Search Results for AdvertisingSirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dAdvertising$0026ps$003d300$0026isd$003dtrue?2025-03-14T12:22:32ZAdvertisingent://SD_ILS/0/SD_ILS:1341892025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor MacRury, Iain.<br/>Preferred Shelf Number HF5823 .M132 2009<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Advertisingent://SD_ILS/0/SD_ILS:112662025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Mandell, Maurice I.<br/>Preferred Shelf Number HF 5823 M219 1974<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Advertisingent://SD_ILS/0/SD_ILS:112622025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Longman, Kenneth A. Massey, William F. ed.<br/>Preferred Shelf Number HF 5821 L6 1971<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Advertising theoryent://SD_ILS/0/SD_ILS:2599642025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Rodgers, Shelly. Thorson, Esther.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203149546">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Pervasive Advertisingent://SD_ILS/0/SD_ILS:1684932025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Müller, Jörg. editor. Alt, Florian. editor. Michelis, Daniel. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-0-85729-352-7">http://dx.doi.org/10.1007/978-0-85729-352-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:978182025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Wells, William. Burnett, John, ort. yaz. Moriarty, Sandra E., ort. yaz.<br/>Preferred Shelf Number HF 5823 W455 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Strategic advertising managementent://SD_ILS/0/SD_ILS:767512025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Percy, Larry. Rossiter, John R., ort.yaz. Elliott, Richard H., ort. yaz.<br/>Preferred Shelf Number HF 5438.5 P475 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Advertising now. printent://SD_ILS/0/SD_ILS:1076762025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Wiedermann, Julius, ed.<br/>Preferred Shelf Number HF5823 .A453<br/>Format: Books<br/>Availability Beytepe Library~1<br/>HTML5 Advertisingent://SD_ILS/0/SD_ILS:3306152025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Percival, John. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(330615.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4302-4603-9">http://dx.doi.org/10.1007/978-1-4302-4603-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Professional advertising photographyent://SD_ILS/0/SD_ILS:598252025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Saunders, Dave.<br/>Preferred Shelf Number TR 690.4 S87 1988<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Tested advertising methodsent://SD_ILS/0/SD_ILS:112652025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Caples, John.<br/>Preferred Shelf Number HF 5823 C18 1961<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Journal of advertising research.ent://SD_ILS/0/SD_ILS:2269952025-03-14T12:22:32Z2025-03-14T12:22:32ZPreferred Shelf Number ALFABETİK V.16 1976<br/>Format: Continuing Resources Other<br/>Availability Beytepe Library~6 ~0<br/>Gebrauchsgraphik. International advertising art.ent://SD_ILS/0/SD_ILS:2292742025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Bund Deutscher Gebrauchsgraphiker.<br/>Format: Continuing Resources Other<br/>Availability ~0<br/>Controversies in contemporary advertisingent://SD_ILS/0/SD_ILS:3679552025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Sheehan, Kim.<br/>Preferred Shelf Number ONLINE(367955.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/controversies-in-contemporary-advertising">http://sk.sagepub.com/books/controversies-in-contemporary-advertising</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Streetfighting : low-cost advertisingent://SD_ILS/0/SD_ILS:697922025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Slutsky, Jeff. Woodruff, W., ort. yaz.<br/>Preferred Shelf Number HF 5823 S614 1984<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:2489872025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Drewniany, Bonnie L. Jewler, A. Jerome.<br/>Preferred Shelf Number HF5825 J46 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Advertising design and typographyent://SD_ILS/0/SD_ILS:1345552025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor White, Alex W.<br/>Preferred Shelf Number NC997 .W493 2007<br/>Format: Books<br/>Availability Beytepe Library~2<br/>Advertising a cultural economyent://SD_ILS/0/SD_ILS:3676692025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor McFall, Elizabeth Rose.<br/>Preferred Shelf Number ONLINE(367669.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/advertising">http://sk.sagepub.com/books/advertising</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of advertising managementent://SD_ILS/0/SD_ILS:173222025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Barton, Roger, 1903-<br/>Preferred Shelf Number HF 5823 B314 1970<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:2628532025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Fennis, Bob Michaël, 1968- Stroebe, Wolfgang.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203853238">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising in the marketplaceent://SD_ILS/0/SD_ILS:112642025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Burke, John D., 1917- Grolier Business Library :<br/>Preferred Shelf Number HF 5823 B855 1980 20 VILT<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Europe's best advertisingent://SD_ILS/0/SD_ILS:2798672025-03-14T12:22:32Z2025-03-14T12:22:32ZPreferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=464844">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=464844</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of research on narrative advertisingent://SD_ILS/0/SD_ILS:4822942025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Yilmaz, Recep, editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Creative advertising strategies on screenent://SD_ILS/0/SD_ILS:4626002025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Yurttaş, Özge Uluğ. Özkoçak, Yelda.<br/>Preferred Shelf Number HF5825 Y87 2019<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Emotional appeals in advertising banking servicesent://SD_ILS/0/SD_ILS:4219022025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Mogaji, Emmanuel, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787562998">https://www.emerald.com/insight/publication/doi/10.1108/9781787562998</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of International Advertising Researchent://SD_ILS/0/SD_ILS:3415212025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Cheng, Hong, 1958- editor.<br/>Preferred Shelf Number ONLINE(341521.1)<br/>Electronic Access Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917">http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917</a>
John Wiley <a href="http://dx.doi.org/10.1002/9781118378465">http://dx.doi.org/10.1002/9781118378465</a>
MyiLibrary <a href="http://www.myilibrary.com?id=571602">http://www.myilibrary.com?id=571602</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The persuasive power of campaign advertisingent://SD_ILS/0/SD_ILS:2440622025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Ridout, Travis N., 1974- Franz, Michael M., 1976- Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9781439903346/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising and public relations lawent://SD_ILS/0/SD_ILS:2665462025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Moore, Roy L. Maye, Carmen. Collins, Erik.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203845875">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising its business, culture and careersent://SD_ILS/0/SD_ILS:2658742025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Tibbs, Andy, 1964- Beattie, Trevor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203865958">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising a very short introductionent://SD_ILS/0/SD_ILS:2780212025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Fletcher, Winston.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=324048">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=324048</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Persuasive Signs : The Semiotics of Advertisingent://SD_ILS/0/SD_ILS:5342022025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Beasley, Ron, author. Danesi, Marcel, author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110888003">https://doi.org/10.1515/9783110888003</a>
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Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110888003/original">https://www.degruyter.com/document/cover/isbn/9783110888003/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising in modern and postmodern timesent://SD_ILS/0/SD_ILS:3676712025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Odih, Pamela.<br/>Preferred Shelf Number ONLINE(367671.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/advertising-in-modern-and-postmodern-times">http://sk.sagepub.com/books/advertising-in-modern-and-postmodern-times</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising cultures gender, commerce, creativityent://SD_ILS/0/SD_ILS:3676702025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Nixon, Sean, 1966-<br/>Preferred Shelf Number ONLINE(367670.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/advertising-cultures">http://sk.sagepub.com/books/advertising-cultures</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The ultimate secrets of advertisingent://SD_ILS/0/SD_ILS:3697462025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(369746.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/the-ultimate-secrets-of-advertising">http://sk.sagepub.com/books/the-ultimate-secrets-of-advertising</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising in tourism and leisureent://SD_ILS/0/SD_ILS:782892025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Morgan, Nigel. Pritchard, Annette, ort. yaz.<br/>Preferred Shelf Number HF 6161.T63 M67 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>International advertising realities and mythsent://SD_ILS/0/SD_ILS:3685812025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(368581.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/international-advertising">http://sk.sagepub.com/books/international-advertising</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising to children concepts and controversiesent://SD_ILS/0/SD_ILS:3676732025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Macklin, M. Carole. Carlson, Les.<br/>Preferred Shelf Number ONLINE(367673.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/advertising-to-children">http://sk.sagepub.com/books/advertising-to-children</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The language of advertising : written textsent://SD_ILS/0/SD_ILS:446882025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Goddard, Angela, 1954-<br/>Preferred Shelf Number PE 1422 G63 1998<br/>Format: Books<br/>Availability Beytepe Library~1<br/>My first sixty years in advertisingent://SD_ILS/0/SD_ILS:112722025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Sackheim, Maxwell, 1890-<br/>Preferred Shelf Number HF 5861 S25 1970<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Measuring advertising readership and resultsent://SD_ILS/0/SD_ILS:112702025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Starch, Daniel, 1883-<br/>Preferred Shelf Number HF 5827 S75 1966<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Advances in Advertising Research (Vol. III) Current Insights and Future Trendsent://SD_ILS/0/SD_ILS:2003022025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Eisend, Martin. editor. Langner, Tobias. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-4291-3">http://dx.doi.org/10.1007/978-3-8349-4291-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Creativity and advertising affect, events and processent://SD_ILS/0/SD_ILS:3443512025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor McStay, Andrew, 1975-<br/>Preferred Shelf Number ONLINE(344351.1)<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203492208">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Global marketing and advertising understanding cultural paradoxesent://SD_ILS/0/SD_ILS:2631832025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Mooij, Marieke K. de, 1943-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203875100">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising organizations and publications a resource guideent://SD_ILS/0/SD_ILS:3676722025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(367672.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/advertising-organizations-and-publications">http://sk.sagepub.com/books/advertising-organizations-and-publications</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>How advertising works the role of researchent://SD_ILS/0/SD_ILS:3684802025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(368480.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/how-advertising-works">http://sk.sagepub.com/books/how-advertising-works</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Photographers at work : essential business and production skills for photographers in editorial, design, and advertisingent://SD_ILS/0/SD_ILS:3653152025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Evening, Martin, author.<br/>Preferred Shelf Number TR154 E94 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>D&AD50 : 50 years of excellence in design and advertising and the people that made it happenent://SD_ILS/0/SD_ILS:3584302025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Stanley, Rod.<br/>Preferred Shelf Number NC997 D3 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Hands-on guide to creating Flash advertising from concept to tracking--microsites, video ads, and moreent://SD_ILS/0/SD_ILS:1474902025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Fincanon, Jason.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780240809496">http://www.sciencedirect.com/science/book/9780240809496</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Meaning-Making and Political Campaign Advertising : A Cognitive-Linguistic and Film-Analytical Perspective on Audiovisual Figurativityent://SD_ILS/0/SD_ILS:5313972025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Horst, Dorothea, author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110578782">https://doi.org/10.1515/9783110578782</a>
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Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110578782/original">https://www.degruyter.com/document/cover/isbn/9783110578782/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising in new formats and media : current research and implications for marketersent://SD_ILS/0/SD_ILS:4218032025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Pelsmacker, Patrick de, 1957- editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781785603129">https://www.emerald.com/insight/publication/doi/10.1108/9781785603129</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Postmodern advertising in Japan seduction, visual culture, and the Tokyo Art Directors Clubent://SD_ILS/0/SD_ILS:3244042025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Bartal, Ory. Project Muse.<br/>Preferred Shelf Number ONLINE(324404.1)<br/>Electronic Access <a href="http://muse.jhu.edu/books/9781611686555/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The poster art, advertising, design, and collecting, 1860s/1900sent://SD_ILS/0/SD_ILS:3239472025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Iskin, Ruth. Project Muse.<br/>Preferred Shelf Number ONLINE(323947.1)<br/>Electronic Access <a href="http://muse.jhu.edu/books/9781611686173/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>A word from our sponsor admen, advertising, and the golden age of radioent://SD_ILS/0/SD_ILS:2417372025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Meyers, Cynthia B. Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780823255238/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The media handbook : a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:3644192025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Katz, Helen E., author.<br/>Preferred Shelf Number HF5826.5 K38 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Literary advertising and the shaping of British romanticisment://SD_ILS/0/SD_ILS:2410832025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Mason, Nicholas, 1970- Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9781421410715/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketingent://SD_ILS/0/SD_ILS:3345262025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Vecchiato, Giovanni. author. Cherubino, Patrizia. author. Trettel, Arianna. author. Babiloni, Fabio. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(334526.1)<br/>Electronic Access <a 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in American advertising : media, society, and a changing worldent://SD_ILS/0/SD_ILS:2677722025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Reichert, Tom.<br/>Preferred Shelf Number HF5822 I87 2008<br/>Format: Books<br/>Availability Beytepe Library~1<br/>TYPO3 Online-Marketing-Guide Affiliate- und E-Mail-Marketing, Keyword-Advertising, Suchmaschinen-Optimierung mit TYPO3ent://SD_ILS/0/SD_ILS:2021752025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Lammenett, Erwin. author. Koch, Stefan. author. Studnitz, Andreas. author. Vasilkevich, Taras. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9211-6">http://dx.doi.org/10.1007/978-3-8349-9211-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>In-Game Advertising — Werbung in Computerspielen Strategien und Konzepteent://SD_ILS/0/SD_ILS:2024512025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Thomas, Wolfgang. author. Stammermann, Ludger. 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Cover <a href="https://www.degruyter.com/document/cover/isbn/9781442681866/original">https://www.degruyter.com/document/cover/isbn/9781442681866/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Werbewörterbuch : Deutsch, English, Francais = Advertising dictionary = Dictionnaire de la publiciteent://SD_ILS/0/SD_ILS:788922025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Koschnick, Wolfgang J., 1942- hrsg.<br/>Preferred Shelf Number HF5803 W47 1994<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Industrial marketing communications : business-to-business advertising, promotion and PRent://SD_ILS/0/SD_ILS:706052025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Hart, Norman A.<br/>Preferred Shelf Number HF 5415 H372 1993<br/>Format: Books<br/>Availability Beytepe Library~1<br/>A linguistic analysis of the language Used in Turkish advertisingent://SD_ILS/0/SD_ILS:252292025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor İnce, Işıl. Department of Linguistics in Accordance with the Regulations Thesis.<br/>Preferred Shelf Number TEZ 2167 .I53 1993<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The Art of persuasion; a history of advertising photographyent://SD_ILS/0/SD_ILS:598232025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Sobieszek, Robert A., 1943-<br/>Preferred Shelf Number TR 690.4 S63 1988<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The 50th Annual of advertising editorial and television art anddesing.ent://SD_ILS/0/SD_ILS:112682025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Art Directors Club Of New York.<br/>Preferred Shelf Number HF 5827 A7 1971<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Ideationent://SD_ILS/0/SD_ILS:2790982025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Mahon, Nik.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=430139">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=430139</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Graphis.ent://SD_ILS/0/SD_ILS:2267052025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor B.Martin Pedersen Graphis<br/>Preferred Shelf Number ALFABETİK V.280281282 1992<br/>Format: Continuing Resources Other<br/>Availability Beytepe Library~6 ~0<br/>PDN : Photo district news.ent://SD_ILS/0/SD_ILS:2292842025-03-14T12:22:32Z2025-03-14T12:22:32ZFormat: Continuing Resources Other<br/>Availability ~0<br/>Handbook of the Language Industry : Contexts, Resources and Profilesent://SD_ILS/0/SD_ILS:5342962025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Angelone, Erik, contributor. Angelone, Erik, editor. Biel, Łucja, contributor. Brandt, Alaina, contributor. Braun, Sabine, contributor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110716047">https://doi.org/10.1515/9783110716047</a>
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Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110716047/original">https://www.degruyter.com/document/cover/isbn/9783110716047/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Reklam kampanya yönetimient://SD_ILS/0/SD_ILS:5245962025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Babür Tosun, Nurhan. Dönmez, Mevlüt Sedat. Ülker, Yelda.<br/>Preferred Shelf Number HF5823 B33 2023<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Communication Design and Branding A Multidisciplinary Approachent://SD_ILS/0/SD_ILS:5272672025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Martins, Nuno. editor. Raposo, Daniel. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-35385-7">https://doi.org/10.1007/978-3-031-35385-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Proceedings of International Conference on Recent Innovations in Computing ICRIC 2022, Volume 1ent://SD_ILS/0/SD_ILS:5290102025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Singh, Yashwant. editor. Singh, Pradeep Kumar. editor. Kolekar, Maheshkumar H. editor. Kar, Arpan Kumar. editor. Gonçalves, Paulo J. 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Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110795486/original">https://www.degruyter.com/document/cover/isbn/9783110795486/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Reklamcılığın temel ilkelerient://SD_ILS/0/SD_ILS:5144132025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Yücel, Halime.<br/>Preferred Shelf Number HF5823 Y92 2022<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Dikkat et!!! reklam var...ent://SD_ILS/0/SD_ILS:5237552025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Yaman, Fikret.<br/>Preferred Shelf Number HM1221 Y37 2022<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Satan reklam yaratmakent://SD_ILS/0/SD_ILS:5121382025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Sullivan, Luke. Bennett, Sam. Özata, Nadir.<br/>Preferred Shelf Number HF5825 S8819 2021<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Reklam ustaları 3ent://SD_ILS/0/SD_ILS:5135482025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Elden, Müge. Akyol, Zöhre.<br/>Preferred Shelf Number HF5810.A2 R46 2021<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Osmanlı matbuat kapitalizmi ve milliyetçilik (1913-1914)ent://SD_ILS/0/SD_ILS:5138162025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Odabaşı, İ. Arda.<br/>Preferred Shelf Number PN5355 O33 2021<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Türk reklam hukuku (AB hukuku ile mukayeseli)ent://SD_ILS/0/SD_ILS:5138382025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Aslan, Adem.<br/>Preferred Shelf Number KKX3280 A85 2021<br/>Format: Books<br/>Availability Law Library~1<br/>Hap : marka strateji reklament://SD_ILS/0/SD_ILS:5116732025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Batislam, Erol.<br/>Preferred Shelf Number HF5813.T9 B38 2021<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Şok reklamcılık : "hiç beklemediğin bir anda"ent://SD_ILS/0/SD_ILS:5117312025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Darıcı, Sefer. Çetinkaya, Aysel.<br/>Preferred Shelf Number HF5823 D375 2021<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Reklam araştırmalarıent://SD_ILS/0/SD_ILS:5178612025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Karaçor, Süleyman Erdoğan, Merve Gençyürek Akcan, Burçe<br/>Preferred Shelf Number HF5821 R455 2021<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Differences, Similarities and Meanings : Semiotic Investigations of Contemporary Communication Phenomenaent://SD_ILS/0/SD_ILS:5319432025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Bankov, Kristian, contributor. Bird, Ioana, contributor. Daba-Buzoianu, Corina, contributor. Drăgan, Nicolae-Sorin, contributor. Drăgan, Nicolae-Sorin, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110662900">https://doi.org/10.1515/9783110662900</a>
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Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110662900/original">https://www.degruyter.com/document/cover/isbn/9783110662900/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The effect of tv advertisements of ulker toto and kinder surprise chocolates on Turkish childrenent://SD_ILS/0/SD_ILS:4791172025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Başev, Sinem Eyice.<br/>Preferred Shelf Number HQ784 B37 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Sosyal medya, reklam ve marka üçgenient://SD_ILS/0/SD_ILS:4801642025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Efendioğlu, İbrahim Halil. Durmaz, Yakup.<br/>Preferred Shelf Number HF5821 E34 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Reklamlarda toplumsal cinsiyetent://SD_ILS/0/SD_ILS:5116612025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Goffman, Erving. Kılıçer, Devrim. Öz, Fahri.<br/>Preferred Shelf Number HF5827 G5719 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Eğer Ogilvy değilseniz bir fikir yaratmanın yolları : reklamcılığın gizli silahlarıent://SD_ILS/0/SD_ILS:5116802025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Ivanov, Alexey.<br/>Preferred Shelf Number HF5821 I936 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Siyasal iletişim yazılarıent://SD_ILS/0/SD_ILS:5116952025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Akgül, Murat. Başarır, Murat.<br/>Preferred Shelf Number JA85 S93 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Reklam ikna ve ideolojient://SD_ILS/0/SD_ILS:5116992025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Sadakaoğlu, Mustafa C.<br/>Preferred Shelf Number HF5823 S33 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Fikir nasıl bulunurent://SD_ILS/0/SD_ILS:5122212025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Foster, Jack. Tayanç, Dinç, çeviren Hasdemir, Umut, editör Foster, Larry, çizen<br/>Preferred Shelf Number PN147 F67819 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Reklam perspektiflerient://SD_ILS/0/SD_ILS:5103452025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Yurttaş, Özge Uluğ.<br/>Preferred Shelf Number HF5821 R355 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Dijital reklamcılıkent://SD_ILS/0/SD_ILS:5107282025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Öcal, Derya. Polat, Hıdır.<br/>Preferred Shelf Number HF6146.I58 D46 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The poster : 200 years of art and historyent://SD_ILS/0/SD_ILS:5227332025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Döring, Jürgen, 1954- author, editor, curator. Hurd, Philippa, translator. Pepper, Ian, translator. Trenker, Sarah, translator. Beyerle, Tulga, editor, publisher.<br/>Format: Books<br/>Availability ~0<br/>Televizyon reklamcılığı : dün bugün yarınent://SD_ILS/0/SD_ILS:5116082025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Erol, E. Gülbuğ.<br/>Preferred Shelf Number HF6146.T42 E76 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Gelenekselden yeni nesile tüm yönleriyle uluslararası reklamcılıkent://SD_ILS/0/SD_ILS:5116092025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Köktener, Aysun.<br/>Preferred Shelf Number HF5823 G454 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Bilinçaltını ayartmak : reklam psikolojisient://SD_ILS/0/SD_ILS:5116232025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Heath, Robert.<br/>Preferred Shelf Number HF5822 H4319 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Place-Making in the Declarative Cityent://SD_ILS/0/SD_ILS:5315752025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Busse, Beatrix, contributor. Busse, Beatrix, editor. Eisenberg, Annika, contributor. Gonçalves, Kellie, contributor. Karg, Wolfram, contributor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110634754">https://doi.org/10.1515/9783110634754</a>
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Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110634754/original">https://www.degruyter.com/document/cover/isbn/9783110634754/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Script-Based Semantics : Foundations and Applications. Essays in Honor of Victor Raskinent://SD_ILS/0/SD_ILS:5317392025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Attardo, Salvatore, contributor. Attardo, Salvatore, editor. Battenburg, John D., contributor. Boguslavsky, Igor, contributor. Chłopicki, Władysław, contributor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9781501511707">https://doi.org/10.1515/9781501511707</a>
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Cover <a href="https://www.degruyter.com/document/cover/isbn/9781501510113/original">https://www.degruyter.com/document/cover/isbn/9781501510113/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Irish Identities : Sociolinguistic Perspectivesent://SD_ILS/0/SD_ILS:5318152025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Amador-Moreno, Carolina P., contributor. Amador-Moreno, Carolina P., editor. Clancy, Brian, contributor. Garnett, Victoria, contributor. Hickey, Raymond, contributor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9781501507687">https://doi.org/10.1515/9781501507687</a>
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Cover <a href="https://www.degruyter.com/document/cover/isbn/9781501507687/original">https://www.degruyter.com/document/cover/isbn/9781501507687/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Alıcısı hazır : kendini pazarlayan ürün, hizmet ve iş fikirleri yaratmakent://SD_ILS/0/SD_ILS:4813312025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Bogusky, A. M. (Alex M.) Winsor, John, 1959- Göktem, Levent.<br/>Preferred Shelf Number HF5415.153 B6419 2019<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Adweek reklam yazarının elkitabı : etkili reklam ve pazarlama metni yazma tekniklerient://SD_ILS/0/SD_ILS:5121322025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Sugarman, Joseph, 1938- Özer, Aytül.<br/>Preferred Shelf Number HF5825 S87819 2019<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Markalaşmada transmedya hikayeciliği : bir yeni medya yaklaşımıent://SD_ILS/0/SD_ILS:4788972025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Karcı, H. Deniz. Balcı, Şükrü.<br/>Preferred Shelf Number HF5415.1265 K37 2019<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Televizyon reklam filmlerinin tüketici davranışlarına etkisient://SD_ILS/0/SD_ILS:4789872025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Özdemir, Zafer.<br/>Preferred Shelf Number HF6146 O93 2019<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Youtube masalıent://SD_ILS/0/SD_ILS:4791342025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Gök, Kerem. Balkan, İlker.<br/>Preferred Shelf Number HF5415.1265 G65 2019<br/>Format: Computer file<br/>Availability Beytepe Library~1<br/>Reklam ve tüketim : Türkiye’de reklamın yarım asırlık geçmişient://SD_ILS/0/SD_ILS:4791882025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Cılızoğlu, Gamze Yetkin.<br/>Preferred Shelf Number HF5813.T9 C55 2019<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Maksimum korunma : korku çağında reklament://SD_ILS/0/SD_ILS:5117422025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Kabakcı, Gökçe Zeybek, yazar.<br/>Preferred Shelf Number HF5823 K33 2019<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Türkiye ve dünyadan örneklerle seçim kazandıran kampanyalarent://SD_ILS/0/SD_ILS:5183122025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Özkan, Necati.<br/>Preferred Shelf Number JQ1809.A5 O93 2019<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Medya planlamasında kullanılan araştırmalar ve verilerent://SD_ILS/0/SD_ILS:4604832025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Cem, İsmail Hayri. Akman, Zeynep Hale.<br/>Preferred Shelf Number HF5826.5 C46 2019<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Dijital çağda Ogilvy'ye göre reklamcılıkent://SD_ILS/0/SD_ILS:4625822025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Young, Miles.<br/>Preferred Shelf Number HF5823.O36 Y68 2019<br/>Format: Books<br/>Availability Beytepe Library~1<br/>A Semiotic Landscape. Panorama sémiotique : Proceedings of the First Congress of the International Association for Semiotic Studies, Milan June 1974 / Actes du premier congrès de l'association Internationale de Sémiotique, Milan juin 1974ent://SD_ILS/0/SD_ILS:5321592025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Agosti, Stefano, contributor. Agrest, Diana, contributor. Alinei, Mario, contributor. Almansi, Guido, contributor. Andersen, Henning, contributor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110803327">https://doi.org/10.1515/9783110803327</a>
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Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110803327/original">https://www.degruyter.com/document/cover/isbn/9783110803327/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Türkiye'de reklam tarihi gelişimi ve televizyon reklam araştırmalarıent://SD_ILS/0/SD_ILS:3922232025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Işıktaş, Serdal.<br/>Preferred Shelf Number HF6105.T9 I85 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Multifaceted explorations of consumer culture and its impact on individuals and societyent://SD_ILS/0/SD_ILS:4818352025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Burns, David J., 1958- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6120-0">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6120-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Satan reklam yaratmakent://SD_ILS/0/SD_ILS:3921762025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Sullivan, Luke. Bennett, Sam. Özata, Nadir.<br/>Preferred Shelf Number HF5825 S8819 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Dijital reklamın gizli dünyası : içerik pazarlaması ve doğal görünen reklamlarent://SD_ILS/0/SD_ILS:3924242025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Einstein, Mara. Tanla, Damla. Küçük, Suat Hayri.<br/>Preferred Shelf Number HF5811 E36 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Usta İşient://SD_ILS/0/SD_ILS:3940612025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Merter, Ender.<br/>Preferred Shelf Number HF5821 M47 2018<br/>Format: Books<br/>Availability Beytepe Library~2<br/>Gelenekselden dijitale reklam mecraları : Açıkhavadan sanal gerçeklik uygulamalarınaent://SD_ILS/0/SD_ILS:4626472025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Çakın, Ömer, editör<br/>Preferred Shelf Number HF5823 G45 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Siyasal iletişimde olumsuz reklam kullanımıent://SD_ILS/0/SD_ILS:4789432025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Kutlu, Ömer.<br/>Preferred Shelf Number JF2112 K88 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Sinema ve reklam anlatılarına “hareketlilik” penceresinden bakışent://SD_ILS/0/SD_ILS:4789522025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Pembecioğlu, Nilüfer.<br/>Preferred Shelf Number HF6146 P463 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Tutundurma karmasıent://SD_ILS/0/SD_ILS:4791222025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Yaman, Fikret.<br/>Preferred Shelf Number HM1221 Y36 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Reklam kampanyalarının planlanmasında satış noktasında reklamın önemient://SD_ILS/0/SD_ILS:4791312025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Eroğlu Pektaş, Güzide Öncü.<br/>Preferred Shelf Number HF5837 E76 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Misinformation and mass audiencesent://SD_ILS/0/SD_ILS:3923672025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Southwell, Brian G. (Brian Glen), 1974- editor. Thorson, Emily A., editor. Sheble, Laura, editor.<br/>Preferred Shelf Number P91.27 M57 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>İnternette reklamcılık : Dünyada ve Türkiye’de internet ve internet reklamcılığı kavramlarıent://SD_ILS/0/SD_ILS:4245922025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Mestçi, Aytaç.<br/>Preferred Shelf Number HF5415 M58 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Fikirleri Görselleştirmek : Bir Profesyonel Gibi Tasarım Yapıp Sunmakent://SD_ILS/0/SD_ILS:3900592025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Krisztian, Gregor, 1952- yazar. Schlempp-Ülker, Nesrin, yazar.<br/>Preferred Shelf Number NC1000 K75 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Reklam ustaları 1ent://SD_ILS/0/SD_ILS:3916252025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Elden, Müge. Bakır, Uğur.<br/>Preferred Shelf Number HF5810.A2 R45 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Temel kavramlarla reklam ajansı reklamveren ilişkilerient://SD_ILS/0/SD_ILS:4791102025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Aktuğlu, Işıl Karpat. Temel Eğinli, Ayşen. Misci Kip, Sema.<br/>Preferred Shelf Number HF6178 A599 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Reklamdaki hakikatent://SD_ILS/0/SD_ILS:4791932025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Kenney, John, 1962- Mesci, Haluk.<br/>Preferred Shelf Number PS3611.E6665 R45 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Reklam ustaları 2ent://SD_ILS/0/SD_ILS:5116582025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Elden, Müge. Çelik, Murat.<br/>Preferred Shelf Number HF5810.A2 R46 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Reklam dayatır : Reklamın tarihsel ve ideolojik özelliklerine bir bakışent://SD_ILS/0/SD_ILS:5117002025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Demirci, Kenan.<br/>Preferred Shelf Number HF5821 A94 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Manual of Romance Languages in the Mediaent://SD_ILS/0/SD_ILS:5315252025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Bedijs, Kristina, editor. Maaß, Christiane, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110314755">https://doi.org/10.1515/9783110314755</a>
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Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110803617/original">https://www.degruyter.com/document/cover/isbn/9783110803617/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Wiley Blackwell encyclopedia of consumption and consumer studiesent://SD_ILS/0/SD_ILS:3579922025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Cook, Daniel Thomas, 1961- Ryan, J. 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Proceedings, Part IIent://SD_ILS/0/SD_ILS:5189982025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Ortuño, Francisco. editor. Rojas, Ignacio. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-16480-9">https://doi.org/10.1007/978-3-319-16480-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Approximation and Online Algorithms 13th International Workshop, WAOA 2015, Patras, Greece, September 17-18, 2015. Revised Selected Papersent://SD_ILS/0/SD_ILS:5192332025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Sanità, Laura. editor. Skutella, Martin. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-28684-6">https://doi.org/10.1007/978-3-319-28684-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Web Information Systems Engineering - WISE 2014 Workshops 15th International Workshops IWCSN 2014, Org2 2014, PCS 2014, and QUAT 2014, Thessaloniki, Greece, October 12-14, 2014, Revised Selected Papersent://SD_ILS/0/SD_ILS:5193172025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Benatallah, Boualem. editor. Bestavros, Azer. editor. Catania, Barbara. editor. Haller, Armin. editor. Manolopoulos, Yannis. editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-20370-6">https://doi.org/10.1007/978-3-319-20370-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Social Multimedia Signals A Signal Processing Approach to Social Network Phenomenaent://SD_ILS/0/SD_ILS:5293792025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Roy, Suman Deb. author. Zeng, Wenjun. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-09117-4">https://doi.org/10.1007/978-3-319-09117-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Siyasal pazarlama sürecinde liderlikent://SD_ILS/0/SD_ILS:3797712025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Kaleli, Sumru<br/>Preferred Shelf Number JF2112.A4 K35 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Semiotics Unfolding : Proceedings of the Second Congress of the International Association for Semiotic Studies Vienna, July 1979ent://SD_ILS/0/SD_ILS:5326212025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Abas, Lutfi, contributor. Aksoy, Özgönül, contributor. Alliney, Stefano, contributor. Amir, Chaya, contributor. Amsenga, B., contributor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9783110869897">https://doi.org/10.1515/9783110869897</a>
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Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110869897/original">https://www.degruyter.com/document/cover/isbn/9783110869897/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Irish-American odyssey the remarkable rise of the O'Shaughnessy brothersent://SD_ILS/0/SD_ILS:3233032025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Kenny, Colum, 1951- author. Lee, Kristie, bookjacket designer. Dabholkar, Pratibha A., author. Project Muse, distributor. Project Muse.<br/>Preferred Shelf Number ONLINE(323303.1)<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780826273208/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Ratings analysis : audience measurement and analyticsent://SD_ILS/0/SD_ILS:3637412025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Webster, James G. Phalen, Patricia F. Lichty, Lawrence Wilson.<br/>Preferred Shelf Number HE8700.65 W42 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Ethical issues in communication professions new agendas in communicationent://SD_ILS/0/SD_ILS:3442912025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Drumwright, Minette E.<br/>Preferred Shelf Number ONLINE(344291.1)<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203796238">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Strategic integrated marketing communicationsent://SD_ILS/0/SD_ILS:3650142025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Percy, Larry.<br/>Preferred Shelf Number HF5415.123 P475 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Reklamarkası : kısa öykülerent://SD_ILS/0/SD_ILS:3657242025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Merter, Ender<br/>Preferred Shelf Number HF5823 M47 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Aşağıdan yukarıya pazarlamaent://SD_ILS/0/SD_ILS:3662132025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Ries, Al Konukseven, Saadettin. Şansal, Feray.<br/>Preferred Shelf Number HF5415 R54 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Distruption = ezberbozan : konvansiyonları kırmak ve pazarı sarsmakent://SD_ILS/0/SD_ILS:3662522025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Dru, Jean-Marie. Özçelik, İclal Büyükdevrim. Akman, Zeynep Hale.<br/>Preferred Shelf Number HF6178 D7819 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Shopper marketing and the role of in-store marketingent://SD_ILS/0/SD_ILS:4215502025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Roggeveen, Anne L. Nordfält, Jens. Grewal, Dhruv.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201411">https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201411</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Unauthorized access the crisis in online privacy and securityent://SD_ILS/0/SD_ILS:2853212025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Sloan, Robert H. Warner, Richard, 1946-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781439830147">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Nonprofits and advocacyent://SD_ILS/0/SD_ILS:3229732025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Tsujinaka, Yutaka, 1954- Smith, Steven Rathgeb, 1951- Pekkanen, Robert. Project Muse.<br/>Preferred Shelf Number ONLINE(322973.1)<br/>Electronic Access <a href="http://muse.jhu.edu/books/9781421413501/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Formal and Informal Approaches to Food Policyent://SD_ILS/0/SD_ILS:5307742025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Aspray, William. author. Royer, George. author. Ocepek, Melissa G. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-04966-3">https://doi.org/10.1007/978-3-319-04966-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Pretty vacant : the graphic language of punk, the Galleries at Moore College of Art and Design, January 24-March 15, 2014ent://SD_ILS/0/SD_ILS:3573572025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Krivine, John.<br/>Preferred Shelf Number ML3534 P48 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The Language Situation in China. Volume 2, 2008-2009ent://SD_ILS/0/SD_ILS:5331372025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Ahata, Shayelan, contributor. Aqing, Hao, contributor. Bingbing, Jiang, contributor. Cuiye, Wang, contributor. Dan, Wei, contributor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1515/9781614513650">https://doi.org/10.1515/9781614513650</a>
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MyiLibrary, Table of contents <a href="http://www.myilibrary.com?id=299008&ref=toc">http://www.myilibrary.com?id=299008&ref=toc</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Political marketingent://SD_ILS/0/SD_ILS:3581602025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Baines, Paul, 1973-<br/>Preferred Shelf Number JF2112.A4 P65 2011 V.3<br/>Format: Books<br/>Availability Beytepe Library~6<br/>Ambush marketing and brand protection : law and practiceent://SD_ILS/0/SD_ILS:3903762025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Johnson, Phillip (Phillip Michael)<br/>Preferred Shelf Number K3844 J64 2011<br/>Format: Books<br/>Availability Law Library~1<br/>Print, visuality, and gender in eighteenth-century satire 'the scope in ev'ry page'ent://SD_ILS/0/SD_ILS:2593592025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Mannheimer, Katie.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203817353">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Jean-Paul Goudeent://SD_ILS/0/SD_ILS:3647512025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Goude, Jean-Paul, 1940- Morin, Edgar. Sans, Jérôme. Phythian, Jill. Arts décoratifs (Organization : Paris, France)<br/>Preferred Shelf Number NC999.6.F8 G682 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Pollination and floral ecologyent://SD_ILS/0/SD_ILS:3758652025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Willmer, Pat, 1953-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.jstor.org/stable/10.2307/j.ctt7rn7p">http://www.jstor.org/stable/10.2307/j.ctt7rn7p</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>A cavalcade of lesser horrorsent://SD_ILS/0/SD_ILS:3759972025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Smith, Peter, 1946 November 19-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a 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Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110898934/original">https://www.degruyter.com/document/cover/isbn/9783110898934/original</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Show sold separately promos, spoilers, and other media paratextsent://SD_ILS/0/SD_ILS:2456812025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Gray, Jonathan (Jonathan Alan) Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780814732342/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Black dogs and blue words depression and gender in the age of self-careent://SD_ILS/0/SD_ILS:2457612025-03-14T12:22:32Z2025-03-14T12:22:32ZAuthor Emmons, Kimberly, 1972- Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780813549224/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>