Search Results for Advertising media planning.SirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dAdvertising$002bmedia$002bplanning.$0026ic$003dtrue$0026ps$003d300?dt=list2026-06-06T11:26:58ZThe media handbook : a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:3644192026-06-06T11:26:58Z2026-06-06T11:26:58ZAuthor Katz, Helen E., author.<br/>Preferred Shelf Number HF5826.5 K38 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The media handbook a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:2649372026-06-06T11:26:58Z2026-06-06T11:26:58ZAuthor Katz, Helen E.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203864555">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The advertising business operations, creativity, media planning, integrated communicationsent://SD_ILS/0/SD_ILS:3695222026-06-06T11:26:58Z2026-06-06T11:26:58ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(369522.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/the-advertising-business">http://sk.sagepub.com/books/the-advertising-business</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>STRATEGIC MEDIA PLANNING AND BUYING integration of traditional and digital media.ent://SD_ILS/0/SD_ILS:5902022026-06-06T11:26:58Z2026-06-06T11:26:58ZAuthor Rathore, Basant.<br/>Preferred Shelf Number HF5826.5<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781032724539">https://www.taylorfrancis.com/books/9781032724539</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising management in a digital environment : text and casesent://SD_ILS/0/SD_ILS:5615062026-06-06T11:26:58Z2026-06-06T11:26:58ZAuthor Kelley, Larry D., 1955- author. Bartel Sheehan, Kim, 1958- author.<br/>Preferred Shelf Number HF5823 .K34425 2022<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003107828">https://www.taylorfrancis.com/books/9781003107828</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>DITA - the Topic-Based XML Standard A Quick Startent://SD_ILS/0/SD_ILS:6171672026-06-06T11:26:58Z2026-06-06T11:26:58ZAuthor Closs, Sissi. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-28349-4">https://doi.org/10.1007/978-3-319-28349-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Social Multimedia Signals A Signal Processing Approach to Social Network Phenomenaent://SD_ILS/0/SD_ILS:5293792026-06-06T11:26:58Z2026-06-06T11:26:58ZAuthor Roy, Suman Deb. author. Zeng, Wenjun. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-09117-4">https://doi.org/10.1007/978-3-319-09117-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Strategic integrated marketing communicationsent://SD_ILS/0/SD_ILS:3650142026-06-06T11:26:58Z2026-06-06T11:26:58ZAuthor Percy, Larry.<br/>Preferred Shelf Number HF5415.123 P475 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>An integrated approach to new food product developmentent://SD_ILS/0/SD_ILS:5421992026-06-06T11:26:58Z2026-06-06T11:26:58ZAuthor Moskowitz, Howard R. Saguy, Israel, 1946- Straus, Tim.<br/>Preferred Shelf Number TX367 .I56 2009<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781420065558">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>Medya planı nasıl hazırlanır?ent://SD_ILS/0/SD_ILS:1164542026-06-06T11:26:58Z2026-06-06T11:26:58ZAuthor Sissors, Jack Zanville Baron, Roger B. Kesmez, Melisa.<br/>Preferred Shelf Number HF5826.5 .S57 2008<br/>Format: Books<br/>Availability Beytepe Library~1<br/>International advertising realities and mythsent://SD_ILS/0/SD_ILS:3685812026-06-06T11:26:58Z2026-06-06T11:26:58ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(368581.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/international-advertising">http://sk.sagepub.com/books/international-advertising</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>