Search Results for Book. - Narrowed by: Marketing.
SirsiDynix Enterprise
https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dBook.$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026ic$003dtrue$0026ps$003d300?
2026-01-27T06:37:04Z
Digitaler Darwinismus Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book
ent://SD_ILS/0/SD_ILS:337740
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Author Kreutzer, Ralf T. author. Land, Karl-Heinz. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337740.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-01260-1">http://dx.doi.org/10.1007/978-3-658-01260-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Podcast academy the business podcasting book : launching, marketing, and measuring your Podcast
ent://SD_ILS/0/SD_ILS:147418
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Geoghegan, Michael W. (Michael Woodland), 1968-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780240809670">http://www.sciencedirect.com/science/book/9780240809670</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım
ent://SD_ILS/0/SD_ILS:548289
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Koç, Erdoğan<br/>Preferred Shelf Number HF5415.32 K63 2025<br/>Format: Books<br/>Availability Law Library~1<br/>
Gerilla pazarlama : Z kuşağı üzerine ampirik bir çalışma
ent://SD_ILS/0/SD_ILS:530974
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Onurlubaş, Ebru.<br/>Preferred Shelf Number HF5415 O587 2024<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Reimagining operational excellence : inspirations from Asia
ent://SD_ILS/0/SD_ILS:599289
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Kotler, Philip, author. Kartajaya, Hermawan, 1947- author. Mussry, Jack, author.<br/>Preferred Shelf Number HF5415.13 .K653 2024<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394310401">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394310401</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Discrimination testing in sensory evaluation
ent://SD_ILS/0/SD_ILS:599348
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Rogers, Lauren, editor.<br/>Preferred Shelf Number QP435 .D57 2024<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781118635353">https://onlinelibrary.wiley.com/doi/book/10.1002/9781118635353</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The customer excellence enterprise : a playbook for creating customers for life
ent://SD_ILS/0/SD_ILS:599920
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Simmons, Wayne (Customer experience expert), author. DeWitt, Tom (Director), author.<br/>Preferred Shelf Number HF5415.5 .S559 2024<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308408">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308408</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Pazarlama = marketing
ent://SD_ILS/0/SD_ILS:524694
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Grewal, Dhruv Levy, Michael Arslan, F. Müge Dirsehan, Taşkın<br/>Preferred Shelf Number HF5415 G7419 2023<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Dikkat et!!! reklam var...
ent://SD_ILS/0/SD_ILS:523755
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Yaman, Fikret.<br/>Preferred Shelf Number HM1221 Y37 2022<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlama 5.0: insan için teknoloji
ent://SD_ILS/0/SD_ILS:515023
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Kotler, Philip, author. Gezer, Taner, translator. Kartajaya, Hermawan, 1947-, author Setiawan, Iwan, author<br/>Preferred Shelf Number HF5415 K6819 2022<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing alet çantası
ent://SD_ILS/0/SD_ILS:511740
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Külekçi Dağdeviren, Tuğba.<br/>Preferred Shelf Number HF5415 K54 2021<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing for sustainable development : rethinking consumption models
ent://SD_ILS/0/SD_ILS:597237
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Dekhili, Sihem, editor.<br/>Preferred Shelf Number HC79 .E5<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119882176">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119882176</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Contemporary issues in strategic marketing
ent://SD_ILS/0/SD_ILS:509460
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Şekerkaya, Ahmet.<br/>Preferred Shelf Number HF5415 C668 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Systemic innovation : entrepreneurial strategies and market dynamics
ent://SD_ILS/0/SD_ILS:596371
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Uzunidis, Dimitri, editor.<br/>Preferred Shelf Number HD45<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119779391">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119779391</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Pazarlama ve sosyoloji : İşletme ve toplum ilişkisi
ent://SD_ILS/0/SD_ILS:514754
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Ünsalan, Mustafa.<br/>Preferred Shelf Number HF5415 P394 2019<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Alıcısı hazır : kendini pazarlayan ürün, hizmet ve iş fikirleri yaratmak
ent://SD_ILS/0/SD_ILS:481331
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Bogusky, A. M. (Alex M.) Winsor, John, 1959- Göktem, Levent.<br/>Preferred Shelf Number HF5415.153 B6419 2019<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Visual analytics with Tableau
ent://SD_ILS/0/SD_ILS:595231
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Loth, Alexander, author. Vogel, Nate, writer of foreword. Sparkes, Sophie, writer of foreword.<br/>Preferred Shelf Number QA76.9 .I52 L585 2019 EB<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119561996">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119561996</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Measurement in marketing : operationalization of latent constructs
ent://SD_ILS/0/SD_ILS:595545
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Frikha, Azza, author.<br/>Preferred Shelf Number HF5415.2<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119671374">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119671374</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Tutundurma karması
ent://SD_ILS/0/SD_ILS:479122
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Yaman, Fikret.<br/>Preferred Shelf Number HM1221 Y36 2018<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Growth dynamics in new markets : improving decision making through simulation model-based management
ent://SD_ILS/0/SD_ILS:594093
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Schaffernicht, Martin F. G., 1961- author. Groesser, Stefan N., 1978- author.<br/>Preferred Shelf Number HD30.23 .S294 2018<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119118305">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119118305</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
No small change : why financial services needs a new kind of marketing
ent://SD_ILS/0/SD_ILS:594265
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Camp, Lucian, 1953- author. Thomson, Anthony, 1954- author.<br/>Preferred Shelf Number HG173 .C2675 2018<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119473961">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119473961</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Sosyal pazarlama : kurumsal sosyal sorumluluk ekseninde
ent://SD_ILS/0/SD_ILS:478983
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Can, Polat.<br/>Preferred Shelf Number HF5414 C16 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Sosyal medya pazarlaması : Instagramdan satın almanın değerlendirilmesine etki eden faktörler
ent://SD_ILS/0/SD_ILS:389332
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Fırat, Duygu.<br/>Preferred Shelf Number HM742 F57 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Small money big impact : fighting poverty with microfinance
ent://SD_ILS/0/SD_ILS:593345
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Fanconi, Peter, author. Scheurle, Patrick, author.<br/>Preferred Shelf Number HG178.3<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119351481">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119351481</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Communications writing and design : the integrated manual for marketing, advertising, and public relations
ent://SD_ILS/0/SD_ILS:593537
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author DiMarco, John, editor.<br/>Preferred Shelf Number HM851<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119267485">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119267485</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Temel tüketici davranışı ve pazarlama stratejileri
ent://SD_ILS/0/SD_ILS:391551
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Koç, Erdoğan<br/>Preferred Shelf Number HF5415.32 K634 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Artificial intelligence for marketing : practical applications
ent://SD_ILS/0/SD_ILS:593780
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Author Sterne, Jim, 1955- author.<br/>Preferred Shelf Number HF5415 .S775 2017<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119406341">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119406341</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Principles of marketing
ent://SD_ILS/0/SD_ILS:378889
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Kotler, Philip. Armstrong, Gary (Gary M.)<br/>Preferred Shelf Number HF5415 K68 2016<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım
ent://SD_ILS/0/SD_ILS:380090
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Koç, Erdoğan<br/>Preferred Shelf Number HF5415.32 K63 2016<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Business development for dummies
ent://SD_ILS/0/SD_ILS:358010
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Kennedy, Anna, author.<br/>Preferred Shelf Number HF5415.1 K46 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing communications
ent://SD_ILS/0/SD_ILS:354622
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Egan, John.<br/>Preferred Shelf Number HF5415.123 E4 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Yeni pazarlama tekniği olarak niş pazar girişimciliği: niş olursa yaparım abi!
ent://SD_ILS/0/SD_ILS:366485
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Çakırer, Mehmet Akif.<br/>Preferred Shelf Number HF5415.127 C139 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım
ent://SD_ILS/0/SD_ILS:370960
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Koç, Erdoğan<br/>Preferred Shelf Number HF5415.32 K63 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Principles of marketing
ent://SD_ILS/0/SD_ILS:269161
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Kotler, Philip. Armstrong, Gary (Gary M.)<br/>Preferred Shelf Number HF5415 K636 2014<br/>Format: Books<br/>Availability Beytepe Library~3<br/>
Pharmacy management, leadership, marketing, and finance
ent://SD_ILS/0/SD_ILS:270594
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Chisholm-Burns, Marie A. Vaillancourt, Allison M. Shepherd, Marv.<br/>Preferred Shelf Number QV 737 C5421 2014<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
Pazarlama : ilkeler- yönetim- örnek olaylar
ent://SD_ILS/0/SD_ILS:311198
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Yükselen, Cemal.<br/>Preferred Shelf Number HF5415 Y85 2014<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Freemium economics : leveraging analytics and user segmentation to drive revenue
ent://SD_ILS/0/SD_ILS:356087
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Seufert, Eric Benjamin.<br/>Preferred Shelf Number ONLINE(356087.1)<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780124166905">http://www.sciencedirect.com/science/book/9780124166905</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing
ent://SD_ILS/0/SD_ILS:357221
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Baines, Paul, 1973- Fill, Chris.<br/>Preferred Shelf Number HF5415 B26 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlama ilkeleri : [ve yönetimi için örnek olaylar]
ent://SD_ILS/0/SD_ILS:367612
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Mucuk, İsmet.<br/>Preferred Shelf Number HF5415 M88 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım
ent://SD_ILS/0/SD_ILS:314326
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Koç, Erdoğan<br/>Preferred Shelf Number HF 5415.32 K63 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlama yönetimi : global ve yönetimsel yaklaşım
ent://SD_ILS/0/SD_ILS:248075
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Kirtiş, A. Kazım.<br/>Preferred Shelf Number HF5415.13 K57 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlama ilkeleri : global ve yönetimsel yaklaşım
ent://SD_ILS/0/SD_ILS:248096
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Kirtiş, A. Kazım.<br/>Preferred Shelf Number HF5415.13 K58 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing
ent://SD_ILS/0/SD_ILS:270189
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Kerin, Roger A. Hartley, Steven William. Rudelius, William.<br/>Preferred Shelf Number HF5415 M2947 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlamanın temelleri : bir pazarlama stratejisi planlama yaklaşımı
ent://SD_ILS/0/SD_ILS:360542
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2026-01-27T06:37:04Z
Author Perreault, William D. Cannon, Joseph P. McCarthy, E. Jerome (Edmund Jerome) Önce, Asım Günal.<br/>Preferred Shelf Number HF5415 P47 2013<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Cambridge marketing handbook : stakeholder
ent://SD_ILS/0/SD_ILS:365542
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Nicklin, Terry.<br/>Preferred Shelf Number HF5415 N53 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Cambridge Marketing Handbook : Law
ent://SD_ILS/0/SD_ILS:365546
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Kapur, Kiran.<br/>Preferred Shelf Number HF5415 K37 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Cambridge Marketing Handbook : Communications
ent://SD_ILS/0/SD_ILS:365547
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Bax, Steve.<br/>Preferred Shelf Number HF5415 B39 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlama stratejileri : yönetsel bir yaklaşım
ent://SD_ILS/0/SD_ILS:311215
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Torlak, Ömer. Altunışık, Remzi.<br/>Preferred Shelf Number HF5415 P393 2012<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Uluslararası pazarlama yönetimi : teori, uygulama ve örnek olaylar
ent://SD_ILS/0/SD_ILS:314924
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Karafakioğlu, Mehmet.<br/>Preferred Shelf Number HF1009.5 K37 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Temel pazarlama bilgisi
ent://SD_ILS/0/SD_ILS:315107
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author İslamoğlu, Ahmet Hamdi.<br/>Preferred Shelf Number HF5415 I85 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlama ilkeleri : [ve yönetimi için örnek olaylar]
ent://SD_ILS/0/SD_ILS:509209
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Mucuk, İsmet.<br/>Preferred Shelf Number HF5415 M88 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Kişisel satış teknikleri
ent://SD_ILS/0/SD_ILS:311921
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Uslu, Aypar Topkara.<br/>Preferred Shelf Number HF5438.25 U85 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlama : kavramlar - ilkeler - kararlar
ent://SD_ILS/0/SD_ILS:508688
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Eser, Zeliha. Korkmaz, Sezer. Öztürk, Sevgi Ayşe.<br/>Preferred Shelf Number HF5415 E847 2011<br/>Format: Books<br/>Availability Law Library~1<br/>
Sosyal medya pazarlaması : sosyal webde pazarlama stratejileri
ent://SD_ILS/0/SD_ILS:342328
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Akar, Erkan<br/>Preferred Shelf Number HM742 A33 2011<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
A'dan Z'ye Pazarlama: pazarlamayla ilgilenen herkesin bilmesi gereken 80 kavram
ent://SD_ILS/0/SD_ILS:342331
2026-01-27T06:37:04Z
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Author Kotler, Philip Bakkal, Aslı Kalem.<br/>Preferred Shelf Number HF 5415 K871 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Location-based marketing for dummies
ent://SD_ILS/0/SD_ILS:593043
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Strout, Aaron. Schneider, Mike.<br/>Preferred Shelf Number HF5415 S76 2011 EB<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119721338">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119721338</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing IT products and services
ent://SD_ILS/0/SD_ILS:543699
2026-01-27T06:37:04Z
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Author Keyes, Jessica, 1950, author.<br/>Preferred Shelf Number HF5415 .K464 2010<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781439803202">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>
Marketing 3.0 from products to customers to the human spirit
ent://SD_ILS/0/SD_ILS:303891
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Kotler, Philip. Kartajaya, Hermawan, 1947- Setiawan, Iwan. Wiley InterScience (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Wiley InterScience <a href="http://dx.doi.org/10.1002/9781118257883">An electronic book accessible through the World Wide Web; click for information</a>
<a href="http://proquest.safaribooksonline.com/?fpi=9780470609798">Available by subscription from Safari Books Online</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The portable MBA
ent://SD_ILS/0/SD_ILS:303852
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Eades, Kenneth M. Eades, Ken M. Laseter, Timothy M. Skurnik, Ian. Wiley InterScience (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Wiley InterScience <a href="http://dx.doi.org/10.1002/9781118256213">An electronic book accessible through the World Wide Web; click for information</a>
Ebook Library <a href="http://public.eblib.com/EBLPublic/PublicView.do?ptiID=514301">http://public.eblib.com/EBLPublic/PublicView.do?ptiID=514301</a>
<a href="http://swb.eblib.com/patron/FullRecord.aspx?p=514301">http://swb.eblib.com/patron/FullRecord.aspx?p=514301</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Services marketing : integrating customer focus across the firm
ent://SD_ILS/0/SD_ILS:313270
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Zeithaml, Valarie A. Bitner, Mary Jo. Gremler, Dwayne D.<br/>Preferred Shelf Number HD9980.5 Z45 2009<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlama ahlakı : sosyal sorumluluklar ekseninde pazarlama kararları ve tüketici davranışlarının analizi
ent://SD_ILS/0/SD_ILS:314759
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Torlak, Ömer<br/>Preferred Shelf Number HF 5415 T672 2009<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Inside the mind of the shopper : the science of retailing
ent://SD_ILS/0/SD_ILS:267442
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Sorensen, Herb<br/>Preferred Shelf Number HF5429 S593 2009<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Business marketing : connecting strategy, relationships, and learning
ent://SD_ILS/0/SD_ILS:268638
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Dwyer, F. Robert. Tanner, John F.<br/>Preferred Shelf Number HF5415 D89 2009<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlama stratejileri : yönetsel bir yaklaşım
ent://SD_ILS/0/SD_ILS:125117
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Torlak, Ömer. Altunışık, Remzi.<br/>Preferred Shelf Number HF5415 .P393 2009<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Kütüphane kaynak ve hizmetlerini pazarlama : pratik rehber
ent://SD_ILS/0/SD_ILS:315753
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Helinsky, Zuzana. Tonta, Mine.<br/>Preferred Shelf Number Z 716.3 H45 2009<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Principles of marketing
ent://SD_ILS/0/SD_ILS:102267
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Kotler, Philip. Armstrongs, Gary.<br/>Preferred Shelf Number HF5415 K636 2008<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Principles of marketing
ent://SD_ILS/0/SD_ILS:109371
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Kotler, Philip. Armstrong, Gary, ort. yaz.<br/>Preferred Shelf Number HF5415 .K636 2008<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Turizm pazarlaması
ent://SD_ILS/0/SD_ILS:125550
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Kozak, Nazmi.<br/>Preferred Shelf Number G155.A1 K694 2008<br/>Format: Books<br/>Availability Social Sciences Library~1<br/>
12 Pazarlama ustasından pazarlama dersleri
ent://SD_ILS/0/SD_ILS:116455
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Mazur, Laura. Miles, Louella. Kökkaya Chalar, Zeynep.<br/>Preferred Shelf Number HF5415 .M39 2008<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Reklamla gerdeğe girmek
ent://SD_ILS/0/SD_ILS:490061
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Çifçi, Kemal. Zorlu, Abdülkadir.<br/>Preferred Shelf Number HF5804 C54 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Fundamentals of marketing
ent://SD_ILS/0/SD_ILS:110544
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Stone, Marilyn A. Desmond, John.<br/>Preferred Shelf Number HF5415 .S872 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Ağızdan ağıza pazarlama : Dünyanın en güçlü pazarlama yönteminin 28 sırrı
ent://SD_ILS/0/SD_ILS:125616
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Silverman, George. Orfanlı, Ender.<br/>Preferred Shelf Number HF5827.95 S56 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
The pursuit of new product development the business development process
ent://SD_ILS/0/SD_ILS:147236
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Annacchino, Marc A.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780750679930">http://www.sciencedirect.com/science/book/9780750679930</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Soru ve cevaplarla günümüzde pazarlamanın temelleri
ent://SD_ILS/0/SD_ILS:385798
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Kotler, Philip Şensoy, Ümit.<br/>Preferred Shelf Number HF5415 K68 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Uluslararası pazarlara giriş stratejileri
ent://SD_ILS/0/SD_ILS:317129
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Cengiz, Emrah.<br/>Preferred Shelf Number HF1416 U48 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Strategic marketing: an applied perspective
ent://SD_ILS/0/SD_ILS:110786
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Alsem, Karel Jan.<br/>Preferred Shelf Number HF5415.13 A474 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Temel pazarlama kavramları
ent://SD_ILS/0/SD_ILS:314319
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Oluç, Mehmet.<br/>Preferred Shelf Number HF5415 O48 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Warketing : pazarlamada zafere giden yol
ent://SD_ILS/0/SD_ILS:516291
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Adıyaman, Banu.<br/>Preferred Shelf Number HF5415 W37 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Bütünleşik pazarlama iletişimi / ROI ölçümleme süreci
ent://SD_ILS/0/SD_ILS:102659
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Yurdakul, Nilay Başok.<br/>Preferred Shelf Number HF5415 .Y927 2006<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Principles of marketing
ent://SD_ILS/0/SD_ILS:109350
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Kotler, Philip. Armstrong, Gary, ort. yaz.<br/>Preferred Shelf Number HF5415 .K636 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlamada yeni yaklaşımlar
ent://SD_ILS/0/SD_ILS:114943
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Varinli, İnci<br/>Preferred Shelf Number HF5415 .V375 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Kobi'lerde yönetim ve pazarlama aracı olarak franchising
ent://SD_ILS/0/SD_ILS:106821
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Arslan, Kahraman.<br/>Preferred Shelf Number HF5429.23 A77 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Yeni pazarlama trendleri
ent://SD_ILS/0/SD_ILS:105505
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Baysal, Aşkın, ed.<br/>Preferred Shelf Number HF 5415 .Y458 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Postmodern pazarlama tüketim ve tüketici
ent://SD_ILS/0/SD_ILS:105531
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Odabaşı, Yavuz.<br/>Preferred Shelf Number HF 5415 O1 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Kar odaklı pazarlamanın 9 temel kuralı
ent://SD_ILS/0/SD_ILS:104721
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Stevens, Mark, 1947- Orfanlı, Ender.<br/>Preferred Shelf Number HF5415 S74 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
A'dan Z'ye Pazarlama: pazarlamayla ilgilenen herkesin bilmesi gereken 80 kavram
ent://SD_ILS/0/SD_ILS:100063
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Kotler, Philip Bakkal, Aslı Kalem, çev.<br/>Preferred Shelf Number HF 5415 K871 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
On ölümcül pazarlama günahı: İşaretler ve çözümler
ent://SD_ILS/0/SD_ILS:100064
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Kotler, Philip Adıyaman, Banu, çev.<br/>Preferred Shelf Number HF 5415 K871 2005P<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlamanın yeni ufukları : 7 grudan fütüristik pazarlama yaklaşımları
ent://SD_ILS/0/SD_ILS:105496
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Hasdemir, Umut, ed.<br/>Preferred Shelf Number HF 5415 .P395 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Mor inek : farklı olun, işinizi geliştirin
ent://SD_ILS/0/SD_ILS:100764
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Godin, Seth. Demirci, Serpil, çev.<br/>Preferred Shelf Number HF 5415 .G6320 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Müşteri odaklı pazarlama yöntemleri
ent://SD_ILS/0/SD_ILS:121927
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Şahin, Ayşe.<br/>Preferred Shelf Number HF5415 .S24 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Customer behavior : a managerial perspective.
ent://SD_ILS/0/SD_ILS:93787
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Sheth, Jagdish N. Mittal, Banwari, ort. yaz.<br/>Preferred Shelf Number HF 5415.32 S54 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlama ilkeleri :#b(ve örnek olaylar)
ent://SD_ILS/0/SD_ILS:101929
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Mucuk, İsmet, 1939-<br/>Preferred Shelf Number HF 5415 M88 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlama mevzuatı
ent://SD_ILS/0/SD_ILS:102134
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Babacan, Muazzez.<br/>Preferred Shelf Number HF 5415 B112 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Başarılı ambalaj başarılı pazarlama = the marketer's guide to successful package design
ent://SD_ILS/0/SD_ILS:102700
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Meyers, Herbert M. Lubliner, Murray J. Üsdiken, Zehra.<br/>Preferred Shelf Number HF 5770 .M4920 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Post-imaj devri : pazarlamada imaj çağından akıl çağına geçiş
ent://SD_ILS/0/SD_ILS:105013
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Grant, John. Tayanç, Dinç, çev. Canan, Gonca, ed.<br/>Preferred Shelf Number HF 5415 .G7320 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Tüketici yüzyılında pazarlama : krallarla iletişimin incelikleri.
ent://SD_ILS/0/SD_ILS:105485
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Preferred Shelf Number HF 5415 .T916 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Turizm pazarlaması - bankacılık pazarlaması / Hizmet pazarlaması
ent://SD_ILS/0/SD_ILS:103064
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Yüksel, Ülkü. Mermod, Aslı Yüksel. ort. yaz.<br/>Preferred Shelf Number HD 9980.5 U41 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Postmodern pazarlama tüketim ve tüketici
ent://SD_ILS/0/SD_ILS:103806
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Odabaşı, Yavuz.<br/>Preferred Shelf Number HF 5415 O1 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Biraz da ben konuşayım : ünlü reklam eleştirmeni açtı ağzını yumdu gözünü!
ent://SD_ILS/0/SD_ILS:107149
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Garfield, Bob. Çetinkaya, Selin, çev.<br/>Preferred Shelf Number HF5823 .G27 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Değer temelli pazarlama: Şirketinizi büyütmek ve hissedar değeri yaratmak için pazarlama stratejileri
ent://SD_ILS/0/SD_ILS:102882
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Doyle, Peter Barış, Gülfidan, çev.<br/>Preferred Shelf Number HF 5415.13 D7541 2003<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Temel pazarlama ilkeleri
ent://SD_ILS/0/SD_ILS:92989
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Mucuk, İsmet, 1939-<br/>Preferred Shelf Number HF 5415 M88 2002<br/>Format: Books<br/>Availability ~0<br/>
Üretim ve pazarlama birimleri arasında modern pazarlama gelişim sürecinin yarattığı çatışma ve bir örnek olay
ent://SD_ILS/0/SD_ILS:74970
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Salihoğlu, Ali.<br/>Preferred Shelf Number TEZ/5317 S33 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Retail marketing
ent://SD_ILS/0/SD_ILS:75953
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Sullivan, Malcolm. Adcock, Dennis, ort. yaz.<br/>Preferred Shelf Number HF 5415 S89 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Handbook of marketing
ent://SD_ILS/0/SD_ILS:81682
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Weitz, Barton A., ed. Wensley, Robin, 1944- ed.<br/>Preferred Shelf Number HF 5415 H186 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Eski köye yeni adet
ent://SD_ILS/0/SD_ILS:102285
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Hürel, Feridun.<br/>Preferred Shelf Number HF 5415 H963 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Sigorta ve pazarlama-makaleler
ent://SD_ILS/0/SD_ILS:73212
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Sergici, Erdoğan, 1935-<br/>Preferred Shelf Number HG 8051 S47 2001<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Pazarlama araştırmalarında uluslararası karşılaştırılabilir veri tabanı ihtiyacına yönelik hanehalkı tüketici profilinin anket yoluyla oluşturulması : Esomar modelinin sosyo-ekonomik statü değişkenleri çerçevesinde Türkiye uygulaması
ent://SD_ILS/0/SD_ILS:74065
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Aydın, Fulya.<br/>Preferred Shelf Number TEZ/5093 A19 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlama ilkeleri
ent://SD_ILS/0/SD_ILS:92986
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Blythe, Jim. Odabaşı, Yavuz, çev.<br/>Preferred Shelf Number HF 5415 B36 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Ürün mevcut olmama durumunda mağaza içi "Merchandising" ve mağaza çekicilik değişkenlerinin tüketici kararlarına etkisi
ent://SD_ILS/0/SD_ILS:60837
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Küçük, Selim Ümit.<br/>Preferred Shelf Number TEZ/5097 K952 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka kültürü [ve markayı yaşatan bir şirket olabilmek]
ent://SD_ILS/0/SD_ILS:89399
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Pringle, Hamish. Gordon, William, ort. yaz. Olcaytu, Neşe, çev.<br/>Preferred Shelf Number HF 5415 P6594 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Büyüsü bozulmuş dünyayı büyülemek : tüketim araçlarının devrimcileştirilmesi
ent://SD_ILS/0/SD_ILS:102608
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Ritzer, George. Kaya, Şen Süer,çev.<br/>Preferred Shelf Number HC110.C6 R5819 2000<br/>Format: Books<br/>Availability Law Library~1 Beytepe Library~1<br/>
The anatomy of buzz : how to create word-of-mouth marketing
ent://SD_ILS/0/SD_ILS:112899
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Rosen, Emanuel.<br/>Preferred Shelf Number HF5827.95 R67 2000<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Power marketing : güç pazarlamanın sırları
ent://SD_ILS/0/SD_ILS:94354
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Bender, Peter Urs.<br/>Preferred Shelf Number HF 5415 B4613 2000<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Büyüsü bozulmuş dünyayı büyülemek : tüketim araçlarının devrimleştirilmesi
ent://SD_ILS/0/SD_ILS:101970
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Ritzer, George. Kaya, Şen Süer, çev.<br/>Preferred Shelf Number HC 110.C6 R58 1999<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing theory : A student text
ent://SD_ILS/0/SD_ILS:75998
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Baker, Michael John, ed.<br/>Preferred Shelf Number HF 5415 B175 2000<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing : Best practices
ent://SD_ILS/0/SD_ILS:76446
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Czinkota, Michael R.<br/>Preferred Shelf Number HF 5415 M2974 2000<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Consumer behaviour and marketing strategy
ent://SD_ILS/0/SD_ILS:48959
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Peter, J. Paul Olsen, Jerry C. ort.yaz.<br/>Preferred Shelf Number HF 5415.3 P478 1996 1.K<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
Pazarlama planı : nasıl hazırlanır ve nasıl yürütülür
ent://SD_ILS/0/SD_ILS:128732
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Luther, William M. Tamer, Özden.<br/>Preferred Shelf Number HF5415 .L8320 1993<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlama Yönetimi
ent://SD_ILS/0/SD_ILS:128739
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Wilson, Mike. Haykır, Ayça.<br/>Preferred Shelf Number HF5414.13 W751 1993<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Consumer behaviour : concepts and applications
ent://SD_ILS/0/SD_ILS:48961
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Loudon, David L. Della Bita, Albert J. ort.yaz.<br/>Preferred Shelf Number HF 5415.32 L886 1993 1.K<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
Pazarlama ilkeler ve uygulamalar
ent://SD_ILS/0/SD_ILS:116675
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Tek, Ömer Baybars<br/>Preferred Shelf Number HF5415 .T45 1990<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Uluslararası pazarlama yöntemi : teori, uygulama ve örnek olaylar
ent://SD_ILS/0/SD_ILS:70725
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Karafakıoğlu, Mehmet.<br/>Preferred Shelf Number HF 1009.5 K143 1984<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
The American market for manufactured exports from the developing countries
ent://SD_ILS/0/SD_ILS:10347
2026-01-27T06:37:04Z
2026-01-27T06:37:04Z
Author Small, Albert H.<br/>Preferred Shelf Number HD 9725 S53 1972<br/>Format: Books<br/>Availability Beytepe Library~1<br/>