Search Results for Advertising - Narrowed by: Electronic LibrarySirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dAdvertising$0026qf$003dLOCATION$002509Shelf$002bLocation$0025091$00253AELEKKUTUPH$002509Electronic$002bLibrary$0026ps$003d300?dt=list2025-03-19T16:17:34ZAdvertising theoryent://SD_ILS/0/SD_ILS:2599642025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Rodgers, Shelly. Thorson, Esther.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203149546">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Pervasive Advertisingent://SD_ILS/0/SD_ILS:1684932025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Müller, Jörg. editor. Alt, Florian. editor. Michelis, Daniel. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-0-85729-352-7">http://dx.doi.org/10.1007/978-0-85729-352-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>HTML5 Advertisingent://SD_ILS/0/SD_ILS:3306152025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Percival, John. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(330615.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4302-4603-9">http://dx.doi.org/10.1007/978-1-4302-4603-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Controversies in contemporary advertisingent://SD_ILS/0/SD_ILS:3679552025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Sheehan, Kim.<br/>Preferred Shelf Number ONLINE(367955.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/controversies-in-contemporary-advertising">http://sk.sagepub.com/books/controversies-in-contemporary-advertising</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising a cultural economyent://SD_ILS/0/SD_ILS:3676692025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor McFall, Elizabeth Rose.<br/>Preferred Shelf Number ONLINE(367669.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/advertising">http://sk.sagepub.com/books/advertising</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:2628532025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Fennis, Bob Michaël, 1968- Stroebe, Wolfgang.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203853238">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Europe's best advertisingent://SD_ILS/0/SD_ILS:2798672025-03-19T16:17:34Z2025-03-19T16:17:34ZPreferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=464844">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=464844</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of research on narrative advertisingent://SD_ILS/0/SD_ILS:4822942025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Yilmaz, Recep, editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Emotional appeals in advertising banking servicesent://SD_ILS/0/SD_ILS:4219022025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Mogaji, Emmanuel, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787562998">https://www.emerald.com/insight/publication/doi/10.1108/9781787562998</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of International Advertising Researchent://SD_ILS/0/SD_ILS:3415212025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Cheng, Hong, 1958- editor.<br/>Preferred Shelf Number ONLINE(341521.1)<br/>Electronic Access Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917">http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917</a>
John Wiley <a href="http://dx.doi.org/10.1002/9781118378465">http://dx.doi.org/10.1002/9781118378465</a>
MyiLibrary <a href="http://www.myilibrary.com?id=571602">http://www.myilibrary.com?id=571602</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising and public relations lawent://SD_ILS/0/SD_ILS:2665462025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Moore, Roy L. Maye, Carmen. Collins, Erik.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203845875">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The persuasive power of campaign advertisingent://SD_ILS/0/SD_ILS:2440622025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Ridout, Travis N., 1974- Franz, Michael M., 1976- Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9781439903346/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising its business, culture and careersent://SD_ILS/0/SD_ILS:2658742025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Tibbs, Andy, 1964- Beattie, Trevor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203865958">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising a very short introductionent://SD_ILS/0/SD_ILS:2780212025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Fletcher, Winston.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=324048">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=324048</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Persuasive Signs : The Semiotics of Advertisingent://SD_ILS/0/SD_ILS:5342022025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Beasley, Ron, author. Danesi, Marcel, author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110888003">https://doi.org/10.1515/9783110888003</a>
<a href="https://www.degruyter.com/isbn/9783110888003">https://www.degruyter.com/isbn/9783110888003</a>
Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110888003/original">https://www.degruyter.com/document/cover/isbn/9783110888003/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising in modern and postmodern timesent://SD_ILS/0/SD_ILS:3676712025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Odih, Pamela.<br/>Preferred Shelf Number ONLINE(367671.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/advertising-in-modern-and-postmodern-times">http://sk.sagepub.com/books/advertising-in-modern-and-postmodern-times</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising cultures gender, commerce, creativityent://SD_ILS/0/SD_ILS:3676702025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Nixon, Sean, 1966-<br/>Preferred Shelf Number ONLINE(367670.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/advertising-cultures">http://sk.sagepub.com/books/advertising-cultures</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The ultimate secrets of advertisingent://SD_ILS/0/SD_ILS:3697462025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(369746.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/the-ultimate-secrets-of-advertising">http://sk.sagepub.com/books/the-ultimate-secrets-of-advertising</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>International advertising realities and mythsent://SD_ILS/0/SD_ILS:3685812025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(368581.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/international-advertising">http://sk.sagepub.com/books/international-advertising</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising to children concepts and controversiesent://SD_ILS/0/SD_ILS:3676732025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Macklin, M. Carole. Carlson, Les.<br/>Preferred Shelf Number ONLINE(367673.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/advertising-to-children">http://sk.sagepub.com/books/advertising-to-children</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advances in Advertising Research (Vol. III) Current Insights and Future Trendsent://SD_ILS/0/SD_ILS:2003022025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Eisend, Martin. editor. Langner, Tobias. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-4291-3">http://dx.doi.org/10.1007/978-3-8349-4291-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Creativity and advertising affect, events and processent://SD_ILS/0/SD_ILS:3443512025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor McStay, Andrew, 1975-<br/>Preferred Shelf Number ONLINE(344351.1)<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203492208">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Global marketing and advertising understanding cultural paradoxesent://SD_ILS/0/SD_ILS:2631832025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Mooij, Marieke K. de, 1943-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203875100">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising organizations and publications a resource guideent://SD_ILS/0/SD_ILS:3676722025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(367672.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/advertising-organizations-and-publications">http://sk.sagepub.com/books/advertising-organizations-and-publications</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>How advertising works the role of researchent://SD_ILS/0/SD_ILS:3684802025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(368480.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/how-advertising-works">http://sk.sagepub.com/books/how-advertising-works</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Hands-on guide to creating Flash advertising from concept to tracking--microsites, video ads, and moreent://SD_ILS/0/SD_ILS:1474902025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Fincanon, Jason.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780240809496">http://www.sciencedirect.com/science/book/9780240809496</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Meaning-Making and Political Campaign Advertising : A Cognitive-Linguistic and Film-Analytical Perspective on Audiovisual Figurativityent://SD_ILS/0/SD_ILS:5313972025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Horst, Dorothea, author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110578782">https://doi.org/10.1515/9783110578782</a>
<a href="https://www.degruyter.com/isbn/9783110578782">https://www.degruyter.com/isbn/9783110578782</a>
Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110578782/original">https://www.degruyter.com/document/cover/isbn/9783110578782/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising in new formats and media : current research and implications for marketersent://SD_ILS/0/SD_ILS:4218032025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Pelsmacker, Patrick de, 1957- editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781785603129">https://www.emerald.com/insight/publication/doi/10.1108/9781785603129</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Postmodern advertising in Japan seduction, visual culture, and the Tokyo Art Directors Clubent://SD_ILS/0/SD_ILS:3244042025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Bartal, Ory. Project Muse.<br/>Preferred Shelf Number ONLINE(324404.1)<br/>Electronic Access <a href="http://muse.jhu.edu/books/9781611686555/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>A word from our sponsor admen, advertising, and the golden age of radioent://SD_ILS/0/SD_ILS:2417372025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Meyers, Cynthia B. Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780823255238/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The poster art, advertising, design, and collecting, 1860s/1900sent://SD_ILS/0/SD_ILS:3239472025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Iskin, Ruth. Project Muse.<br/>Preferred Shelf Number ONLINE(323947.1)<br/>Electronic Access <a href="http://muse.jhu.edu/books/9781611686173/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Literary advertising and the shaping of British romanticisment://SD_ILS/0/SD_ILS:2410832025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Mason, Nicholas, 1970- Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9781421410715/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Routledge companion to advertising and promotional cultureent://SD_ILS/0/SD_ILS:3444312025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor McAllister, Matthew P. West, Emily.<br/>Preferred Shelf Number ONLINE(344431.1)<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203071434">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketingent://SD_ILS/0/SD_ILS:3345262025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Vecchiato, Giovanni. author. Cherubino, Patrizia. author. Trettel, Arianna. author. Babiloni, Fabio. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(334526.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-38064-8">http://dx.doi.org/10.1007/978-3-642-38064-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Digital video recorders : DVRs changing TV and advertising foreverent://SD_ILS/0/SD_ILS:3424782025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Schaeffler, Jimmy.<br/>Preferred Shelf Number ONLINE(342478.1)<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080928333">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertisingent://SD_ILS/0/SD_ILS:3352722025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Klapdor, Sebastian. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(335272.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-01732-3">http://dx.doi.org/10.1007/978-3-658-01732-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advances in Advertising Research (Vol. IV) The Changing Roles of Advertisingent://SD_ILS/0/SD_ILS:3352822025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Rosengren, Sara. editor. Dahlén, Micael. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(335282.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-02365-2">http://dx.doi.org/10.1007/978-3-658-02365-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Targeted Advertising Technologies in the ICT Space A Use Case Driven Analysisent://SD_ILS/0/SD_ILS:3353612025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Schlee, Christian. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(335361.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8348-2396-0">http://dx.doi.org/10.1007/978-3-8348-2396-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Online consumer behavior theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:2617502025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Close, Angeline.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203123911">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The rise of advertising in the United States a history of innovation to 1960ent://SD_ILS/0/SD_ILS:2801762025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Applegate, Edd.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=478349">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=478349</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Fashioning Intellectual Property Exhibition, Advertising and the Press, 1789–1918ent://SD_ILS/0/SD_ILS:2379892025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Richardson, Megan. Thomas, Julian.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1017/CBO9781139045551">Access by subscription</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Definitive Guide to Google AdWords Create Versatile and Powerful Marketing and Advertising Campaignsent://SD_ILS/0/SD_ILS:1716762025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Weller, Bart. author. Calcott, Lori. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4302-4015-0">http://dx.doi.org/10.1007/978-1-4302-4015-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing without advertising brand preference and consumer choice in Cubaent://SD_ILS/0/SD_ILS:2617862025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Morales, Emilio, 1969- Scarpaci, Joseph L.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203134146">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The sounds of capitalism advertising, music, and the conquest of cultureent://SD_ILS/0/SD_ILS:2799362025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Taylor, Timothy Dean.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=469353">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=469353</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising and reality a global study of representation and contentent://SD_ILS/0/SD_ILS:2803432025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Hetsroni, Amir.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=497652">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=497652</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The holiday makers magazines, advertising, and mass tourism in postwar Americaent://SD_ILS/0/SD_ILS:2419752025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Popp, Richard K., 1977- Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780807142868/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Key Enablers for User-Centric Advertising Across Next Generation Networksent://SD_ILS/0/SD_ILS:2479942025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor de Oliveira Simoes, Jose Miguel de Oliveira Simoes, Jose Miguel, ed.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1049/PBTE056E">http://dx.doi.org/10.1049/PBTE056E</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising at war business, consumers, and government in the 1940sent://SD_ILS/0/SD_ILS:2418202025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Stole, Inger L. Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780252094231/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Machine-to-machine marketing (M3) via anonymous advertising apps anywhere anytime (A5)ent://SD_ILS/0/SD_ILS:2916172025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Mena, Jesus.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781439881927">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Seducing the subconscious the psychology of emotional influence in advertisingent://SD_ILS/0/SD_ILS:3056042025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Heath, Robert, 1947-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Image <a href="http://images.contentreserve.com/ImageType-100/0128-1/{C2E6A609-0B73-4C1B-A92E-25907FCBDF4C}Img100.jpg">http://images.contentreserve.com/ImageType-100/0128-1/{C2E6A609-0B73-4C1B-A92E-25907FCBDF4C}Img100.jpg</a>
OverDrive (PDF) <a href="http://www.contentreserve.com/TitleInfo.asp?ID={C2E6A609-0B73-4C1B-A92E-25907FCBDF4C}&Format=50">http://www.contentreserve.com/TitleInfo.asp?ID={C2E6A609-0B73-4C1B-A92E-25907FCBDF4C}&Format=50</a>
OverDrive (EPUB) <a href="http://www.contentreserve.com/TitleInfo.asp?ID={C2E6A609-0B73-4C1B-A92E-25907FCBDF4C}&Format=410">http://www.contentreserve.com/TitleInfo.asp?ID={C2E6A609-0B73-4C1B-A92E-25907FCBDF4C}&Format=410</a>
Wiley <a href="http://dx.doi.org/10.1002/9781119967637">http://dx.doi.org/10.1002/9781119967637</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Ads, fads, and consumer culture advertising's impact on American character and societyent://SD_ILS/0/SD_ILS:2782942025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Berger, Arthur Asa, 1933-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=359977">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=359977</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Black social dance in television advertising an analytical historyent://SD_ILS/0/SD_ILS:2785962025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Huntington, Carla Stalling, 1961-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=389122">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=389122</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising empire race and visual culture in imperial Germanyent://SD_ILS/0/SD_ILS:2788592025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Ciarlo, David.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=361664">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=361664</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Housework and housewives in modern American advertising married to the mopent://SD_ILS/0/SD_ILS:2792312025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Neuhaus, Jessamyn.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=439214">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=439214</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Manager's guide to marketing, advertising, and publicityent://SD_ILS/0/SD_ILS:2925822025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Callen, Barry.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/managers-guide-to-marketing-advertising-publicity">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The globalization of advertising agencies, cities and spaces of creativityent://SD_ILS/0/SD_ILS:2638622025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Beaverstock, Jonathan V.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203860892">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Globalisation and advertising in emerging economies Brazil, Russia, India and Chinaent://SD_ILS/0/SD_ILS:2608762025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Ciochetto, Lynne.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203144862">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practiceent://SD_ILS/0/SD_ILS:2009212025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6854-8">http://dx.doi.org/10.1007/978-3-8349-6854-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agencyent://SD_ILS/0/SD_ILS:2930812025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Sugiyama, Kotaro. Andree, Tim.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/dentsu-way-secrets-cross-switch-marketing-from-world">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The mood of information a critique of online behavioural advertisingent://SD_ILS/0/SD_ILS:2787972025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor McStay, Andrew, 1975-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=364957">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=364957</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Children and advertising what do they think about advertisements, how are they affected by advertisements?ent://SD_ILS/0/SD_ILS:2807662025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Sener, Arzu. Guven, Seval. Boylu, Ayfer Aydiner.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=540508">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=540508</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Freud on Madison Avenue motivation research and subliminal advertising in Americaent://SD_ILS/0/SD_ILS:2465232025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Samuel, Lawrence R. Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780812204872/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Flash advertising flash platform development of microsites, advergames, and branded applicationsent://SD_ILS/0/SD_ILS:2642632025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Fincanon, Jason.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780240813462">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The media handbook a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:2649372025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Katz, Helen E.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203864555">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Flash advertising flash platform development of microsites, advergames, and branded applicationsent://SD_ILS/0/SD_ILS:1457452025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Fincanon, Jason.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780240813455">http://www.sciencedirect.com/science/book/9780240813455</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advances in Advertising Research (Vol. 1) Cutting Edge International Researchent://SD_ILS/0/SD_ILS:2003552025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Terlutter, Ralf. editor. Diehl, Sandra. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6006-1">http://dx.doi.org/10.1007/978-3-8349-6006-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Alcohol advertising and young people's drinking representation, reception and regulationent://SD_ILS/0/SD_ILS:2782512025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Gunter, Barrie. Hansen, Anders, 1957- Touri, Maria, 1977-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=356545">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=356545</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Mixed media moral distinctions in advertising, public relations, and journalisment://SD_ILS/0/SD_ILS:2631882025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Bivins, Thomas H. (Thomas Harvey), 1947-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203874882">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing in developing countries Nigerian advertising in a global and technological economyent://SD_ILS/0/SD_ILS:2651432025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Alozie, Emmanuel C.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203884690">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Digital video recorders DVRs changing TV and advertising foreverent://SD_ILS/0/SD_ILS:1465022025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Schaeffler, Jimmy.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780240811161">http://www.sciencedirect.com/science/book/9780240811161</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing Keyword-Advertising Online-Werbung Suchmaschinen-Optimierungent://SD_ILS/0/SD_ILS:2013702025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Lammenett, Erwin. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8251-3">http://dx.doi.org/10.1007/978-3-8349-8251-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Digital signage software, networks, advertising, and displays : a primer for understanding the businessent://SD_ILS/0/SD_ILS:1465462025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Schaeffler, Jimmy.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780240810416">http://www.sciencedirect.com/science/book/9780240810416</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>TYPO3 Online-Marketing-Guide Affiliate- und E-Mail-Marketing, Keyword-Advertising, Suchmaschinen-Optimierung mit TYPO3ent://SD_ILS/0/SD_ILS:2021752025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Lammenett, Erwin. author. Koch, Stefan. author. Studnitz, Andreas. author. Vasilkevich, Taras. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9211-6">http://dx.doi.org/10.1007/978-3-8349-9211-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>In-Game Advertising — Werbung in Computerspielen Strategien und Konzepteent://SD_ILS/0/SD_ILS:2024512025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Thomas, Wolfgang. author. Stammermann, Ludger. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9542-1">http://dx.doi.org/10.1007/978-3-8349-9542-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing Keyword-Advertising Online-Werbung Suchmaschinen-Optimierungent://SD_ILS/0/SD_ILS:2022322025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Lammenett, Erwin. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9270-3">http://dx.doi.org/10.1007/978-3-8349-9270-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>International Advertising and Communication Current Insights and Empirical Findingsent://SD_ILS/0/SD_ILS:2030792025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Diehl, Sandra. editor. Terlutter, Ralf. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-8350-5702-2">http://dx.doi.org/10.1007/3-8350-5702-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Fables, fashions, and facts about advertising a study of 28 enduring mythsent://SD_ILS/0/SD_ILS:3682992025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(368299.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/fables-fashions-and-facts-about-advertising">http://sk.sagepub.com/books/fables-fashions-and-facts-about-advertising</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Effective advertising understanding when, how, and why advertising worksent://SD_ILS/0/SD_ILS:3681992025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Tellis, Gerard J., 1950-<br/>Preferred Shelf Number ONLINE(368199.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/effective-advertising">http://sk.sagepub.com/books/effective-advertising</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The advertising business operations, creativity, media planning, integrated communicationsent://SD_ILS/0/SD_ILS:3695222025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(369522.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/the-advertising-business">http://sk.sagepub.com/books/the-advertising-business</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>How to use advertising to build strong brandsent://SD_ILS/0/SD_ILS:3685042025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(368504.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/how-to-use-advertising-to-build-strong-brands">http://sk.sagepub.com/books/how-to-use-advertising-to-build-strong-brands</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Visual persuasion the role of images in advertisingent://SD_ILS/0/SD_ILS:3699162025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Messaris, Paul.<br/>Preferred Shelf Number ONLINE(369916.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/visual-persuasion">http://sk.sagepub.com/books/visual-persuasion</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The New Icons? : The Art of Television Advertisingent://SD_ILS/0/SD_ILS:5361592025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Rutherford, Paul, author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.3138/9781442681866?locatt=mode:legacy">https://doi.org/10.3138/9781442681866?locatt=mode:legacy</a>
<a href="https://www.degruyter.com/isbn/9781442681866">https://www.degruyter.com/isbn/9781442681866</a>
Cover <a href="https://www.degruyter.com/document/cover/isbn/9781442681866/original">https://www.degruyter.com/document/cover/isbn/9781442681866/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Ideationent://SD_ILS/0/SD_ILS:2790982025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Mahon, Nik.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=430139">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=430139</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of the Language Industry : Contexts, Resources and Profilesent://SD_ILS/0/SD_ILS:5342962025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Angelone, Erik, contributor. Angelone, Erik, editor. Biel, Łucja, contributor. Brandt, Alaina, contributor. Braun, Sabine, contributor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110716047">https://doi.org/10.1515/9783110716047</a>
<a href="https://www.degruyter.com/isbn/9783110716047">https://www.degruyter.com/isbn/9783110716047</a>
Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110716047/original">https://www.degruyter.com/document/cover/isbn/9783110716047/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Breastfeeding and Metabolic Programmingent://SD_ILS/0/SD_ILS:5218812025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Şahin, Özlem Naciye. editor. Briana, Despina D. editor. Di Renzo, Gian Carlo. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-33278-4">https://doi.org/10.1007/978-3-031-33278-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Cyber Security Intelligence and Analytics The 5th International Conference on Cyber Security Intelligence and Analytics (CSIA 2023), Volume 1ent://SD_ILS/0/SD_ILS:5268502025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Xu, Zheng. editor. Alrabaee, Saed. editor. Loyola-González, Octavio. editor. Cahyani, Niken Dwi Wahyu. editor. Ab Rahman, Nurul Hidayah. editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-31860-3">https://doi.org/10.1007/978-3-031-31860-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Communication Design and Branding A Multidisciplinary Approachent://SD_ILS/0/SD_ILS:5272672025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Martins, Nuno. editor. Raposo, Daniel. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-35385-7">https://doi.org/10.1007/978-3-031-35385-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Intelligent Computing and Communication Proceedings of 6th ICICC 2022ent://SD_ILS/0/SD_ILS:5284272025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Seetha, M. editor. Peddoju, Sateesh K. editor. Pendyala, Vishnu. editor. Chakravarthy, Vedula V. S. S. S. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-981-99-1588-0">https://doi.org/10.1007/978-981-99-1588-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>2nd EAI International Conference on Smart Technologyent://SD_ILS/0/SD_ILS:5287812025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Torres-Guerrero, Francisco. editor. Neira-Tovar, Leticia. editor. Bacca-Acosta, Jorge. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-07670-1">https://doi.org/10.1007/978-3-031-07670-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Proceedings of International Conference on Recent Innovations in Computing ICRIC 2022, Volume 1ent://SD_ILS/0/SD_ILS:5290102025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Singh, Yashwant. editor. Singh, Pradeep Kumar. editor. Kolekar, Maheshkumar H. editor. Kar, Arpan Kumar. editor. Gonçalves, Paulo J. Sequeira. editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-981-19-9876-8">https://doi.org/10.1007/978-981-19-9876-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Current and Future Trends on Intelligent Technology Adoption Volume 1ent://SD_ILS/0/SD_ILS:5290352025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Al-Sharafi, Mohammed A. editor. Al-Emran, Mostafa. editor. Tan, Garry Wei-Han. editor. Ooi, Keng-Boon. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-48397-4">https://doi.org/10.1007/978-3-031-48397-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Ethics in Artificial Intelligence: Bias, Fairness and Beyondent://SD_ILS/0/SD_ILS:5290412025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Mukherjee, Animesh. editor. Kulshrestha, Juhi. editor. Chakraborty, Abhijnan. editor. Kumar, Srijan. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-981-99-7184-8">https://doi.org/10.1007/978-981-99-7184-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Language and Emotion : An International Handbook. Volume 3ent://SD_ILS/0/SD_ILS:5345842025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Altarriba, Jeanette, editor. André, Elisabeth, contributor. Autumn Brown, Jessica, contributor. Avery, Mary C., contributor. Bhatia, Tej K., contributor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110795486">https://doi.org/10.1515/9783110795486</a>
<a href="https://www.degruyter.com/isbn/9783110795486">https://www.degruyter.com/isbn/9783110795486</a>
Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110795486/original">https://www.degruyter.com/document/cover/isbn/9783110795486/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Springer Handbook of Augmented Realityent://SD_ILS/0/SD_ILS:5201762025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Nee, Andrew Yeh Ching. editor. Ong, Soh Khim. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-030-67822-7">https://doi.org/10.1007/978-3-030-67822-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Machine Learning Contests: A Guidebookent://SD_ILS/0/SD_ILS:5207012025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor He, Wang. author. Liu, Peng. author. Qian, Qian. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-981-99-3723-3">https://doi.org/10.1007/978-981-99-3723-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Human Interface and the Management of Information Thematic Area, HIMI 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part Ient://SD_ILS/0/SD_ILS:5210342025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Mori, Hirohiko. editor. Asahi, Yumi. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-35132-7">https://doi.org/10.1007/978-3-031-35132-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part Ient://SD_ILS/0/SD_ILS:5211042025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-35969-9">https://doi.org/10.1007/978-3-031-35969-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part IIent://SD_ILS/0/SD_ILS:5211052025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-36049-7">https://doi.org/10.1007/978-3-031-36049-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advances in Design, Music and Arts II 8th International Meeting of Research in Music, Arts and Design, EIMAD 2022, July 7-9, 2022ent://SD_ILS/0/SD_ILS:5283702025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Raposo, Daniel. editor. Neves, João. editor. Silva, Ricardo. editor. Correia Castilho, Luísa. editor. Dias, Rui. editor. (orcid)0000-0001-8493-7121<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-09659-4">https://doi.org/10.1007/978-3-031-09659-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Differences, Similarities and Meanings : Semiotic Investigations of Contemporary Communication Phenomenaent://SD_ILS/0/SD_ILS:5319432025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Bankov, Kristian, contributor. Bird, Ioana, contributor. Daba-Buzoianu, Corina, contributor. Drăgan, Nicolae-Sorin, contributor. Drăgan, Nicolae-Sorin, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110662900">https://doi.org/10.1515/9783110662900</a>
<a href="https://www.degruyter.com/isbn/9783110662900">https://www.degruyter.com/isbn/9783110662900</a>
Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110662900/original">https://www.degruyter.com/document/cover/isbn/9783110662900/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Place-Making in the Declarative Cityent://SD_ILS/0/SD_ILS:5315752025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Busse, Beatrix, contributor. Busse, Beatrix, editor. Eisenberg, Annika, contributor. Gonçalves, Kellie, contributor. Karg, Wolfram, contributor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110634754">https://doi.org/10.1515/9783110634754</a>
<a href="https://www.degruyter.com/isbn/9783110634754">https://www.degruyter.com/isbn/9783110634754</a>
Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110634754/original">https://www.degruyter.com/document/cover/isbn/9783110634754/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Visualizing Digital Discourse : Interactional, Institutional and Ideological Perspectivesent://SD_ILS/0/SD_ILS:5336322025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Albert, Georg, contributor. Cserző, Dorottya, contributor. Diémoz, Federica, editor. Dürscheid, Christa, contributor. Dürscheid, Christa, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9781501510113">https://doi.org/10.1515/9781501510113</a>
<a href="https://www.degruyter.com/isbn/9781501510113">https://www.degruyter.com/isbn/9781501510113</a>
Cover <a href="https://www.degruyter.com/document/cover/isbn/9781501510113/original">https://www.degruyter.com/document/cover/isbn/9781501510113/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Script-Based Semantics : Foundations and Applications. Essays in Honor of Victor Raskinent://SD_ILS/0/SD_ILS:5317392025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Attardo, Salvatore, contributor. Attardo, Salvatore, editor. Battenburg, John D., contributor. Boguslavsky, Igor, contributor. Chłopicki, Władysław, contributor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9781501511707">https://doi.org/10.1515/9781501511707</a>
<a href="https://www.degruyter.com/isbn/9781501511707">https://www.degruyter.com/isbn/9781501511707</a>
Cover <a href="https://www.degruyter.com/cover/covers/9781501511707.jpg">https://www.degruyter.com/cover/covers/9781501511707.jpg</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Irish Identities : Sociolinguistic Perspectivesent://SD_ILS/0/SD_ILS:5318152025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Amador-Moreno, Carolina P., contributor. Amador-Moreno, Carolina P., editor. Clancy, Brian, contributor. Garnett, Victoria, contributor. Hickey, Raymond, contributor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9781501507687">https://doi.org/10.1515/9781501507687</a>
<a href="https://www.degruyter.com/isbn/9781501507687">https://www.degruyter.com/isbn/9781501507687</a>
Cover <a href="https://www.degruyter.com/document/cover/isbn/9781501507687/original">https://www.degruyter.com/document/cover/isbn/9781501507687/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>A Semiotic Landscape. Panorama sémiotique : Proceedings of the First Congress of the International Association for Semiotic Studies, Milan June 1974 / Actes du premier congrès de l'association Internationale de Sémiotique, Milan juin 1974ent://SD_ILS/0/SD_ILS:5321592025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Agosti, Stefano, contributor. Agrest, Diana, contributor. Alinei, Mario, contributor. Almansi, Guido, contributor. Andersen, Henning, contributor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110803327">https://doi.org/10.1515/9783110803327</a>
<a href="https://www.degruyter.com/isbn/9783110803327">https://www.degruyter.com/isbn/9783110803327</a>
Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110803327/original">https://www.degruyter.com/document/cover/isbn/9783110803327/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Multifaceted explorations of consumer culture and its impact on individuals and societyent://SD_ILS/0/SD_ILS:4818352025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Burns, David J., 1958- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6120-0">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6120-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Manual of Romance Languages in the Mediaent://SD_ILS/0/SD_ILS:5315252025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Bedijs, Kristina, editor. Maaß, Christiane, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110314755">https://doi.org/10.1515/9783110314755</a>
<a href="https://www.degruyter.com/isbn/9783110314755">https://www.degruyter.com/isbn/9783110314755</a>
Cover <a href="https://www.degruyter.com/cover/covers/9783110314755.jpg">https://www.degruyter.com/cover/covers/9783110314755.jpg</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Semiotics of the Media : State of the Art, Projects, and Perspectivesent://SD_ILS/0/SD_ILS:5324802025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Agra, Lucio, contributor. Andacht, Fernando, contributor. Behar, Lisa Block de, contributor. Block, Friedrich W., contributor. Bonfantini, Massimo A., contributor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110803617">https://doi.org/10.1515/9783110803617</a>
<a href="https://www.degruyter.com/isbn/9783110803617">https://www.degruyter.com/isbn/9783110803617</a>
Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110803617/original">https://www.degruyter.com/document/cover/isbn/9783110803617/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>User Modeling, Adaptation and Personalization 23rd International Conference, UMAP 2015, Dublin, Ireland, June 29 -- July 3, 2015. Proceedingsent://SD_ILS/0/SD_ILS:5187722025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Ricci, Francesco. editor. Bontcheva, Kalina. editor. Conlan, Owen. editor. Lawless, Séamus. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-20267-9">https://doi.org/10.1007/978-3-319-20267-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advances in Information Retrieval 37th European Conference on IR Research, ECIR 2015, Vienna, Austria, March 29 - April 2, 2015. Proceedingsent://SD_ILS/0/SD_ILS:5187872025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Hanbury, Allan. editor. Kazai, Gabriella. editor. Rauber, Andreas. editor. Fuhr, Norbert. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-16354-3">https://doi.org/10.1007/978-3-319-16354-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Approximation and Online Algorithms 13th International Workshop, WAOA 2015, Patras, Greece, September 17-18, 2015. Revised Selected Papersent://SD_ILS/0/SD_ILS:5192332025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Sanità, Laura. editor. Skutella, Martin. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-28684-6">https://doi.org/10.1007/978-3-319-28684-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Bioinformatics and Biomedical Engineering Third International Conference, IWBBIO 2015, Granada, Spain, April 15-17, 2015. Proceedings, Part IIent://SD_ILS/0/SD_ILS:5189982025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Ortuño, Francisco. editor. Rojas, Ignacio. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-16480-9">https://doi.org/10.1007/978-3-319-16480-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Web Information Systems Engineering - WISE 2014 Workshops 15th International Workshops IWCSN 2014, Org2 2014, PCS 2014, and QUAT 2014, Thessaloniki, Greece, October 12-14, 2014, Revised Selected Papersent://SD_ILS/0/SD_ILS:5193172025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Benatallah, Boualem. editor. Bestavros, Azer. editor. Catania, Barbara. editor. Haller, Armin. editor. Manolopoulos, Yannis. editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-20370-6">https://doi.org/10.1007/978-3-319-20370-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Social Multimedia Signals A Signal Processing Approach to Social Network Phenomenaent://SD_ILS/0/SD_ILS:5293792025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Roy, Suman Deb. author. Zeng, Wenjun. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-09117-4">https://doi.org/10.1007/978-3-319-09117-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Semiotics Unfolding : Proceedings of the Second Congress of the International Association for Semiotic Studies Vienna, July 1979ent://SD_ILS/0/SD_ILS:5326212025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Abas, Lutfi, contributor. Aksoy, Özgönül, contributor. Alliney, Stefano, contributor. Amir, Chaya, contributor. Amsenga, B., contributor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110869897">https://doi.org/10.1515/9783110869897</a>
<a href="https://www.degruyter.com/isbn/9783110869897">https://www.degruyter.com/isbn/9783110869897</a>
Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110869897/original">https://www.degruyter.com/document/cover/isbn/9783110869897/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Unauthorized access the crisis in online privacy and securityent://SD_ILS/0/SD_ILS:2853212025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Sloan, Robert H. Warner, Richard, 1946-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781439830147">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Nonprofits and advocacyent://SD_ILS/0/SD_ILS:3229732025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Tsujinaka, Yutaka, 1954- Smith, Steven Rathgeb, 1951- Pekkanen, Robert. Project Muse.<br/>Preferred Shelf Number ONLINE(322973.1)<br/>Electronic Access <a href="http://muse.jhu.edu/books/9781421413501/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Irish-American odyssey the remarkable rise of the O'Shaughnessy brothersent://SD_ILS/0/SD_ILS:3233032025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Kenny, Colum, 1951- author. Lee, Kristie, bookjacket designer. Dabholkar, Pratibha A., author. Project Muse, distributor. Project Muse.<br/>Preferred Shelf Number ONLINE(323303.1)<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780826273208/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Ethical issues in communication professions new agendas in communicationent://SD_ILS/0/SD_ILS:3442912025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Drumwright, Minette E.<br/>Preferred Shelf Number ONLINE(344291.1)<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203796238">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Shopper marketing and the role of in-store marketingent://SD_ILS/0/SD_ILS:4215502025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Roggeveen, Anne L. Nordfält, Jens. Grewal, Dhruv.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201411">https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201411</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Formal and Informal Approaches to Food Policyent://SD_ILS/0/SD_ILS:5307742025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Aspray, William. author. Royer, George. author. Ocepek, Melissa G. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-04966-3">https://doi.org/10.1007/978-3-319-04966-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Language Situation in China. Volume 2, 2008-2009ent://SD_ILS/0/SD_ILS:5331372025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Ahata, Shayelan, contributor. Aqing, Hao, contributor. Bingbing, Jiang, contributor. Cuiye, Wang, contributor. Dan, Wei, contributor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9781614513650">https://doi.org/10.1515/9781614513650</a>
<a href="https://www.degruyter.com/isbn/9781614513650">https://www.degruyter.com/isbn/9781614513650</a>
Cover <a href="https://www.degruyter.com/document/cover/isbn/9781614513650/original">https://www.degruyter.com/document/cover/isbn/9781614513650/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Cultural messaging in the U.S. war on terrorism a performative approach to securityent://SD_ILS/0/SD_ILS:2797382025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Sylvia, Polly, 1977-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=520620">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=520620</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advanced location-based technologies and servicesent://SD_ILS/0/SD_ILS:2853822025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Karimi, Hassan A.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781466518193">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The viral video manifesto why everything you know is wrong and how to do what really worksent://SD_ILS/0/SD_ILS:2925162025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Voltz, Stephen. Grobe, Fritz.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/viral-video-manifesto-everything-you-know-wrong-how-to-do-what-really-works">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Encyclopedia of major marketing strategies. Volume 3ent://SD_ILS/0/SD_ILS:3411832025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Miskelly, Matthew, editor. Gale Group.<br/>Preferred Shelf Number ONLINE(341183.1)<br/>Electronic Access <a href="http://find.galegroup.com/openurl/openurl?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&req_dat=info:sid/gale:ugnid:hu_tr&res_id=info:sid/gale:GVRL&ctx_enc=info:ofi:enc:UTF-8&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft_id=info:sid/gale:bmcode:recid/5XFA">Available for Hacettepe University via Gale Virtual Reference Library. Click here to access</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Promotional culture and convergence markets, methods, mediaent://SD_ILS/0/SD_ILS:3443762025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Powell, Helen.<br/>Preferred Shelf Number ONLINE(344376.1)<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203130322">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Rational ritual : culture, coordination, and common knowledgeent://SD_ILS/0/SD_ILS:3771742025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Chwe, Michael Suk-Young, 1965-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.jstor.org/stable/10.2307/j.ctt24hqf1">http://www.jstor.org/stable/10.2307/j.ctt24hqf1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Identification and management of distributed data NGN, content-centric networks, and the webent://SD_ILS/0/SD_ILS:2880952025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Bartolomeo, Giovanni, 1977-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781439879085">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Pinterest power market your business, sell your product, and build your brand on the world's hottest social networkent://SD_ILS/0/SD_ILS:2930472025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Miles, Jason, 1970- Lacey, Karen, 1963-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/pinterest-power-market-your-business-sell-product-build-brand-on-worlds-hottest-social-network">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Exploring Translation and Multilingual Text Production : Beyond Contentent://SD_ILS/0/SD_ILS:5342002025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Baldry, Anthony, contributor. Gregory, Michael, contributor. Halliday, M.A.K., contributor. Hartley, Anthony, contributor. House, Juliane, contributor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110866193">https://doi.org/10.1515/9783110866193</a>
<a href="https://www.degruyter.com/isbn/9783110866193">https://www.degruyter.com/isbn/9783110866193</a>
Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110866193/original">https://www.degruyter.com/document/cover/isbn/9783110866193/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>TheGlobal-Local Interface and Hybridity : Exploring Language and Identityent://SD_ILS/0/SD_ILS:5353062025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Alsagoff, Lubna, contributor. Alsagoff, Lubna, editor. Bhatt, Rakesh M., contributor. García, Ofelia, contributor. Higgins, Christina, contributor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.21832/9781783090860">https://doi.org/10.21832/9781783090860</a>
<a href="https://www.degruyter.com/isbn/9781783090860">https://www.degruyter.com/isbn/9781783090860</a>
Cover <a href="https://www.degruyter.com/document/cover/isbn/9781783090860/original">https://www.degruyter.com/document/cover/isbn/9781783090860/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Consuming reality the commercialization of factual entertainmentent://SD_ILS/0/SD_ILS:2799852025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Deery, June.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=471665">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=471665</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The library marketing toolkitent://SD_ILS/0/SD_ILS:2805822025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Potter, Ned, 1980- author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The psychology of entertainment media blurring the lines between entertainment and persuasionent://SD_ILS/0/SD_ILS:2603992025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Shrum, L. J.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203828588">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>An introduction to visual research methods in tourisment://SD_ILS/0/SD_ILS:2666212025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Rakic, Tijana. Chambers, Donna.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203855867">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Brandishing the First Amendment commercial expression in Americaent://SD_ILS/0/SD_ILS:2430932025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Piety, Tamara R. Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780472027729/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>How to hire and develop your next top performer the qualities that make salespeople greatent://SD_ILS/0/SD_ILS:2930482025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Greenberg, Herb. Sweeney, Patrick, 1952-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/how-to-hire-develop-your-next-top-performer-2nd-edition-qualities-that-make-salespeople-great">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Small business web sites made easyent://SD_ILS/0/SD_ILS:2934222025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Holzner, Steven.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/small-business-web-sites-made-easy">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The art of making magazines : on being an editor and other views from the industryent://SD_ILS/0/SD_ILS:3767662025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Cornog, Evan. Navasky, Victor S.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.jstor.org/stable/10.7312/nava13136">http://www.jstor.org/stable/10.7312/nava13136</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketingent://SD_ILS/0/SD_ILS:2930492025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Safko, Lon.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/fusion-marketing-bible-fuse-traditional-media-social-amp-digital-to-maximize">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The F-commerce handbook 10 secrets for unlocking the sales potential of Facebookent://SD_ILS/0/SD_ILS:2930542025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Marsden, Paul. Chaney, Paul.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/fcommerce-handbook-10-secrets-for-unlocking-sales-potential-facebook">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The mobile marketing revolution how your brand can have a one-to-one conversation with everyoneent://SD_ILS/0/SD_ILS:2930552025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Alpert, Jed. Fishback, Steven.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/mobile-marketing-revolution-how-your-brand-have-onetoone-conversation-everyone">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The shopper economy the new way to achieve marketplace success by turning behavior into currencyent://SD_ILS/0/SD_ILS:2930562025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Crawford, Liz.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/shopper-economy-new-way-to-achieve-marketplace-success-by-turning-behavior-into-currency">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The DragonSearch online marketing manual for entrpreneurs and small businessent://SD_ILS/0/SD_ILS:2930602025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Dragon, Ric.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/dragonsearch-online-marketing-manual">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Power sales writing using communication to turn prospects into clientsent://SD_ILS/0/SD_ILS:2930702025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Hershkowitz-Coore, Sue.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/power-sales-writing-revised-expanded-edition-using-communication-to-turn-prospects-into-clients">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing and Semiotics : New Directions in the Study of Signs for Saleent://SD_ILS/0/SD_ILS:5337502025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Assael, Henry, contributor. Belk, Russell W., contributor. Bouissac, Paul, contributor. Broms, Henri, contributor. Camargo, Eduardo G., contributor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110853254">https://doi.org/10.1515/9783110853254</a>
<a href="https://www.degruyter.com/isbn/9783110853254">https://www.degruyter.com/isbn/9783110853254</a>
Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110853254/original">https://www.degruyter.com/document/cover/isbn/9783110853254/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Metaphor and Metonymy at the Crossroads : A Cognitive Perspectiveent://SD_ILS/0/SD_ILS:5342292025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Barcelona, Antonio, contributor. Barcelona, Antonio, editor. Fauconnier, Gilles, contributor. Feyaerts, Kurt, contributor. Freeman, Margaret H., contributor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110894677">https://doi.org/10.1515/9783110894677</a>
<a href="https://www.degruyter.com/isbn/9783110894677">https://www.degruyter.com/isbn/9783110894677</a>
Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110894677/original">https://www.degruyter.com/document/cover/isbn/9783110894677/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>At War with Wordsent://SD_ILS/0/SD_ILS:5342522025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Benke, Gertraud, contributor. Billig, Michael, contributor. Britain, David, contributor. Chilton, Paul A., contributor. Dedaic, Mirjana N., editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110897715">https://doi.org/10.1515/9783110897715</a>
<a href="https://www.degruyter.com/isbn/9783110897715">https://www.degruyter.com/isbn/9783110897715</a>
Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110897715/original">https://www.degruyter.com/document/cover/isbn/9783110897715/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The third screen marketing to your customers in a world gone mobileent://SD_ILS/0/SD_ILS:2788412025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Martin, Chuck, 1949-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=367236">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=367236</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Making war, making women femininity and duty on the American home front, 1941-1945ent://SD_ILS/0/SD_ILS:2462272025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor McEuen, Melissa A., 1961- Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780820337586/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The thought leaders project hospital marketingent://SD_ILS/0/SD_ILS:2792752025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Segbers, Robin.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=445836">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=445836</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Print, visuality, and gender in eighteenth-century satire 'the scope in ev'ry page'ent://SD_ILS/0/SD_ILS:2593592025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Mannheimer, Katie.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203817353">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Crisis communications a casebook approachent://SD_ILS/0/SD_ILS:2629002025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Fearn-Banks, Kathleen.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203849521">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Daisy petals and mushroom clouds LBJ, Barry Goldwater, and the ad that changed American politicsent://SD_ILS/0/SD_ILS:2472212025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Mann, Robert, 1958- Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780807142950/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The art of voice acting the craft and business of performing for voice-overent://SD_ILS/0/SD_ILS:1453452025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Alburger, James R., 1950-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780240812113">http://www.sciencedirect.com/science/book/9780240812113</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Careers in marketingent://SD_ILS/0/SD_ILS:2926102025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Stair, Lila B. Stair, Leslie.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/careers-in-marketing">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Tips & traps for marketing your businessent://SD_ILS/0/SD_ILS:2926742025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Cooper, Scott W. Grutzner, Fritz. Cooper, Birk.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/tips-traps-for-marketing-your-business">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The complete guide to investing in rental propertiesent://SD_ILS/0/SD_ILS:2930272025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Berges, Steve, 1959-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/complete-guide-to-investing-in-rental-properties">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Living brands collaboration + innovation = customer fascinationent://SD_ILS/0/SD_ILS:2930842025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Nadeau, Raymond.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/living-brands-collaboration-innovation-customer-fascination">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Turn clicks into customers proven marketing techniques for converting online traffic into revenueent://SD_ILS/0/SD_ILS:2930932025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Forrester, Duane.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/turn-clicks-into-customers-proven-marketing-techniques-for-converting-online-traffic-revenue">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Everything I know about marketing I learned from Googleent://SD_ILS/0/SD_ILS:2931082025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Goldman, Aaron, 1978-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/everything-i-know-about-marketing-learned-from-google">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Repositioning marketing in an era of competition, change, and crisisent://SD_ILS/0/SD_ILS:2931172025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Trout, Jack. Rivkin, Steve, 1947-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/repositioning-marketing-in-era-competition-change-crisis">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The next evolution of marketing connect with your customers by marketing with meaningent://SD_ILS/0/SD_ILS:2931202025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Gilbreath, Bob.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/next-evolution-marketing-connect-your-customers-by-meaning">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The big book of marketing lessons and best practices from the world's greatest companiesent://SD_ILS/0/SD_ILS:2931212025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Bennett, Anthony G.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/big-book-marketing">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>A cavalcade of lesser horrorsent://SD_ILS/0/SD_ILS:3759972025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Smith, Peter, 1946 November 19-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.jstor.org/stable/10.5749/j.ctttv2fb">http://www.jstor.org/stable/10.5749/j.ctttv2fb</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Pollination and floral ecologyent://SD_ILS/0/SD_ILS:3758652025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Willmer, Pat, 1953-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.jstor.org/stable/10.2307/j.ctt7rn7p">http://www.jstor.org/stable/10.2307/j.ctt7rn7p</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Grow your business with Google AdWords 7 quick and easy secrets for reaching more customers with the world's #1 search engineent://SD_ILS/0/SD_ILS:2926772025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Smith, Jon, 1975-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/grow-your-business-google-adwords-7-quick-easy-secrets-for-reaching-more-customers-worlds-1-search-engine">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The power of corporate communication crafting the voice and image of your businessent://SD_ILS/0/SD_ILS:2929592025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Argenti, Paul A. Forman, Janis.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/power-corporate-communication">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Buy me! new ways to get customers to choose your products and ignore the restent://SD_ILS/0/SD_ILS:2930992025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Cohen, Marshal.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/buy-me-new-ways-to-get-customers-choose-your-product-ignore-rest">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Sold on language how advertisers talk to you and what this says about youent://SD_ILS/0/SD_ILS:2987962025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Sedivy, Julie. Carlson, Greg N., 1948- Wiley InterScience (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Wiley InterScience <a href="http://dx.doi.org/10.1002/9780470978146">An electronic book accessible through the World Wide Web; click for information</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Convert! designing Web sites to increase traffic and conversionent://SD_ILS/0/SD_ILS:2992182025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Hunt, Ben (Ben R.)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Wiley InterScience <a href="http://dx.doi.org/10.1002/9781118255827">An electronic book accessible through the World Wide Web; click for information</a>
Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=40622">http://www.books24x7.com/marc.asp?bookid=40622</a>
MyiLibrary, Table of contents <a href="http://www.myilibrary.com?id=299008&ref=toc">http://www.myilibrary.com?id=299008&ref=toc</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Pragmatics of Irish Englishent://SD_ILS/0/SD_ILS:5342982025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Barron, Anne, contributor. Barron, Anne, editor. Binchy, James, contributor. Cacciaguidi-Fahy, Sophie, contributor. Clancy, Brian, contributor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110898934">https://doi.org/10.1515/9783110898934</a>
<a href="https://www.degruyter.com/isbn/9783110898934">https://www.degruyter.com/isbn/9783110898934</a>
Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110898934/original">https://www.degruyter.com/document/cover/isbn/9783110898934/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The interplay of truth and deception new agendas in communicationent://SD_ILS/0/SD_ILS:2669732025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor McGlone, Matthew S., 1966- Knapp, Mark L.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203887851">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Web wisdom how to evaluate and create information quality on the Webent://SD_ILS/0/SD_ILS:2850802025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Tate, Marsha Ann.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781420073232">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Unleashing the power of digital signage content strategies for the 5th screenent://SD_ILS/0/SD_ILS:2632782025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Kelsen, Keith.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780240813035">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Black dogs and blue words depression and gender in the age of self-careent://SD_ILS/0/SD_ILS:2457612025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Emmons, Kimberly, 1972- Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780813549224/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Show sold separately promos, spoilers, and other media paratextsent://SD_ILS/0/SD_ILS:2456812025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Gray, Jonathan (Jonathan Alan) Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780814732342/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Importance of Being Innocent Why We Worry About Childrenent://SD_ILS/0/SD_ILS:2358312025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Faulkner, Joanne.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1017/CBO9781139010481">Access by subscription</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Unleashing the power of digital signage content strategies for the 5th screenent://SD_ILS/0/SD_ILS:1468162025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Kelsen, Keith.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780240813028">http://www.sciencedirect.com/science/book/9780240813028</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Imagining illness : public health and visual cultureent://SD_ILS/0/SD_ILS:3753882025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Serlin, David, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.jstor.org/stable/10.5749/j.cttttn4z">http://www.jstor.org/stable/10.5749/j.cttttn4z</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The citizen machine governing by television in 1950s Americaent://SD_ILS/0/SD_ILS:2796052025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor McCarthy, Anna, 1967-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=516479">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=516479</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Strategic communications for nonprofit organizations seven steps to creating a successful planent://SD_ILS/0/SD_ILS:3040882025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Patterson, Sally J. Radtke, Janel M. Radtke, Janel M. Strategic communications for nonprofit organizations.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.contentreserve.com/TitleInfo.asp?ID={60AC4EF2-42E4-46B2-987F-F74C6A9D7A59}&Format=50">Click for information on Adobe Digital Editions version</a>
<a href="http://www.contentreserve.com/TitleInfo.asp?ID={60AC4EF2-42E4-46B2-987F-F74C6A9D7A59}&Format=410">Click for information on Adobe Digital Editions version</a>
<a href="http://www.contentreserve.com/TitleInfo.asp?ID={60AC4EF2-42E4-46B2-987F-F74C6A9D7A59}&Format=900">Click for information on Mobipocket Reader version</a>
Wiley InterScience <a href="http://dx.doi.org/10.1002/9781118386804">An electronic book accessible through the World Wide Web; click for information</a>
Image <a href="http://images.contentreserve.com/ImageType-100/0128-1/{60AC4EF2-42E4-46B2-987F-F74C6A9D7A59}Img100.jpg">http://images.contentreserve.com/ImageType-100/0128-1/{60AC4EF2-42E4-46B2-987F-F74C6A9D7A59}Img100.jpg</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>World wide rave creating triggers that get millions of people to spread your ideas and share your storiesent://SD_ILS/0/SD_ILS:3039152025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Scott, David Meerman.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=29797">http://www.books24x7.com/marc.asp?bookid=29797</a>
John Wiley <a href="http://dx.doi.org/10.1002/9781118258286">http://dx.doi.org/10.1002/9781118258286</a>
OverDrive (PDF) <a href="http://www.contentreserve.com/TitleInfo.asp?ID={0419A4C0-0F9D-4982-8483-15B55EC815AD}&Format=50">http://www.contentreserve.com/TitleInfo.asp?ID={0419A4C0-0F9D-4982-8483-15B55EC815AD}&Format=50</a>
OverDrive (EPUB) <a href="http://www.contentreserve.com/TitleInfo.asp?ID={0419A4C0-0F9D-4982-8483-15B55EC815AD}&Format=410">http://www.contentreserve.com/TitleInfo.asp?ID={0419A4C0-0F9D-4982-8483-15B55EC815AD}&Format=410</a>
Image <a href="http://images.contentreserve.com/ImageType-100/0128-1/{0419A4C0-0F9D-4982-8483-15B55EC815AD}Img100.jpg">http://images.contentreserve.com/ImageType-100/0128-1/{0419A4C0-0F9D-4982-8483-15B55EC815AD}Img100.jpg</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Multimodal Metaphorent://SD_ILS/0/SD_ILS:5327682025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Caballero, Rosario, contributor. Cienki, Alan, contributor. Eerden, Bart, contributor. Eggertsson, Gunnar Theodór, contributor. Forceville, Charles J., editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110215366">https://doi.org/10.1515/9783110215366</a>
<a href="https://www.degruyter.com/isbn/9783110215366">https://www.degruyter.com/isbn/9783110215366</a>
Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110215366/original">https://www.degruyter.com/document/cover/isbn/9783110215366/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>FDA regulatory affairs a guide for prescription drugs, medical devices, and biologicsent://SD_ILS/0/SD_ILS:2863392025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Pisano, Douglas J. Mantus, David.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781420073553">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Digital signage broadcasting content management and distribution techniquesent://SD_ILS/0/SD_ILS:1465732025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Lundström, Lars-Ingemar.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780240809762">http://www.sciencedirect.com/science/book/9780240809762</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Managing relationships with industry a physician's compliance manualent://SD_ILS/0/SD_ILS:1478882025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Schachter, Steven C.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780123736536">http://www.sciencedirect.com/science/book/9780123736536</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Differentiate or die survival in our era of killer competitionent://SD_ILS/0/SD_ILS:3031262025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Trout, Jack. Rivkin, Steve, 1947-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Safari Books Online <a href="http://proquest.safaribooksonline.com/9780470223390">http://proquest.safaribooksonline.com/9780470223390</a>
John Wiley <a href="http://dx.doi.org/10.1002/9781118258040">http://dx.doi.org/10.1002/9781118258040</a>
Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=24322">http://www.books24x7.com/marc.asp?bookid=24322</a>
OverDrive (PDF) <a href="http://www.contentreserve.com/TitleInfo.asp?ID={06083DE4-36B2-411F-8F7F-7F3A15B4433F}&Format=50">http://www.contentreserve.com/TitleInfo.asp?ID={06083DE4-36B2-411F-8F7F-7F3A15B4433F}&Format=50</a>
OverDrive (Kindle) <a href="http://www.contentreserve.com/TitleInfo.asp?ID={06083DE4-36B2-411F-8F7F-7F3A15B4433F}&Format=420">http://www.contentreserve.com/TitleInfo.asp?ID={06083DE4-36B2-411F-8F7F-7F3A15B4433F}&Format=420</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Self-Reference in the Mediaent://SD_ILS/0/SD_ILS:5329112025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Andacht, Fernando, contributor. Bishara, Nina, contributor. Bishara, Nina, editor. Bleicher, Joan K., contributor. Böhn, Andreas, contributor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110198836">https://doi.org/10.1515/9783110198836</a>
<a href="https://www.degruyter.com/isbn/9783110198836">https://www.degruyter.com/isbn/9783110198836</a>
Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110198836/original">https://www.degruyter.com/document/cover/isbn/9783110198836/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Fusion for profit how marketing and finance can work together to create valueent://SD_ILS/0/SD_ILS:5124002025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Jagpal, Sharan, 1947- Jagpal, Shireen.<br/>Preferred Shelf Number HF5415<br/>Electronic Access Oxford scholarship online <a href="http://dx.doi.org/10.1093/acprof:oso/9780195371055.001.0001">http://dx.doi.org/10.1093/acprof:oso/9780195371055.001.0001</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Text Types and the History of Englishent://SD_ILS/0/SD_ILS:5330292025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Görlach, Manfred, author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110197167">https://doi.org/10.1515/9783110197167</a>
<a href="https://www.degruyter.com/isbn/9783110197167">https://www.degruyter.com/isbn/9783110197167</a>
Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110197167/original">https://www.degruyter.com/document/cover/isbn/9783110197167/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Understanding Physician-Pharmaceutical Industry Interactions A Concise Guideent://SD_ILS/0/SD_ILS:2372752025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Jain, Shaili.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1017/CBO9780511665677">Access by subscription</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Brand management 101 : 101 lessons learned from real world marketingent://SD_ILS/0/SD_ILS:4242642025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Dhar, Mainak.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1002/9781119207733">Wiley Online Library</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The seven lost secrets of success million dollar ideas of Bruce Barton, America's forgotten geniusent://SD_ILS/0/SD_ILS:3031282025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Vitale, Joe, 1953-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.contentreserve.com/TitleInfo.asp?ID={9454A924-5AD0-49F4-8B28-AE6F886A252C}&Format=50">Click for information</a>
Wiley InterScience <a href="http://dx.doi.org/10.1002/9781118258101">An electronic book accessible through the World Wide Web; click for information</a>
<a href="http://public.eblib.com/EBLPublic/PublicView.do?ptiID=353395">Click here to view book</a>
MyiLibrary, Table of contents <a href="http://www.myilibrary.com?id=138131&ref=toc">http://www.myilibrary.com?id=138131&ref=toc</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0739/2007012417-b.html">http://catdir.loc.gov/catdir/enhancements/fy0739/2007012417-b.html</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Delivery system handbook for personal care and cosmetic products technology, applications, and formulationsent://SD_ILS/0/SD_ILS:2520672025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Rosen, Meyer R.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780815515043">http://www.sciencedirect.com/science/book/9780815515043</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Location and Personalisation Delivering online and mobility servicesent://SD_ILS/0/SD_ILS:2476862025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Ralph, Daniel, ed. Searby, Stephen, ed.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1049/PBBT008E">http://dx.doi.org/10.1049/PBBT008E</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Freedom of commercial expressionent://SD_ILS/0/SD_ILS:2342072025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Shiner, Roger A.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Oxford scholarship online <a href="http://dx.doi.org/10.1093/acprof:oso/9780198262619.001.0001">http://dx.doi.org/10.1093/acprof:oso/9780198262619.001.0001</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing on the Internet seven steps to building the internet into your businessent://SD_ILS/0/SD_ILS:1529262025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Zimmerman, Jan.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=83596">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=83596</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Public communication campaignsent://SD_ILS/0/SD_ILS:3691482025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Rice, Ronald E. Atkin, Charles K.<br/>Preferred Shelf Number ONLINE(369148.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/public-communication-campaigns-3e">http://sk.sagepub.com/books/public-communication-campaigns-3e</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Language and Society in a Changing Italyent://SD_ILS/0/SD_ILS:5356662025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Tosi, Arturo, author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.21832/9781853596827">https://doi.org/10.21832/9781853596827</a>
<a href="https://www.degruyter.com/isbn/9781853596827">https://www.degruyter.com/isbn/9781853596827</a>
Cover <a href="https://www.degruyter.com/document/cover/isbn/9781853596827/original">https://www.degruyter.com/document/cover/isbn/9781853596827/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Brands, consumers, symbols, & research Sidney J. Levy on marketingent://SD_ILS/0/SD_ILS:3677782025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Levy, Sidney J., 1921- Rook, Dennis W.<br/>Preferred Shelf Number ONLINE(367778.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/brands-consumers-symbols-and-research">http://sk.sagepub.com/books/brands-consumers-symbols-and-research</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The sociology of consumption an introductionent://SD_ILS/0/SD_ILS:3697292025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Corrigan, Peter, 1955-<br/>Preferred Shelf Number ONLINE(369729.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/the-sociology-of-consumption">http://sk.sagepub.com/books/the-sociology-of-consumption</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The adman in the parlor magazines and the gendering of consumer culture, 1880s to 1910sent://SD_ILS/0/SD_ILS:2309912025-03-19T16:17:34Z2025-03-19T16:17:34ZAuthor Garvey, Ellen Gruber.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Oxford scholarship online <a href="http://dx.doi.org/10.1093/acprof:oso/9780195108224.001.0001">http://dx.doi.org/10.1093/acprof:oso/9780195108224.001.0001</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>