Search Results for Advertising

Advertising

2024-11-24T21:48:59Z

Author MacRury, Iain.
Preferred Shelf Number HF5823 .M132 2009
Format: Books
Availability Beytepe Library~1

Advertising

2024-11-24T21:48:59Z

Author Mandell, Maurice I.
Preferred Shelf Number HF 5823 M219 1974
Format: Books
Availability Beytepe Library~1

Advertising

2024-11-24T21:48:59Z

Author Longman, Kenneth A. Massey, William F. ed.
Preferred Shelf Number HF 5821 L6 1971
Format: Books
Availability Beytepe Library~1

Advertising theory

2024-11-24T21:48:59Z

Author Rodgers, Shelly. Thorson, Esther.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Pervasive Advertising

2024-11-24T21:48:59Z

Author Müller, Jörg. editor. Alt, Florian. editor. Michelis, Daniel. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-0-85729-352-7
Format: Electronic Resources
Availability Online Library~1

Advertising : principles & practice

2024-11-24T21:48:59Z

Author Wells, William. Burnett, John, ort. yaz. Moriarty, Sandra E., ort. yaz.
Preferred Shelf Number HF 5823 W455 2003
Format: Books
Availability Beytepe Library~1

Strategic advertising management

2024-11-24T21:48:59Z

Author Percy, Larry. Rossiter, John R., ort.yaz. Elliott, Richard H., ort. yaz.
Preferred Shelf Number HF 5438.5 P475 2001
Format: Books
Availability Beytepe Library~1

Advertising now. print

2024-11-24T21:48:59Z

Author Wiedermann, Julius, ed.
Preferred Shelf Number HF5823 .A453
Format: Books
Availability Beytepe Library~1

HTML5 Advertising

2024-11-24T21:48:59Z

Author Percival, John. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(330615.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4302-4603-9
Format: Electronic Resources
Availability Online Library~1

Professional advertising photography

2024-11-24T21:48:59Z

Author Saunders, Dave.
Preferred Shelf Number TR 690.4 S87 1988
Format: Books
Availability Beytepe Library~1

Tested advertising methods

2024-11-24T21:48:59Z

Author Caples, John.
Preferred Shelf Number HF 5823 C18 1961
Format: Books
Availability Beytepe Library~1

Journal of advertising research.

2024-11-24T21:48:59Z

Preferred Shelf Number ALFABETİK V.16 1976
Format: Continuing Resources Other
Availability Beytepe Library~6 ~0

Gebrauchsgraphik. International advertising art.

2024-11-24T21:48:59Z

Author Bund Deutscher Gebrauchsgraphiker.
Format: Continuing Resources Other
Availability ~0

Controversies in contemporary advertising

2024-11-24T21:48:59Z

Author Sheehan, Kim.
Preferred Shelf Number ONLINE(367955.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/controversies-in-contemporary-advertising
Format: Electronic Resources
Availability Online Library~1

Streetfighting : low-cost advertising

2024-11-24T21:48:59Z

Author Slutsky, Jeff. Woodruff, W., ort. yaz.
Preferred Shelf Number HF 5823 S614 1984
Format: Books
Availability Beytepe Library~1

Creative strategy in advertising

2024-11-24T21:48:59Z

Author Drewniany, Bonnie L. Jewler, A. Jerome.
Preferred Shelf Number HF5825 J46 2013
Format: Books
Availability Beytepe Library~1

Advertising design and typography

2024-11-24T21:48:59Z

Author White, Alex W.
Preferred Shelf Number NC997 .W493 2007
Format: Books
Availability Beytepe Library~2

Advertising a cultural economy

2024-11-24T21:48:59Z

Author McFall, Elizabeth Rose.
Preferred Shelf Number ONLINE(367669.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/advertising
Format: Electronic Resources
Availability Online Library~1

Handbook of advertising management

2024-11-24T21:48:59Z

Author Barton, Roger, 1903-
Preferred Shelf Number HF 5823 B314 1970
Format: Books
Availability Beytepe Library~1

The psychology of advertising

2024-11-24T21:48:59Z

Author Fennis, Bob Michaël, 1968- Stroebe, Wolfgang.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Advertising in the marketplace

2024-11-24T21:48:59Z

Author Burke, John D., 1917- Grolier Business Library :
Preferred Shelf Number HF 5823 B855 1980 20 VILT
Format: Books
Availability Beytepe Library~1

Europe's best advertising

2024-11-24T21:48:59Z

Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=464844
Format: Electronic Resources
Availability Online Library~1

Creative advertising strategies on screen

2024-11-24T21:48:59Z

Author Yurttaş, Özge Uluğ. Özkoçak, Yelda.
Preferred Shelf Number HF5825 Y87 2019
Format: Books
Availability Beytepe Library~1

Handbook of research on narrative advertising

2024-11-24T21:48:59Z

Author Yilmaz, Recep, editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2
Format: Electronic Resources
Availability Online Library~1

Emotional appeals in advertising banking services

2024-11-24T21:48:59Z

Author Mogaji, Emmanuel, editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787562998
Format: Electronic Resources
Availability Online Library~1

Handbook of International Advertising Research

2024-11-24T21:48:59Z

Author Cheng, Hong, 1958- editor.
Preferred Shelf Number ONLINE(341521.1)
Electronic Access Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917 John Wiley http://dx.doi.org/10.1002/9781118378465 MyiLibrary http://www.myilibrary.com?id=571602
Format: Electronic Resources
Availability Online Library~1

Advertising and public relations law

2024-11-24T21:48:59Z

Author Moore, Roy L. Maye, Carmen. Collins, Erik.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

The persuasive power of campaign advertising

2024-11-24T21:48:59Z

Author Ridout, Travis N., 1974- Franz, Michael M., 1976- Project Muse.
Preferred Shelf Number ONLINE
Electronic Access Full text available:
Format: Electronic Resources
Availability Online Library~1

Advertising its business, culture and careers

2024-11-24T21:48:59Z

Author Tibbs, Andy, 1964- Beattie, Trevor.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Advertising a very short introduction

2024-11-24T21:48:59Z

Author Fletcher, Winston.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=324048
Format: Electronic Resources
Availability Online Library~1

Advertising in modern and postmodern times

2024-11-24T21:48:59Z

Author Odih, Pamela.
Preferred Shelf Number ONLINE(367671.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/advertising-in-modern-and-postmodern-times
Format: Electronic Resources
Availability Online Library~1

Advertising cultures gender, commerce, creativity

2024-11-24T21:48:59Z

Author Nixon, Sean, 1966-
Preferred Shelf Number ONLINE(367670.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/advertising-cultures
Format: Electronic Resources
Availability Online Library~1

Advertising in tourism and leisure

2024-11-24T21:48:59Z

Author Morgan, Nigel. Pritchard, Annette, ort. yaz.
Preferred Shelf Number HF 6161.T63 M67 2001
Format: Books
Availability Beytepe Library~1

The ultimate secrets of advertising

2024-11-24T21:48:59Z

Author Jones, John Philip.
Preferred Shelf Number ONLINE(369746.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/the-ultimate-secrets-of-advertising
Format: Electronic Resources
Availability Online Library~1

International advertising realities and myths

2024-11-24T21:48:59Z

Author Jones, John Philip.
Preferred Shelf Number ONLINE(368581.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/international-advertising
Format: Electronic Resources
Availability Online Library~1

Advertising to children concepts and controversies

2024-11-24T21:48:59Z

Author Macklin, M. Carole. Carlson, Les.
Preferred Shelf Number ONLINE(367673.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/advertising-to-children
Format: Electronic Resources
Availability Online Library~1

The language of advertising : written texts

2024-11-24T21:48:59Z

Author Goddard, Angela, 1954-
Preferred Shelf Number PE 1422 G63 1998
Format: Books
Availability Beytepe Library~1

My first sixty years in advertising

2024-11-24T21:48:59Z

Author Sackheim, Maxwell, 1890-
Preferred Shelf Number HF 5861 S25 1970
Format: Books
Availability Beytepe Library~1

Measuring advertising readership and results

2024-11-24T21:48:59Z

Author Starch, Daniel, 1883-
Preferred Shelf Number HF 5827 S75 1966
Format: Books
Availability Beytepe Library~1

Advances in Advertising Research (Vol. III) Current Insights and Future Trends

2024-11-24T21:48:59Z

Author Eisend, Martin. editor. Langner, Tobias. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-4291-3
Format: Electronic Resources
Availability Online Library~1

Creativity and advertising affect, events and process

2024-11-24T21:48:59Z

Author McStay, Andrew, 1975-
Preferred Shelf Number ONLINE(344351.1)
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Global marketing and advertising understanding cultural paradoxes

2024-11-24T21:48:59Z

Author Mooij, Marieke K. de, 1943-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Advertising organizations and publications a resource guide

2024-11-24T21:48:59Z

Author Jones, John Philip.
Preferred Shelf Number ONLINE(367672.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/advertising-organizations-and-publications
Format: Electronic Resources
Availability Online Library~1

How advertising works the role of research

2024-11-24T21:48:59Z

Author Jones, John Philip.
Preferred Shelf Number ONLINE(368480.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/how-advertising-works
Format: Electronic Resources
Availability Online Library~1

Photographers at work : essential business and production skills for photographers in editorial, design, and advertising

2024-11-24T21:48:59Z

Author Evening, Martin, author.
Preferred Shelf Number TR154 E94 2015
Format: Books
Availability Beytepe Library~1

D&AD50 : 50 years of excellence in design and advertising and the people that made it happen

2024-11-24T21:48:59Z

Author Stanley, Rod.
Preferred Shelf Number NC997 D3 2012
Format: Books
Availability Beytepe Library~1

Hands-on guide to creating Flash advertising from concept to tracking--microsites, video ads, and more

2024-11-24T21:48:59Z

Author Fincanon, Jason.
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780240809496
Format: Electronic Resources
Availability Online Library~1

Advertising in new formats and media : current research and implications for marketers

2024-11-24T21:48:59Z

Author Pelsmacker, Patrick de, 1957- editor.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781785603129
Format: Electronic Resources
Availability Online Library~1

Postmodern advertising in Japan seduction, visual culture, and the Tokyo Art Directors Club

2024-11-24T21:48:59Z

Author Bartal, Ory. Project Muse.
Preferred Shelf Number ONLINE(324404.1)
Electronic Access Full text available:
Format: Electronic Resources
Availability Online Library~1

The poster art, advertising, design, and collecting, 1860s/1900s

2024-11-24T21:48:59Z

Author Iskin, Ruth. Project Muse.
Preferred Shelf Number ONLINE(323947.1)
Electronic Access Full text available:
Format: Electronic Resources
Availability Online Library~1

A word from our sponsor admen, advertising, and the golden age of radio

2024-11-24T21:48:59Z

Author Meyers, Cynthia B. Project Muse.
Preferred Shelf Number ONLINE
Electronic Access Full text available:
Format: Electronic Resources
Availability Online Library~1

The media handbook : a complete guide to advertising media selection, planning, research, and buying

2024-11-24T21:48:59Z

Author Katz, Helen E., author.
Preferred Shelf Number HF5826.5 K38 2014
Format: Books
Availability Beytepe Library~1

Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

2024-11-24T21:48:59Z

Author Vecchiato, Giovanni. author. Cherubino, Patrizia. author. Trettel, Arianna. author. Babiloni, Fabio. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334526.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-38064-8
Format: Electronic Resources
Availability Online Library~1

Digital video recorders : DVRs changing TV and advertising forever

2024-11-24T21:48:59Z

Author Schaeffler, Jimmy.
Preferred Shelf Number ONLINE(342478.1)
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Targeted Advertising Technologies in the ICT Space A Use Case Driven Analysis

2024-11-24T21:48:59Z

Author Schlee, Christian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335361.1)
Electronic Access http://dx.doi.org/10.1007/978-3-8348-2396-0
Format: Electronic Resources
Availability Online Library~1

The Routledge companion to advertising and promotional culture

2024-11-24T21:48:59Z

Author McAllister, Matthew P. West, Emily.
Preferred Shelf Number ONLINE(344431.1)
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising

2024-11-24T21:48:59Z

Author Klapdor, Sebastian. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335272.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-01732-3
Format: Electronic Resources
Availability Online Library~1

Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising

2024-11-24T21:48:59Z

Author Rosengren, Sara. editor. Dahlén, Micael. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(335282.1)
Electronic Access http://dx.doi.org/10.1007/978-3-658-02365-2
Format: Electronic Resources
Availability Online Library~1

Literary advertising and the shaping of British romanticism

2024-11-24T21:48:59Z

Author Mason, Nicholas, 1970- Project Muse.
Preferred Shelf Number ONLINE
Electronic Access Full text available:
Format: Electronic Resources
Availability Online Library~1

The Definitive Guide to Google AdWords Create Versatile and Powerful Marketing and Advertising Campaigns

2024-11-24T21:48:59Z

Author Weller, Bart. author. Calcott, Lori. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-1-4302-4015-0
Format: Electronic Resources
Availability Online Library~1

Online consumer behavior theory and research in social media, advertising, and e-tail

2024-11-24T21:48:59Z

Author Close, Angeline.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Marketing without advertising brand preference and consumer choice in Cuba

2024-11-24T21:48:59Z

Author Morales, Emilio, 1969- Scarpaci, Joseph L.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

The rise of advertising in the United States a history of innovation to 1960

2024-11-24T21:48:59Z

Author Applegate, Edd.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=478349
Format: Electronic Resources
Availability Online Library~1

Advertising and reality a global study of representation and content

2024-11-24T21:48:59Z

Author Hetsroni, Amir.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=497652
Format: Electronic Resources
Availability Online Library~1

Seducing the subconscious the psychology of emotional influence in advertising

2024-11-24T21:48:59Z

Author Heath, Robert, 1947-
Preferred Shelf Number ONLINE
Electronic Access Image http://images.contentreserve.com/ImageType-100/0128-1/{C2E6A609-0B73-4C1B-A92E-25907FCBDF4C}Img100.jpg OverDrive (PDF) http://www.contentreserve.com/TitleInfo.asp?ID={C2E6A609-0B73-4C1B-A92E-25907FCBDF4C}&Format=50 OverDrive (EPUB) http://www.contentreserve.com/TitleInfo.asp?ID={C2E6A609-0B73-4C1B-A92E-25907FCBDF4C}&Format=410 Wiley http://dx.doi.org/10.1002/9781119967637
Format: Electronic Resources
Availability Online Library~1

The sounds of capitalism advertising, music, and the conquest of culture

2024-11-24T21:48:59Z

Author Taylor, Timothy Dean.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=469353
Format: Electronic Resources
Availability Online Library~1

Advertising at war business, consumers, and government in the 1940s

2024-11-24T21:48:59Z

Author Stole, Inger L. Project Muse.
Preferred Shelf Number ONLINE
Electronic Access Full text available:
Format: Electronic Resources
Availability Online Library~1

Key Enablers for User-Centric Advertising Across Next Generation Networks

2024-11-24T21:48:59Z

Author de Oliveira Simoes, Jose Miguel de Oliveira Simoes, Jose Miguel, ed.
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1049/PBTE056E
Format: Electronic Resources
Availability Online Library~1

Fashioning Intellectual Property Exhibition, Advertising and the Press, 1789–1918

2024-11-24T21:48:59Z

Author Richardson, Megan. Thomas, Julian.
Preferred Shelf Number ONLINE
Electronic Access Access by subscription
Format: Electronic Resources
Availability Online Library~1

Machine-to-machine marketing (M3) via anonymous advertising apps anywhere anytime (A5)

2024-11-24T21:48:59Z

Author Mena, Jesus.
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
Availability Online Library~1

Advertising and promotion : an integrated marketing communications perspective

2024-11-24T21:48:59Z

Author Belch, George Eugene. Belch, Michael A., ort. yaz.
Preferred Shelf Number HF5823 B387 2012
Format: Books
Availability Beytepe Library~1

The holiday makers magazines, advertising, and mass tourism in postwar America

2024-11-24T21:48:59Z

Author Popp, Richard K., 1977- Project Muse.
Preferred Shelf Number ONLINE
Electronic Access Full text available:
Format: Electronic Resources
Availability Online Library~1

Globalisation and advertising in emerging economies Brazil, Russia, India and China

2024-11-24T21:48:59Z

Author Ciochetto, Lynne.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Ads, fads, and consumer culture advertising's impact on American character and society

2024-11-24T21:48:59Z

Author Berger, Arthur Asa, 1933-
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=359977
Format: Electronic Resources
Availability Online Library~1

Black social dance in television advertising an analytical history

2024-11-24T21:48:59Z

Author Huntington, Carla Stalling, 1961-
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=389122
Format: Electronic Resources
Availability Online Library~1

The mood of information a critique of online behavioural advertising

2024-11-24T21:48:59Z

Author McStay, Andrew, 1975-
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=364957
Format: Electronic Resources
Availability Online Library~1

Advertising empire race and visual culture in imperial Germany

2024-11-24T21:48:59Z

Author Ciarlo, David.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=361664
Format: Electronic Resources
Availability Online Library~1

Manager's guide to marketing, advertising, and publicity

2024-11-24T21:48:59Z

Author Callen, Barry.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Housework and housewives in modern American advertising married to the mop

2024-11-24T21:48:59Z

Author Neuhaus, Jessamyn.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=439214
Format: Electronic Resources
Availability Online Library~1

The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agency

2024-11-24T21:48:59Z

Author Sugiyama, Kotaro. Andree, Tim.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

The globalization of advertising agencies, cities and spaces of creativity

2024-11-24T21:48:59Z

Author Beaverstock, Jonathan V.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice

2024-11-24T21:48:59Z

Author Okazaki, Shintaro. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6854-8
Format: Electronic Resources
Availability Online Library~1

Flash advertising flash platform development of microsites, advergames, and branded applications

2024-11-24T21:48:59Z

Author Fincanon, Jason.
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780240813455
Format: Electronic Resources
Availability Online Library~1

Alcohol advertising and young people's drinking representation, reception and regulation

2024-11-24T21:48:59Z

Author Gunter, Barrie. Hansen, Anders, 1957- Touri, Maria, 1977-
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=356545
Format: Electronic Resources
Availability Online Library~1

Children and advertising what do they think about advertisements, how are they affected by advertisements?

2024-11-24T21:48:59Z

Author Sener, Arzu. Guven, Seval. Boylu, Ayfer Aydiner.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=540508
Format: Electronic Resources
Availability Online Library~1

Freud on Madison Avenue motivation research and subliminal advertising in America

2024-11-24T21:48:59Z

Author Samuel, Lawrence R. Project Muse.
Preferred Shelf Number ONLINE
Electronic Access Full text available:
Format: Electronic Resources
Availability Online Library~1

Flash advertising flash platform development of microsites, advergames, and branded applications

2024-11-24T21:48:59Z

Author Fincanon, Jason.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

The media handbook a complete guide to advertising media selection, planning, research, and buying

2024-11-24T21:48:59Z

Author Katz, Helen E.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Advances in Advertising Research (Vol. 1) Cutting Edge International Research

2024-11-24T21:48:59Z

Author Terlutter, Ralf. editor. Diehl, Sandra. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-6006-1
Format: Electronic Resources
Availability Online Library~1

Children and advertising what do they think about advertisements and how are they affected by advertisements?

2024-11-24T21:48:59Z

Author Şener, Arzu. Güven, Seval. Boylu, Ayfer Aydiner.
Preferred Shelf Number HQ784.T4 S46 2010
Format: Books
Availability Beytepe Library~2

Digital video recorders DVRs changing TV and advertising forever

2024-11-24T21:48:59Z

Author Schaeffler, Jimmy.
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780240811161
Format: Electronic Resources
Availability Online Library~1

Mixed media moral distinctions in advertising, public relations, and journalism

2024-11-24T21:48:59Z

Author Bivins, Thomas H. (Thomas Harvey), 1947-
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing Keyword-Advertising Online-Werbung Suchmaschinen-Optimierung

2024-11-24T21:48:59Z

Author Lammenett, Erwin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-8251-3
Format: Electronic Resources
Availability Online Library~1

Marketing in developing countries Nigerian advertising in a global and technological economy

2024-11-24T21:48:59Z

Author Alozie, Emmanuel C.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Digital signage software, networks, advertising, and displays : a primer for understanding the business

2024-11-24T21:48:59Z

Author Schaeffler, Jimmy.
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780240810416
Format: Electronic Resources
Availability Online Library~1

Issues in American advertising : media, society, and a changing world

2024-11-24T21:48:59Z

Author Reichert, Tom.
Preferred Shelf Number HF5822 I87 2008
Format: Books
Availability Beytepe Library~1

TYPO3 Online-Marketing-Guide Affiliate- und E-Mail-Marketing, Keyword-Advertising, Suchmaschinen-Optimierung mit TYPO3

2024-11-24T21:48:59Z

Author Lammenett, Erwin. author. Koch, Stefan. author. Studnitz, Andreas. author. Vasilkevich, Taras. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9211-6
Format: Electronic Resources
Availability Online Library~1

In-Game Advertising — Werbung in Computerspielen Strategien und Konzepte

2024-11-24T21:48:59Z

Author Thomas, Wolfgang. author. Stammermann, Ludger. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9542-1
Format: Electronic Resources
Availability Online Library~1

International Advertising and Communication Current Insights and Empirical Findings

2024-11-24T21:48:59Z

Author Diehl, Sandra. editor. Terlutter, Ralf. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/3-8350-5702-2
Format: Electronic Resources
Availability Online Library~1

Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing Keyword-Advertising Online-Werbung Suchmaschinen-Optimierung

2024-11-24T21:48:59Z

Author Lammenett, Erwin. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-3-8349-9270-3
Format: Electronic Resources
Availability Online Library~1

Sport, culture and advertising : identities, commodities and the politics of representation

2024-11-24T21:48:59Z

Author Jackson, Steven J., 1958-, ed. Andrews, David L., 1962-, ed.
Preferred Shelf Number GV 706.5 S697 2005
Format: Books
Availability Beytepe Library~1

Advertising and promotion : an integrated marketing communications perspective

2024-11-24T21:48:59Z

Author Belch, George Eugene Belch, Michael A., ort. yaz.
Preferred Shelf Number HF 5823 B387 2004
Format: Books
Availability Beytepe Library~1

Effective advertising understanding when, how, and why advertising works

2024-11-24T21:48:59Z

Author Tellis, Gerard J., 1950-
Preferred Shelf Number ONLINE(368199.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/effective-advertising
Format: Electronic Resources
Availability Online Library~1

Fables, fashions, and facts about advertising a study of 28 enduring myths

2024-11-24T21:48:59Z

Author Jones, John Philip.
Preferred Shelf Number ONLINE(368299.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/fables-fashions-and-facts-about-advertising
Format: Electronic Resources
Availability Online Library~1

What is brand equity, anyway? : selected papers on brands and advertising

2024-11-24T21:48:59Z

Author Feldwick, Paul.
Preferred Shelf Number HD 69.B7 F45 2002
Format: Books
Availability Beytepe Library~1

Advertising promotion : Suplemental aspects of integrated marketing communications

2024-11-24T21:48:59Z

Author Shimp, Terence A.
Preferred Shelf Number HF 5415.123 S54 2000
Format: Books
Availability Beytepe Library~1

Max Bill : Typografie, Reklame, Buchgestaltung = Max Bill : typography, advertising, book design

2024-11-24T21:48:59Z

Author Fleischmann, Gerd. Bosshard, Hans Rudolph, 1929- Bignens, Christoph.
Preferred Shelf Number NC999.6.S9 B556 1999
Format: Books
Availability Beytepe Library~1

The advertising business operations, creativity, media planning, integrated communications

2024-11-24T21:48:59Z

Author Jones, John Philip.
Preferred Shelf Number ONLINE(369522.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/the-advertising-business
Format: Electronic Resources
Availability Online Library~1

How to use advertising to build strong brands

2024-11-24T21:48:59Z

Author Jones, John Philip.
Preferred Shelf Number ONLINE(368504.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/how-to-use-advertising-to-build-strong-brands
Format: Electronic Resources
Availability Online Library~1

Visual persuasion the role of images in advertising

2024-11-24T21:48:59Z

Author Messaris, Paul.
Preferred Shelf Number ONLINE(369916.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/visual-persuasion
Format: Electronic Resources
Availability Online Library~1

Werbewörterbuch : Deutsch, English, Francais = Advertising dictionary = Dictionnaire de la publicite

2024-11-24T21:48:59Z

Author Koschnick, Wolfgang J., 1942- hrsg.
Preferred Shelf Number HF5803 W47 1994
Format: Books
Availability Beytepe Library~1

Industrial marketing communications : business-to-business advertising, promotion and PR

2024-11-24T21:48:59Z

Author Hart, Norman A.
Preferred Shelf Number HF 5415 H372 1993
Format: Books
Availability Beytepe Library~1

A linguistic analysis of the language Used in Turkish advertising

2024-11-24T21:48:59Z

Author İnce, Işıl. Department of Linguistics in Accordance with the Regulations Thesis.
Preferred Shelf Number TEZ 2167 .I53 1993
Format: Books
Availability Beytepe Library~1

The Art of persuasion; a history of advertising photography

2024-11-24T21:48:59Z

Author Sobieszek, Robert A., 1943-
Preferred Shelf Number TR 690.4 S63 1988
Format: Books
Availability Beytepe Library~1

The 50th Annual of advertising editorial and television art anddesing.

2024-11-24T21:48:59Z

Author Art Directors Club Of New York.
Preferred Shelf Number HF 5827 A7 1971
Format: Books
Availability Beytepe Library~1

Ideation

2024-11-24T21:48:59Z

Author Mahon, Nik.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=430139
Format: Electronic Resources
Availability Online Library~1

Graphis.

2024-11-24T21:48:59Z

Author B.Martin Pedersen Graphis
Preferred Shelf Number ALFABETİK V.280281282 1992
Format: Continuing Resources Other
Availability Beytepe Library~6 ~0

PDN : Photo district news.

2024-11-24T21:48:59Z

Format: Continuing Resources Other
Availability ~0

HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part II

2024-11-24T21:48:59Z

Author Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)
Preferred Shelf Number XX(521105.1)
Electronic Access https://doi.org/10.1007/978-3-031-36049-7
Format: Electronic Resources
Availability Online Library~1

Springer Handbook of Augmented Reality

2024-11-24T21:48:59Z

Author Nee, Andrew Yeh Ching. editor. Ong, Soh Khim. editor. SpringerLink (Online service)
Preferred Shelf Number XX(520176.1)
Electronic Access https://doi.org/10.1007/978-3-030-67822-7
Format: Electronic Resources
Availability Online Library~1

Machine Learning Contests: A Guidebook

2024-11-24T21:48:59Z

Author He, Wang. author. Liu, Peng. author. Qian, Qian. author. SpringerLink (Online service)
Preferred Shelf Number XX(520701.1)
Electronic Access https://doi.org/10.1007/978-981-99-3723-3
Format: Electronic Resources
Availability Online Library~1

Human Interface and the Management of Information Thematic Area, HIMI 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I

2024-11-24T21:48:59Z

Author Mori, Hirohiko. editor. Asahi, Yumi. editor. SpringerLink (Online service)
Preferred Shelf Number XX(521034.1)
Electronic Access https://doi.org/10.1007/978-3-031-35132-7
Format: Electronic Resources
Availability Online Library~1

HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I

2024-11-24T21:48:59Z

Author Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)
Preferred Shelf Number XX(521104.1)
Electronic Access https://doi.org/10.1007/978-3-031-35969-9
Format: Electronic Resources
Availability Online Library~1

Breastfeeding and Metabolic Programming

2024-11-24T21:48:59Z

Author Şahin, Özlem Naciye. editor. Briana, Despina D. editor. Di Renzo, Gian Carlo. editor. SpringerLink (Online service)
Preferred Shelf Number XX(521881.1)
Electronic Access https://doi.org/10.1007/978-3-031-33278-4
Format: Electronic Resources
Availability Online Library~1

101 derste reklamcılık : reklamcılık hakkında bilmeniz gereken her şey

2024-11-24T21:48:59Z

Author Arrington, Tracy Frederick, Matthew Şen, Nilüfer, çeviren.
Preferred Shelf Number HF5814 A7719 2023
Format: Books
Availability Beytepe Library~1

Reklamcılığın temel ilkeleri

2024-11-24T21:48:59Z

Author Yücel, Halime.
Preferred Shelf Number HF5823 Y92 2022
Format: Books
Availability Beytepe Library~1

Hap : marka strateji reklam

2024-11-24T21:48:59Z

Author Batislam, Erol.
Preferred Shelf Number HF5813.T9 B38 2021
Format: Books
Availability Beytepe Library~1

Şok reklamcılık : "hiç beklemediğin bir anda"

2024-11-24T21:48:59Z

Author Darıcı, Sefer. Çetinkaya, Aysel.
Preferred Shelf Number HF5823 D375 2021
Format: Books
Availability Beytepe Library~1

Satan reklam yaratmak

2024-11-24T21:48:59Z

Author Sullivan, Luke. Bennett, Sam. Özata, Nadir.
Preferred Shelf Number HF5825 S8819 2021
Format: Books
Availability Beytepe Library~1

Reklam ustaları 3

2024-11-24T21:48:59Z

Author Elden, Müge. Akyol, Zöhre.
Preferred Shelf Number HF5810.A2 R46 2021
Format: Books
Availability Beytepe Library~1

Osmanlı matbuat kapitalizmi ve milliyetçilik (1913-1914)

2024-11-24T21:48:59Z

Author Odabaşı, İ. Arda.
Preferred Shelf Number PN5355 O33 2021
Format: Books
Availability Beytepe Library~1

Reklam araştırmaları

2024-11-24T21:48:59Z

Author Karaçor, Süleyman Erdoğan, Merve Gençyürek Akcan, Burçe
Preferred Shelf Number HF5821 R455 2021
Format: Books
Availability Beytepe Library~1

Türk reklam hukuku (AB hukuku ile mukayeseli)

2024-11-24T21:48:59Z

Author Aslan, Adem.
Preferred Shelf Number KKX3280 A85 2021
Format: Books
Availability Law Library~1

The effect of tv advertisements of ulker toto and kinder surprise chocolates on Turkish children

2024-11-24T21:48:59Z

Author Başev, Sinem Eyice.
Preferred Shelf Number HQ784 B37 2020
Format: Books
Availability Beytepe Library~1

Sosyal medya, reklam ve marka üçgeni

2024-11-24T21:48:59Z

Author Efendioğlu, İbrahim Halil. Durmaz, Yakup.
Preferred Shelf Number HF5821 E34 2020
Format: Books
Availability Beytepe Library~1

Televizyon reklamcılığı : dün bugün yarın

2024-11-24T21:48:59Z

Author Erol, E. Gülbuğ.
Preferred Shelf Number HF6146.T42 E76 2020
Format: Books
Availability Beytepe Library~1

Gelenekselden yeni nesile tüm yönleriyle uluslararası reklamcılık

2024-11-24T21:48:59Z

Author Köktener, Aysun.
Preferred Shelf Number HF5823 G454 2020
Format: Books
Availability Beytepe Library~1

Bilinçaltını ayartmak : reklam psikolojisi

2024-11-24T21:48:59Z

Author Heath, Robert.
Preferred Shelf Number HF5822 H4319 2020
Format: Books
Availability Beytepe Library~1

Reklamlarda toplumsal cinsiyet

2024-11-24T21:48:59Z

Author Goffman, Erving. Kılıçer, Devrim. Öz, Fahri.
Preferred Shelf Number HF5827 G5719 2020
Format: Books
Availability Beytepe Library~1

Eğer Ogilvy değilseniz bir fikir yaratmanın yolları : reklamcılığın gizli silahları

2024-11-24T21:48:59Z

Author Ivanov, Alexey.
Preferred Shelf Number HF5821 I936 2020
Format: Books
Availability Beytepe Library~1

Siyasal iletişim yazıları

2024-11-24T21:48:59Z

Author Akgül, Murat. Başarır, Murat.
Preferred Shelf Number JA85 S93 2020
Format: Books
Availability Beytepe Library~1

Reklam ikna ve ideoloji

2024-11-24T21:48:59Z

Author Sadakaoğlu, Mustafa C.
Preferred Shelf Number HF5823 S33 2020
Format: Books
Availability Beytepe Library~1

Fikir nasıl bulunur

2024-11-24T21:48:59Z

Author Foster, Jack. Tayanç, Dinç, çeviren Hasdemir, Umut, editör Foster, Larry, çizen
Preferred Shelf Number PN147 F67819 2020
Format: Books
Availability Beytepe Library~1

The poster : 200 years of art and history

2024-11-24T21:48:59Z

Author Döring, Jürgen, 1954- author, editor, curator. Hurd, Philippa, translator. Pepper, Ian, translator. Trenker, Sarah, translator. Beyerle, Tulga, editor, publisher.
Format: Books
Availability ~0

Reklam perspektifleri

2024-11-24T21:48:59Z

Author Yurttaş, Özge Uluğ.
Preferred Shelf Number HF5821 R355 2020
Format: Books
Availability Beytepe Library~1

Dijital reklamcılık

2024-11-24T21:48:59Z

Author Öcal, Derya. Polat, Hıdır.
Preferred Shelf Number HF6146.I58 D46 2020
Format: Books
Availability Beytepe Library~1

Medya planlamasında kullanılan araştırmalar ve veriler

2024-11-24T21:48:59Z

Author Cem, İsmail Hayri. Akman, Zeynep Hale.
Preferred Shelf Number HF5826.5 C46 2019
Format: Books
Availability Beytepe Library~1

Dijital çağda Ogilvy'ye göre reklamcılık

2024-11-24T21:48:59Z

Author Young, Miles.
Preferred Shelf Number HF5823.O36 Y68 2019
Format: Books
Availability Beytepe Library~1

Youtube masalı

2024-11-24T21:48:59Z

Author Gök, Kerem. Balkan, İlker.
Preferred Shelf Number HF5415.1265 G65 2019
Format: Computer file
Availability Beytepe Library~1

Markalaşmada transmedya hikayeciliği : bir yeni medya yaklaşımı

2024-11-24T21:48:59Z

Author Karcı, H. Deniz. Balcı, Şükrü.
Preferred Shelf Number HF5415.1265 K37 2019
Format: Books
Availability Beytepe Library~1

Televizyon reklam filmlerinin tüketici davranışlarına etkisi

2024-11-24T21:48:59Z

Author Özdemir, Zafer.
Preferred Shelf Number HF6146 O93 2019
Format: Books
Availability Beytepe Library~1

Reklam ve tüketim : Türkiye’de reklamın yarım asırlık geçmişi

2024-11-24T21:48:59Z

Author Cılızoğlu, Gamze Yetkin.
Preferred Shelf Number HF5813.T9 C55 2019
Format: Books
Availability Beytepe Library~1

Alıcısı hazır : kendini pazarlayan ürün, hizmet ve iş fikirleri yaratmak

2024-11-24T21:48:59Z

Author Bogusky, A. M. (Alex M.) Winsor, John, 1959- Göktem, Levent.
Preferred Shelf Number HF5415.153 B6419 2019
Format: Books
Availability Beytepe Library~1

Maksimum korunma : korku çağında reklam

2024-11-24T21:48:59Z

Author Kabakcı, Gökçe Zeybek, yazar.
Preferred Shelf Number HF5823 K33 2019
Format: Books
Availability Beytepe Library~1

Adweek reklam yazarının elkitabı : etkili reklam ve pazarlama metni yazma teknikleri

2024-11-24T21:48:59Z

Author Sugarman, Joseph, 1938- Özer, Aytül.
Preferred Shelf Number HF5825 S87819 2019
Format: Books
Availability Beytepe Library~1

Türkiye ve dünyadan örneklerle seçim kazandıran kampanyalar

2024-11-24T21:48:59Z

Author Özkan, Necati.
Preferred Shelf Number JQ1809.A5 O93 2019
Format: Books
Availability Beytepe Library~1

Sinema ve reklam anlatılarına “hareketlilik” penceresinden bakış

2024-11-24T21:48:59Z

Author Pembecioğlu, Nilüfer.
Preferred Shelf Number HF6146 P463 2018
Format: Books
Availability Beytepe Library~1

Satan reklam yaratmak

2024-11-24T21:48:59Z

Author Sullivan, Luke. Bennett, Sam. Özata, Nadir.
Preferred Shelf Number HF5825 S8819 2018
Format: Books
Availability Beytepe Library~1

Misinformation and mass audiences

2024-11-24T21:48:59Z

Author Southwell, Brian G. (Brian Glen), 1974- editor. Thorson, Emily A., editor. Sheble, Laura, editor.
Preferred Shelf Number P91.27 M57 2018
Format: Books
Availability Beytepe Library~1

Dijital reklamın gizli dünyası : içerik pazarlaması ve doğal görünen reklamlar

2024-11-24T21:48:59Z

Author Einstein, Mara. Tanla, Damla. Küçük, Suat Hayri.
Preferred Shelf Number HF5811 E36 2018
Format: Books
Availability Beytepe Library~1

Türkiye'de reklam tarihi gelişimi ve televizyon reklam araştırmaları

2024-11-24T21:48:59Z

Author Işıktaş, Serdal.
Preferred Shelf Number HF6105.T9 I85 2018
Format: Books
Availability Beytepe Library~1

Reklam kampanyalarının planlanmasında satış noktasında reklamın önemi

2024-11-24T21:48:59Z

Author Eroğlu Pektaş, Güzide Öncü.
Preferred Shelf Number HF5837 E76 2018
Format: Books
Availability Beytepe Library~1

Siyasal iletişimde olumsuz reklam kullanımı

2024-11-24T21:48:59Z

Author Kutlu, Ömer.
Preferred Shelf Number JF2112 K88 2018
Format: Books
Availability Beytepe Library~1

Tutundurma karması

2024-11-24T21:48:59Z

Author Yaman, Fikret.
Preferred Shelf Number HM1221 Y36 2018
Format: Books
Availability Beytepe Library~1

Multifaceted explorations of consumer culture and its impact on individuals and society

2024-11-24T21:48:59Z

Author Burns, David J., 1958- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6120-0
Format: Electronic Resources
Availability Online Library~1

Usta İşi

2024-11-24T21:48:59Z

Author Merter, Ender.
Preferred Shelf Number HF5821 M47 2018
Format: Books
Availability Beytepe Library~2

Gelenekselden dijitale reklam mecraları : Açıkhavadan sanal gerçeklik uygulamalarına

2024-11-24T21:48:59Z

Author Çakın, Ömer, editör
Preferred Shelf Number HF5823 G45 2018
Format: Books
Availability Beytepe Library~1

Fikirleri Görselleştirmek : Bir Profesyonel Gibi Tasarım Yapıp Sunmak

2024-11-24T21:48:59Z

Author Krisztian, Gregor, 1952- yazar. Schlempp-Ülker, Nesrin, yazar.
Preferred Shelf Number NC1000 K75 2017
Format: Books
Availability Beytepe Library~1

Reklam ustaları 1

2024-11-24T21:48:59Z

Author Elden, Müge. Bakır, Uğur.
Preferred Shelf Number HF5810.A2 R45 2017
Format: Books
Availability Beytepe Library~1

İnternette reklamcılık : Dünyada ve Türkiye’de internet ve internet reklamcılığı kavramları

2024-11-24T21:48:59Z

Author Mestçi, Aytaç.
Preferred Shelf Number HF5415 M58 2017
Format: Books
Availability Beytepe Library~1

Reklamdaki hakikat

2024-11-24T21:48:59Z

Author Kenney, John, 1962- Mesci, Haluk.
Preferred Shelf Number PS3611.E6665 R45 2017
Format: Books
Availability Beytepe Library~1

Temel kavramlarla reklam ajansı reklamveren ilişkileri

2024-11-24T21:48:59Z

Author Aktuğlu, Işıl Karpat. Temel Eğinli, Ayşen. Misci Kip, Sema.
Preferred Shelf Number HF6178 A599 2017
Format: Books
Availability Beytepe Library~1

Reklam ustaları 2

2024-11-24T21:48:59Z

Author Elden, Müge. Çelik, Murat.
Preferred Shelf Number HF5810.A2 R46 2017
Format: Books
Availability Beytepe Library~1

Reklam dayatır : Reklamın tarihsel ve ideolojik özelliklerine bir bakış

2024-11-24T21:48:59Z

Author Demirci, Kenan.
Preferred Shelf Number HF5821 A94 2017
Format: Books
Availability Beytepe Library~1

Reklamı anlamlandırmak

2024-11-24T21:48:59Z

Author Mengü, Seda Çakar.
Preferred Shelf Number HF5823 R455 2016
Format: Books
Availability Beytepe Library~1

İletişim : genel/teknik İletişim - pazarlama iletişimi - reklamcılık

2024-11-24T21:48:59Z

Author Küçük, Orhan.
Preferred Shelf Number HF5415.123 I44 2016
Format: Books
Availability Beytepe Library~1

Reklam ve reklamcılık

2024-11-24T21:48:59Z

Author Elden, Müge. author
Preferred Shelf Number HF5823 E4346 2016
Format: Books
Availability Beytepe Library~1

The Wiley Blackwell encyclopedia of consumption and consumer studies

2024-11-24T21:48:59Z

Author Cook, Daniel Thomas, 1961- Ryan, J. Michael.
Preferred Shelf Number HB801 W47 2015
Format: Books
Availability Beytepe Library~1

Printing and painting the news in Victorian London : the Graphic and social realism, 1869-1891

2024-11-24T21:48:59Z

Author Korda, Andrea, 1980-
Preferred Shelf Number ND467.5.V52 K67 2015
Format: Books
Availability Beytepe Library~1

Marketing communications

2024-11-24T21:48:59Z

Author Egan, John.
Preferred Shelf Number HF5415.123 E4 2015
Format: Books
Availability Beytepe Library~1

Reklama düş olarak bakmak : psikanalitik bir okuma...

2024-11-24T21:48:59Z

Author İlhan, Nihan
Preferred Shelf Number HF5822 I44 2015
Format: Books
Availability Beytepe Library~1

Avukatlık hukukunda reklam yasağı

2024-11-24T21:48:59Z

Author Aslan, Ali Çetin
Preferred Shelf Number KKX1630 A85 2015
Format: Books
Availability Law Library~1

Ürün yerleştirme

2024-11-24T21:48:59Z

Author Gürel, Emet. Alem, Jale.
Preferred Shelf Number HF6146.P78 G87 2015
Format: Books
Availability Beytepe Library~1

Reklamı ters yüz etmek : korku politikası üzerinden anti ütopik bir bakış

2024-11-24T21:48:59Z

Author Becan, Cihan
Preferred Shelf Number HF5831 B43 2015
Format: Books
Availability Beytepe Library~1

Yeni medya ve reklam

2024-11-24T21:48:59Z

Author Özkan, Abdullah. Tandaçgüneş, Nilnur. Önay Doğan, Betül.
Preferred Shelf Number HF6146.I58 Y46 2015
Format: Books
Availability Beytepe Library~1

Siyasal pazarlama sürecinde liderlik

2024-11-24T21:48:59Z

Author Kaleli, Sumru
Preferred Shelf Number JF2112.A4 K35 2015
Format: Books
Availability Beytepe Library~1

Reklamcılık : kavramlar, kararlar, kurumlar

2024-11-24T21:48:59Z

Author Kocabaş, Füsun. Elden, Müge. Topsümer, Füsun.
Preferred Shelf Number HF5821 K762 2015
Format: Books
Availability Beytepe Library~1

Nedir bu reklam?

2024-11-24T21:48:59Z

Author Babacan, Muazzez.
Preferred Shelf Number HF5823 B33 2015
Format: Books
Availability Beytepe Library~1

Web Information Systems Engineering - WISE 2014 Workshops 15th International Workshops IWCSN 2014, Org2 2014, PCS 2014, and QUAT 2014, Thessaloniki, Greece, October 12-14, 2014, Revised Selected Papers

2024-11-24T21:48:59Z

Author Benatallah, Boualem. editor. Bestavros, Azer. editor. Catania, Barbara. editor. Haller, Armin. editor. Manolopoulos, Yannis. editor.
Preferred Shelf Number XX(519317.1)
Electronic Access https://doi.org/10.1007/978-3-319-20370-6
Format: Electronic Resources
Availability Online Library~1

User Modeling, Adaptation and Personalization 23rd International Conference, UMAP 2015, Dublin, Ireland, June 29 -- July 3, 2015. Proceedings

2024-11-24T21:48:59Z

Author Ricci, Francesco. editor. Bontcheva, Kalina. editor. Conlan, Owen. editor. Lawless, Séamus. editor. SpringerLink (Online service)
Preferred Shelf Number XX(518772.1)
Electronic Access https://doi.org/10.1007/978-3-319-20267-9
Format: Electronic Resources
Availability Online Library~1

Advances in Information Retrieval 37th European Conference on IR Research, ECIR 2015, Vienna, Austria, March 29 - April 2, 2015. Proceedings

2024-11-24T21:48:59Z

Author Hanbury, Allan. editor. Kazai, Gabriella. editor. Rauber, Andreas. editor. Fuhr, Norbert. editor. SpringerLink (Online service)
Preferred Shelf Number XX(518787.1)
Electronic Access https://doi.org/10.1007/978-3-319-16354-3
Format: Electronic Resources
Availability Online Library~1

Bioinformatics and Biomedical Engineering Third International Conference, IWBBIO 2015, Granada, Spain, April 15-17, 2015. Proceedings, Part II

2024-11-24T21:48:59Z

Author Ortuño, Francisco. editor. Rojas, Ignacio. editor. SpringerLink (Online service)
Preferred Shelf Number XX(518998.1)
Electronic Access https://doi.org/10.1007/978-3-319-16480-9
Format: Electronic Resources
Availability Online Library~1

Approximation and Online Algorithms 13th International Workshop, WAOA 2015, Patras, Greece, September 17-18, 2015. Revised Selected Papers

2024-11-24T21:48:59Z

Author Sanità, Laura. editor. Skutella, Martin. editor. SpringerLink (Online service)
Preferred Shelf Number XX(519233.1)
Electronic Access https://doi.org/10.1007/978-3-319-28684-6
Format: Electronic Resources
Availability Online Library~1

Nonprofits and advocacy

2024-11-24T21:48:59Z

Author Tsujinaka, Yutaka, 1954- Smith, Steven Rathgeb, 1951- Pekkanen, Robert. Project Muse.
Preferred Shelf Number ONLINE(322973.1)
Electronic Access Full text available:
Format: Electronic Resources
Availability Online Library~1

Irish-American odyssey the remarkable rise of the O'Shaughnessy brothers

2024-11-24T21:48:59Z

Author Kenny, Colum, 1951- author. Lee, Kristie, bookjacket designer. Dabholkar, Pratibha A., author. Project Muse, distributor. Project Muse.
Preferred Shelf Number ONLINE(323303.1)
Electronic Access Full text available:
Format: Electronic Resources
Availability Online Library~1

Aşağıdan yukarıya pazarlama

2024-11-24T21:48:59Z

Author Ries, Al Konukseven, Saadettin. Şansal, Feray.
Preferred Shelf Number HF5415 R54 2014
Format: Books
Availability Beytepe Library~1

Unauthorized access the crisis in online privacy and security

2024-11-24T21:48:59Z

Author Sloan, Robert H. Warner, Richard, 1946-
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
Availability Online Library~1

Ratings analysis : audience measurement and analytics

2024-11-24T21:48:59Z

Author Webster, James G. Phalen, Patricia F. Lichty, Lawrence Wilson.
Preferred Shelf Number HE8700.65 W42 2014
Format: Books
Availability Beytepe Library~1

Distruption = ezberbozan : konvansiyonları kırmak ve pazarı sarsmak

2024-11-24T21:48:59Z

Author Dru, Jean-Marie. Özçelik, İclal Büyükdevrim. Akman, Zeynep Hale.
Preferred Shelf Number HF6178 D7819 2014
Format: Books
Availability Beytepe Library~1

Ethical issues in communication professions new agendas in communication

2024-11-24T21:48:59Z

Author Drumwright, Minette E.
Preferred Shelf Number ONLINE(344291.1)
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Pretty vacant : the graphic language of punk, the Galleries at Moore College of Art and Design, January 24-March 15, 2014

2024-11-24T21:48:59Z

Author Krivine, John.
Preferred Shelf Number ML3534 P48 2014
Format: Books
Availability Beytepe Library~1

Strategic integrated marketing communications

2024-11-24T21:48:59Z

Author Percy, Larry.
Preferred Shelf Number HF5415.123 P475 2014
Format: Books
Availability Beytepe Library~1

Reklamarkası : kısa öyküler

2024-11-24T21:48:59Z

Author Merter, Ender
Preferred Shelf Number HF5823 M47 2014
Format: Books
Availability Beytepe Library~1

Shopper marketing and the role of in-store marketing

2024-11-24T21:48:59Z

Author Roggeveen, Anne L. Nordfält, Jens. Grewal, Dhruv.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201411
Format: Electronic Resources
Availability Online Library~1

Pinterest power market your business, sell your product, and build your brand on the world's hottest social network

2024-11-24T21:48:59Z

Author Miles, Jason, 1970- Lacey, Karen, 1963-
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Mobil pazarlama ve mobil reklam : tüketicilerin mobil reklamcılığa karşı tutumlarının analizi

2024-11-24T21:48:59Z

Author Özgüven, Nihan
Preferred Shelf Number HF5415 O94 2013
Format: Books
Availability Beytepe Library~1

Reklamcılık : kavramlar, kararlar, kurumlar

2024-11-24T21:48:59Z

Author Kocabaş, Füsun. Elden, Müge.
Preferred Shelf Number HF5821 K762 2013
Format: Books
Availability Beytepe Library~1

Promotional culture and convergence markets, methods, media

2024-11-24T21:48:59Z

Author Powell, Helen.
Preferred Shelf Number ONLINE(344376.1)
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Advanced location-based technologies and services

2024-11-24T21:48:59Z

Author Karimi, Hassan A.
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
Availability Online Library~1

The viral video manifesto why everything you know is wrong and how to do what really works

2024-11-24T21:48:59Z

Author Voltz, Stephen. Grobe, Fritz.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Cultural messaging in the U.S. war on terrorism a performative approach to security

2024-11-24T21:48:59Z

Author Sylvia, Polly, 1977-
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=520620
Format: Electronic Resources
Availability Online Library~1

Identification and management of distributed data NGN, content-centric networks, and the web

2024-11-24T21:48:59Z

Author Bartolomeo, Giovanni, 1977-
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
Availability Online Library~1

Encyclopedia of major marketing strategies. Volume 3

2024-11-24T21:48:59Z

Author Miskelly, Matthew, editor. Gale Group.
Preferred Shelf Number ONLINE(341183.1)
Electronic Access Available for Hacettepe University via Gale Virtual Reference Library. Click here to access
Format: Electronic Resources
Availability Online Library~1

The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue

2024-11-24T21:48:59Z

Author Kabani, Shama Hyder.
Preferred Shelf Number HF5415.1265 K33 2013
Format: Books
Availability Beytepe Library~1

Reklamcılık

2024-11-24T21:48:59Z

Author Tayfur Gıyasettin.
Preferred Shelf Number HF5823 T394 2013
Format: Books
Availability Beytepe Library~1

Haksız rekabet kavramı açısından dürüstlük kuralına aykırı reklamlar

2024-11-24T21:48:59Z

Author Özdemir, Semih Sırrı.
Preferred Shelf Number KKX1240 O93 2013
Format: Books
Availability Law Library~1

Rational ritual : culture, coordination, and common knowledge

2024-11-24T21:48:59Z

Author Chwe, Michael Suk-Young, 1965-
Preferred Shelf Number ONLINE
Electronic Access http://www.jstor.org/stable/10.2307/j.ctt24hqf1
Format: Electronic Resources
Availability Online Library~1

The psychology of entertainment media blurring the lines between entertainment and persuasion

2024-11-24T21:48:59Z

Author Shrum, L. J.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

How to hire and develop your next top performer the qualities that make salespeople great

2024-11-24T21:48:59Z

Author Greenberg, Herb. Sweeney, Patrick, 1952-
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

The F-commerce handbook 10 secrets for unlocking the sales potential of Facebook

2024-11-24T21:48:59Z

Author Marsden, Paul. Chaney, Paul.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

The shopper economy the new way to achieve marketplace success by turning behavior into currency

2024-11-24T21:48:59Z

Author Crawford, Liz.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

The DragonSearch online marketing manual for entrpreneurs and small business

2024-11-24T21:48:59Z

Author Dragon, Ric.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Small business web sites made easy

2024-11-24T21:48:59Z

Author Holzner, Steven.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

İsyan pazarlanıyor : kültür niçin parazitlenemez?

2024-11-24T21:48:59Z

Author Heath, Joseph, 1967- aut Potter, Andrew Tosun, Tamer, 1960-
Preferred Shelf Number HC79 C6 H43 2012
Format: Books
Availability Beytepe Library~2

Nedir bu reklam?

2024-11-24T21:48:59Z

Author Babacan, Muazzez.
Preferred Shelf Number HF5823 B33 2012
Format: Books
Availability Beytepe Library~1

Consuming reality the commercialization of factual entertainment

2024-11-24T21:48:59Z

Author Deery, June.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=471665
Format: Electronic Resources
Availability Online Library~1

Power sales writing using communication to turn prospects into clients

2024-11-24T21:48:59Z

Author Hershkowitz-Coore, Sue.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing

2024-11-24T21:48:59Z

Author Safko, Lon.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

The mobile marketing revolution how your brand can have a one-to-one conversation with everyone

2024-11-24T21:48:59Z

Author Alpert, Jed. Fishback, Steven.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

İlan-ı ticaret : resimli ilanlar perspektifinde Osmanlı'dan Cumhuriyet'e İstanbul ticarî hayatı

2024-11-24T21:48:59Z

Author Kolay, Arif.
Preferred Shelf Number HF5813.T9 I42 2012
Format: Books
Availability Beytepe Library~1

An introduction to visual research methods in tourism

2024-11-24T21:48:59Z

Author Rakic, Tijana. Chambers, Donna.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

The library marketing toolkit

2024-11-24T21:48:59Z

Author Potter, Ned, 1980- author.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458
Format: Electronic Resources
Availability Online Library~1

Brandishing the First Amendment commercial expression in America

2024-11-24T21:48:59Z

Author Piety, Tamara R. Project Muse.
Preferred Shelf Number ONLINE
Electronic Access Full text available:
Format: Electronic Resources
Availability Online Library~1

Pazarlama iletişiminde sosyal medya

2024-11-24T21:48:59Z

Author Sevinç, Salih Seçkin.
Preferred Shelf Number HF5415.123 S48 2012
Format: Books
Availability Beytepe Library~1

Reklamı okumak

2024-11-24T21:48:59Z

Author Dağtaş, Banu, 1965-
Preferred Shelf Number HF5821 D34 2012
Format: Books
Availability Beytepe Library~1

Dijital teknoloji çağında reklam fotoğrafçılığı

2024-11-24T21:48:59Z

Author Ürper, Osman, 1971-
Preferred Shelf Number TR690.4 U77 2012
Format: Books
Availability Beytepe Library~1

The art of making magazines : on being an editor and other views from the industry

2024-11-24T21:48:59Z

Author Cornog, Evan. Navasky, Victor S.
Preferred Shelf Number ONLINE
Electronic Access http://www.jstor.org/stable/10.7312/nava13136
Format: Electronic Resources
Availability Online Library~1

The art of voice acting the craft and business of performing for voice-over

2024-11-24T21:48:59Z

Author Alburger, James R., 1950-
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780240812113
Format: Electronic Resources
Availability Online Library~1

Tips & traps for marketing your business

2024-11-24T21:48:59Z

Author Cooper, Scott W. Grutzner, Fritz. Cooper, Birk.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Grow your business with Google AdWords 7 quick and easy secrets for reaching more customers with the world's #1 search engine

2024-11-24T21:48:59Z

Author Smith, Jon, 1975-
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

The complete guide to investing in rental properties

2024-11-24T21:48:59Z

Author Berges, Steve, 1959-
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

The next evolution of marketing connect with your customers by marketing with meaning

2024-11-24T21:48:59Z

Author Gilbreath, Bob.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Pollination and floral ecology

2024-11-24T21:48:59Z

Author Willmer, Pat, 1953-
Preferred Shelf Number ONLINE
Electronic Access http://www.jstor.org/stable/10.2307/j.ctt7rn7p
Format: Electronic Resources
Availability Online Library~1

A cavalcade of lesser horrors

2024-11-24T21:48:59Z

Author Smith, Peter, 1946 November 19-
Preferred Shelf Number ONLINE
Electronic Access http://www.jstor.org/stable/10.5749/j.ctttv2fb
Format: Electronic Resources
Availability Online Library~1

The material child : growing up in consumer culture

2024-11-24T21:48:59Z

Author Buckingham, David.
Preferred Shelf Number HF5415.33.C45 B83 2011
Format: Books
Availability Health Sciences Library~1

The thought leaders project hospital marketing

2024-11-24T21:48:59Z

Author Segbers, Robin.
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=445836
Format: Electronic Resources
Availability Online Library~1

Careers in marketing

2024-11-24T21:48:59Z

Author Stair, Lila B. Stair, Leslie.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Sold on language how advertisers talk to you and what this says about you

2024-11-24T21:48:59Z

Author Sedivy, Julie. Carlson, Greg N., 1948- Wiley InterScience (Online service)
Preferred Shelf Number ONLINE
Electronic Access Wiley InterScience An electronic book accessible through the World Wide Web; click for information
Format: Electronic Resources
Availability Online Library~1

Convert! designing Web sites to increase traffic and conversion

2024-11-24T21:48:59Z

Author Hunt, Ben (Ben R.)
Preferred Shelf Number ONLINE
Electronic Access Wiley InterScience An electronic book accessible through the World Wide Web; click for information Books24x7 http://www.books24x7.com/marc.asp?bookid=40622 MyiLibrary, Table of contents http://www.myilibrary.com?id=299008&ref=toc
Format: Electronic Resources
Availability Online Library~1

Political marketing

2024-11-24T21:48:59Z

Author Baines, Paul, 1973-
Preferred Shelf Number JF2112.A4 P65 2011 V.3
Format: Books
Availability Beytepe Library~6

Jean-Paul Goude

2024-11-24T21:48:59Z

Author Goude, Jean-Paul, 1940- Morin, Edgar. Sans, Jérôme. Phythian, Jill. Arts décoratifs (Organization : Paris, France)
Preferred Shelf Number NC999.6.F8 G682 2011
Format: Books
Availability Beytepe Library~1

The third screen marketing to your customers in a world gone mobile

2024-11-24T21:48:59Z

Author Martin, Chuck, 1949-
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=367236
Format: Electronic Resources
Availability Online Library~1

The power of corporate communication crafting the voice and image of your business

2024-11-24T21:48:59Z

Author Argenti, Paul A. Forman, Janis.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Living brands collaboration + innovation = customer fascination

2024-11-24T21:48:59Z

Author Nadeau, Raymond.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Turn clicks into customers proven marketing techniques for converting online traffic into revenue

2024-11-24T21:48:59Z

Author Forrester, Duane.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Buy me! new ways to get customers to choose your products and ignore the rest

2024-11-24T21:48:59Z

Author Cohen, Marshal.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Everything I know about marketing I learned from Google

2024-11-24T21:48:59Z

Author Goldman, Aaron, 1978-
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Repositioning marketing in an era of competition, change, and crisis

2024-11-24T21:48:59Z

Author Trout, Jack. Rivkin, Steve, 1947-
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

The big book of marketing lessons and best practices from the world's greatest companies

2024-11-24T21:48:59Z

Author Bennett, Anthony G.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Daisy petals and mushroom clouds LBJ, Barry Goldwater, and the ad that changed American politics

2024-11-24T21:48:59Z

Author Mann, Robert, 1958- Project Muse.
Preferred Shelf Number ONLINE
Electronic Access Full text available:
Format: Electronic Resources
Availability Online Library~1

Crisis communications a casebook approach

2024-11-24T21:48:59Z

Author Fearn-Banks, Kathleen.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Print, visuality, and gender in eighteenth-century satire 'the scope in ev'ry page'

2024-11-24T21:48:59Z

Author Mannheimer, Katie.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Making war, making women femininity and duty on the American home front, 1941-1945

2024-11-24T21:48:59Z

Author McEuen, Melissa A., 1961- Project Muse.
Preferred Shelf Number ONLINE
Electronic Access Full text available:
Format: Electronic Resources
Availability Online Library~1

Reading ads socially

2024-11-24T21:48:59Z

Author Goldman, Robert, 1949-
Preferred Shelf Number HF5821 G58 2011
Format: Books
Availability Beytepe Library~1

Ambush marketing and brand protection : law and practice

2024-11-24T21:48:59Z

Author Johnson, Phillip (Phillip Michael)
Preferred Shelf Number K3844 J64 2011
Format: Books
Availability Law Library~1

The handbook of technology management

2024-11-24T21:48:59Z

Author Bidgoli, Hossein.
Preferred Shelf Number HD45 .H294 2010 V.1
Format: Books
Availability Beytepe Library~3

Unleashing the power of digital signage content strategies for the 5th screen

2024-11-24T21:48:59Z

Author Kelsen, Keith.
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780240813028
Format: Electronic Resources
Availability Online Library~1

Unleashing the power of digital signage content strategies for the 5th screen

2024-11-24T21:48:59Z

Author Kelsen, Keith.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Televizyon reklamlarının marka tutumuna etkisi

2024-11-24T21:48:59Z

Author Erdem, Ayhan
Preferred Shelf Number HF6146.T42 E73 2010
Format: Books
Availability Beytepe Library~1

Imagining illness : public health and visual culture

2024-11-24T21:48:59Z

Author Serlin, David, editor.
Preferred Shelf Number ONLINE
Electronic Access http://www.jstor.org/stable/10.5749/j.cttttn4z
Format: Electronic Resources
Availability Online Library~1

Web wisdom how to evaluate and create information quality on the Web

2024-11-24T21:48:59Z

Author Tate, Marsha Ann.
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
Availability Online Library~1

İletişim olarak reklamcılık

2024-11-24T21:48:59Z

Author Dyer, Gillian Taşkıran, Nurdan Öncel.
Preferred Shelf Number HF5821 D98 2010
Format: Books
Availability Beytepe Library~2

Kavram ve kuramlarıyla reklam

2024-11-24T21:48:59Z

Author Peltekoğlu, Filiz Balta.
Preferred Shelf Number HF5823 P45 2010
Format: Books
Availability Beytepe Library~1

The citizen machine governing by television in 1950s America

2024-11-24T21:48:59Z

Author McCarthy, Anna, 1967-
Preferred Shelf Number ONLINE
Electronic Access EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=516479
Format: Electronic Resources
Availability Online Library~1

The interplay of truth and deception new agendas in communication

2024-11-24T21:48:59Z

Author McGlone, Matthew S., 1966- Knapp, Mark L.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

The Importance of Being Innocent Why We Worry About Children

2024-11-24T21:48:59Z

Author Faulkner, Joanne.
Preferred Shelf Number ONLINE
Electronic Access Access by subscription
Format: Electronic Resources
Availability Online Library~1

Show sold separately promos, spoilers, and other media paratexts

2024-11-24T21:48:59Z

Author Gray, Jonathan (Jonathan Alan) Project Muse.
Preferred Shelf Number ONLINE
Electronic Access Full text available:
Format: Electronic Resources
Availability Online Library~1

Black dogs and blue words depression and gender in the age of self-care

2024-11-24T21:48:59Z

Author Emmons, Kimberly, 1972- Project Muse.
Preferred Shelf Number ONLINE
Electronic Access Full text available:
Format: Electronic Resources
Availability Online Library~1

Çocuklara yönelik programlar ve bu programlarda yayımlanan reklamların içerik analizi araştırması

2024-11-24T21:48:59Z

Author Şentürk, Murat. Turgut, Mustafa. Kenan, Seyfi.
Preferred Shelf Number HQ784.T4 C63 2009
Format: Books
Availability Beytepe Library~1

World wide rave creating triggers that get millions of people to spread your ideas and share your stories

2024-11-24T21:48:59Z

Author Scott, David Meerman.
Preferred Shelf Number ONLINE
Electronic Access Books24x7 http://www.books24x7.com/marc.asp?bookid=29797 John Wiley http://dx.doi.org/10.1002/9781118258286 OverDrive (PDF) http://www.contentreserve.com/TitleInfo.asp?ID={0419A4C0-0F9D-4982-8483-15B55EC815AD}&Format=50 OverDrive (EPUB) http://www.contentreserve.com/TitleInfo.asp?ID={0419A4C0-0F9D-4982-8483-15B55EC815AD}&Format=410 Image http://images.contentreserve.com/ImageType-100/0128-1/{0419A4C0-0F9D-4982-8483-15B55EC815AD}Img100.jpg
Format: Electronic Resources
Availability Online Library~1

Strategic communications for nonprofit organizations seven steps to creating a successful plan

2024-11-24T21:48:59Z

Author Patterson, Sally J. Radtke, Janel M. Radtke, Janel M. Strategic communications for nonprofit organizations.
Preferred Shelf Number ONLINE
Electronic Access Click for information on Adobe Digital Editions version Click for information on Adobe Digital Editions version Click for information on Mobipocket Reader version Wiley InterScience An electronic book accessible through the World Wide Web; click for information Image http://images.contentreserve.com/ImageType-100/0128-1/{60AC4EF2-42E4-46B2-987F-F74C6A9D7A59}Img100.jpg
Format: Electronic Resources
Availability Online Library~1

Reklamın toplumsal yansımaları ve yeni reklam biçimleri

2024-11-24T21:48:59Z

Author Yavuz, Şahinde.
Preferred Shelf Number HF5821 R455 2009
Format: Books
Availability Beytepe Library~1

Reklam kültür toplum

2024-11-24T21:48:59Z

Author Dağtaş, Banu, 1965-
Preferred Shelf Number HF5821 D34 2009
Format: Books
Availability Beytepe Library~1

Medya planı nasıl hazırlanır?

2024-11-24T21:48:59Z

Author Sissors, Jack Zanville Baron, Roger B. Kesmez, Melisa.
Preferred Shelf Number HF5826.5 .S57 2008
Format: Books
Availability Beytepe Library~1

Color design workbook : a real-world guide to using color in graphic design

2024-11-24T21:48:59Z

Author Stone, Terry Lee. Adams, Sean. Morioka, Noreen.
Preferred Shelf Number NC1000 .S76 2008
Format: Books
Availability Beytepe Library~1

Digital signage broadcasting content management and distribution techniques

2024-11-24T21:48:59Z

Author Lundström, Lars-Ingemar.
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780240809762
Format: Electronic Resources
Availability Online Library~1

Differentiate or die survival in our era of killer competition

2024-11-24T21:48:59Z

Author Trout, Jack. Rivkin, Steve, 1947-
Preferred Shelf Number ONLINE
Electronic Access Safari Books Online http://proquest.safaribooksonline.com/9780470223390 John Wiley http://dx.doi.org/10.1002/9781118258040 Books24x7 http://www.books24x7.com/marc.asp?bookid=24322 OverDrive (PDF) http://www.contentreserve.com/TitleInfo.asp?ID={06083DE4-36B2-411F-8F7F-7F3A15B4433F}&Format=50 OverDrive (Kindle) http://www.contentreserve.com/TitleInfo.asp?ID={06083DE4-36B2-411F-8F7F-7F3A15B4433F}&Format=420
Format: Electronic Resources
Availability Online Library~1

FDA regulatory affairs a guide for prescription drugs, medical devices, and biologics

2024-11-24T21:48:59Z

Author Pisano, Douglas J. Mantus, David.
Preferred Shelf Number ONLINE
Electronic Access Distributed by publisher. Purchase or institutional license may be required for access.
Format: Electronic Resources
Availability Online Library~1

Managing relationships with industry a physician's compliance manual

2024-11-24T21:48:59Z

Author Schachter, Steven C.
Preferred Shelf Number ONLINE
Electronic Access ScienceDirect http://www.sciencedirect.com/science/book/9780123736536
Format: Electronic Resources
Availability Online Library~1

Reklamların izleyiciler üzerindeki etkileri : panel, 22-23 Ocak 2004 Ankara.

2024-11-24T21:48:59Z

Author Reklamların İzleyiciler Üzerindeki Etkileri (2004 : Ankara) Radyo ve Televizyon Üst Kurulu.
Preferred Shelf Number HF5831 R38 2008
Format: Books
Availability Beytepe Library~1

Propaganda çağı : iknanın gündelik kullanımı ve suistimali

2024-11-24T21:48:59Z

Author Pratkanis, Anthony R. Aronson, Elliot. Haliloğlu, Nagihan.
Preferred Shelf Number HM263 P71519 2008
Format: Books
Availability Law Library~1

Fusion for profit how marketing and finance can work together to create value

2024-11-24T21:48:59Z

Author Jagpal, Sharan, 1947- Jagpal, Shireen.
Preferred Shelf Number HF5415
Electronic Access Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780195371055.001.0001
Format: Electronic Resources
Availability Online Library~1

Graphic design basics

2024-11-24T21:48:59Z

Author Arntson, Amy E.
Preferred Shelf Number NK1510.A74 2007
Format: Books
Availability Beytepe Library~1

Reklam iletişimi : İnternet ve gazte reklamlarının etkilerine yönelik bir araştırma

2024-11-24T21:48:59Z

Author Karaçor, Süleyman.
Preferred Shelf Number HF5821 .K373 2007
Format: Books
Availability Beytepe Library~1

Televizyon reklam filmi yapımı : kavramlar, uygulamalar, sorunlar ve telif hakları

2024-11-24T21:48:59Z

Author Akbulut, Nesrin Tan. Erdoğan , Elif Eda Balkaş.
Preferred Shelf Number HF5825 .A338 2007
Format: Books
Availability Beytepe Library~2

Layout workbook : a real-world guide to building pages in graphic design

2024-11-24T21:48:59Z

Author Cullen, Kristin.
Preferred Shelf Number NC1000 .C85 2007
Format: Books
Availability Beytepe Library~1

"Ben" A.Ş. : Kendini satma sanatı

2024-11-24T21:48:59Z

Author Beckwith, Harry Beckwith, Christine Clifford. Şensoy, Ümit.
Preferred Shelf Number HF5415.123 B42 2007
Format: Books
Availability Beytepe Library~1

Ağızdan ağıza pazarlama : Dünyanın en güçlü pazarlama yönteminin 28 sırrı

2024-11-24T21:48:59Z

Author Silverman, George. Orfanlı, Ender.
Preferred Shelf Number HF5827.95 S56 2007
Format: Books
Availability Beytepe Library~1

The seven lost secrets of success million dollar ideas of Bruce Barton, America's forgotten genius

2024-11-24T21:48:59Z

Author Vitale, Joe, 1953-
Preferred Shelf Number ONLINE
Electronic Access Click for information Wiley InterScience An electronic book accessible through the World Wide Web; click for information Click here to view book MyiLibrary, Table of contents http://www.myilibrary.com?id=138131&ref=toc Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0739/2007012417-b.html
Format: Electronic Resources
Availability Online Library~1

Yeni reklamcılık

2024-11-24T21:48:59Z

Author Aksoy, Atilla.
Preferred Shelf Number HF 5823 A8 2007
Format: Books
Availability Beytepe Library~1