Search Results for Advertising -- Research.SirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dAdvertising$002b--$002bResearch.$0026ic$003dtrue$0026ps$003d300$0026isd$003dtrue?dt=list2026-03-24T15:40:46ZJournal of advertising research.ent://SD_ILS/0/SD_ILS:2269952026-03-24T15:40:46Z2026-03-24T15:40:46ZPreferred Shelf Number ALFABETİK V.16 1976<br/>Format: Continuing Resources Other<br/>Availability Beytepe Library~6 ~0<br/>Handbook of research on narrative advertisingent://SD_ILS/0/SD_ILS:4822942026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Yilmaz, Recep, editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of International Advertising Researchent://SD_ILS/0/SD_ILS:3415212026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Cheng, Hong, 1958- editor.<br/>Preferred Shelf Number ONLINE(341521.1)<br/>Electronic Access Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917">http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917</a>
John Wiley <a href="http://dx.doi.org/10.1002/9781118378465">http://dx.doi.org/10.1002/9781118378465</a>
MyiLibrary <a href="http://www.myilibrary.com?id=571602">http://www.myilibrary.com?id=571602</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>How advertising works the role of researchent://SD_ILS/0/SD_ILS:3684802026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(368480.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/how-advertising-works">http://sk.sagepub.com/books/how-advertising-works</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising in new formats and media : current research and implications for marketersent://SD_ILS/0/SD_ILS:4218032026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Pelsmacker, Patrick de, 1957- editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781785603129">https://www.emerald.com/insight/publication/doi/10.1108/9781785603129</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The media handbook : a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:3644192026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Katz, Helen E., author.<br/>Preferred Shelf Number HF5826.5 K38 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Advances in Advertising Research (Vol. IV) The Changing Roles of Advertisingent://SD_ILS/0/SD_ILS:3352822026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Rosengren, Sara. editor. Dahlén, Micael. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(335282.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-02365-2">http://dx.doi.org/10.1007/978-3-658-02365-2</a><br/>Format: Electronic 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Practiceent://SD_ILS/0/SD_ILS:2009212026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6854-8">http://dx.doi.org/10.1007/978-3-8349-6854-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advances in Advertising Research (Vol. 1) Cutting Edge International Researchent://SD_ILS/0/SD_ILS:2003552026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Terlutter, Ralf. editor. Diehl, Sandra. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6006-1">http://dx.doi.org/10.1007/978-3-8349-6006-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The media handbook a complete guide to advertising media selection, planning, research, and 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href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394231805">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394231805</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Human Interface and the Management of Information Thematic Area, HIMI 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part Ient://SD_ILS/0/SD_ILS:5210342026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Mori, Hirohiko. editor. Asahi, Yumi. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-35132-7">https://doi.org/10.1007/978-3-031-35132-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part Ient://SD_ILS/0/SD_ILS:5211042026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-35969-9">https://doi.org/10.1007/978-3-031-35969-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part IIent://SD_ILS/0/SD_ILS:5211052026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-36049-7">https://doi.org/10.1007/978-3-031-36049-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advances in Design, Music and Arts II 8th International Meeting of Research in Music, Arts and Design, EIMAD 2022, July 7-9, 2022ent://SD_ILS/0/SD_ILS:5283702026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Raposo, Daniel. editor. Neves, João. editor. Silva, Ricardo. editor. Correia Castilho, Luísa. editor. Dias, Rui. editor. (orcid)0000-0001-8493-7121<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-09659-4">https://doi.org/10.1007/978-3-031-09659-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>101 derste reklamcılık : reklamcılık hakkında bilmeniz gereken her şeyent://SD_ILS/0/SD_ILS:5235752026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Arrington, Tracy Frederick, Matthew Şen, Nilüfer, çeviren.<br/>Preferred Shelf Number HF5814 A7719 2023<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The handbook on religion and communicationent://SD_ILS/0/SD_ILS:5982772026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Cohen, Yoel, 1953- editor. Soukup, Paul S., editor.<br/>Preferred Shelf Number P94<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119671619">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119671619</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Cognitive engineering for next generation computing : a practical analytical approachent://SD_ILS/0/SD_ILS:5966812026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Prakash, Kolla Bhanu, editor. Kanagachidambaresan, G. R., 1988- editor. Srikanth, V., editor. Vamsidhar, E., editor.<br/>Preferred Shelf Number QA76.9 .H85 C639 2021<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119711308">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119711308</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Women of color in tech : a blueprint for inspiring and mentoring the next generation of technology innovatorsent://SD_ILS/0/SD_ILS:5958932026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Tedrick, Susanne.<br/>Preferred Shelf Number T36<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119633532">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119633532</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The handbook of communication engagementent://SD_ILS/0/SD_ILS:5943382026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Johnston, Kim Amanda, 1965- editor. Taylor, Maureen, 1965- editor.<br/>Preferred Shelf Number HF5718 .J674 2018<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119167600">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119167600</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The handbook of organizational rhetoric and communicationent://SD_ILS/0/SD_ILS:5944162026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Ihlen, Øyvind, editor. Heath, Robert L. (Robert Lawrence), 1941- editor.<br/>Preferred Shelf Number HD30.3 .H36 2018<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119265771">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119265771</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Eye Tracking Methodology Theory and Practiceent://SD_ILS/0/SD_ILS:6154152026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Duchowski, Andrew T. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-57883-5">https://doi.org/10.1007/978-3-319-57883-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Communications writing and design : the integrated manual for marketing, advertising, and public relationsent://SD_ILS/0/SD_ILS:5935372026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor DiMarco, John, editor.<br/>Preferred Shelf Number HM851<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119267485">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119267485</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Applications of regression models in public healthent://SD_ILS/0/SD_ILS:5933182026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Suárez Pérez, Erick L., 1953- Rivera, Roberto (Associate professor), author. Martínez, Melissa N., author.<br/>Preferred Shelf Number RA407 .A67 2017<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119212515">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119212515</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Recommender Systems The Textbookent://SD_ILS/0/SD_ILS:6128752026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Aggarwal, Charu C. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-29659-3">https://doi.org/10.1007/978-3-319-29659-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Ratings analysis : audience measurement and analyticsent://SD_ILS/0/SD_ILS:3637412026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Webster, James G. Phalen, Patricia F. Lichty, Lawrence Wilson.<br/>Preferred Shelf Number HE8700.65 W42 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Data Scientists at Workent://SD_ILS/0/SD_ILS:6185822026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Gutierrez, Sebastian. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-1-4302-6599-3">https://doi.org/10.1007/978-1-4302-6599-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Identification and management of distributed data : NGN, content-centric networks, and the webent://SD_ILS/0/SD_ILS:5436162026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Bartolomeo, Giovanni, 1977, author.<br/>Preferred Shelf Number QA76.9 .D3 B3687 2013<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781439879085">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>An integrated approach to new food product developmentent://SD_ILS/0/SD_ILS:5421992026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Moskowitz, Howard R. Saguy, Israel, 1946- Straus, Tim.<br/>Preferred Shelf Number TX367 .I56 2009<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781420065558">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>Çocuklara yönelik programlar ve bu programlarda yayımlanan reklamların içerik analizi araştırmasıent://SD_ILS/0/SD_ILS:1399192026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Şentürk, Murat. Turgut, Mustafa. Kenan, Seyfi.<br/>Preferred Shelf Number HQ784.T4 C63 2009<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Reklam iletişimi : İnternet ve gazte reklamlarının etkilerine yönelik bir araştırmaent://SD_ILS/0/SD_ILS:1150942026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Karaçor, Süleyman.<br/>Preferred Shelf Number HF5821 .K373 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Essentials of health care marketingent://SD_ILS/0/SD_ILS:1103332026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Berkowitz, Eric N.<br/>Preferred Shelf Number W 74.1 B513 2006<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>Reklamın marka değerine etkisient://SD_ILS/0/SD_ILS:1035592026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Franzen, Giep. Goessens, Cindy, ort. yaz. Yalım, Fevzi, çev.<br/>Preferred Shelf Number HF 5814 .F7319 2002<br/>Format: Books<br/>Availability Beytepe Library~2<br/>What is brand equity, anyway? : selected papers on brands and advertisingent://SD_ILS/0/SD_ILS:1060742026-03-24T15:40:46Z2026-03-24T15:40:46ZAuthor Feldwick, Paul.<br/>Preferred Shelf Number HD 69.B7 F45 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>