Search Results for Advertising. - Narrowed by: 2012 SirsiDynix Enterprise https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dAdvertising.$0026qf$003dPUBDATE$002509Publication$002bDate$0025092012$0025092012$0026te$003dILS$0026ps$003d300? 2024-09-22T08:43:28Z Advertising theory ent://SD_ILS/0/SD_ILS:259964 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Rodgers, Shelly.&#160;Thorson, Esther.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9780203149546">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Advances in Advertising Research (Vol. III) Current Insights and Future Trends ent://SD_ILS/0/SD_ILS:200302 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Eisend, Martin. editor.&#160;Langner, Tobias. editor.&#160;Okazaki, Shintaro. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-4291-3">http://dx.doi.org/10.1007/978-3-8349-4291-3</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> D&amp;AD50 : 50 years of excellence in design and advertising and the people that made it happen ent://SD_ILS/0/SD_ILS:358430 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Stanley, Rod.<br/>Preferred Shelf Number&#160;NC997 D3 2012<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The Definitive Guide to Google AdWords Create Versatile and Powerful Marketing and Advertising Campaigns ent://SD_ILS/0/SD_ILS:171676 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Weller, Bart. author.&#160;Calcott, Lori. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-1-4302-4015-0">http://dx.doi.org/10.1007/978-1-4302-4015-0</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The rise of advertising in the United States a history of innovation to 1960 ent://SD_ILS/0/SD_ILS:280176 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Applegate, Edd.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=478349">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=478349</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The sounds of capitalism advertising, music, and the conquest of culture ent://SD_ILS/0/SD_ILS:279936 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Taylor, Timothy Dean.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=469353">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=469353</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The holiday makers magazines, advertising, and mass tourism in postwar America ent://SD_ILS/0/SD_ILS:241975 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Popp, Richard K., 1977-&#160;Project Muse.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://muse.jhu.edu/books/9780807142868/">Full text available: </a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Key Enablers for User-Centric Advertising Across Next Generation Networks ent://SD_ILS/0/SD_ILS:247994 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;de Oliveira Simoes, Jose Miguel&#160;de Oliveira Simoes, Jose Miguel, ed.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1049/PBTE056E">http://dx.doi.org/10.1049/PBTE056E</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Machine-to-machine marketing (M3) via anonymous advertising apps anywhere anytime (A5) ent://SD_ILS/0/SD_ILS:291617 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Mena, Jesus.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://marc.crcnetbase.com/isbn/9781439881927">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Advertising at war business, consumers, and government in the 1940s ent://SD_ILS/0/SD_ILS:241820 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Stole, Inger L.&#160;Project Muse.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://muse.jhu.edu/books/9780252094231/">Full text available: </a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Online consumer behavior theory and research in social media, advertising, and e-tail ent://SD_ILS/0/SD_ILS:261750 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Close, Angeline.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9780203123911">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Marketing without advertising brand preference and consumer choice in Cuba ent://SD_ILS/0/SD_ILS:261786 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Morales, Emilio, 1969-&#160;Scarpaci, Joseph L.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9780203134146">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Advertising and reality a global study of representation and content ent://SD_ILS/0/SD_ILS:280343 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Hetsroni, Amir.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=497652">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=497652</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Fashioning Intellectual Property Exhibition, Advertising and the Press, 1789&ndash;1918 ent://SD_ILS/0/SD_ILS:237989 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Richardson, Megan.&#160;Thomas, Julian.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1017/CBO9781139045551">Access by subscription</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:249163 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Belch, George Eugene.&#160;Belch, Michael A., ort. yaz.<br/>Preferred Shelf Number&#160;HF5823 B387 2012<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Seducing the subconscious the psychology of emotional influence in advertising ent://SD_ILS/0/SD_ILS:305604 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Heath, Robert, 1947-<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;Image <a href="http://images.contentreserve.com/ImageType-100/0128-1/{C2E6A609-0B73-4C1B-A92E-25907FCBDF4C}Img100.jpg">http://images.contentreserve.com/ImageType-100/0128-1/{C2E6A609-0B73-4C1B-A92E-25907FCBDF4C}Img100.jpg</a> OverDrive (PDF) <a href="http://www.contentreserve.com/TitleInfo.asp?ID={C2E6A609-0B73-4C1B-A92E-25907FCBDF4C}&Format=50">http://www.contentreserve.com/TitleInfo.asp?ID={C2E6A609-0B73-4C1B-A92E-25907FCBDF4C}&Format=50</a> OverDrive (EPUB) <a href="http://www.contentreserve.com/TitleInfo.asp?ID={C2E6A609-0B73-4C1B-A92E-25907FCBDF4C}&Format=410">http://www.contentreserve.com/TitleInfo.asp?ID={C2E6A609-0B73-4C1B-A92E-25907FCBDF4C}&Format=410</a> Wiley <a href="http://dx.doi.org/10.1002/9781119967637">http://dx.doi.org/10.1002/9781119967637</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> PDN : Photo district news. ent://SD_ILS/0/SD_ILS:229284 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Format:&#160;Continuing Resources&#160;Other<br/>Availability&#160;~0<br/> An introduction to visual research methods in tourism ent://SD_ILS/0/SD_ILS:266621 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Rakic, Tijana.&#160;Chambers, Donna.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9780203855867">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Consuming reality the commercialization of factual entertainment ent://SD_ILS/0/SD_ILS:279985 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Deery, June.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=471665">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=471665</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> &#304;lan-&#305; ticaret : resimli ilanlar perspektifinde Osmanl&#305;'dan Cumhuriyet'e &#304;stanbul ticar&icirc; hayat&#305; ent://SD_ILS/0/SD_ILS:248116 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Kolay, Arif.<br/>Preferred Shelf Number&#160;HF5813.T9 I42 2012<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> How to hire and develop your next top performer the qualities that make salespeople great ent://SD_ILS/0/SD_ILS:293048 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Greenberg, Herb.&#160;Sweeney, Patrick, 1952-<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/how-to-hire-develop-your-next-top-performer-2nd-edition-qualities-that-make-salespeople-great">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing ent://SD_ILS/0/SD_ILS:293049 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Safko, Lon.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/fusion-marketing-bible-fuse-traditional-media-social-amp-digital-to-maximize">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The F-commerce handbook 10 secrets for unlocking the sales potential of Facebook ent://SD_ILS/0/SD_ILS:293054 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Marsden, Paul.&#160;Chaney, Paul.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/fcommerce-handbook-10-secrets-for-unlocking-sales-potential-facebook">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The mobile marketing revolution how your brand can have a one-to-one conversation with everyone ent://SD_ILS/0/SD_ILS:293055 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Alpert, Jed.&#160;Fishback, Steven.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/mobile-marketing-revolution-how-your-brand-have-onetoone-conversation-everyone">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The shopper economy the new way to achieve marketplace success by turning behavior into currency ent://SD_ILS/0/SD_ILS:293056 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Crawford, Liz.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/shopper-economy-new-way-to-achieve-marketplace-success-by-turning-behavior-into-currency">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Small business web sites made easy ent://SD_ILS/0/SD_ILS:293422 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Holzner, Steven.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/small-business-web-sites-made-easy">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> &#304;syan pazarlan&#305;yor : k&uuml;lt&uuml;r ni&ccedil;in parazitlenemez? ent://SD_ILS/0/SD_ILS:314179 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Heath, Joseph, 1967- aut&#160;Potter, Andrew&#160;Tosun, Tamer, 1960-<br/>Preferred Shelf Number&#160;HC79 C6 H43 2012<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~2<br/> Brandishing the First Amendment commercial expression in America ent://SD_ILS/0/SD_ILS:243093 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Piety, Tamara R.&#160;Project Muse.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://muse.jhu.edu/books/9780472027729/">Full text available: </a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The psychology of entertainment media blurring the lines between entertainment and persuasion ent://SD_ILS/0/SD_ILS:260399 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Shrum, L. J.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9780203828588">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The library marketing toolkit ent://SD_ILS/0/SD_ILS:280582 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Potter, Ned, 1980- author.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The DragonSearch online marketing manual for entrpreneurs and small business ent://SD_ILS/0/SD_ILS:293060 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Dragon, Ric.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/dragonsearch-online-marketing-manual">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Power sales writing using communication to turn prospects into clients ent://SD_ILS/0/SD_ILS:293070 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Hershkowitz-Coore, Sue.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/power-sales-writing-revised-expanded-edition-using-communication-to-turn-prospects-into-clients">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Reklam&#305; okumak ent://SD_ILS/0/SD_ILS:392188 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Da&#287;ta&#351;, Banu, 1965-<br/>Preferred Shelf Number&#160;HF5821 D34 2012<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The art of making magazines : on being an editor and other views from the industry ent://SD_ILS/0/SD_ILS:376766 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Cornog, Evan.&#160;Navasky, Victor S.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.jstor.org/stable/10.7312/nava13136">http://www.jstor.org/stable/10.7312/nava13136</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Nedir bu reklam? ent://SD_ILS/0/SD_ILS:315024 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Babacan, Muazzez.<br/>Preferred Shelf Number&#160;HF5823 B33 2012<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Pazarlama ileti&#351;iminde sosyal medya ent://SD_ILS/0/SD_ILS:385555 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;Sevin&ccedil;, Salih Se&ccedil;kin.<br/>Preferred Shelf Number&#160;HF5415.123 S48 2012<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Dijital teknoloji &ccedil;a&#287;&#305;nda reklam foto&#287;raf&ccedil;&#305;l&#305;&#287;&#305; ent://SD_ILS/0/SD_ILS:392706 2024-09-22T08:43:28Z 2024-09-22T08:43:28Z Author&#160;&Uuml;rper, Osman, 1971-<br/>Preferred Shelf Number&#160;TR690.4 U77 2012<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/>