Search Results for Book. - Narrowed by: Marketing. SirsiDynix Enterprise https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dBook.$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026ic$003dtrue$0026ps$003d300? 2026-01-27T06:37:04Z Digitaler Darwinismus Der stille Angriff auf Ihr Gesch&auml;ftsmodell und Ihre Marke. Das Think!Book ent://SD_ILS/0/SD_ILS:337740 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Kreutzer, Ralf T. author.&#160;Land, Karl-Heinz. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(337740.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-658-01260-1">http://dx.doi.org/10.1007/978-3-658-01260-1</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Podcast academy the business podcasting book : launching, marketing, and measuring your Podcast ent://SD_ILS/0/SD_ILS:147418 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Geoghegan, Michael W. (Michael Woodland), 1968-<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780240809670">http://www.sciencedirect.com/science/book/9780240809670</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> T&uuml;ketici davran&#305;&#351;&#305; ve pazarlama stratejileri : global ve yerel yakla&#351;&#305;m ent://SD_ILS/0/SD_ILS:548289 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Ko&ccedil;, Erdo&#287;an<br/>Preferred Shelf Number&#160;HF5415.32 K63 2025<br/>Format:&#160;Books<br/>Availability&#160;Law Library~1<br/> Gerilla pazarlama : Z ku&#351;a&#287;&#305; &uuml;zerine ampirik bir &ccedil;al&#305;&#351;ma ent://SD_ILS/0/SD_ILS:530974 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Onurluba&#351;, Ebru.<br/>Preferred Shelf Number&#160;HF5415 O587 2024<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Reimagining operational excellence : inspirations from Asia ent://SD_ILS/0/SD_ILS:599289 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Kotler, Philip, author.&#160;Kartajaya, Hermawan, 1947- author.&#160;Mussry, Jack, author.<br/>Preferred Shelf Number&#160;HF5415.13 .K653 2024<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394310401">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394310401</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Discrimination testing in sensory evaluation ent://SD_ILS/0/SD_ILS:599348 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Rogers, Lauren, editor.<br/>Preferred Shelf Number&#160;QP435 .D57 2024<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781118635353">https://onlinelibrary.wiley.com/doi/book/10.1002/9781118635353</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The customer excellence enterprise : a playbook for creating customers for life ent://SD_ILS/0/SD_ILS:599920 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Simmons, Wayne (Customer experience expert), author.&#160;DeWitt, Tom (Director), author.<br/>Preferred Shelf Number&#160;HF5415.5 .S559 2024<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308408">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308408</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Pazarlama = marketing ent://SD_ILS/0/SD_ILS:524694 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Grewal, Dhruv&#160;Levy, Michael&#160;Arslan, F. M&uuml;ge&#160;Dirsehan, Ta&#351;k&#305;n<br/>Preferred Shelf Number&#160;HF5415 G7419 2023<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Dikkat et!!! reklam var... ent://SD_ILS/0/SD_ILS:523755 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Yaman, Fikret.<br/>Preferred Shelf Number&#160;HM1221 Y37 2022<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Pazarlama 5.0: insan i&ccedil;in teknoloji ent://SD_ILS/0/SD_ILS:515023 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Kotler, Philip, author.&#160;Gezer, Taner, translator.&#160;Kartajaya, Hermawan, 1947-, author&#160;Setiawan, Iwan, author<br/>Preferred Shelf Number&#160;HF5415 K6819 2022<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing alet &ccedil;antas&#305; ent://SD_ILS/0/SD_ILS:511740 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;K&uuml;lek&ccedil;i Da&#287;deviren, Tu&#287;ba.<br/>Preferred Shelf Number&#160;HF5415 K54 2021<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing for sustainable development : rethinking consumption models ent://SD_ILS/0/SD_ILS:597237 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Dekhili, Sihem, editor.<br/>Preferred Shelf Number&#160;HC79 .E5<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119882176">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119882176</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Contemporary issues in strategic marketing ent://SD_ILS/0/SD_ILS:509460 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;&#350;ekerkaya, Ahmet.<br/>Preferred Shelf Number&#160;HF5415 C668 2020<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Systemic innovation : entrepreneurial strategies and market dynamics ent://SD_ILS/0/SD_ILS:596371 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Uzunidis, Dimitri, editor.<br/>Preferred Shelf Number&#160;HD45<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119779391">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119779391</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Pazarlama ve sosyoloji : &#304;&#351;letme ve toplum ili&#351;kisi ent://SD_ILS/0/SD_ILS:514754 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;&Uuml;nsalan, Mustafa.<br/>Preferred Shelf Number&#160;HF5415 P394 2019<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Al&#305;c&#305;s&#305; haz&#305;r : kendini pazarlayan &uuml;r&uuml;n, hizmet ve i&#351; fikirleri yaratmak ent://SD_ILS/0/SD_ILS:481331 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Bogusky, A. M. (Alex M.)&#160;Winsor, John, 1959-&#160;G&ouml;ktem, Levent.<br/>Preferred Shelf Number&#160;HF5415.153 B6419 2019<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Visual analytics with Tableau ent://SD_ILS/0/SD_ILS:595231 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Loth, Alexander, author.&#160;Vogel, Nate, writer of foreword.&#160;Sparkes, Sophie, writer of foreword.<br/>Preferred Shelf Number&#160;QA76.9 .I52 L585 2019 EB<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119561996">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119561996</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Measurement in marketing : operationalization of latent constructs ent://SD_ILS/0/SD_ILS:595545 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Frikha, Azza, author.<br/>Preferred Shelf Number&#160;HF5415.2<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119671374">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119671374</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Tutundurma karmas&#305; ent://SD_ILS/0/SD_ILS:479122 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Yaman, Fikret.<br/>Preferred Shelf Number&#160;HM1221 Y36 2018<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Growth dynamics in new markets : improving decision making through simulation model-based management ent://SD_ILS/0/SD_ILS:594093 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Schaffernicht, Martin F. G., 1961- author.&#160;Groesser, Stefan N., 1978- author.<br/>Preferred Shelf Number&#160;HD30.23 .S294 2018<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119118305">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119118305</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> No small change : why financial services needs a new kind of marketing ent://SD_ILS/0/SD_ILS:594265 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Camp, Lucian, 1953- author.&#160;Thomson, Anthony, 1954- author.<br/>Preferred Shelf Number&#160;HG173 .C2675 2018<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119473961">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119473961</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Sosyal pazarlama : kurumsal sosyal sorumluluk ekseninde ent://SD_ILS/0/SD_ILS:478983 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Can, Polat.<br/>Preferred Shelf Number&#160;HF5414 C16 2017<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Sosyal medya pazarlamas&#305; : Instagramdan sat&#305;n alman&#305;n de&#287;erlendirilmesine etki eden fakt&ouml;rler ent://SD_ILS/0/SD_ILS:389332 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;F&#305;rat, Duygu.<br/>Preferred Shelf Number&#160;HM742 F57 2017<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Small money big impact : fighting poverty with microfinance ent://SD_ILS/0/SD_ILS:593345 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Fanconi, Peter, author.&#160;Scheurle, Patrick, author.<br/>Preferred Shelf Number&#160;HG178.3<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119351481">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119351481</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Communications writing and design : the integrated manual for marketing, advertising, and public relations ent://SD_ILS/0/SD_ILS:593537 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;DiMarco, John, editor.<br/>Preferred Shelf Number&#160;HM851<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119267485">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119267485</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Temel t&uuml;ketici davran&#305;&#351;&#305; ve pazarlama stratejileri ent://SD_ILS/0/SD_ILS:391551 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Ko&ccedil;, Erdo&#287;an<br/>Preferred Shelf Number&#160;HF5415.32 K634 2017<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Artificial intelligence for marketing : practical applications ent://SD_ILS/0/SD_ILS:593780 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Sterne, Jim, 1955- author.<br/>Preferred Shelf Number&#160;HF5415 .S775 2017<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119406341">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119406341</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:378889 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Kotler, Philip.&#160;Armstrong, Gary (Gary M.)<br/>Preferred Shelf Number&#160;HF5415 K68 2016<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> T&uuml;ketici davran&#305;&#351;&#305; ve pazarlama stratejileri : global ve yerel yakla&#351;&#305;m ent://SD_ILS/0/SD_ILS:380090 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Ko&ccedil;, Erdo&#287;an<br/>Preferred Shelf Number&#160;HF5415.32 K63 2016<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Business development for dummies ent://SD_ILS/0/SD_ILS:358010 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Kennedy, Anna, author.<br/>Preferred Shelf Number&#160;HF5415.1 K46 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing communications ent://SD_ILS/0/SD_ILS:354622 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Egan, John.<br/>Preferred Shelf Number&#160;HF5415.123 E4 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Yeni pazarlama tekni&#287;i olarak ni&#351; pazar giri&#351;imcili&#287;i: ni&#351; olursa yapar&#305;m abi! ent://SD_ILS/0/SD_ILS:366485 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;&Ccedil;ak&#305;rer, Mehmet Akif.<br/>Preferred Shelf Number&#160;HF5415.127 C139 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> T&uuml;ketici davran&#305;&#351;&#305; ve pazarlama stratejileri : global ve yerel yakla&#351;&#305;m ent://SD_ILS/0/SD_ILS:370960 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Ko&ccedil;, Erdo&#287;an<br/>Preferred Shelf Number&#160;HF5415.32 K63 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:269161 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Kotler, Philip.&#160;Armstrong, Gary (Gary M.)<br/>Preferred Shelf Number&#160;HF5415 K636 2014<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~3<br/> Pharmacy management, leadership, marketing, and finance ent://SD_ILS/0/SD_ILS:270594 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Chisholm-Burns, Marie A.&#160;Vaillancourt, Allison M.&#160;Shepherd, Marv.<br/>Preferred Shelf Number&#160;QV 737 C5421 2014<br/>Format:&#160;Books<br/>Availability&#160;Health Sciences Library~1<br/> Pazarlama : ilkeler- y&ouml;netim- &ouml;rnek olaylar ent://SD_ILS/0/SD_ILS:311198 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Y&uuml;kselen, Cemal.<br/>Preferred Shelf Number&#160;HF5415 Y85 2014<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~2<br/> Freemium economics : leveraging analytics and user segmentation to drive revenue ent://SD_ILS/0/SD_ILS:356087 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Seufert, Eric Benjamin.<br/>Preferred Shelf Number&#160;ONLINE(356087.1)<br/>Electronic Access&#160;ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780124166905">http://www.sciencedirect.com/science/book/9780124166905</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Marketing ent://SD_ILS/0/SD_ILS:357221 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Baines, Paul, 1973-&#160;Fill, Chris.<br/>Preferred Shelf Number&#160;HF5415 B26 2014<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Pazarlama ilkeleri : [ve y&ouml;netimi i&ccedil;in &ouml;rnek olaylar] ent://SD_ILS/0/SD_ILS:367612 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Mucuk, &#304;smet.<br/>Preferred Shelf Number&#160;HF5415 M88 2014<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> T&uuml;ketici davran&#305;&#351;&#305; ve pazarlama stratejileri : global ve yerel yakla&#351;&#305;m ent://SD_ILS/0/SD_ILS:314326 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Ko&ccedil;, Erdo&#287;an<br/>Preferred Shelf Number&#160;HF 5415.32 K63 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Pazarlama y&ouml;netimi : global ve y&ouml;netimsel yakla&#351;&#305;m ent://SD_ILS/0/SD_ILS:248075 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Kirti&#351;, A. Kaz&#305;m.<br/>Preferred Shelf Number&#160;HF5415.13 K57 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Pazarlama ilkeleri : global ve y&ouml;netimsel yakla&#351;&#305;m ent://SD_ILS/0/SD_ILS:248096 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Kirti&#351;, A. Kaz&#305;m.<br/>Preferred Shelf Number&#160;HF5415.13 K58 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing ent://SD_ILS/0/SD_ILS:270189 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Kerin, Roger A.&#160;Hartley, Steven William.&#160;Rudelius, William.<br/>Preferred Shelf Number&#160;HF5415 M2947 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Pazarlaman&#305;n temelleri : bir pazarlama stratejisi planlama yakla&#351;&#305;m&#305; ent://SD_ILS/0/SD_ILS:360542 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Perreault, William D.&#160;Cannon, Joseph P.&#160;McCarthy, E. Jerome (Edmund Jerome)&#160;&Ouml;nce, As&#305;m G&uuml;nal.<br/>Preferred Shelf Number&#160;HF5415 P47 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~2<br/> Cambridge marketing handbook : stakeholder ent://SD_ILS/0/SD_ILS:365542 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Nicklin, Terry.<br/>Preferred Shelf Number&#160;HF5415 N53 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Cambridge Marketing Handbook : Law ent://SD_ILS/0/SD_ILS:365546 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Kapur, Kiran.<br/>Preferred Shelf Number&#160;HF5415 K37 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Cambridge Marketing Handbook : Communications ent://SD_ILS/0/SD_ILS:365547 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Bax, Steve.<br/>Preferred Shelf Number&#160;HF5415 B39 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Pazarlama stratejileri : y&ouml;netsel bir yakla&#351;&#305;m ent://SD_ILS/0/SD_ILS:311215 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Torlak, &Ouml;mer.&#160;Altun&#305;&#351;&#305;k, Remzi.<br/>Preferred Shelf Number&#160;HF5415 P393 2012<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~2<br/> Uluslararas&#305; pazarlama y&ouml;netimi : teori, uygulama ve &ouml;rnek olaylar ent://SD_ILS/0/SD_ILS:314924 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Karafakio&#287;lu, Mehmet.<br/>Preferred Shelf Number&#160;HF1009.5 K37 2012<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Temel pazarlama bilgisi ent://SD_ILS/0/SD_ILS:315107 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;&#304;slamo&#287;lu, Ahmet Hamdi.<br/>Preferred Shelf Number&#160;HF5415 I85 2012<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Pazarlama ilkeleri : [ve y&ouml;netimi i&ccedil;in &ouml;rnek olaylar] ent://SD_ILS/0/SD_ILS:509209 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Mucuk, &#304;smet.<br/>Preferred Shelf Number&#160;HF5415 M88 2012<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Ki&#351;isel sat&#305;&#351; teknikleri ent://SD_ILS/0/SD_ILS:311921 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Uslu, Aypar Topkara.<br/>Preferred Shelf Number&#160;HF5438.25 U85 2012<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Pazarlama : kavramlar - ilkeler - kararlar ent://SD_ILS/0/SD_ILS:508688 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Eser, Zeliha.&#160;Korkmaz, Sezer.&#160;&Ouml;zt&uuml;rk, Sevgi Ay&#351;e.<br/>Preferred Shelf Number&#160;HF5415 E847 2011<br/>Format:&#160;Books<br/>Availability&#160;Law Library~1<br/> Sosyal medya pazarlamas&#305; : sosyal webde pazarlama stratejileri ent://SD_ILS/0/SD_ILS:342328 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Akar, Erkan<br/>Preferred Shelf Number&#160;HM742 A33 2011<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~2<br/> A'dan Z'ye Pazarlama: pazarlamayla ilgilenen herkesin bilmesi gereken 80 kavram ent://SD_ILS/0/SD_ILS:342331 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Kotler, Philip&#160;Bakkal, Asl&#305; Kalem.<br/>Preferred Shelf Number&#160;HF 5415 K871 2011<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Location-based marketing for dummies ent://SD_ILS/0/SD_ILS:593043 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Strout, Aaron.&#160;Schneider, Mike.<br/>Preferred Shelf Number&#160;HF5415 S76 2011 EB<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119721338">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119721338</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Marketing IT products and services ent://SD_ILS/0/SD_ILS:543699 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Keyes, Jessica, 1950, author.<br/>Preferred Shelf Number&#160;HF5415 .K464 2010<br/>Electronic Access&#160;<a href="https://www.taylorfrancis.com/books/9781439803202">Click here to view.</a><br/>Format:&#160;Books<br/>Availability&#160;Online Library~1<br/> Marketing 3.0 from products to customers to the human spirit ent://SD_ILS/0/SD_ILS:303891 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Kotler, Philip.&#160;Kartajaya, Hermawan, 1947-&#160;Setiawan, Iwan.&#160;Wiley InterScience (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;Wiley InterScience <a href="http://dx.doi.org/10.1002/9781118257883">An electronic book accessible through the World Wide Web; click for information</a> <a href="http://proquest.safaribooksonline.com/?fpi=9780470609798">Available by subscription from Safari Books Online</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The portable MBA ent://SD_ILS/0/SD_ILS:303852 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Eades, Kenneth M.&#160;Eades, Ken M.&#160;Laseter, Timothy M.&#160;Skurnik, Ian.&#160;Wiley InterScience (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;Wiley InterScience <a href="http://dx.doi.org/10.1002/9781118256213">An electronic book accessible through the World Wide Web; click for information</a> Ebook Library <a href="http://public.eblib.com/EBLPublic/PublicView.do?ptiID=514301">http://public.eblib.com/EBLPublic/PublicView.do?ptiID=514301</a> <a href="http://swb.eblib.com/patron/FullRecord.aspx?p=514301">http://swb.eblib.com/patron/FullRecord.aspx?p=514301</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Services marketing : integrating customer focus across the firm ent://SD_ILS/0/SD_ILS:313270 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Zeithaml, Valarie A.&#160;Bitner, Mary Jo.&#160;Gremler, Dwayne D.<br/>Preferred Shelf Number&#160;HD9980.5 Z45 2009<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Pazarlama ahlak&#305; : sosyal sorumluluklar ekseninde pazarlama kararlar&#305; ve t&uuml;ketici davran&#305;&#351;lar&#305;n&#305;n analizi ent://SD_ILS/0/SD_ILS:314759 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Torlak, &Ouml;mer<br/>Preferred Shelf Number&#160;HF 5415 T672 2009<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Inside the mind of the shopper : the science of retailing ent://SD_ILS/0/SD_ILS:267442 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Sorensen, Herb<br/>Preferred Shelf Number&#160;HF5429 S593 2009<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Business marketing : connecting strategy, relationships, and learning ent://SD_ILS/0/SD_ILS:268638 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Dwyer, F. Robert.&#160;Tanner, John F.<br/>Preferred Shelf Number&#160;HF5415 D89 2009<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Pazarlama stratejileri : y&ouml;netsel bir yakla&#351;&#305;m ent://SD_ILS/0/SD_ILS:125117 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Torlak, &Ouml;mer.&#160;Altun&#305;&#351;&#305;k, Remzi.<br/>Preferred Shelf Number&#160;HF5415 .P393 2009<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> K&uuml;t&uuml;phane kaynak ve hizmetlerini pazarlama : pratik rehber ent://SD_ILS/0/SD_ILS:315753 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Helinsky, Zuzana.&#160;Tonta, Mine.<br/>Preferred Shelf Number&#160;Z 716.3 H45 2009<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:102267 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Kotler, Philip.&#160;Armstrongs, Gary.<br/>Preferred Shelf Number&#160;HF5415 K636 2008<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:109371 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Kotler, Philip.&#160;Armstrong, Gary, ort. yaz.<br/>Preferred Shelf Number&#160;HF5415 .K636 2008<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~2<br/> Turizm pazarlamas&#305; ent://SD_ILS/0/SD_ILS:125550 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Kozak, Nazmi.<br/>Preferred Shelf Number&#160;G155.A1 K694 2008<br/>Format:&#160;Books<br/>Availability&#160;Social Sciences Library~1<br/> 12 Pazarlama ustas&#305;ndan pazarlama dersleri ent://SD_ILS/0/SD_ILS:116455 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Mazur, Laura.&#160;Miles, Louella.&#160;K&ouml;kkaya Chalar, Zeynep.<br/>Preferred Shelf Number&#160;HF5415 .M39 2008<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Reklamla gerde&#287;e girmek ent://SD_ILS/0/SD_ILS:490061 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;&Ccedil;if&ccedil;i, Kemal.&#160;Zorlu, Abd&uuml;lkadir.<br/>Preferred Shelf Number&#160;HF5804 C54 2007<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Fundamentals of marketing ent://SD_ILS/0/SD_ILS:110544 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Stone, Marilyn A.&#160;Desmond, John.<br/>Preferred Shelf Number&#160;HF5415 .S872 2007<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> A&#287;&#305;zdan a&#287;&#305;za pazarlama : D&uuml;nyan&#305;n en g&uuml;&ccedil;l&uuml; pazarlama y&ouml;nteminin 28 s&#305;rr&#305; ent://SD_ILS/0/SD_ILS:125616 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Silverman, George.&#160;Orfanl&#305;, Ender.<br/>Preferred Shelf Number&#160;HF5827.95 S56 2007<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The pursuit of new product development the business development process ent://SD_ILS/0/SD_ILS:147236 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Annacchino, Marc A.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780750679930">http://www.sciencedirect.com/science/book/9780750679930</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Soru ve cevaplarla g&uuml;n&uuml;m&uuml;zde pazarlaman&#305;n temelleri ent://SD_ILS/0/SD_ILS:385798 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Kotler, Philip&#160;&#350;ensoy, &Uuml;mit.<br/>Preferred Shelf Number&#160;HF5415 K68 2007<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Uluslararas&#305; pazarlara giri&#351; stratejileri ent://SD_ILS/0/SD_ILS:317129 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Cengiz, Emrah.<br/>Preferred Shelf Number&#160;HF1416 U48 2007<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Strategic marketing: an applied perspective ent://SD_ILS/0/SD_ILS:110786 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Alsem, Karel Jan.<br/>Preferred Shelf Number&#160;HF5415.13 A474 2007<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Temel pazarlama kavramlar&#305; ent://SD_ILS/0/SD_ILS:314319 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Olu&ccedil;, Mehmet.<br/>Preferred Shelf Number&#160;HF5415 O48 2006<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Warketing : pazarlamada zafere giden yol ent://SD_ILS/0/SD_ILS:516291 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Ad&#305;yaman, Banu.<br/>Preferred Shelf Number&#160;HF5415 W37 2006<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> B&uuml;t&uuml;nle&#351;ik pazarlama ileti&#351;imi / ROI &ouml;l&ccedil;&uuml;mleme s&uuml;reci ent://SD_ILS/0/SD_ILS:102659 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Yurdakul, Nilay Ba&#351;ok.<br/>Preferred Shelf Number&#160;HF5415 .Y927 2006<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~2<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:109350 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Kotler, Philip.&#160;Armstrong, Gary, ort. yaz.<br/>Preferred Shelf Number&#160;HF5415 .K636 2006<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Pazarlamada yeni yakla&#351;&#305;mlar ent://SD_ILS/0/SD_ILS:114943 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Varinli, &#304;nci<br/>Preferred Shelf Number&#160;HF5415 .V375 2006<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Kobi'lerde y&ouml;netim ve pazarlama arac&#305; olarak franchising ent://SD_ILS/0/SD_ILS:106821 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Arslan, Kahraman.<br/>Preferred Shelf Number&#160;HF5429.23 A77 2006<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Yeni pazarlama trendleri ent://SD_ILS/0/SD_ILS:105505 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Baysal, A&#351;k&#305;n, ed.<br/>Preferred Shelf Number&#160;HF 5415 .Y458 2006<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Postmodern pazarlama t&uuml;ketim ve t&uuml;ketici ent://SD_ILS/0/SD_ILS:105531 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Odaba&#351;&#305;, Yavuz.<br/>Preferred Shelf Number&#160;HF 5415 O1 2006<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Kar odakl&#305; pazarlaman&#305;n 9 temel kural&#305; ent://SD_ILS/0/SD_ILS:104721 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Stevens, Mark, 1947-&#160;Orfanl&#305;, Ender.<br/>Preferred Shelf Number&#160;HF5415 S74 2006<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> A'dan Z'ye Pazarlama: pazarlamayla ilgilenen herkesin bilmesi gereken 80 kavram ent://SD_ILS/0/SD_ILS:100063 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Kotler, Philip&#160;Bakkal, Asl&#305; Kalem, &ccedil;ev.<br/>Preferred Shelf Number&#160;HF 5415 K871 2005<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> On &ouml;l&uuml;mc&uuml;l pazarlama g&uuml;nah&#305;: &#304;&#351;aretler ve &ccedil;&ouml;z&uuml;mler ent://SD_ILS/0/SD_ILS:100064 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Kotler, Philip&#160;Ad&#305;yaman, Banu, &ccedil;ev.<br/>Preferred Shelf Number&#160;HF 5415 K871 2005P<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Pazarlaman&#305;n yeni ufuklar&#305; : 7 grudan f&uuml;t&uuml;ristik pazarlama yakla&#351;&#305;mlar&#305; ent://SD_ILS/0/SD_ILS:105496 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Hasdemir, Umut, ed.<br/>Preferred Shelf Number&#160;HF 5415 .P395 2005<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Mor inek : farkl&#305; olun, i&#351;inizi geli&#351;tirin ent://SD_ILS/0/SD_ILS:100764 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Godin, Seth.&#160;Demirci, Serpil, &ccedil;ev.<br/>Preferred Shelf Number&#160;HF 5415 .G6320 2005<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> M&uuml;&#351;teri odakl&#305; pazarlama y&ouml;ntemleri ent://SD_ILS/0/SD_ILS:121927 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;&#350;ahin, Ay&#351;e.<br/>Preferred Shelf Number&#160;HF5415 .S24 2004<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Customer behavior : a managerial perspective. ent://SD_ILS/0/SD_ILS:93787 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Sheth, Jagdish N.&#160;Mittal, Banwari, ort. yaz.<br/>Preferred Shelf Number&#160;HF 5415.32 S54 2004<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Pazarlama ilkeleri :#b(ve &ouml;rnek olaylar) ent://SD_ILS/0/SD_ILS:101929 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Mucuk, &#304;smet, 1939-<br/>Preferred Shelf Number&#160;HF 5415 M88 2004<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Pazarlama mevzuat&#305; ent://SD_ILS/0/SD_ILS:102134 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Babacan, Muazzez.<br/>Preferred Shelf Number&#160;HF 5415 B112 2004<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Ba&#351;ar&#305;l&#305; ambalaj ba&#351;ar&#305;l&#305; pazarlama = the marketer's guide to successful package design ent://SD_ILS/0/SD_ILS:102700 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Meyers, Herbert M.&#160;Lubliner, Murray J.&#160;&Uuml;sdiken, Zehra.<br/>Preferred Shelf Number&#160;HF 5770 .M4920 2004<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Post-imaj devri : pazarlamada imaj &ccedil;a&#287;&#305;ndan ak&#305;l &ccedil;a&#287;&#305;na ge&ccedil;i&#351; ent://SD_ILS/0/SD_ILS:105013 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Grant, John.&#160;Tayan&ccedil;, Din&ccedil;, &ccedil;ev.&#160;Canan, Gonca, ed.<br/>Preferred Shelf Number&#160;HF 5415 .G7320 2004<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> T&uuml;ketici y&uuml;zy&#305;l&#305;nda pazarlama : krallarla ileti&#351;imin incelikleri. ent://SD_ILS/0/SD_ILS:105485 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Preferred Shelf Number&#160;HF 5415 .T916 2004<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Turizm pazarlamas&#305; - bankac&#305;l&#305;k pazarlamas&#305; / Hizmet pazarlamas&#305; ent://SD_ILS/0/SD_ILS:103064 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Y&uuml;ksel, &Uuml;lk&uuml;.&#160;Mermod, Asl&#305; Y&uuml;ksel. ort. yaz.<br/>Preferred Shelf Number&#160;HD 9980.5 U41 2004<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Postmodern pazarlama t&uuml;ketim ve t&uuml;ketici ent://SD_ILS/0/SD_ILS:103806 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Odaba&#351;&#305;, Yavuz.<br/>Preferred Shelf Number&#160;HF 5415 O1 2004<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Biraz da ben konu&#351;ay&#305;m : &uuml;nl&uuml; reklam ele&#351;tirmeni a&ccedil;t&#305; a&#287;z&#305;n&#305; yumdu g&ouml;z&uuml;n&uuml;! ent://SD_ILS/0/SD_ILS:107149 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Garfield, Bob.&#160;&Ccedil;etinkaya, Selin, &ccedil;ev.<br/>Preferred Shelf Number&#160;HF5823 .G27 2003<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> De&#287;er temelli pazarlama: &#350;irketinizi b&uuml;y&uuml;tmek ve hissedar de&#287;eri yaratmak i&ccedil;in pazarlama stratejileri ent://SD_ILS/0/SD_ILS:102882 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Doyle, Peter&#160;Bar&#305;&#351;, G&uuml;lfidan, &ccedil;ev.<br/>Preferred Shelf Number&#160;HF 5415.13 D7541 2003<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~2<br/> Temel pazarlama ilkeleri ent://SD_ILS/0/SD_ILS:92989 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Mucuk, &#304;smet, 1939-<br/>Preferred Shelf Number&#160;HF 5415 M88 2002<br/>Format:&#160;Books<br/>Availability&#160;~0<br/> &Uuml;retim ve pazarlama birimleri aras&#305;nda modern pazarlama geli&#351;im s&uuml;recinin yaratt&#305;&#287;&#305; &ccedil;at&#305;&#351;ma ve bir &ouml;rnek olay ent://SD_ILS/0/SD_ILS:74970 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Saliho&#287;lu, Ali.<br/>Preferred Shelf Number&#160;TEZ/5317 S33 2002<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Retail marketing ent://SD_ILS/0/SD_ILS:75953 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Sullivan, Malcolm.&#160;Adcock, Dennis, ort. yaz.<br/>Preferred Shelf Number&#160;HF 5415 S89 2002<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Handbook of marketing ent://SD_ILS/0/SD_ILS:81682 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Weitz, Barton A., ed.&#160;Wensley, Robin, 1944- ed.<br/>Preferred Shelf Number&#160;HF 5415 H186 2002<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Eski k&ouml;ye yeni adet ent://SD_ILS/0/SD_ILS:102285 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;H&uuml;rel, Feridun.<br/>Preferred Shelf Number&#160;HF 5415 H963 2001<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Sigorta ve pazarlama-makaleler ent://SD_ILS/0/SD_ILS:73212 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Sergici, Erdo&#287;an, 1935-<br/>Preferred Shelf Number&#160;HG 8051 S47 2001<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~2<br/> Pazarlama ara&#351;t&#305;rmalar&#305;nda uluslararas&#305; kar&#351;&#305;la&#351;t&#305;r&#305;labilir veri taban&#305; ihtiyac&#305;na y&ouml;nelik hanehalk&#305; t&uuml;ketici profilinin anket yoluyla olu&#351;turulmas&#305; : Esomar modelinin sosyo-ekonomik stat&uuml; de&#287;i&#351;kenleri &ccedil;er&ccedil;evesinde T&uuml;rkiye uygulamas&#305; ent://SD_ILS/0/SD_ILS:74065 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Ayd&#305;n, Fulya.<br/>Preferred Shelf Number&#160;TEZ/5093 A19 2001<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Pazarlama ilkeleri ent://SD_ILS/0/SD_ILS:92986 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Blythe, Jim.&#160;Odaba&#351;&#305;, Yavuz, &ccedil;ev.<br/>Preferred Shelf Number&#160;HF 5415 B36 2001<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> &Uuml;r&uuml;n mevcut olmama durumunda ma&#287;aza i&ccedil;i &quot;Merchandising&quot; ve ma&#287;aza &ccedil;ekicilik de&#287;i&#351;kenlerinin t&uuml;ketici kararlar&#305;na etkisi ent://SD_ILS/0/SD_ILS:60837 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;K&uuml;&ccedil;&uuml;k, Selim &Uuml;mit.<br/>Preferred Shelf Number&#160;TEZ/5097 K952 2001<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marka k&uuml;lt&uuml;r&uuml; [ve markay&#305; ya&#351;atan bir &#351;irket olabilmek] ent://SD_ILS/0/SD_ILS:89399 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Pringle, Hamish.&#160;Gordon, William, ort. yaz.&#160;Olcaytu, Ne&#351;e, &ccedil;ev.<br/>Preferred Shelf Number&#160;HF 5415 P6594 2001<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> B&uuml;y&uuml;s&uuml; bozulmu&#351; d&uuml;nyay&#305; b&uuml;y&uuml;lemek : t&uuml;ketim ara&ccedil;lar&#305;n&#305;n devrimcile&#351;tirilmesi ent://SD_ILS/0/SD_ILS:102608 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Ritzer, George.&#160;Kaya, &#350;en S&uuml;er,&ccedil;ev.<br/>Preferred Shelf Number&#160;HC110.C6 R5819 2000<br/>Format:&#160;Books<br/>Availability&#160;Law Library~1&#160;Beytepe Library~1<br/> The anatomy of buzz : how to create word-of-mouth marketing ent://SD_ILS/0/SD_ILS:112899 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Rosen, Emanuel.<br/>Preferred Shelf Number&#160;HF5827.95 R67 2000<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Power marketing : g&uuml;&ccedil; pazarlaman&#305;n s&#305;rlar&#305; ent://SD_ILS/0/SD_ILS:94354 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Bender, Peter Urs.<br/>Preferred Shelf Number&#160;HF 5415 B4613 2000<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> B&uuml;y&uuml;s&uuml; bozulmu&#351; d&uuml;nyay&#305; b&uuml;y&uuml;lemek : t&uuml;ketim ara&ccedil;lar&#305;n&#305;n devrimle&#351;tirilmesi ent://SD_ILS/0/SD_ILS:101970 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Ritzer, George.&#160;Kaya, &#350;en S&uuml;er, &ccedil;ev.<br/>Preferred Shelf Number&#160;HC 110.C6 R58 1999<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing theory : A student text ent://SD_ILS/0/SD_ILS:75998 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Baker, Michael John, ed.<br/>Preferred Shelf Number&#160;HF 5415 B175 2000<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marketing : Best practices ent://SD_ILS/0/SD_ILS:76446 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Czinkota, Michael R.<br/>Preferred Shelf Number&#160;HF 5415 M2974 2000<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Consumer behaviour and marketing strategy ent://SD_ILS/0/SD_ILS:48959 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Peter, J. Paul&#160;Olsen, Jerry C. ort.yaz.<br/>Preferred Shelf Number&#160;HF 5415.3 P478 1996 1.K<br/>Format:&#160;Books<br/>Availability&#160;Health Sciences Library~1<br/> Pazarlama plan&#305; : nas&#305;l haz&#305;rlan&#305;r ve nas&#305;l y&uuml;r&uuml;t&uuml;l&uuml;r ent://SD_ILS/0/SD_ILS:128732 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Luther, William M.&#160;Tamer, &Ouml;zden.<br/>Preferred Shelf Number&#160;HF5415 .L8320 1993<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Pazarlama Y&ouml;netimi ent://SD_ILS/0/SD_ILS:128739 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Wilson, Mike.&#160;Hayk&#305;r, Ay&ccedil;a.<br/>Preferred Shelf Number&#160;HF5414.13 W751 1993<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Consumer behaviour : concepts and applications ent://SD_ILS/0/SD_ILS:48961 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Loudon, David L.&#160;Della Bita, Albert J. ort.yaz.<br/>Preferred Shelf Number&#160;HF 5415.32 L886 1993 1.K<br/>Format:&#160;Books<br/>Availability&#160;Health Sciences Library~1<br/> Pazarlama ilkeler ve uygulamalar ent://SD_ILS/0/SD_ILS:116675 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Tek, &Ouml;mer Baybars<br/>Preferred Shelf Number&#160;HF5415 .T45 1990<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Uluslararas&#305; pazarlama y&ouml;ntemi : teori, uygulama ve &ouml;rnek olaylar ent://SD_ILS/0/SD_ILS:70725 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Karafak&#305;o&#287;lu, Mehmet.<br/>Preferred Shelf Number&#160;HF 1009.5 K143 1984<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The American market for manufactured exports from the developing countries ent://SD_ILS/0/SD_ILS:10347 2026-01-27T06:37:04Z 2026-01-27T06:37:04Z Author&#160;Small, Albert H.<br/>Preferred Shelf Number&#160;HD 9725 S53 1972<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/>