and the ethics of visibilityent://SD_ILS/0/SD_ILS:5789392026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Scalvini, Marco, author.<br/>Preferred Shelf Number HD69 .B7<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003105893">https://www.taylorfrancis.com/books/9781003105893</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Photographers at work : essential business and production skills for photographers in editorial, design, and advertisingent://SD_ILS/0/SD_ILS:3653152026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Evening, Martin, author.<br/>Preferred Shelf Number TR154 E94 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>D&AD50 : 50 years of excellence in design and advertising and the people that made it happenent://SD_ILS/0/SD_ILS:3584302026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Stanley, Rod.<br/>Preferred Shelf Number NC997 D3 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Hands-on guide to creating Flash advertising from concept to tracking--microsites, video ads, and moreent://SD_ILS/0/SD_ILS:1474902026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Fincanon, Jason.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780240809496">http://www.sciencedirect.com/science/book/9780240809496</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>HOW NOT TO HATE ADVERTISING : a creative's guide to a long and (dare i say) happy career in a... remarkably silly industry.ent://SD_ILS/0/SD_ILS:5669092026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Sonderup, Nick.<br/>Preferred Shelf Number HF5828.4<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781032615707">https://www.taylorfrancis.com/books/9781032615707</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Beyond the screen : the future of television and advertisingent://SD_ILS/0/SD_ILS:5794892026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Aycock, Frank A., author.<br/>Preferred Shelf Number PN1992.55 .A94 2026 EB<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003625384">https://www.taylorfrancis.com/books/9781003625384</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The regulation of gender stereotypes in advertising : law and policy in Europeent://SD_ILS/0/SD_ILS:5772442026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Davies, David (Writer on law and sociology), author.<br/>Preferred Shelf Number KJE6580<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003336037">https://www.taylorfrancis.com/books/9781003336037</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Anthropomorphism and animism in advertising : persuasive tactics and the influence on consumer behaviorent://SD_ILS/0/SD_ILS:5640032026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Karpin??ska-Krakowiak, Ma??gorzata, author.<br/>Preferred Shelf Number HF5415<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003657248">https://www.taylorfrancis.com/books/9781003657248</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Human vs ChatGPT : language of advertising in beauty products advertisementsent://SD_ILS/0/SD_ILS:5775182026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Skubis, Ida, author. Kołodziejczyk, Dominika, author.<br/>Preferred Shelf Number HF5828.2<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003566441">https://www.taylorfrancis.com/books/9781003566441</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Creative advertising concept and copy : a practical, multidisciplinary approachent://SD_ILS/0/SD_ILS:5501842026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Miliopoulou, Georgia-Zozeta, author.<br/>Preferred Shelf Number HF5823<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003330721">https://www.taylorfrancis.com/books/9781003330721</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Crisis response advertising : insights and implications from COVID-19ent://SD_ILS/0/SD_ILS:5733882026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Hachtmann, Frauke, author.<br/>Preferred Shelf Number HF5811 .H27 2024<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003316879">https://www.taylorfrancis.com/books/9781003316879</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Integrated advertising, promotion, and marketing : communicating in a digital worldent://SD_ILS/0/SD_ILS:5783872026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Mishra, Anubhav, author. Tata, Sai Vijay, author.<br/>Preferred Shelf Number HF5415.12 .I5<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003458593">https://www.taylorfrancis.com/books/9781003458593</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The cult of beauty : gender discourse in Indian advertisingent://SD_ILS/0/SD_ILS:5698542026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Jethwaney, Jaishri N., author.<br/>Preferred Shelf Number HF5813 .I4<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781032613604">https://www.taylorfrancis.com/books/9781032613604</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Mixed media : moral distinctions in advertising, public relations, and journalisment://SD_ILS/0/SD_ILS:5849482026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Bivins, Thomas H. (Thomas Harvey), 1947- author.<br/>Preferred Shelf Number P94<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003290674">https://www.taylorfrancis.com/books/9781003290674</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The effects of social media advertising in China : theory, practices and implicationsent://SD_ILS/0/SD_ILS:5627422026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Xuan, Changchun, 1981- author.<br/>Preferred Shelf Number HF6146 .I58<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003310594">https://www.taylorfrancis.com/books/9781003310594</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practicesent://SD_ILS/0/SD_ILS:5627472026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Rodríguez-Rabadán Benito, María, author.<br/>Preferred Shelf Number HF5415.1255<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003310686">https://www.taylorfrancis.com/books/9781003310686</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Routledge companion to advertising and promotional cultureent://SD_ILS/0/SD_ILS:5682112026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor West, Emily, editor. McAllister, Matthew P., editor.<br/>Preferred Shelf Number HF5823<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003124870">https://www.taylorfrancis.com/books/9781003124870</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Integrated marketing communication : advertising and promotion in a digital worldent://SD_ILS/0/SD_ILS:5535042026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Juska, Jerome M., author.<br/>Preferred Shelf Number HF6146 .I58<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780367443382">https://www.taylorfrancis.com/books/9780367443382</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising management in a digital environment : text and casesent://SD_ILS/0/SD_ILS:5615062026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Kelley, Larry D., 1955- author. Bartel Sheehan, Kim, 1958- author.<br/>Preferred Shelf Number HF5823 .K34425 2022<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003107828">https://www.taylorfrancis.com/books/9781003107828</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Strategic creativity a business field guide to advertising, branding, and designent://SD_ILS/0/SD_ILS:5644992026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Landa, Robin, author.<br/>Preferred Shelf Number HD53<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003230786">https://www.taylorfrancis.com/books/9781003230786</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising Design by Medium : A Visual and Verbal Approach.ent://SD_ILS/0/SD_ILS:5916082026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Blakeman, Robyn, 1958-<br/>Preferred Shelf Number HF5823<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003255123">https://www.taylorfrancis.com/books/9781003255123</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Introduction to advertising : understanding and managing the advertising processent://SD_ILS/0/SD_ILS:5565462026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Mogaji, Emmanuel, author.<br/>Preferred Shelf Number HF5823<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003008729">https://www.taylorfrancis.com/books/9781003008729</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Strategic communications in Russia : public relations and advertisingent://SD_ILS/0/SD_ILS:5517392026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Tsetsura, Katerina, editor. Kruckeberg, Dean, editor.<br/>Preferred Shelf Number HD59.6 .R8 S74 2021<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003018926">https://www.taylorfrancis.com/books/9781003018926</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Computational advertising : market and technologies for internet commercial monetizationent://SD_ILS/0/SD_ILS:5574262026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Liu, Peng, author. Wang, Chao, author.<br/>Preferred Shelf Number HF6146 .I58 L58 2020<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429262654">https://www.taylorfrancis.com/books/9780429262654</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Food advertising and childhood obesity : examining food type, brand mascot physique, health message and mediaent://SD_ILS/0/SD_ILS:5729302026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Esmaeilpour, Fariba, author. Nashtaee, Mitra Shabani, author.<br/>Preferred Shelf Number HF5415.332 .C45<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429344435">https://www.taylorfrancis.com/books/9780429344435</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Machine-to-machine marketing (m3) via anonymous advertising apps anywhere anytime (a5)ent://SD_ILS/0/SD_ILS:5471792026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor MENA, JESUS.<br/>Preferred Shelf Number HF6146 .I58<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429189517">https://www.taylorfrancis.com/books/9780429189517</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising in new formats and media : current research and implications for marketersent://SD_ILS/0/SD_ILS:4218032026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Pelsmacker, Patrick de, 1957- editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781785603129">https://www.emerald.com/insight/publication/doi/10.1108/9781785603129</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Postmodern advertising in Japan seduction, visual culture, and the Tokyo Art Directors Clubent://SD_ILS/0/SD_ILS:3244042026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Bartal, Ory. Project Muse.<br/>Preferred Shelf Number ONLINE(324404.1)<br/>Electronic Access <a href="http://muse.jhu.edu/books/9781611686555/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The poster art, advertising, design, and collecting, 1860s/1900sent://SD_ILS/0/SD_ILS:3239472026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Iskin, Ruth. Project Muse.<br/>Preferred Shelf Number ONLINE(323947.1)<br/>Electronic Access <a href="http://muse.jhu.edu/books/9781611686173/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The media handbook : a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:3644192026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Katz, Helen E., author.<br/>Preferred Shelf Number HF5826.5 K38 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>A word from our sponsor admen, advertising, and the golden age of radioent://SD_ILS/0/SD_ILS:2417372026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Meyers, Cynthia B. Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780823255238/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketingent://SD_ILS/0/SD_ILS:3345262026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Vecchiato, Giovanni. author. Cherubino, Patrizia. author. Trettel, Arianna. author. Babiloni, Fabio. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(334526.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-38064-8">http://dx.doi.org/10.1007/978-3-642-38064-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertisingent://SD_ILS/0/SD_ILS:3352722026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Klapdor, 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(Thomas Harvey), 1947-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203874882">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Digital signage software, networks, advertising, and displays : a primer for understanding the businessent://SD_ILS/0/SD_ILS:1465462026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Schaeffler, Jimmy.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780240810416">http://www.sciencedirect.com/science/book/9780240810416</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Issues in American advertising : media, society, and a changing worldent://SD_ILS/0/SD_ILS:2677722026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Reichert, Tom.<br/>Preferred Shelf Number HF5822 I87 2008<br/>Format: Books<br/>Availability Beytepe Library~1<br/>International Advertising and Communication Current Insights and Empirical Findingsent://SD_ILS/0/SD_ILS:2030792026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Diehl, Sandra. editor. Terlutter, Ralf. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-8350-5702-2">http://dx.doi.org/10.1007/3-8350-5702-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Sport, culture and advertising : identities, commodities and the politics of representationent://SD_ILS/0/SD_ILS:1059532026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Jackson, Steven J., 1958-, ed. Andrews, David L., 1962-, ed.<br/>Preferred Shelf Number GV 706.5 S697 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:970322026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Belch, George Eugene Belch, Michael A., ort. yaz.<br/>Preferred Shelf Number HF 5823 B387 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Fables, fashions, and facts about advertising a study of 28 enduring mythsent://SD_ILS/0/SD_ILS:3682992026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(368299.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/fables-fashions-and-facts-about-advertising">http://sk.sagepub.com/books/fables-fashions-and-facts-about-advertising</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Effective advertising understanding when, how, and why advertising worksent://SD_ILS/0/SD_ILS:3681992026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Tellis, Gerard J., 1950-<br/>Preferred Shelf Number ONLINE(368199.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/effective-advertising">http://sk.sagepub.com/books/effective-advertising</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>What is brand equity, anyway? : selected papers on brands and advertisingent://SD_ILS/0/SD_ILS:1060742026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Feldwick, Paul.<br/>Preferred Shelf Number HD 69.B7 F45 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Advertising promotion : Suplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:782912026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Shimp, Terence A.<br/>Preferred Shelf Number HF 5415.123 S54 2000<br/>Format: Books<br/>Availability Beytepe Library~1<br/>How to use advertising to build strong brandsent://SD_ILS/0/SD_ILS:3685042026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(368504.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/how-to-use-advertising-to-build-strong-brands">http://sk.sagepub.com/books/how-to-use-advertising-to-build-strong-brands</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The advertising business operations, creativity, media planning, integrated communicationsent://SD_ILS/0/SD_ILS:3695222026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(369522.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/the-advertising-business">http://sk.sagepub.com/books/the-advertising-business</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Visual persuasion the role of images in advertisingent://SD_ILS/0/SD_ILS:3699162026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Messaris, Paul.<br/>Preferred Shelf Number ONLINE(369916.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/visual-persuasion">http://sk.sagepub.com/books/visual-persuasion</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Werbewörterbuch : Deutsch, English, Francais = Advertising dictionary = Dictionnaire de la publiciteent://SD_ILS/0/SD_ILS:788922026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Koschnick, Wolfgang J., 1942- hrsg.<br/>Preferred Shelf Number HF5803 W47 1994<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Industrial marketing communications : business-to-business advertising, promotion and PRent://SD_ILS/0/SD_ILS:706052026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Hart, Norman A.<br/>Preferred Shelf Number HF 5415 H372 1993<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The Art of persuasion; a history of advertising photographyent://SD_ILS/0/SD_ILS:598232026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Sobieszek, Robert A., 1943-<br/>Preferred Shelf Number TR 690.4 S63 1988<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The 50th Annual of advertising editorial and television art anddesing.ent://SD_ILS/0/SD_ILS:112682026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Art Directors Club Of New York.<br/>Preferred Shelf Number HF 5827 A7 1971<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Ideationent://SD_ILS/0/SD_ILS:2790982026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Mahon, Nik.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=430139">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=430139</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>AFRICAN LUXURY BRANDING from soft power to queer futures.ent://SD_ILS/0/SD_ILS:5655622026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Iqani, Mehita.<br/>Preferred Shelf Number HF5415.1255<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003227038">https://www.taylorfrancis.com/books/9781003227038</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Branded entertainment in Koreaent://SD_ILS/0/SD_ILS:5564612026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Yoon, Hyunsun, author.<br/>Preferred Shelf Number HF5415.1255<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429262043">https://www.taylorfrancis.com/books/9780429262043</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Routledge companion to marketing and sustainabilityent://SD_ILS/0/SD_ILS:5725202026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Peattie, Ken editor<br/>Preferred Shelf Number HF5414<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003412397">https://www.taylorfrancis.com/books/9781003412397</a>
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OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>PDN : Photo district news.ent://SD_ILS/0/SD_ILS:2292842026-01-13T11:37:00Z2026-01-13T11:37:00ZFormat: Continuing Resources Other<br/>Availability ~0<br/>Diversity, equity, and inclusion in strategic communications : becoming culturally proficient communicatorsent://SD_ILS/0/SD_ILS:5551692026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Bush, Lee (Professor of strategic communications), author. Lindsey, Karen (Professor of strategic communications), author.<br/>Preferred Shelf Number HD30.3<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003411796">https://www.taylorfrancis.com/books/9781003411796</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Women's health and corporate marketingent://SD_ILS/0/SD_ILS:5552632026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Hunter, Mary (Writer on women's health), editor.<br/>Preferred Shelf Number RA778<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003472711">https://www.taylorfrancis.com/books/9781003472711</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Sexuality in marketing and consumption : queer theory, feminist research, and intersectionalityent://SD_ILS/0/SD_ILS:5638632026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Daskalopoulou, Athanasia, editor. Pirani, Daniela, editor. Östberg, Jacob, editor.<br/>Preferred Shelf Number HF5827.85<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003454533">https://www.taylorfrancis.com/books/9781003454533</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Fashion marketing and communications : theory and practice across the fashion industryent://SD_ILS/0/SD_ILS:5687332026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Mitterfellner, Olga, 1978- author.<br/>Preferred Shelf Number HF6161 .C44<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003449157">https://www.taylorfrancis.com/books/9781003449157</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>LOYALTY MANAGEMENT driving engagement with loyalty programs and customer experiences.ent://SD_ILS/0/SD_ILS:5744642026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Ziliani, Cristina, author. Ieva, Marco (Research fellow in marketing), author.<br/>Preferred Shelf Number HF5415.525<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003400783">https://www.taylorfrancis.com/books/9781003400783</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Influencer marketing : building brand communities and engagementent://SD_ILS/0/SD_ILS:5764232026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Costello, Joyce, editor. Yesiloglu, Sevil, editor.<br/>Preferred Shelf Number HF5415<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003434498">https://www.taylorfrancis.com/books/9781003434498</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>News, inc. : brand and advocacy journalism across mediaent://SD_ILS/0/SD_ILS:5543552026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Dowling, David Oakey, 1967- author.<br/>Preferred Shelf Number PN4784 .O24<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003616931">https://www.taylorfrancis.com/books/9781003616931</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Audiovisual translation in India : trends and practicesent://SD_ILS/0/SD_ILS:5620202026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Rachabattuni, Priyanka, author. Rao, J. Prabhakar, author.<br/>Preferred Shelf Number P306.93<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003515838">https://www.taylorfrancis.com/books/9781003515838</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Contemporary marketing and consumer behaviour in sustainable tourisment://SD_ILS/0/SD_ILS:5531862026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Palazzo, Maria, editor. Foroudi, Pantea, 1974- editor.<br/>Preferred Shelf Number HF6161 .T63<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003388593">https://www.taylorfrancis.com/books/9781003388593</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Word-of-mouth in contemporary Hollywoodent://SD_ILS/0/SD_ILS:5724232026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Hewitt, Simon (College teacher), author.<br/>Preferred Shelf Number PN1993.5 .U65<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003328575">https://www.taylorfrancis.com/books/9781003328575</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Shopping as comedy : a Victorian scrapbookent://SD_ILS/0/SD_ILS:5679542026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Easley, Alexis, 1963- editor. Parrett, Jeremy, writer of foreword.<br/>Preferred Shelf Number PR3991 .A1<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781032725864">https://www.taylorfrancis.com/books/9781032725864</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Brands and branding : strategy to build and nurture brandsent://SD_ILS/0/SD_ILS:5561542026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Aggarwal, Ashita, author. Commuri, Suraj, author.<br/>Preferred Shelf Number HF5415.1255<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003457282">https://www.taylorfrancis.com/books/9781003457282</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>STRATEGIC MEDIA PLANNING AND BUYING integration of traditional and digital media.ent://SD_ILS/0/SD_ILS:5902022026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Rathore, Basant.<br/>Preferred Shelf Number HF5826.5<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781032724539">https://www.taylorfrancis.com/books/9781032724539</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Digital public relations and marketing communication trends in Africaent://SD_ILS/0/SD_ILS:5862962026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Njathi, Anne W., author. Watkins, Brandi, author.<br/>Preferred Shelf Number HD59.6 .A35<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781032689654">https://www.taylorfrancis.com/books/9781032689654</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Machine Learning Contests: A Guidebookent://SD_ILS/0/SD_ILS:5207012026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor He, Wang. author. Liu, Peng. author. Qian, Qian. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-981-99-3723-3">https://doi.org/10.1007/978-981-99-3723-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Breastfeeding and Metabolic Programmingent://SD_ILS/0/SD_ILS:5218812026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Şahin, Özlem Naciye. editor. Briana, Despina D. editor. Di Renzo, Gian Carlo. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-33278-4">https://doi.org/10.1007/978-3-031-33278-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Springer Handbook of Augmented Realityent://SD_ILS/0/SD_ILS:5201762026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Nee, Andrew Yeh Ching. editor. Ong, Soh Khim. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-030-67822-7">https://doi.org/10.1007/978-3-030-67822-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part Ient://SD_ILS/0/SD_ILS:5211042026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-35969-9">https://doi.org/10.1007/978-3-031-35969-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part IIent://SD_ILS/0/SD_ILS:5211052026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-36049-7">https://doi.org/10.1007/978-3-031-36049-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Human Interface and the Management of Information Thematic Area, HIMI 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part Ient://SD_ILS/0/SD_ILS:5210342026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Mori, Hirohiko. editor. Asahi, Yumi. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-35132-7">https://doi.org/10.1007/978-3-031-35132-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>APPRAISAL AND THE TRANSCREATION OF MARKETING TEXTS; PERSUASION IN CHINESE AND ENGLISHent://SD_ILS/0/SD_ILS:5849402026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Ho, Nga-Ki Mavis.<br/>Preferred Shelf Number HF5823<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003290575">https://www.taylorfrancis.com/books/9781003290575</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>ART OF VOICE ACTING the craft and business of performing for voiceover.ent://SD_ILS/0/SD_ILS:5579192026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Alburger, James R., 1950-<br/>Preferred Shelf Number PN1992.8 .A6<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003335160">https://www.taylorfrancis.com/books/9781003335160</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Depth public relations : after the masqueradeent://SD_ILS/0/SD_ILS:5583192026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Fawkes, Johanna, author.<br/>Preferred Shelf Number HM1221 .F35 2023<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781351121910">https://www.taylorfrancis.com/books/9781351121910</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Current and Future Trends on Intelligent Technology Adoption Volume 1ent://SD_ILS/0/SD_ILS:5290352026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Al-Sharafi, Mohammed A. editor. Al-Emran, Mostafa. editor. Tan, Garry Wei-Han. editor. Ooi, Keng-Boon. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-48397-4">https://doi.org/10.1007/978-3-031-48397-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Ethics in Artificial Intelligence: Bias, Fairness and Beyondent://SD_ILS/0/SD_ILS:5290412026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Mukherjee, Animesh. editor. Kulshrestha, Juhi. editor. Chakraborty, Abhijnan. editor. Kumar, Srijan. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-981-99-7184-8">https://doi.org/10.1007/978-981-99-7184-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Cyber Security Intelligence and Analytics The 5th International Conference on Cyber Security Intelligence and Analytics (CSIA 2023), Volume 1ent://SD_ILS/0/SD_ILS:5268502026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Xu, Zheng. editor. Alrabaee, Saed. editor. Loyola-González, Octavio. editor. Cahyani, Niken Dwi Wahyu. editor. Ab Rahman, Nurul Hidayah. editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-31860-3">https://doi.org/10.1007/978-3-031-31860-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Communication Design and Branding A Multidisciplinary Approachent://SD_ILS/0/SD_ILS:5272672026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Martins, Nuno. editor. Raposo, Daniel. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-35385-7">https://doi.org/10.1007/978-3-031-35385-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>2nd EAI International Conference on Smart Technologyent://SD_ILS/0/SD_ILS:5287812026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Torres-Guerrero, Francisco. editor. Neira-Tovar, Leticia. editor. Bacca-Acosta, Jorge. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-07670-1">https://doi.org/10.1007/978-3-031-07670-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Intelligent Computing and Communication Proceedings of 6th ICICC 2022ent://SD_ILS/0/SD_ILS:5284272026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Seetha, M. editor. Peddoju, Sateesh K. editor. Pendyala, Vishnu. editor. Chakravarthy, Vedula V. S. S. S. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-981-99-1588-0">https://doi.org/10.1007/978-981-99-1588-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advances in Design, Music and Arts II 8th International Meeting of Research in Music, Arts and Design, EIMAD 2022, July 7-9, 2022ent://SD_ILS/0/SD_ILS:5283702026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Raposo, Daniel. editor. Neves, João. editor. Silva, Ricardo. editor. Correia Castilho, Luísa. editor. Dias, Rui. editor. (orcid)0000-0001-8493-7121<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-09659-4">https://doi.org/10.1007/978-3-031-09659-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Proceedings of International Conference on Recent Innovations in Computing ICRIC 2022, Volume 1ent://SD_ILS/0/SD_ILS:5290102026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Singh, Yashwant. editor. Singh, Pradeep Kumar. editor. Kolekar, Maheshkumar H. editor. Kar, Arpan Kumar. editor. Gonçalves, Paulo J. Sequeira. editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-981-19-9876-8">https://doi.org/10.1007/978-981-19-9876-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>BRANDING BERLIN from division to the cultural capital of europeent://SD_ILS/0/SD_ILS:5647962026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Sark, Katrina, author.<br/>Preferred Shelf Number HF5415.1255<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003403067">https://www.taylorfrancis.com/books/9781003403067</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Brand psychology : the art and science of building strong brandsent://SD_ILS/0/SD_ILS:5802112026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Busche, Laura, author.<br/>Preferred Shelf Number HF5415.1255<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003336693">https://www.taylorfrancis.com/books/9781003336693</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>STRATEGIC INTEGRATED MARKETING COMMUNICATIONSent://SD_ILS/0/SD_ILS:5857592026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Percy, Larry.<br/>Preferred Shelf Number HF5415.123<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003169635">https://www.taylorfrancis.com/books/9781003169635</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Contemporary issues in luxury brand managementent://SD_ILS/0/SD_ILS:5894342026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Studente, Sylvie, editor. Cattaneo, Eleonora, editor.<br/>Preferred Shelf Number HD9999 .L852<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003015826">https://www.taylorfrancis.com/books/9781003015826</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Routledge companion to corporate brandingent://SD_ILS/0/SD_ILS:5817352026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Iglesias, Oriol, editor. Ind, Nicholas, editor. Schultz, Majken, editor.<br/>Preferred Shelf Number HF5415.1255 .R687 2022<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003035749">https://www.taylorfrancis.com/books/9781003035749</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Invention in PRent://SD_ILS/0/SD_ILS:5838392026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Ritchie, Adam (Public relations advocate), author.<br/>Preferred Shelf Number HD53<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003216872">https://www.taylorfrancis.com/books/9781003216872</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Branded content : the fateful merging of media and marketingent://SD_ILS/0/SD_ILS:5921562026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Hardy, Jonathan, 1963- author.<br/>Preferred Shelf Number HF6146 .P78 H39 2022<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781315641065">https://www.taylorfrancis.com/books/9781315641065</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The photographer's career guide to shooting production stills for film and televisionent://SD_ILS/0/SD_ILS:5693412026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Downs, Jace, 1978- author. Rodriguez Ornelas, Pedro, illustrator.<br/>Preferred Shelf Number TR817<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003183129">https://www.taylorfrancis.com/books/9781003183129</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Principles of strategic communicationent://SD_ILS/0/SD_ILS:5497482026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Holtzhausen, Derina Rhoda, author. Fullerton, Jami A., 1963- author. Lewis, Bobbi Kay, 1970- author. Shipka, Danny, 1967- author.<br/>Preferred Shelf Number HF5718<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003002048">https://www.taylorfrancis.com/books/9781003002048</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Decoding Coca-Cola : a biography of a global brandent://SD_ILS/0/SD_ILS:5766952026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Crawford, Robert, 1975- editor. Brennan, Linda L., editor. Khamis, Susie, editor.<br/>Preferred Shelf Number HF5415.1255 .D43 2021<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781351024020">https://www.taylorfrancis.com/books/9781351024020</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Corporate heritage marketing : using the past as a strategic assetent://SD_ILS/0/SD_ILS:5847272026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Riviezzo, Angelo, author. Garofano, Antonella, author. Napolitano, Maria Rosaria, author.<br/>Preferred Shelf Number HF5415.12 .I8 R58 2021 EB<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003167259">https://www.taylorfrancis.com/books/9781003167259</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Music and sound in the worlds of Michel Gondryent://SD_ILS/0/SD_ILS:5854362026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor McQuiston, Kate, author.<br/>Preferred Shelf Number ML2075 .M368 2021<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429276422">https://www.taylorfrancis.com/books/9780429276422</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Discourses of perfection representing cosmetic procedures and beauty products in UK lifestyle magazinesent://SD_ILS/0/SD_ILS:5855172026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Hermans, Anne-Mette, author.<br/>Preferred Shelf Number HQ1220 .G7<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003001973">https://www.taylorfrancis.com/books/9781003001973</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:5518352026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Eagle, Lynne, author.<br/>Preferred Shelf Number HF5415.123 .E24 2021<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003089292">https://www.taylorfrancis.com/books/9781003089292</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Vivendi : a key player in global entertainment and mediaent://SD_ILS/0/SD_ILS:5624382026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Bouquillion, Philippe, author.<br/>Preferred Shelf Number HD2856.12 .V58<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003095118">https://www.taylorfrancis.com/books/9781003095118</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Consumer behaviour and social network sites : the impact of negative word of mouthent://SD_ILS/0/SD_ILS:5798822026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Zaraket, Sarah, author.<br/>Preferred Shelf Number HF5415.32<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003081272">https://www.taylorfrancis.com/books/9781003081272</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Digital dawn in adland : transforming Australian agenciesent://SD_ILS/0/SD_ILS:5884082026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Crawford, Robert, 1975- author.<br/>Preferred Shelf Number HF5813 .A8 C74 2021<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429401497">https://www.taylorfrancis.com/books/9780429401497</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The effect of tv advertisements of ulker toto and kinder surprise chocolates on Turkish childrenent://SD_ILS/0/SD_ILS:4791172026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Başev, Sinem Eyice.<br/>Preferred Shelf Number HQ784 B37 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The skeptic's guide to sports science : confronting myths of the health and fitness industryent://SD_ILS/0/SD_ILS:5680922026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Tiller, Nicholas B., author.<br/>Preferred Shelf Number GV558<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429446160">https://www.taylorfrancis.com/books/9780429446160</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The poster : 200 years of art and historyent://SD_ILS/0/SD_ILS:5227332026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Döring, Jürgen, 1954- author, editor, curator. Hurd, Philippa, translator. Pepper, Ian, translator. Trenker, Sarah, translator. Beyerle, Tulga, editor, publisher.<br/>Format: Books<br/>Availability ~0<br/>Brands on a mission : how to achieve social impact and business growth through purposeent://SD_ILS/0/SD_ILS:5892812026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Sidibe, Myriam, 1976- author.<br/>Preferred Shelf Number HD69 .B7 S53 2020<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780367855437">https://www.taylorfrancis.com/books/9780367855437</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Communicating fashion brands : theoretical and practical perspectivesent://SD_ILS/0/SD_ILS:5710342026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Huggard, Emily, editor. Cope, Jon, editor.<br/>Preferred Shelf Number HF6161 .C44 C66 2020 EB<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429464423">https://www.taylorfrancis.com/books/9780429464423</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Public relations, branding and authenticity : brand communications in the digital ageent://SD_ILS/0/SD_ILS:5564392026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Rees, Sian (Associate professor), author.<br/>Preferred Shelf Number HF5415.1255 .R44 2020 EB<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429022685">https://www.taylorfrancis.com/books/9780429022685</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Exploring communication ethics : a socratic approachent://SD_ILS/0/SD_ILS:5651442026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Bobbitt, Randy, 1955- author.<br/>Preferred Shelf Number P94 .B635 2020<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429324475">https://www.taylorfrancis.com/books/9780429324475</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The hero trap : how to win in a post-purpose market by putting people in chargeent://SD_ILS/0/SD_ILS:5883612026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Kolster, Thomas, 1978- author.<br/>Preferred Shelf Number HD58.7 .K644 2020<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429281457">https://www.taylorfrancis.com/books/9780429281457</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Multifaceted explorations of consumer culture and its impact on individuals and societyent://SD_ILS/0/SD_ILS:4818352026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Burns, David J., 1958- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6120-0">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6120-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Misinformation and mass audiencesent://SD_ILS/0/SD_ILS:3923672026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Southwell, Brian G. (Brian Glen), 1974- editor. Thorson, Emily A., editor. Sheble, Laura, editor.<br/>Preferred Shelf Number P91.27 M57 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Bioinformatics and Biomedical Engineering Third International Conference, IWBBIO 2015, Granada, Spain, April 15-17, 2015. Proceedings, Part IIent://SD_ILS/0/SD_ILS:5189982026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Ortuño, Francisco. editor. Rojas, Ignacio. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-16480-9">https://doi.org/10.1007/978-3-319-16480-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Web Information Systems Engineering - WISE 2014 Workshops 15th International Workshops IWCSN 2014, Org2 2014, PCS 2014, and QUAT 2014, Thessaloniki, Greece, October 12-14, 2014, Revised Selected Papersent://SD_ILS/0/SD_ILS:5193172026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Benatallah, Boualem. editor. Bestavros, Azer. editor. Catania, Barbara. editor. Haller, Armin. editor. Manolopoulos, Yannis. editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-20370-6">https://doi.org/10.1007/978-3-319-20370-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Wiley Blackwell encyclopedia of consumption and consumer studiesent://SD_ILS/0/SD_ILS:3579922026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Cook, Daniel Thomas, 1961- Ryan, J. Michael.<br/>Preferred Shelf Number HB801 W47 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Printing and painting the news in Victorian London : the Graphic and social realism, 1869-1891ent://SD_ILS/0/SD_ILS:3646702026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Korda, Andrea, 1980-<br/>Preferred Shelf Number ND467.5.V52 K67 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>User Modeling, Adaptation and Personalization 23rd International Conference, UMAP 2015, Dublin, Ireland, June 29 -- July 3, 2015. Proceedingsent://SD_ILS/0/SD_ILS:5187722026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Ricci, Francesco. editor. Bontcheva, Kalina. editor. Conlan, Owen. editor. Lawless, Séamus. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-20267-9">https://doi.org/10.1007/978-3-319-20267-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advances in Information Retrieval 37th European Conference on IR Research, ECIR 2015, Vienna, Austria, March 29 - April 2, 2015. Proceedingsent://SD_ILS/0/SD_ILS:5187872026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Hanbury, Allan. editor. Kazai, Gabriella. editor. Rauber, Andreas. editor. Fuhr, Norbert. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-16354-3">https://doi.org/10.1007/978-3-319-16354-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Approximation and Online Algorithms 13th International Workshop, WAOA 2015, Patras, Greece, September 17-18, 2015. Revised Selected Papersent://SD_ILS/0/SD_ILS:5192332026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Sanità, Laura. editor. Skutella, Martin. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-28684-6">https://doi.org/10.1007/978-3-319-28684-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:3546222026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Egan, John.<br/>Preferred Shelf Number HF5415.123 E4 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The foundations of communication in criminal justice systemsent://SD_ILS/0/SD_ILS:5474272026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Doss, Daniel Adrian, author. Glover, William H., Jr., author. Goza, Rebecca A., author. Wigginton, Michael, Jr., author.<br/>Preferred Shelf Number HV7936 .C79 .D67 2015<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781482236606">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>Social Multimedia Signals A Signal Processing Approach to Social Network Phenomenaent://SD_ILS/0/SD_ILS:5293792026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Roy, Suman Deb. author. Zeng, Wenjun. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-09117-4">https://doi.org/10.1007/978-3-319-09117-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Nonprofits and advocacyent://SD_ILS/0/SD_ILS:3229732026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Tsujinaka, Yutaka, 1954- Smith, Steven Rathgeb, 1951- Pekkanen, Robert. Project Muse.<br/>Preferred Shelf Number ONLINE(322973.1)<br/>Electronic Access <a href="http://muse.jhu.edu/books/9781421413501/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Ethical issues in communication professions new agendas in communicationent://SD_ILS/0/SD_ILS:3442912026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Drumwright, Minette E.<br/>Preferred Shelf Number ONLINE(344291.1)<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203796238">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Pretty vacant : the graphic language of punk, the Galleries at Moore College of Art and Design, January 24-March 15, 2014ent://SD_ILS/0/SD_ILS:3573572026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Krivine, John.<br/>Preferred Shelf Number ML3534 P48 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Ratings analysis : audience measurement and analyticsent://SD_ILS/0/SD_ILS:3637412026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Webster, James G. Phalen, Patricia F. Lichty, Lawrence Wilson.<br/>Preferred Shelf Number HE8700.65 W42 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Shopper marketing 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view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>The art of making magazines : on being an editor and other views from the industryent://SD_ILS/0/SD_ILS:3767662026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Cornog, Evan. Navasky, Victor S.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.jstor.org/stable/10.7312/nava13136">http://www.jstor.org/stable/10.7312/nava13136</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Brandishing the First Amendment commercial expression in Americaent://SD_ILS/0/SD_ILS:2430932026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Piety, Tamara R. Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780472027729/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>An introduction to visual research methods in tourisment://SD_ILS/0/SD_ILS:2666212026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Rakic, Tijana. Chambers, Donna.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203855867">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The library marketing toolkitent://SD_ILS/0/SD_ILS:2805822026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Potter, Ned, 1980- author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>How to hire and develop your next top performer the qualities that make salespeople greatent://SD_ILS/0/SD_ILS:2930482026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Greenberg, Herb. Sweeney, Patrick, 1952-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a 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Image <a href="http://images.contentreserve.com/ImageType-100/0128-1/{60AC4EF2-42E4-46B2-987F-F74C6A9D7A59}Img100.jpg">http://images.contentreserve.com/ImageType-100/0128-1/{60AC4EF2-42E4-46B2-987F-F74C6A9D7A59}Img100.jpg</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>An integrated approach to new food product developmentent://SD_ILS/0/SD_ILS:5421992026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Moskowitz, Howard R. Saguy, Israel, 1946- Straus, Tim.<br/>Preferred Shelf Number TX367 .I56 2009<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781420065558">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>Environmental management, sustainable development, and human healthent://SD_ILS/0/SD_ILS:5392322026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Laboy, Eddie Nelson.<br/>Preferred Shelf Number RA565 .E516 2009<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781134105328">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>Color design workbook : a real-world guide to using color in graphic designent://SD_ILS/0/SD_ILS:1143962026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Stone, Terry Lee. Adams, Sean. Morioka, Noreen.<br/>Preferred Shelf Number NC1000 .S76 2008<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Fusion for profit how marketing and finance can work together to create valueent://SD_ILS/0/SD_ILS:5124002026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Jagpal, Sharan, 1947- Jagpal, Shireen.<br/>Preferred Shelf Number HF5415<br/>Electronic Access Oxford scholarship online <a href="http://dx.doi.org/10.1093/acprof:oso/9780195371055.001.0001">http://dx.doi.org/10.1093/acprof:oso/9780195371055.001.0001</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Digital signage broadcasting content management and distribution techniquesent://SD_ILS/0/SD_ILS:1465732026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Lundström, Lars-Ingemar.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780240809762">http://www.sciencedirect.com/science/book/9780240809762</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Managing relationships with industry a physician's compliance manualent://SD_ILS/0/SD_ILS:1478882026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Schachter, Steven C.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780123736536">http://www.sciencedirect.com/science/book/9780123736536</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Differentiate or die survival in our era of killer competitionent://SD_ILS/0/SD_ILS:3031262026-01-13T11:37:00Z2026-01-13T11:37:00ZAuthor Trout, Jack. Rivkin, Steve, 1947-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Safari Books Online <a href="http://proquest.safaribooksonline.com/9780470223390">http://proquest.safaribooksonline.com/9780470223390</a>
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