Search Results for Books -- Marketing. SirsiDynix Enterprise https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dBooks$002b--$002bMarketing.$0026ps$003d300?dt=list 2025-01-02T13:38:20Z ArtsIT, Interactivity and Game Creation 11th EAI International Conference, ArtsIT 2022, Faro, Portugal, November 21-22, 2022, Proceedings ent://SD_ILS/0/SD_ILS:520308 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Brooks, Anthony L. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;XX(520308.1)<br/>Electronic Access&#160;<a href="https://doi.org/10.1007/978-3-031-28993-4">https://doi.org/10.1007/978-3-031-28993-4</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Service science : the foundations of service engineering and management ent://SD_ILS/0/SD_ILS:341588 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Qiu, Robin G., author.<br/>Preferred Shelf Number&#160;ONLINE(341588.1)<br/>Electronic Access&#160;Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118108239.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118108239.jpg</a> Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=1729550">http://public.eblib.com/choice/publicfullrecord.aspx?p=1729550</a> ebrary <a href="http://site.ebrary.com/id/10891172">http://site.ebrary.com/id/10891172</a> John Wiley <a href="http://dx.doi.org/10.1002/9781118551820">http://dx.doi.org/10.1002/9781118551820</a> Safari Books Online <a href="http://proquest.safaribooksonline.com/?fpi=9781118551851">http://proquest.safaribooksonline.com/?fpi=9781118551851</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Business-to-business marketing ent://SD_ILS/0/SD_ILS:370201 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Brennan, Ross, 1957- author.&#160;Canning, Louise, author.&#160;McDowell, Raymond, author.<br/>Preferred Shelf Number&#160;ONLINE(370201.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/business-to-business-marketing">http://sk.sagepub.com/books/business-to-business-marketing</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Specialty foods processing technology, quality, and safety ent://SD_ILS/0/SD_ILS:285277 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Zhao, Yanyun, Dr.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://marc.crcnetbase.com/isbn/9781439854242">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Crossover picturebooks a genre for all ages ent://SD_ILS/0/SD_ILS:260878 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Beckett, Sandra L., 1953-<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9780203154038">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Sage brief guide to marketing ethics ent://SD_ILS/0/SD_ILS:369279 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Preferred Shelf Number&#160;ONLINE(369279.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/sage-brief-guide-to-marketing-ethics">http://sk.sagepub.com/books/sage-brief-guide-to-marketing-ethics</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Comic-con and the business of pop culture what the world's wildest trade show can tell us about the future of entertanment ent://SD_ILS/0/SD_ILS:292522 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Salkowitz, Rob, 1967-<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/comiccon-business-pop-culture-what-world8217s-wildest-trade-show-tell-us-about-future-entertainment">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Leading edge marketing research 21st-century tools and practices ent://SD_ILS/0/SD_ILS:368702 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Kaden, Robert J.&#160;Linda, Gerald.&#160;Prince, Melvin.<br/>Preferred Shelf Number&#160;ONLINE(368702.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/leading-edge-marketing-research">http://sk.sagepub.com/books/leading-edge-marketing-research</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Social marketing to protect the environment what works ent://SD_ILS/0/SD_ILS:370096 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;McKenzie-Mohr, Doug, 1959-<br/>Preferred Shelf Number&#160;ONLINE(370096.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/social-marketing-to-protect-the-environment">http://sk.sagepub.com/books/social-marketing-to-protect-the-environment</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Social marketing casebook ent://SD_ILS/0/SD_ILS:369337 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;French, Jeff.&#160;Merritt, Rowena.&#160;Reynolds, Lucy.<br/>Preferred Shelf Number&#160;ONLINE(369337.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/social-marketing-casebook">http://sk.sagepub.com/books/social-marketing-casebook</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Hands-on social marketing a step-by-step guide to designing change for good ent://SD_ILS/0/SD_ILS:368452 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Weinreich, Nedra Kline.<br/>Preferred Shelf Number&#160;ONLINE(368452.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/hands-on-social-marketing-2e">http://sk.sagepub.com/books/hands-on-social-marketing-2e</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The writer's essential tackle box getting a hook on the publishing industry ent://SD_ILS/0/SD_ILS:281372 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Price, Lynn, 1956-<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=586787">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=586787</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Marketing for entrepreneurs concepts and applications for new ventures ent://SD_ILS/0/SD_ILS:368825 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Crane, F. G. (Frederick Gerard)<br/>Preferred Shelf Number&#160;ONLINE(368825.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/marketing-for-entrepreneurs">http://sk.sagepub.com/books/marketing-for-entrepreneurs</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Relationship marketing a consumer experience approach ent://SD_ILS/0/SD_ILS:369210 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Baron, Steve (J. Steve)&#160;Conway, A. (Anthony)&#160;Warnaby, Gary.<br/>Preferred Shelf Number&#160;ONLINE(369210.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/relationship-marketing">http://sk.sagepub.com/books/relationship-marketing</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Marketing a critical introduction ent://SD_ILS/0/SD_ILS:370004 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Hackley, Christopher E.<br/>Preferred Shelf Number&#160;ONLINE(370004.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/marketing-a-critical-introduction">http://sk.sagepub.com/books/marketing-a-critical-introduction</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Key concepts in marketing ent://SD_ILS/0/SD_ILS:368649 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Blythe, Jim.<br/>Preferred Shelf Number&#160;ONLINE(368649.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/key-concepts-in-marketing">http://sk.sagepub.com/books/key-concepts-in-marketing</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Professional manga digital storytelling with Manga Studio EX ent://SD_ILS/0/SD_ILS:147399 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Horton, Steve.&#160;Yang, Jeong Mo.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780240810287">http://www.sciencedirect.com/science/book/9780240810287</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> International marketing management text and cases ent://SD_ILS/0/SD_ILS:368587 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Mathur, U. C., 1938-<br/>Preferred Shelf Number&#160;ONLINE(368587.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/international-marketing-management">http://sk.sagepub.com/books/international-marketing-management</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Marketing research a practical approach ent://SD_ILS/0/SD_ILS:368826 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Kolb, Bonita M.<br/>Preferred Shelf Number&#160;ONLINE(368826.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/marketing-research">http://sk.sagepub.com/books/marketing-research</a> SAGE research methods <a href="http://srmo.sagepub.com/view/marketing-research/SAGE.xml">http://srmo.sagepub.com/view/marketing-research/SAGE.xml</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Problems in marketing applying key concepts and techniques ent://SD_ILS/0/SD_ILS:369107 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Moutinho, Luiz.&#160;Chien, Charles S.<br/>Preferred Shelf Number&#160;ONLINE(369107.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/problems-in-marketing-2e">http://sk.sagepub.com/books/problems-in-marketing-2e</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Statistics for marketing and consumer research ent://SD_ILS/0/SD_ILS:369402 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Mazzocchi, Mario.<br/>Preferred Shelf Number&#160;ONLINE(369402.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research">http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research</a> SAGE research methods <a href="http://srmo.sagepub.com/view/statistics-for-marketing-and-consumer-research/SAGE.xml">http://srmo.sagepub.com/view/statistics-for-marketing-and-consumer-research/SAGE.xml</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Marketing ent://SD_ILS/0/SD_ILS:368823 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Blythe, Jim.<br/>Preferred Shelf Number&#160;ONLINE(368823.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/marketing">http://sk.sagepub.com/books/marketing</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Writing marketing literary lessons from academic authorities ent://SD_ILS/0/SD_ILS:369978 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Brown, Stephen, 1955 March 23-<br/>Preferred Shelf Number&#160;ONLINE(369978.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/writing-marketing">http://sk.sagepub.com/books/writing-marketing</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> European business and marketing ent://SD_ILS/0/SD_ILS:368267 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Harris, Phil, 1952-&#160;McDonald, Frank, 1951-<br/>Preferred Shelf Number&#160;ONLINE(368267.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/european-business-and-marketing-2e">http://sk.sagepub.com/books/european-business-and-marketing-2e</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Knowledge-based marketing the 21st century competitive edge ent://SD_ILS/0/SD_ILS:368671 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Chaston, Ian.<br/>Preferred Shelf Number&#160;ONLINE(368671.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/knowledge-based-marketing">http://sk.sagepub.com/books/knowledge-based-marketing</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Services, marketing and management ent://SD_ILS/0/SD_ILS:369304 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Gilmore, Audrey.<br/>Preferred Shelf Number&#160;ONLINE(369304.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/services-marketing-and-management">http://sk.sagepub.com/books/services-marketing-and-management</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Optimal database marketing strategy, development, and data mining ent://SD_ILS/0/SD_ILS:368976 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Drozdenko, Ronald G.&#160;Drake, Perry D.<br/>Preferred Shelf Number&#160;ONLINE(368976.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/optimal-database-marketing">http://sk.sagepub.com/books/optimal-database-marketing</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Marketing the retro revolution ent://SD_ILS/0/SD_ILS:368824 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Brown, Stephen, 1955 March 23-<br/>Preferred Shelf Number&#160;ONLINE(368824.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/marketing-the-retro-revolution">http://sk.sagepub.com/books/marketing-the-retro-revolution</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Handbook of marketing and society ent://SD_ILS/0/SD_ILS:368434 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Bloom, Paul N.&#160;Gundlach, Gregory T. (Gregory Thomas)<br/>Preferred Shelf Number&#160;ONLINE(368434.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/handbook-of-marketing-and-society">http://sk.sagepub.com/books/handbook-of-marketing-and-society</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The mass marketing of politics democracy in an age of manufactured images ent://SD_ILS/0/SD_ILS:369642 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Newman, Bruce I.<br/>Preferred Shelf Number&#160;ONLINE(369642.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/the-mass-marketing-of-politics">http://sk.sagepub.com/books/the-mass-marketing-of-politics</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Handbook of marketing scales multi-item measures for marketing and consumer behavior research ent://SD_ILS/0/SD_ILS:368436 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Bearden, William O., 1945-&#160;Netemeyer, Richard G., 1956-&#160;Association for Consumer Research (U.S.)<br/>Preferred Shelf Number&#160;ONLINE(368436.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/handbook-of-marketing-scales">http://sk.sagepub.com/books/handbook-of-marketing-scales</a> SAGE research methods <a href="http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml">http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> New marketing strategies evolving flexible processes to fit market circumstances ent://SD_ILS/0/SD_ILS:368943 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Chaston, Ian.<br/>Preferred Shelf Number&#160;ONLINE(368943.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/new-marketing-strategies">http://sk.sagepub.com/books/new-marketing-strategies</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Sustainable marketing managerial-ecological issues ent://SD_ILS/0/SD_ILS:369465 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Fuller, Donald A.<br/>Preferred Shelf Number&#160;ONLINE(369465.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/sustainable-marketing">http://sk.sagepub.com/books/sustainable-marketing</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Relationship marketing theory and practice ent://SD_ILS/0/SD_ILS:369211 2025-01-02T13:38:20Z 2025-01-02T13:38:20Z Author&#160;Buttle, Francis.<br/>Preferred Shelf Number&#160;ONLINE(369211.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/relationship-marketing-theory-and-practice">http://sk.sagepub.com/books/relationship-marketing-theory-and-practice</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/>