Search Results for Advertising.SirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dAdvertising.$0026te$003dILS$0026ps$003d300?2024-09-07T14:20:27ZAdvertisingent://SD_ILS/0/SD_ILS:1341892024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor MacRury, Iain.<br/>Preferred Shelf Number HF5823 .M132 2009<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Advertisingent://SD_ILS/0/SD_ILS:112662024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Mandell, Maurice I.<br/>Preferred Shelf Number HF 5823 M219 1974<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Advertisingent://SD_ILS/0/SD_ILS:112622024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Longman, Kenneth A. Massey, William F. ed.<br/>Preferred Shelf Number HF 5821 L6 1971<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Advertising theoryent://SD_ILS/0/SD_ILS:2599642024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Rodgers, Shelly. Thorson, Esther.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203149546">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Pervasive Advertisingent://SD_ILS/0/SD_ILS:1684932024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Müller, Jörg. editor. Alt, Florian. editor. Michelis, Daniel. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-0-85729-352-7">http://dx.doi.org/10.1007/978-0-85729-352-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:978182024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Wells, William. Burnett, John, ort. yaz. Moriarty, Sandra E., ort. yaz.<br/>Preferred Shelf Number HF 5823 W455 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Strategic advertising managementent://SD_ILS/0/SD_ILS:767512024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Percy, Larry. Rossiter, John R., ort.yaz. Elliott, Richard H., ort. yaz.<br/>Preferred Shelf Number HF 5438.5 P475 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Advertising now. printent://SD_ILS/0/SD_ILS:1076762024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Wiedermann, Julius, ed.<br/>Preferred Shelf Number HF5823 .A453<br/>Format: Books<br/>Availability Beytepe Library~1<br/>HTML5 Advertisingent://SD_ILS/0/SD_ILS:3306152024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Percival, John. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(330615.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4302-4603-9">http://dx.doi.org/10.1007/978-1-4302-4603-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Professional advertising photographyent://SD_ILS/0/SD_ILS:598252024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Saunders, Dave.<br/>Preferred Shelf Number TR 690.4 S87 1988<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Tested advertising methodsent://SD_ILS/0/SD_ILS:112652024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Caples, John.<br/>Preferred Shelf Number HF 5823 C18 1961<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Journal of advertising research.ent://SD_ILS/0/SD_ILS:2269952024-09-07T14:20:27Z2024-09-07T14:20:27ZPreferred Shelf Number ALFABETİK V.16 1976<br/>Format: Continuing Resources Other<br/>Availability Beytepe Library~6 ~0<br/>Gebrauchsgraphik. International advertising art.ent://SD_ILS/0/SD_ILS:2292742024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Bund Deutscher Gebrauchsgraphiker.<br/>Format: Continuing Resources Other<br/>Availability ~0<br/>Controversies in contemporary advertisingent://SD_ILS/0/SD_ILS:3679552024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Sheehan, Kim.<br/>Preferred Shelf Number ONLINE(367955.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/controversies-in-contemporary-advertising">http://sk.sagepub.com/books/controversies-in-contemporary-advertising</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Streetfighting : low-cost advertisingent://SD_ILS/0/SD_ILS:697922024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Slutsky, Jeff. Woodruff, W., ort. yaz.<br/>Preferred Shelf Number HF 5823 S614 1984<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:2489872024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Drewniany, Bonnie L. Jewler, A. Jerome.<br/>Preferred Shelf Number HF5825 J46 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Advertising design and typographyent://SD_ILS/0/SD_ILS:1345552024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor White, Alex W.<br/>Preferred Shelf Number NC997 .W493 2007<br/>Format: Books<br/>Availability Beytepe Library~2<br/>Advertising a cultural economyent://SD_ILS/0/SD_ILS:3676692024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor McFall, Elizabeth Rose.<br/>Preferred Shelf Number ONLINE(367669.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/advertising">http://sk.sagepub.com/books/advertising</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of advertising managementent://SD_ILS/0/SD_ILS:173222024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Barton, Roger, 1903-<br/>Preferred Shelf Number HF 5823 B314 1970<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:2628532024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Fennis, Bob Michaël, 1968- Stroebe, Wolfgang.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203853238">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising in the marketplaceent://SD_ILS/0/SD_ILS:112642024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Burke, John D., 1917- Grolier Business Library :<br/>Preferred Shelf Number HF 5823 B855 1980 20 VILT<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Europe's best advertisingent://SD_ILS/0/SD_ILS:2798672024-09-07T14:20:27Z2024-09-07T14:20:27ZPreferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=464844">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=464844</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Creative advertising strategies on screenent://SD_ILS/0/SD_ILS:4626002024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Yurttaş, Özge Uluğ. Özkoçak, Yelda.<br/>Preferred Shelf Number HF5825 Y87 2019<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Handbook of research on narrative advertisingent://SD_ILS/0/SD_ILS:4822942024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Yilmaz, Recep, editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Emotional appeals in advertising banking servicesent://SD_ILS/0/SD_ILS:4219022024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Mogaji, Emmanuel, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787562998">https://www.emerald.com/insight/publication/doi/10.1108/9781787562998</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of International Advertising Researchent://SD_ILS/0/SD_ILS:3415212024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Cheng, Hong, 1958- editor.<br/>Preferred Shelf Number ONLINE(341521.1)<br/>Electronic Access Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917">http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917</a>
John Wiley <a href="http://dx.doi.org/10.1002/9781118378465">http://dx.doi.org/10.1002/9781118378465</a>
MyiLibrary <a href="http://www.myilibrary.com?id=571602">http://www.myilibrary.com?id=571602</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The persuasive power of campaign advertisingent://SD_ILS/0/SD_ILS:2440622024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Ridout, Travis N., 1974- Franz, Michael M., 1976- Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9781439903346/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising and public relations lawent://SD_ILS/0/SD_ILS:2665462024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Moore, Roy L. Maye, Carmen. Collins, Erik.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203845875">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising its business, culture and careersent://SD_ILS/0/SD_ILS:2658742024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Tibbs, Andy, 1964- Beattie, Trevor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203865958">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising a very short introductionent://SD_ILS/0/SD_ILS:2780212024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Fletcher, Winston.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=324048">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=324048</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising in modern and postmodern timesent://SD_ILS/0/SD_ILS:3676712024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Odih, Pamela.<br/>Preferred Shelf Number ONLINE(367671.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/advertising-in-modern-and-postmodern-times">http://sk.sagepub.com/books/advertising-in-modern-and-postmodern-times</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising cultures gender, commerce, creativityent://SD_ILS/0/SD_ILS:3676702024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Nixon, Sean, 1966-<br/>Preferred Shelf Number ONLINE(367670.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/advertising-cultures">http://sk.sagepub.com/books/advertising-cultures</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The ultimate secrets of advertisingent://SD_ILS/0/SD_ILS:3697462024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(369746.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/the-ultimate-secrets-of-advertising">http://sk.sagepub.com/books/the-ultimate-secrets-of-advertising</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising in tourism and leisureent://SD_ILS/0/SD_ILS:782892024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Morgan, Nigel. Pritchard, Annette, ort. yaz.<br/>Preferred Shelf Number HF 6161.T63 M67 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>International advertising realities and mythsent://SD_ILS/0/SD_ILS:3685812024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(368581.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/international-advertising">http://sk.sagepub.com/books/international-advertising</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising to children concepts and controversiesent://SD_ILS/0/SD_ILS:3676732024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Macklin, M. Carole. Carlson, Les.<br/>Preferred Shelf Number ONLINE(367673.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/advertising-to-children">http://sk.sagepub.com/books/advertising-to-children</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The language of advertising : written textsent://SD_ILS/0/SD_ILS:446882024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Goddard, Angela, 1954-<br/>Preferred Shelf Number PE 1422 G63 1998<br/>Format: Books<br/>Availability Beytepe Library~1<br/>My first sixty years in advertisingent://SD_ILS/0/SD_ILS:112722024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Sackheim, Maxwell, 1890-<br/>Preferred Shelf Number HF 5861 S25 1970<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Measuring advertising readership and resultsent://SD_ILS/0/SD_ILS:112702024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Starch, Daniel, 1883-<br/>Preferred Shelf Number HF 5827 S75 1966<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Advances in Advertising Research (Vol. III) Current Insights and Future Trendsent://SD_ILS/0/SD_ILS:2003022024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Eisend, Martin. editor. Langner, Tobias. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-4291-3">http://dx.doi.org/10.1007/978-3-8349-4291-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Creativity and advertising affect, events and processent://SD_ILS/0/SD_ILS:3443512024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor McStay, Andrew, 1975-<br/>Preferred Shelf Number ONLINE(344351.1)<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203492208">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Global marketing and advertising understanding cultural paradoxesent://SD_ILS/0/SD_ILS:2631832024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Mooij, Marieke K. de, 1943-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203875100">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising organizations and publications a resource guideent://SD_ILS/0/SD_ILS:3676722024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(367672.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/advertising-organizations-and-publications">http://sk.sagepub.com/books/advertising-organizations-and-publications</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>How advertising works the role of researchent://SD_ILS/0/SD_ILS:3684802024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(368480.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/how-advertising-works">http://sk.sagepub.com/books/how-advertising-works</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Photographers at work : essential business and production skills for photographers in editorial, design, and advertisingent://SD_ILS/0/SD_ILS:3653152024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Evening, Martin, author.<br/>Preferred Shelf Number TR154 E94 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>D&AD50 : 50 years of excellence in design and advertising and the people that made it happenent://SD_ILS/0/SD_ILS:3584302024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Stanley, Rod.<br/>Preferred Shelf Number NC997 D3 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Hands-on guide to creating Flash advertising from concept to tracking--microsites, video ads, and moreent://SD_ILS/0/SD_ILS:1474902024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Fincanon, Jason.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780240809496">http://www.sciencedirect.com/science/book/9780240809496</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising in new formats and media : current research and implications for marketersent://SD_ILS/0/SD_ILS:4218032024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Pelsmacker, Patrick de, 1957- editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781785603129">https://www.emerald.com/insight/publication/doi/10.1108/9781785603129</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Postmodern advertising in Japan seduction, visual culture, and the Tokyo Art Directors Clubent://SD_ILS/0/SD_ILS:3244042024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Bartal, Ory. Project Muse.<br/>Preferred Shelf Number ONLINE(324404.1)<br/>Electronic Access <a href="http://muse.jhu.edu/books/9781611686555/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>A word from our sponsor admen, advertising, and the golden age of radioent://SD_ILS/0/SD_ILS:2417372024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Meyers, Cynthia B. Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780823255238/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The poster art, advertising, design, and collecting, 1860s/1900sent://SD_ILS/0/SD_ILS:3239472024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Iskin, Ruth. Project Muse.<br/>Preferred Shelf Number ONLINE(323947.1)<br/>Electronic Access <a href="http://muse.jhu.edu/books/9781611686173/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The media handbook : a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:3644192024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Katz, Helen E., author.<br/>Preferred Shelf Number HF5826.5 K38 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Literary advertising and the shaping of British romanticisment://SD_ILS/0/SD_ILS:2410832024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Mason, Nicholas, 1970- Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9781421410715/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Digital video recorders : DVRs changing TV and advertising foreverent://SD_ILS/0/SD_ILS:3424782024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Schaeffler, Jimmy.<br/>Preferred Shelf Number ONLINE(342478.1)<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080928333">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Routledge companion to advertising and promotional cultureent://SD_ILS/0/SD_ILS:3444312024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor McAllister, Matthew P. West, Emily.<br/>Preferred Shelf Number ONLINE(344431.1)<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203071434">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertisingent://SD_ILS/0/SD_ILS:3352722024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Klapdor, Sebastian. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(335272.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-01732-3">http://dx.doi.org/10.1007/978-3-658-01732-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advances in Advertising Research (Vol. IV) The Changing Roles of Advertisingent://SD_ILS/0/SD_ILS:3352822024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Rosengren, Sara. editor. Dahlén, Micael. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(335282.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-02365-2">http://dx.doi.org/10.1007/978-3-658-02365-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Targeted Advertising Technologies in the ICT Space A Use Case Driven Analysisent://SD_ILS/0/SD_ILS:3353612024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Schlee, Christian. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(335361.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8348-2396-0">http://dx.doi.org/10.1007/978-3-8348-2396-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketingent://SD_ILS/0/SD_ILS:3345262024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Vecchiato, 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Keyword-Advertising Online-Werbung Suchmaschinen-Optimierungent://SD_ILS/0/SD_ILS:2022322024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Lammenett, Erwin. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9270-3">http://dx.doi.org/10.1007/978-3-8349-9270-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>International Advertising and Communication Current Insights and Empirical Findingsent://SD_ILS/0/SD_ILS:2030792024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Diehl, Sandra. editor. Terlutter, Ralf. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-8350-5702-2">http://dx.doi.org/10.1007/3-8350-5702-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Sport, culture and advertising : identities, commodities and the politics of representationent://SD_ILS/0/SD_ILS:1059532024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Jackson, Steven J., 1958-, ed. Andrews, David L., 1962-, ed.<br/>Preferred Shelf Number GV 706.5 S697 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Effective advertising understanding when, how, and why advertising worksent://SD_ILS/0/SD_ILS:3681992024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Tellis, Gerard J., 1950-<br/>Preferred Shelf Number ONLINE(368199.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/effective-advertising">http://sk.sagepub.com/books/effective-advertising</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Fables, fashions, and facts about advertising a study of 28 enduring mythsent://SD_ILS/0/SD_ILS:3682992024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(368299.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/fables-fashions-and-facts-about-advertising">http://sk.sagepub.com/books/fables-fashions-and-facts-about-advertising</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:970322024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Belch, George Eugene Belch, Michael A., ort. yaz.<br/>Preferred Shelf Number HF 5823 B387 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>What is brand equity, anyway? : selected papers on brands and advertisingent://SD_ILS/0/SD_ILS:1060742024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Feldwick, Paul.<br/>Preferred Shelf Number HD 69.B7 F45 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Advertising promotion : Suplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:782912024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Shimp, Terence A.<br/>Preferred Shelf Number HF 5415.123 S54 2000<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Max Bill : Typografie, Reklame, Buchgestaltung = Max Bill : typography, advertising, book designent://SD_ILS/0/SD_ILS:1351642024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Fleischmann, Gerd. Bosshard, Hans Rudolph, 1929- Bignens, Christoph.<br/>Preferred Shelf Number NC999.6.S9 B556 1999<br/>Format: Books<br/>Availability Beytepe Library~1<br/>How to use advertising to build strong brandsent://SD_ILS/0/SD_ILS:3685042024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(368504.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/how-to-use-advertising-to-build-strong-brands">http://sk.sagepub.com/books/how-to-use-advertising-to-build-strong-brands</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The advertising business operations, creativity, media planning, integrated communicationsent://SD_ILS/0/SD_ILS:3695222024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(369522.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/the-advertising-business">http://sk.sagepub.com/books/the-advertising-business</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Visual persuasion the role of images in advertisingent://SD_ILS/0/SD_ILS:3699162024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Messaris, Paul.<br/>Preferred Shelf Number ONLINE(369916.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/visual-persuasion">http://sk.sagepub.com/books/visual-persuasion</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Werbewörterbuch : Deutsch, English, Francais = Advertising dictionary = Dictionnaire de la publiciteent://SD_ILS/0/SD_ILS:788922024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Koschnick, Wolfgang J., 1942- hrsg.<br/>Preferred Shelf Number HF5803 W47 1994<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Industrial marketing communications : business-to-business advertising, promotion and PRent://SD_ILS/0/SD_ILS:706052024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Hart, Norman A.<br/>Preferred Shelf Number HF 5415 H372 1993<br/>Format: Books<br/>Availability Beytepe Library~1<br/>A linguistic analysis of the language Used in Turkish advertisingent://SD_ILS/0/SD_ILS:252292024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor İnce, Işıl. Department of Linguistics in Accordance with the Regulations Thesis.<br/>Preferred Shelf Number TEZ 2167 .I53 1993<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The Art of persuasion; a history of advertising photographyent://SD_ILS/0/SD_ILS:598232024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Sobieszek, Robert A., 1943-<br/>Preferred Shelf Number TR 690.4 S63 1988<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The 50th Annual of advertising editorial and television art anddesing.ent://SD_ILS/0/SD_ILS:112682024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Art Directors Club Of New York.<br/>Preferred Shelf Number HF 5827 A7 1971<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Ideationent://SD_ILS/0/SD_ILS:2790982024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Mahon, Nik.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=430139">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=430139</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Graphis.ent://SD_ILS/0/SD_ILS:2267052024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor B.Martin Pedersen Graphis<br/>Preferred Shelf Number ALFABETİK V.280281282 1992<br/>Format: Continuing Resources Other<br/>Availability Beytepe Library~6 ~0<br/>PDN : Photo district news.ent://SD_ILS/0/SD_ILS:2292842024-09-07T14:20:27Z2024-09-07T14:20:27ZFormat: Continuing Resources Other<br/>Availability ~0<br/>Springer Handbook of Augmented Realityent://SD_ILS/0/SD_ILS:5201762024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Nee, Andrew Yeh Ching. editor. Ong, Soh Khim. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520176.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-030-67822-7">https://doi.org/10.1007/978-3-030-67822-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Machine Learning Contests: A Guidebookent://SD_ILS/0/SD_ILS:5207012024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor He, Wang. author. Liu, Peng. author. Qian, Qian. author. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520701.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-981-99-3723-3">https://doi.org/10.1007/978-981-99-3723-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Human Interface and the Management of Information Thematic Area, HIMI 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part Ient://SD_ILS/0/SD_ILS:5210342024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Mori, Hirohiko. editor. Asahi, Yumi. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(521034.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-35132-7">https://doi.org/10.1007/978-3-031-35132-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part Ient://SD_ILS/0/SD_ILS:5211042024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(521104.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-35969-9">https://doi.org/10.1007/978-3-031-35969-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part IIent://SD_ILS/0/SD_ILS:5211052024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(521105.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-36049-7">https://doi.org/10.1007/978-3-031-36049-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Breastfeeding and Metabolic Programmingent://SD_ILS/0/SD_ILS:5218812024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Şahin, Özlem Naciye. editor. Briana, Despina D. editor. Di Renzo, Gian Carlo. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(521881.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-33278-4">https://doi.org/10.1007/978-3-031-33278-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Reklamcılığın temel ilkelerient://SD_ILS/0/SD_ILS:5144132024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Yücel, Halime.<br/>Preferred Shelf Number HF5823 Y92 2022<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Şok reklamcılık : "hiç beklemediğin bir anda"ent://SD_ILS/0/SD_ILS:5117312024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Darıcı, Sefer. Çetinkaya, Aysel.<br/>Preferred Shelf Number HF5823 D375 2021<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Satan reklam yaratmakent://SD_ILS/0/SD_ILS:5121382024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Sullivan, Luke. Bennett, Sam. Özata, Nadir.<br/>Preferred Shelf Number HF5825 S8819 2021<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Osmanlı matbuat kapitalizmi ve milliyetçilik (1913-1914)ent://SD_ILS/0/SD_ILS:5138162024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Odabaşı, İ. Arda.<br/>Preferred Shelf Number PN5355 O33 2021<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Türk reklam hukuku (AB hukuku ile mukayeseli)ent://SD_ILS/0/SD_ILS:5138382024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Aslan, Adem.<br/>Preferred Shelf Number KKX3280 A85 2021<br/>Format: Books<br/>Availability Law Library~1<br/>Reklam ustaları 3ent://SD_ILS/0/SD_ILS:5135482024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Elden, Müge. Akyol, Zöhre.<br/>Preferred Shelf Number HF5810.A2 R46 2021<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Reklam araştırmalarıent://SD_ILS/0/SD_ILS:5178612024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Karaçor, Süleyman Erdoğan, Merve Gençyürek Akcan, Burçe<br/>Preferred Shelf Number HF5821 R455 2021<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Hap : marka strateji reklament://SD_ILS/0/SD_ILS:5116732024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Batislam, Erol.<br/>Preferred Shelf Number HF5813.T9 B38 2021<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The effect of tv advertisements of ulker toto and kinder surprise chocolates on Turkish childrenent://SD_ILS/0/SD_ILS:4791172024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Başev, Sinem Eyice.<br/>Preferred Shelf Number HQ784 B37 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Sosyal medya, reklam ve marka üçgenient://SD_ILS/0/SD_ILS:4801642024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Efendioğlu, İbrahim Halil. Durmaz, Yakup.<br/>Preferred Shelf Number HF5821 E34 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Dijital reklamcılıkent://SD_ILS/0/SD_ILS:5107282024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Öcal, Derya. Polat, Hıdır.<br/>Preferred Shelf Number HF6146.I58 D46 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Eğer Ogilvy değilseniz bir fikir yaratmanın yolları : reklamcılığın gizli silahlarıent://SD_ILS/0/SD_ILS:5116802024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Ivanov, Alexey.<br/>Preferred Shelf Number HF5821 I936 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Siyasal iletişim yazılarıent://SD_ILS/0/SD_ILS:5116952024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Akgül, Murat. Başarır, Murat.<br/>Preferred Shelf Number JA85 S93 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Reklam ikna ve ideolojient://SD_ILS/0/SD_ILS:5116992024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Sadakaoğlu, Mustafa C.<br/>Preferred Shelf Number HF5823 S33 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Televizyon reklamcılığı : dün bugün yarınent://SD_ILS/0/SD_ILS:5116082024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Erol, E. Gülbuğ.<br/>Preferred Shelf Number HF6146.T42 E76 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Gelenekselden yeni nesile tüm yönleriyle uluslararası reklamcılıkent://SD_ILS/0/SD_ILS:5116092024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Köktener, Aysun.<br/>Preferred Shelf Number HF5823 G454 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Fikir nasıl bulunurent://SD_ILS/0/SD_ILS:5122212024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Foster, Jack. Tayanç, Dinç, çeviren Hasdemir, Umut, editör Foster, Larry, çizen<br/>Preferred Shelf Number PN147 F67819 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Reklam perspektiflerient://SD_ILS/0/SD_ILS:5103452024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Yurttaş, Özge Uluğ.<br/>Preferred Shelf Number HF5821 R355 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Bilinçaltını ayartmak : reklam psikolojisient://SD_ILS/0/SD_ILS:5116232024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Heath, Robert.<br/>Preferred Shelf Number HF5822 H4319 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Reklamlarda toplumsal cinsiyetent://SD_ILS/0/SD_ILS:5116612024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Goffman, Erving. Kılıçer, Devrim. Öz, Fahri.<br/>Preferred Shelf Number HF5827 G5719 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The poster : 200 years of art and historyent://SD_ILS/0/SD_ILS:5227332024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Döring, Jürgen, 1954- author, editor, curator. Hurd, Philippa, translator. Pepper, Ian, translator. Trenker, Sarah, translator. Beyerle, Tulga, editor, publisher.<br/>Format: Books<br/>Availability ~0<br/>Markalaşmada transmedya hikayeciliği : bir yeni medya yaklaşımıent://SD_ILS/0/SD_ILS:4788972024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Karcı, H. Deniz. Balcı, Şükrü.<br/>Preferred Shelf Number HF5415.1265 K37 2019<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Televizyon reklam filmlerinin tüketici davranışlarına etkisient://SD_ILS/0/SD_ILS:4789872024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Özdemir, Zafer.<br/>Preferred Shelf Number HF6146 O93 2019<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Youtube masalıent://SD_ILS/0/SD_ILS:4791342024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Gök, Kerem. Balkan, İlker.<br/>Preferred Shelf Number HF5415.1265 G65 2019<br/>Format: Computer file<br/>Availability Beytepe Library~1<br/>Reklam ve tüketim : Türkiye’de reklamın yarım asırlık geçmişient://SD_ILS/0/SD_ILS:4791882024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Cılızoğlu, Gamze Yetkin.<br/>Preferred Shelf Number HF5813.T9 C55 2019<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Medya planlamasında kullanılan araştırmalar ve verilerent://SD_ILS/0/SD_ILS:4604832024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Cem, İsmail Hayri. Akman, Zeynep Hale.<br/>Preferred Shelf Number HF5826.5 C46 2019<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Dijital çağda Ogilvy'ye göre reklamcılıkent://SD_ILS/0/SD_ILS:4625822024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Young, Miles.<br/>Preferred Shelf Number HF5823.O36 Y68 2019<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Alıcısı hazır : kendini pazarlayan ürün, hizmet ve iş fikirleri yaratmakent://SD_ILS/0/SD_ILS:4813312024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Bogusky, A. M. (Alex M.) Winsor, John, 1959- Göktem, Levent.<br/>Preferred Shelf Number HF5415.153 B6419 2019<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Maksimum korunma : korku çağında reklament://SD_ILS/0/SD_ILS:5117422024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Kabakcı, Gökçe Zeybek, yazar.<br/>Preferred Shelf Number HF5823 K33 2019<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Adweek reklam yazarının elkitabı : etkili reklam ve pazarlama metni yazma tekniklerient://SD_ILS/0/SD_ILS:5121322024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Sugarman, Joseph, 1938- Özer, Aytül.<br/>Preferred Shelf Number HF5825 S87819 2019<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Türkiye ve dünyadan örneklerle seçim kazandıran kampanyalarent://SD_ILS/0/SD_ILS:5183122024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Özkan, Necati.<br/>Preferred Shelf Number JQ1809.A5 O93 2019<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Misinformation and mass audiencesent://SD_ILS/0/SD_ILS:3923672024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Southwell, Brian G. (Brian Glen), 1974- editor. Thorson, Emily A., editor. Sheble, Laura, editor.<br/>Preferred Shelf Number P91.27 M57 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Usta İşient://SD_ILS/0/SD_ILS:3940612024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Merter, Ender.<br/>Preferred Shelf Number HF5821 M47 2018<br/>Format: Books<br/>Availability Beytepe Library~2<br/>Gelenekselden dijitale reklam mecraları : Açıkhavadan sanal gerçeklik uygulamalarınaent://SD_ILS/0/SD_ILS:4626472024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Çakın, Ömer, editör<br/>Preferred Shelf Number HF5823 G45 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Siyasal iletişimde olumsuz reklam kullanımıent://SD_ILS/0/SD_ILS:4789432024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Kutlu, Ömer.<br/>Preferred Shelf Number JF2112 K88 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Sinema ve reklam anlatılarına “hareketlilik” penceresinden bakışent://SD_ILS/0/SD_ILS:4789522024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Pembecioğlu, Nilüfer.<br/>Preferred Shelf Number HF6146 P463 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Tutundurma karmasıent://SD_ILS/0/SD_ILS:4791222024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Yaman, Fikret.<br/>Preferred Shelf Number HM1221 Y36 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Reklam kampanyalarının planlanmasında satış noktasında reklamın önemient://SD_ILS/0/SD_ILS:4791312024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Eroğlu Pektaş, Güzide Öncü.<br/>Preferred Shelf Number HF5837 E76 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Dijital reklamın gizli dünyası : içerik pazarlaması ve doğal görünen reklamlarent://SD_ILS/0/SD_ILS:3924242024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Einstein, Mara. Tanla, Damla. Küçük, Suat Hayri.<br/>Preferred Shelf Number HF5811 E36 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Multifaceted explorations of consumer culture and its impact on individuals and societyent://SD_ILS/0/SD_ILS:4818352024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Burns, David J., 1958- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6120-0">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6120-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Satan reklam yaratmakent://SD_ILS/0/SD_ILS:3921762024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Sullivan, Luke. Bennett, Sam. Özata, Nadir.<br/>Preferred Shelf Number HF5825 S8819 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Türkiye'de reklam tarihi gelişimi ve televizyon reklam araştırmalarıent://SD_ILS/0/SD_ILS:3922232024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Işıktaş, Serdal.<br/>Preferred Shelf Number HF6105.T9 I85 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Temel kavramlarla reklam ajansı reklamveren ilişkilerient://SD_ILS/0/SD_ILS:4791102024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Aktuğlu, Işıl Karpat. Temel Eğinli, Ayşen. Misci Kip, Sema.<br/>Preferred Shelf Number HF6178 A599 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Reklamdaki hakikatent://SD_ILS/0/SD_ILS:4791932024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Kenney, John, 1962- Mesci, Haluk.<br/>Preferred Shelf Number PS3611.E6665 R45 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Fikirleri Görselleştirmek : Bir Profesyonel Gibi Tasarım Yapıp Sunmakent://SD_ILS/0/SD_ILS:3900592024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Krisztian, Gregor, 1952- yazar. Schlempp-Ülker, Nesrin, yazar.<br/>Preferred Shelf Number NC1000 K75 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Reklam ustaları 1ent://SD_ILS/0/SD_ILS:3916252024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Elden, Müge. Bakır, Uğur.<br/>Preferred Shelf Number HF5810.A2 R45 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>İnternette reklamcılık : Dünyada ve Türkiye’de internet ve internet reklamcılığı kavramlarıent://SD_ILS/0/SD_ILS:4245922024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Mestçi, Aytaç.<br/>Preferred Shelf Number HF5415 M58 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Reklam dayatır : Reklamın tarihsel ve ideolojik özelliklerine bir bakışent://SD_ILS/0/SD_ILS:5117002024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Demirci, Kenan.<br/>Preferred Shelf Number HF5821 A94 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Reklam ustaları 2ent://SD_ILS/0/SD_ILS:5116582024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Elden, Müge. Çelik, Murat.<br/>Preferred Shelf Number HF5810.A2 R46 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Reklam ve reklamcılıkent://SD_ILS/0/SD_ILS:4791352024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Elden, Müge. author<br/>Preferred Shelf Number HF5823 E4346 2016<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Reklamı anlamlandırmakent://SD_ILS/0/SD_ILS:3798032024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Mengü, Seda Çakar.<br/>Preferred Shelf Number HF5823 R455 2016<br/>Format: Books<br/>Availability Beytepe Library~1<br/>İletişim : genel/teknik İletişim - pazarlama iletişimi - reklamcılıkent://SD_ILS/0/SD_ILS:3808682024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Küçük, Orhan.<br/>Preferred Shelf Number HF5415.123 I44 2016<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Reklamı ters yüz etmek : korku politikası üzerinden anti ütopik bir bakışent://SD_ILS/0/SD_ILS:3792812024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Becan, Cihan<br/>Preferred Shelf Number HF5831 B43 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Avukatlık hukukunda reklam yasağıent://SD_ILS/0/SD_ILS:3796392024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Aslan, Ali Çetin<br/>Preferred Shelf Number KKX1630 A85 2015<br/>Format: Books<br/>Availability Law Library~1<br/>Reklama düş olarak bakmak : psikanalitik bir okuma...ent://SD_ILS/0/SD_ILS:3645892024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor İlhan, Nihan<br/>Preferred Shelf Number HF5822 I44 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Reklamcılık : kavramlar, kararlar, kurumlarent://SD_ILS/0/SD_ILS:3800152024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Kocabaş, Füsun. Elden, Müge. Topsümer, Füsun.<br/>Preferred Shelf Number HF5821 K762 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Nedir bu reklam?ent://SD_ILS/0/SD_ILS:3800212024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Babacan, Muazzez.<br/>Preferred Shelf Number HF5823 B33 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Ürün yerleştirmeent://SD_ILS/0/SD_ILS:3806722024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Gürel, Emet. Alem, Jale.<br/>Preferred Shelf Number HF6146.P78 G87 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Yeni medya ve reklament://SD_ILS/0/SD_ILS:3807832024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Özkan, Abdullah. Tandaçgüneş, Nilnur. Önay Doğan, Betül.<br/>Preferred Shelf Number HF6146.I58 Y46 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Printing and painting the news in Victorian London : the Graphic and social realism, 1869-1891ent://SD_ILS/0/SD_ILS:3646702024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Korda, Andrea, 1980-<br/>Preferred Shelf Number ND467.5.V52 K67 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Siyasal pazarlama sürecinde liderlikent://SD_ILS/0/SD_ILS:3797712024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Kaleli, Sumru<br/>Preferred Shelf Number JF2112.A4 K35 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:3546222024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Egan, John.<br/>Preferred Shelf Number HF5415.123 E4 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The Wiley Blackwell encyclopedia of consumption and consumer studiesent://SD_ILS/0/SD_ILS:3579922024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Cook, Daniel Thomas, 1961- Ryan, J. Michael.<br/>Preferred Shelf Number HB801 W47 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>User Modeling, Adaptation and Personalization 23rd International Conference, UMAP 2015, Dublin, Ireland, June 29 -- July 3, 2015. Proceedingsent://SD_ILS/0/SD_ILS:5187722024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Ricci, Francesco. editor. Bontcheva, Kalina. editor. Conlan, Owen. editor. Lawless, Séamus. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(518772.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-20267-9">https://doi.org/10.1007/978-3-319-20267-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advances in Information Retrieval 37th European Conference on IR Research, ECIR 2015, Vienna, Austria, March 29 - April 2, 2015. Proceedingsent://SD_ILS/0/SD_ILS:5187872024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Hanbury, Allan. editor. Kazai, Gabriella. editor. Rauber, Andreas. editor. Fuhr, Norbert. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(518787.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-16354-3">https://doi.org/10.1007/978-3-319-16354-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Bioinformatics and Biomedical Engineering Third International Conference, IWBBIO 2015, Granada, Spain, April 15-17, 2015. Proceedings, Part IIent://SD_ILS/0/SD_ILS:5189982024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Ortuño, Francisco. editor. Rojas, Ignacio. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(518998.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-16480-9">https://doi.org/10.1007/978-3-319-16480-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Approximation and Online Algorithms 13th International Workshop, WAOA 2015, Patras, Greece, September 17-18, 2015. Revised Selected Papersent://SD_ILS/0/SD_ILS:5192332024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Sanità, Laura. editor. Skutella, Martin. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(519233.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-28684-6">https://doi.org/10.1007/978-3-319-28684-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Web Information Systems Engineering - WISE 2014 Workshops 15th International Workshops IWCSN 2014, Org2 2014, PCS 2014, and QUAT 2014, Thessaloniki, Greece, October 12-14, 2014, Revised Selected Papersent://SD_ILS/0/SD_ILS:5193172024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Benatallah, Boualem. editor. Bestavros, Azer. editor. Catania, Barbara. editor. Haller, Armin. editor. Manolopoulos, Yannis. editor.<br/>Preferred Shelf Number XX(519317.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-20370-6">https://doi.org/10.1007/978-3-319-20370-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Unauthorized access the crisis in online privacy and securityent://SD_ILS/0/SD_ILS:2853212024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Sloan, Robert H. Warner, Richard, 1946-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781439830147">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Irish-American odyssey the remarkable rise of the O'Shaughnessy brothersent://SD_ILS/0/SD_ILS:3233032024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Kenny, Colum, 1951- author. Lee, Kristie, bookjacket designer. Dabholkar, Pratibha A., author. Project Muse, distributor. Project Muse.<br/>Preferred Shelf Number ONLINE(323303.1)<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780826273208/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Reklamarkası : kısa öykülerent://SD_ILS/0/SD_ILS:3657242024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Merter, Ender<br/>Preferred Shelf Number HF5823 M47 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Ethical issues in communication professions new agendas in communicationent://SD_ILS/0/SD_ILS:3442912024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Drumwright, Minette E.<br/>Preferred Shelf Number ONLINE(344291.1)<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203796238">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Pretty vacant : the graphic language of punk, the Galleries at Moore College of Art and Design, January 24-March 15, 2014ent://SD_ILS/0/SD_ILS:3573572024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Krivine, John.<br/>Preferred Shelf Number ML3534 P48 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Strategic integrated marketing communicationsent://SD_ILS/0/SD_ILS:3650142024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Percy, Larry.<br/>Preferred Shelf Number HF5415.123 P475 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Ratings analysis : audience measurement and analyticsent://SD_ILS/0/SD_ILS:3637412024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Webster, James G. Phalen, Patricia F. Lichty, Lawrence Wilson.<br/>Preferred Shelf Number HE8700.65 W42 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Aşağıdan yukarıya pazarlamaent://SD_ILS/0/SD_ILS:3662132024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Ries, Al Konukseven, Saadettin. Şansal, Feray.<br/>Preferred Shelf Number HF5415 R54 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Distruption = ezberbozan : konvansiyonları kırmak ve pazarı sarsmakent://SD_ILS/0/SD_ILS:3662522024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Dru, Jean-Marie. Özçelik, İclal Büyükdevrim. Akman, Zeynep Hale.<br/>Preferred Shelf Number HF6178 D7819 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Nonprofits and advocacyent://SD_ILS/0/SD_ILS:3229732024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Tsujinaka, Yutaka, 1954- Smith, Steven Rathgeb, 1951- Pekkanen, Robert. Project Muse.<br/>Preferred Shelf Number ONLINE(322973.1)<br/>Electronic Access <a href="http://muse.jhu.edu/books/9781421413501/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Shopper marketing and the role of in-store marketingent://SD_ILS/0/SD_ILS:4215502024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Roggeveen, Anne L. Nordfält, Jens. Grewal, Dhruv.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201411">https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201411</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Cultural messaging in the U.S. war on terrorism a performative approach to securityent://SD_ILS/0/SD_ILS:2797382024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Sylvia, Polly, 1977-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=520620">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=520620</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advanced location-based technologies and servicesent://SD_ILS/0/SD_ILS:2853822024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Karimi, Hassan A.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781466518193">Distributed by publisher. 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Volume 3ent://SD_ILS/0/SD_ILS:3411832024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Miskelly, Matthew, editor. Gale Group.<br/>Preferred Shelf Number ONLINE(341183.1)<br/>Electronic Access <a href="http://find.galegroup.com/openurl/openurl?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&req_dat=info:sid/gale:ugnid:hu_tr&res_id=info:sid/gale:GVRL&ctx_enc=info:ofi:enc:UTF-8&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft_id=info:sid/gale:bmcode:recid/5XFA">Available for Hacettepe University via Gale Virtual Reference Library. 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Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Mobil pazarlama ve mobil reklam : tüketicilerin mobil reklamcılığa karşı tutumlarının analizient://SD_ILS/0/SD_ILS:3152212024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Özgüven, Nihan<br/>Preferred Shelf Number HF5415 O94 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>An introduction to visual research methods in tourisment://SD_ILS/0/SD_ILS:2666212024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Rakic, Tijana. Chambers, Donna.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203855867">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Consuming reality the commercialization of factual entertainmentent://SD_ILS/0/SD_ILS:2799852024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Deery, June.<br/>Preferred Shelf Number ONLINE<br/>Electronic 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J.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203828588">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Dijital teknoloji çağında reklam fotoğrafçılığıent://SD_ILS/0/SD_ILS:3927062024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Ürper, Osman, 1971-<br/>Preferred Shelf Number TR690.4 U77 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Reklamı okumakent://SD_ILS/0/SD_ILS:3921882024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Dağtaş, Banu, 1965-<br/>Preferred Shelf Number HF5821 D34 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The art of making magazines : on being an editor and other views from the industryent://SD_ILS/0/SD_ILS:3767662024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Cornog, Evan. Navasky, Victor S.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.jstor.org/stable/10.7312/nava13136">http://www.jstor.org/stable/10.7312/nava13136</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Pazarlama iletişiminde sosyal medyaent://SD_ILS/0/SD_ILS:3855552024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Sevinç, Salih Seçkin.<br/>Preferred Shelf Number HF5415.123 S48 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Nedir bu reklam?ent://SD_ILS/0/SD_ILS:3150242024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Babacan, Muazzez.<br/>Preferred Shelf Number HF5823 B33 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The material child : growing up in consumer cultureent://SD_ILS/0/SD_ILS:2680832024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Buckingham, David.<br/>Preferred Shelf Number HF5415.33.C45 B83 2011<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>Living brands collaboration + innovation = customer fascinationent://SD_ILS/0/SD_ILS:2930842024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Nadeau, Raymond.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/living-brands-collaboration-innovation-customer-fascination">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Turn clicks into customers proven marketing techniques for converting online traffic into revenueent://SD_ILS/0/SD_ILS:2930932024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Forrester, Duane.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/turn-clicks-into-customers-proven-marketing-techniques-for-converting-online-traffic-revenue">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Buy me! new ways to get customers to choose your products and ignore the restent://SD_ILS/0/SD_ILS:2930992024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Cohen, Marshal.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/buy-me-new-ways-to-get-customers-choose-your-product-ignore-rest">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Sold on language how advertisers talk to you and what this says about youent://SD_ILS/0/SD_ILS:2987962024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Sedivy, Julie. Carlson, Greg N., 1948- Wiley InterScience (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Wiley InterScience <a href="http://dx.doi.org/10.1002/9780470978146">An electronic book accessible through the World Wide Web; click for information</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Making war, making women femininity and duty on the American home front, 1941-1945ent://SD_ILS/0/SD_ILS:2462272024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor McEuen, Melissa A., 1961- Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780820337586/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The third screen marketing to your customers in a world gone mobileent://SD_ILS/0/SD_ILS:2788412024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Martin, Chuck, 1949-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=367236">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=367236</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Daisy petals and mushroom clouds LBJ, Barry Goldwater, and the ad that changed American politicsent://SD_ILS/0/SD_ILS:2472212024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Mann, Robert, 1958- Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780807142950/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Print, visuality, and gender in eighteenth-century satire 'the scope in ev'ry page'ent://SD_ILS/0/SD_ILS:2593592024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Mannheimer, Katie.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203817353">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Careers in marketingent://SD_ILS/0/SD_ILS:2926102024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Stair, Lila B. Stair, Leslie.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/careers-in-marketing">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Everything I know about marketing I learned from Googleent://SD_ILS/0/SD_ILS:2931082024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Goldman, Aaron, 1978-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/everything-i-know-about-marketing-learned-from-google">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Repositioning marketing in an era of competition, change, and crisisent://SD_ILS/0/SD_ILS:2931172024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Trout, Jack. Rivkin, Steve, 1947-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/repositioning-marketing-in-era-competition-change-crisis">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The next evolution of marketing connect with your customers by marketing with meaningent://SD_ILS/0/SD_ILS:2931202024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Gilbreath, Bob.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/next-evolution-marketing-connect-your-customers-by-meaning">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The big book of marketing lessons and best practices from the world's greatest companiesent://SD_ILS/0/SD_ILS:2931212024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Bennett, Anthony G.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/big-book-marketing">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Convert! designing Web sites to increase traffic and conversionent://SD_ILS/0/SD_ILS:2992182024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Hunt, Ben (Ben R.)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Wiley InterScience <a href="http://dx.doi.org/10.1002/9781118255827">An electronic book accessible through the World Wide Web; click for information</a>
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MyiLibrary, Table of contents <a href="http://www.myilibrary.com?id=299008&ref=toc">http://www.myilibrary.com?id=299008&ref=toc</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Ambush marketing and brand protection : law and practiceent://SD_ILS/0/SD_ILS:3903762024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Johnson, Phillip (Phillip Michael)<br/>Preferred Shelf Number K3844 J64 2011<br/>Format: Books<br/>Availability Law Library~1<br/>A cavalcade of lesser horrorsent://SD_ILS/0/SD_ILS:3759972024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Smith, Peter, 1946 November 19-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.jstor.org/stable/10.5749/j.ctttv2fb">http://www.jstor.org/stable/10.5749/j.ctttv2fb</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Political marketingent://SD_ILS/0/SD_ILS:3581602024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Baines, Paul, 1973-<br/>Preferred Shelf Number JF2112.A4 P65 2011 V.3<br/>Format: Books<br/>Availability Beytepe Library~6<br/>Jean-Paul Goudeent://SD_ILS/0/SD_ILS:3647512024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Goude, Jean-Paul, 1940- Morin, Edgar. Sans, Jérôme. Phythian, Jill. Arts décoratifs (Organization : Paris, France)<br/>Preferred Shelf Number NC999.6.F8 G682 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Crisis communications a casebook approachent://SD_ILS/0/SD_ILS:2629002024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Fearn-Banks, Kathleen.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203849521">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The thought leaders project hospital marketingent://SD_ILS/0/SD_ILS:2792752024-09-07T14:20:27Z2024-09-07T14:20:27ZAuthor Segbers, Robin.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a 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