Search Results for Advertising -- Case studies.

NeuroAI : winning the minds of consumers with neuroscience powered GenAI

2026-03-19T10:13:30Z

Author Pradeep, A. K., 1963- author. Chakravarty, Rajat, author. Acharya, Anirudh, author. Dev, Ratnakar, author.
Preferred Shelf Number HF5415.125 .P73 2025
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781394310371
Format: Electronic Resources
Availability Online Library~1

The handbook of communication engagement

2026-03-19T10:13:30Z

Author Johnston, Kim Amanda, 1965- editor. Taylor, Maureen, 1965- editor.
Preferred Shelf Number HF5718 .J674 2018
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119167600
Format: Electronic Resources
Availability Online Library~1

The big book of marketing lessons and best practices from the world's greatest companies

2026-03-19T10:13:30Z

Author Bennett, Anthony G.
Preferred Shelf Number ONLINE
Electronic Access Subscription required
Format: Electronic Resources
Availability Online Library~1

Crisis communications a casebook approach

2026-03-19T10:13:30Z

Author Fearn-Banks, Kathleen.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
Format: Electronic Resources
Availability Online Library~1

Fusion for profit how marketing and finance can work together to create value

2026-03-19T10:13:30Z

Author Jagpal, Sharan, 1947- Jagpal, Shireen.
Preferred Shelf Number HF5415
Electronic Access Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780195371055.001.0001
Format: Electronic Resources
Availability Online Library~1

Crisis communications : a casebook approach

2026-03-19T10:13:30Z

Author Fearn-Banks, Kathleen.
Preferred Shelf Number HD59 .F37 2007
Format: Books
Availability Beytepe Library~1

Cases in e-commerce

2026-03-19T10:13:30Z

Author Rayport, Jeffrey F. Jaworski, Bernard J., ort. yaz. Rayport, Jeffrey F. E-commerce.
Preferred Shelf Number HF 5548.32 R387 2002
Format: Books
Availability Beytepe Library~1