Search Results for Advertising - Narrowed by: Electronic LibrarySirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dAdvertising$0026qf$003dLOCATION$002509Shelf$002bLocation$0025091$00253AELEKKUTUPH$002509Electronic$002bLibrary$0026ps$003d300$0026isd$003dtrue?dt=list2024-11-28T12:16:18ZAdvertising theoryent://SD_ILS/0/SD_ILS:2599642024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor Rodgers, Shelly. Thorson, Esther.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203149546">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Pervasive Advertisingent://SD_ILS/0/SD_ILS:1684932024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor Müller, Jörg. editor. Alt, Florian. editor. Michelis, Daniel. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-0-85729-352-7">http://dx.doi.org/10.1007/978-0-85729-352-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>HTML5 Advertisingent://SD_ILS/0/SD_ILS:3306152024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor Percival, John. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(330615.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4302-4603-9">http://dx.doi.org/10.1007/978-1-4302-4603-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Controversies in contemporary advertisingent://SD_ILS/0/SD_ILS:3679552024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor Sheehan, Kim.<br/>Preferred Shelf Number ONLINE(367955.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/controversies-in-contemporary-advertising">http://sk.sagepub.com/books/controversies-in-contemporary-advertising</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising a cultural economyent://SD_ILS/0/SD_ILS:3676692024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor McFall, Elizabeth Rose.<br/>Preferred Shelf Number ONLINE(367669.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/advertising">http://sk.sagepub.com/books/advertising</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:2628532024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor Fennis, Bob Michaël, 1968- Stroebe, Wolfgang.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203853238">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Europe's best advertisingent://SD_ILS/0/SD_ILS:2798672024-11-28T12:16:18Z2024-11-28T12:16:18ZPreferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=464844">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=464844</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of research on narrative advertisingent://SD_ILS/0/SD_ILS:4822942024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor Yilmaz, Recep, editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Emotional appeals in advertising banking servicesent://SD_ILS/0/SD_ILS:4219022024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor Mogaji, Emmanuel, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787562998">https://www.emerald.com/insight/publication/doi/10.1108/9781787562998</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of International Advertising Researchent://SD_ILS/0/SD_ILS:3415212024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor Cheng, Hong, 1958- editor.<br/>Preferred Shelf Number ONLINE(341521.1)<br/>Electronic Access Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917">http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917</a>
John Wiley <a href="http://dx.doi.org/10.1002/9781118378465">http://dx.doi.org/10.1002/9781118378465</a>
MyiLibrary <a href="http://www.myilibrary.com?id=571602">http://www.myilibrary.com?id=571602</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising and public relations lawent://SD_ILS/0/SD_ILS:2665462024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor Moore, Roy L. Maye, Carmen. Collins, Erik.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203845875">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The persuasive power of campaign advertisingent://SD_ILS/0/SD_ILS:2440622024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor Ridout, Travis N., 1974- Franz, Michael M., 1976- Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9781439903346/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising a very short introductionent://SD_ILS/0/SD_ILS:2780212024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor Fletcher, Winston.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=324048">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=324048</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising its business, culture and careersent://SD_ILS/0/SD_ILS:2658742024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor Tibbs, Andy, 1964- Beattie, Trevor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203865958">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising in modern and postmodern timesent://SD_ILS/0/SD_ILS:3676712024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor Odih, Pamela.<br/>Preferred Shelf Number ONLINE(367671.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/advertising-in-modern-and-postmodern-times">http://sk.sagepub.com/books/advertising-in-modern-and-postmodern-times</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising cultures gender, commerce, creativityent://SD_ILS/0/SD_ILS:3676702024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor Nixon, Sean, 1966-<br/>Preferred Shelf Number ONLINE(367670.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/advertising-cultures">http://sk.sagepub.com/books/advertising-cultures</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The ultimate secrets of advertisingent://SD_ILS/0/SD_ILS:3697462024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(369746.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/the-ultimate-secrets-of-advertising">http://sk.sagepub.com/books/the-ultimate-secrets-of-advertising</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>International advertising realities and mythsent://SD_ILS/0/SD_ILS:3685812024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(368581.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/international-advertising">http://sk.sagepub.com/books/international-advertising</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising to children concepts and controversiesent://SD_ILS/0/SD_ILS:3676732024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor Macklin, M. Carole. Carlson, Les.<br/>Preferred Shelf Number ONLINE(367673.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/advertising-to-children">http://sk.sagepub.com/books/advertising-to-children</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advances in Advertising Research (Vol. III) Current Insights and Future Trendsent://SD_ILS/0/SD_ILS:2003022024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor Eisend, Martin. editor. Langner, Tobias. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-4291-3">http://dx.doi.org/10.1007/978-3-8349-4291-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Creativity and advertising affect, events and processent://SD_ILS/0/SD_ILS:3443512024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor McStay, Andrew, 1975-<br/>Preferred Shelf Number ONLINE(344351.1)<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203492208">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Global marketing and advertising understanding cultural paradoxesent://SD_ILS/0/SD_ILS:2631832024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor Mooij, Marieke K. de, 1943-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203875100">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising organizations and publications a resource guideent://SD_ILS/0/SD_ILS:3676722024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(367672.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/advertising-organizations-and-publications">http://sk.sagepub.com/books/advertising-organizations-and-publications</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>How advertising works the role of researchent://SD_ILS/0/SD_ILS:3684802024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(368480.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/how-advertising-works">http://sk.sagepub.com/books/how-advertising-works</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Hands-on guide to creating Flash advertising from concept to tracking--microsites, video ads, and moreent://SD_ILS/0/SD_ILS:1474902024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor Fincanon, Jason.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780240809496">http://www.sciencedirect.com/science/book/9780240809496</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising in new formats and media : current research and implications for 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href="http://dx.doi.org/10.1007/978-3-8348-2396-0">http://dx.doi.org/10.1007/978-3-8348-2396-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Digital video recorders : DVRs changing TV and advertising foreverent://SD_ILS/0/SD_ILS:3424782024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor Schaeffler, Jimmy.<br/>Preferred Shelf Number ONLINE(342478.1)<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080928333">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advances in Advertising Research (Vol. IV) The Changing Roles of Advertisingent://SD_ILS/0/SD_ILS:3352822024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor Rosengren, Sara. editor. Dahlén, Micael. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(335282.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-02365-2">http://dx.doi.org/10.1007/978-3-658-02365-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Routledge companion to advertising and promotional cultureent://SD_ILS/0/SD_ILS:3444312024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor McAllister, Matthew P. West, Emily.<br/>Preferred Shelf Number ONLINE(344431.1)<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203071434">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Literary advertising and the shaping of British romanticisment://SD_ILS/0/SD_ILS:2410832024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor Mason, Nicholas, 1970- Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9781421410715/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The sounds of capitalism advertising, music, and the conquest of cultureent://SD_ILS/0/SD_ILS:2799362024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor Taylor, Timothy Dean.<br/>Preferred Shelf 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Wiley <a href="http://dx.doi.org/10.1002/9781119967637">http://dx.doi.org/10.1002/9781119967637</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Online consumer behavior theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:2617502024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor Close, Angeline.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203123911">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Key Enablers for User-Centric Advertising Across Next Generation Networksent://SD_ILS/0/SD_ILS:2479942024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor de Oliveira Simoes, Jose Miguel de Oliveira Simoes, Jose Miguel, ed.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1049/PBTE056E">http://dx.doi.org/10.1049/PBTE056E</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Definitive 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MyiLibrary, Table of contents <a href="http://www.myilibrary.com?id=299008&ref=toc">http://www.myilibrary.com?id=299008&ref=toc</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Crisis communications a casebook approachent://SD_ILS/0/SD_ILS:2629002024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor Fearn-Banks, Kathleen.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203849521">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The third screen marketing to your customers in a world gone mobileent://SD_ILS/0/SD_ILS:2788412024-11-28T12:16:18Z2024-11-28T12:16:18ZAuthor Martin, Chuck, 1949-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=367236">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=367236</a><br/>Format: Electronic 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