Search Results for Advertising -- Research. - Narrowed by: Electronic LibrarySirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dAdvertising$002b--$002bResearch.$0026qf$003dLOCATION$002509Shelf$002bLocation$0025091$00253AELEKKUTUPH$002509Electronic$002bLibrary$0026ps$003d300?2024-11-09T05:43:50ZHandbook of research on narrative advertisingent://SD_ILS/0/SD_ILS:4822942024-11-09T05:43:50Z2024-11-09T05:43:50ZAuthor Yilmaz, Recep, editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of International Advertising Researchent://SD_ILS/0/SD_ILS:3415212024-11-09T05:43:50Z2024-11-09T05:43:50ZAuthor Cheng, Hong, 1958- editor.<br/>Preferred Shelf Number ONLINE(341521.1)<br/>Electronic Access Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917">http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917</a>
John Wiley <a href="http://dx.doi.org/10.1002/9781118378465">http://dx.doi.org/10.1002/9781118378465</a>
MyiLibrary <a href="http://www.myilibrary.com?id=571602">http://www.myilibrary.com?id=571602</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>How advertising works the role of researchent://SD_ILS/0/SD_ILS:3684802024-11-09T05:43:50Z2024-11-09T05:43:50ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(368480.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/how-advertising-works">http://sk.sagepub.com/books/how-advertising-works</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising in new formats and media : current research and implications for marketersent://SD_ILS/0/SD_ILS:4218032024-11-09T05:43:50Z2024-11-09T05:43:50ZAuthor Pelsmacker, Patrick de, 1957- editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781785603129">https://www.emerald.com/insight/publication/doi/10.1108/9781785603129</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advances in Advertising Research (Vol. IV) The Changing Roles of Advertisingent://SD_ILS/0/SD_ILS:3352822024-11-09T05:43:50Z2024-11-09T05:43:50ZAuthor Rosengren, Sara. editor. Dahlén, Micael. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(335282.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-02365-2">http://dx.doi.org/10.1007/978-3-658-02365-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advances in Advertising Research (Vol. III) Current Insights and Future Trendsent://SD_ILS/0/SD_ILS:2003022024-11-09T05:43:50Z2024-11-09T05:43:50ZAuthor Eisend, Martin. editor. Langner, Tobias. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-4291-3">http://dx.doi.org/10.1007/978-3-8349-4291-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Online consumer behavior theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:2617502024-11-09T05:43:50Z2024-11-09T05:43:50ZAuthor Close, Angeline.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203123911">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practiceent://SD_ILS/0/SD_ILS:2009212024-11-09T05:43:50Z2024-11-09T05:43:50ZAuthor Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6854-8">http://dx.doi.org/10.1007/978-3-8349-6854-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advances in Advertising Research (Vol. 1) Cutting Edge International Researchent://SD_ILS/0/SD_ILS:2003552024-11-09T05:43:50Z2024-11-09T05:43:50ZAuthor Terlutter, Ralf. editor. Diehl, Sandra. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6006-1">http://dx.doi.org/10.1007/978-3-8349-6006-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The media handbook a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:2649372024-11-09T05:43:50Z2024-11-09T05:43:50ZAuthor Katz, Helen E.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203864555">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Freud on Madison Avenue motivation research and subliminal advertising in Americaent://SD_ILS/0/SD_ILS:2465232024-11-09T05:43:50Z2024-11-09T05:43:50ZAuthor Samuel, Lawrence R. Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780812204872/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part Ient://SD_ILS/0/SD_ILS:5211042024-11-09T05:43:50Z2024-11-09T05:43:50ZAuthor Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(521104.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-35969-9">https://doi.org/10.1007/978-3-031-35969-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part IIent://SD_ILS/0/SD_ILS:5211052024-11-09T05:43:50Z2024-11-09T05:43:50ZAuthor Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(521105.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-36049-7">https://doi.org/10.1007/978-3-031-36049-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Human Interface and the Management of Information Thematic Area, HIMI 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part Ient://SD_ILS/0/SD_ILS:5210342024-11-09T05:43:50Z2024-11-09T05:43:50ZAuthor Mori, Hirohiko. editor. Asahi, Yumi. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(521034.1)<br/>Electronic Access <a 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