Search Results for Books -- Marketing.
SirsiDynix Enterprise
https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dBooks$002b--$002bMarketing.$0026ps$003d300?dt=list
2025-01-02T13:38:20Z
ArtsIT, Interactivity and Game Creation 11th EAI International Conference, ArtsIT 2022, Faro, Portugal, November 21-22, 2022, Proceedings
ent://SD_ILS/0/SD_ILS:520308
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Author Brooks, Anthony L. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520308.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-28993-4">https://doi.org/10.1007/978-3-031-28993-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Service science : the foundations of service engineering and management
ent://SD_ILS/0/SD_ILS:341588
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Author Qiu, Robin G., author.<br/>Preferred Shelf Number ONLINE(341588.1)<br/>Electronic Access Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118108239.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118108239.jpg</a>
Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=1729550">http://public.eblib.com/choice/publicfullrecord.aspx?p=1729550</a>
ebrary <a href="http://site.ebrary.com/id/10891172">http://site.ebrary.com/id/10891172</a>
John Wiley <a href="http://dx.doi.org/10.1002/9781118551820">http://dx.doi.org/10.1002/9781118551820</a>
Safari Books Online <a href="http://proquest.safaribooksonline.com/?fpi=9781118551851">http://proquest.safaribooksonline.com/?fpi=9781118551851</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Business-to-business marketing
ent://SD_ILS/0/SD_ILS:370201
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Author Brennan, Ross, 1957- author. Canning, Louise, author. McDowell, Raymond, author.<br/>Preferred Shelf Number ONLINE(370201.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/business-to-business-marketing">http://sk.sagepub.com/books/business-to-business-marketing</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Specialty foods processing technology, quality, and safety
ent://SD_ILS/0/SD_ILS:285277
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Author Zhao, Yanyun, Dr.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781439854242">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Crossover picturebooks a genre for all ages
ent://SD_ILS/0/SD_ILS:260878
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Author Beckett, Sandra L., 1953-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203154038">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Sage brief guide to marketing ethics
ent://SD_ILS/0/SD_ILS:369279
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Preferred Shelf Number ONLINE(369279.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/sage-brief-guide-to-marketing-ethics">http://sk.sagepub.com/books/sage-brief-guide-to-marketing-ethics</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Comic-con and the business of pop culture what the world's wildest trade show can tell us about the future of entertanment
ent://SD_ILS/0/SD_ILS:292522
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Author Salkowitz, Rob, 1967-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/comiccon-business-pop-culture-what-world8217s-wildest-trade-show-tell-us-about-future-entertainment">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Leading edge marketing research 21st-century tools and practices
ent://SD_ILS/0/SD_ILS:368702
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Author Kaden, Robert J. Linda, Gerald. Prince, Melvin.<br/>Preferred Shelf Number ONLINE(368702.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/leading-edge-marketing-research">http://sk.sagepub.com/books/leading-edge-marketing-research</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Social marketing to protect the environment what works
ent://SD_ILS/0/SD_ILS:370096
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Author McKenzie-Mohr, Doug, 1959-<br/>Preferred Shelf Number ONLINE(370096.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/social-marketing-to-protect-the-environment">http://sk.sagepub.com/books/social-marketing-to-protect-the-environment</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Social marketing casebook
ent://SD_ILS/0/SD_ILS:369337
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Author French, Jeff. Merritt, Rowena. Reynolds, Lucy.<br/>Preferred Shelf Number ONLINE(369337.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/social-marketing-casebook">http://sk.sagepub.com/books/social-marketing-casebook</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Hands-on social marketing a step-by-step guide to designing change for good
ent://SD_ILS/0/SD_ILS:368452
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Author Weinreich, Nedra Kline.<br/>Preferred Shelf Number ONLINE(368452.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/hands-on-social-marketing-2e">http://sk.sagepub.com/books/hands-on-social-marketing-2e</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The writer's essential tackle box getting a hook on the publishing industry
ent://SD_ILS/0/SD_ILS:281372
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Author Price, Lynn, 1956-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=586787">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=586787</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing for entrepreneurs concepts and applications for new ventures
ent://SD_ILS/0/SD_ILS:368825
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Author Crane, F. G. (Frederick Gerard)<br/>Preferred Shelf Number ONLINE(368825.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/marketing-for-entrepreneurs">http://sk.sagepub.com/books/marketing-for-entrepreneurs</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Relationship marketing a consumer experience approach
ent://SD_ILS/0/SD_ILS:369210
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Author Baron, Steve (J. Steve) Conway, A. (Anthony) Warnaby, Gary.<br/>Preferred Shelf Number ONLINE(369210.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/relationship-marketing">http://sk.sagepub.com/books/relationship-marketing</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing a critical introduction
ent://SD_ILS/0/SD_ILS:370004
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Author Hackley, Christopher E.<br/>Preferred Shelf Number ONLINE(370004.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/marketing-a-critical-introduction">http://sk.sagepub.com/books/marketing-a-critical-introduction</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Key concepts in marketing
ent://SD_ILS/0/SD_ILS:368649
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Author Blythe, Jim.<br/>Preferred Shelf Number ONLINE(368649.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/key-concepts-in-marketing">http://sk.sagepub.com/books/key-concepts-in-marketing</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Professional manga digital storytelling with Manga Studio EX
ent://SD_ILS/0/SD_ILS:147399
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Author Horton, Steve. Yang, Jeong Mo.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780240810287">http://www.sciencedirect.com/science/book/9780240810287</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
International marketing management text and cases
ent://SD_ILS/0/SD_ILS:368587
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Author Mathur, U. C., 1938-<br/>Preferred Shelf Number ONLINE(368587.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/international-marketing-management">http://sk.sagepub.com/books/international-marketing-management</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing research a practical approach
ent://SD_ILS/0/SD_ILS:368826
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Author Kolb, Bonita M.<br/>Preferred Shelf Number ONLINE(368826.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/marketing-research">http://sk.sagepub.com/books/marketing-research</a>
SAGE research methods <a href="http://srmo.sagepub.com/view/marketing-research/SAGE.xml">http://srmo.sagepub.com/view/marketing-research/SAGE.xml</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Problems in marketing applying key concepts and techniques
ent://SD_ILS/0/SD_ILS:369107
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Author Moutinho, Luiz. Chien, Charles S.<br/>Preferred Shelf Number ONLINE(369107.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/problems-in-marketing-2e">http://sk.sagepub.com/books/problems-in-marketing-2e</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Statistics for marketing and consumer research
ent://SD_ILS/0/SD_ILS:369402
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Author Mazzocchi, Mario.<br/>Preferred Shelf Number ONLINE(369402.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research">http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research</a>
SAGE research methods <a href="http://srmo.sagepub.com/view/statistics-for-marketing-and-consumer-research/SAGE.xml">http://srmo.sagepub.com/view/statistics-for-marketing-and-consumer-research/SAGE.xml</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing
ent://SD_ILS/0/SD_ILS:368823
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Author Blythe, Jim.<br/>Preferred Shelf Number ONLINE(368823.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/marketing">http://sk.sagepub.com/books/marketing</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Writing marketing literary lessons from academic authorities
ent://SD_ILS/0/SD_ILS:369978
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Author Brown, Stephen, 1955 March 23-<br/>Preferred Shelf Number ONLINE(369978.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/writing-marketing">http://sk.sagepub.com/books/writing-marketing</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
European business and marketing
ent://SD_ILS/0/SD_ILS:368267
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Author Harris, Phil, 1952- McDonald, Frank, 1951-<br/>Preferred Shelf Number ONLINE(368267.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/european-business-and-marketing-2e">http://sk.sagepub.com/books/european-business-and-marketing-2e</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Knowledge-based marketing the 21st century competitive edge
ent://SD_ILS/0/SD_ILS:368671
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Author Chaston, Ian.<br/>Preferred Shelf Number ONLINE(368671.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/knowledge-based-marketing">http://sk.sagepub.com/books/knowledge-based-marketing</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Services, marketing and management
ent://SD_ILS/0/SD_ILS:369304
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Author Gilmore, Audrey.<br/>Preferred Shelf Number ONLINE(369304.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/services-marketing-and-management">http://sk.sagepub.com/books/services-marketing-and-management</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Optimal database marketing strategy, development, and data mining
ent://SD_ILS/0/SD_ILS:368976
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Author Drozdenko, Ronald G. Drake, Perry D.<br/>Preferred Shelf Number ONLINE(368976.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/optimal-database-marketing">http://sk.sagepub.com/books/optimal-database-marketing</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing the retro revolution
ent://SD_ILS/0/SD_ILS:368824
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Author Brown, Stephen, 1955 March 23-<br/>Preferred Shelf Number ONLINE(368824.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/marketing-the-retro-revolution">http://sk.sagepub.com/books/marketing-the-retro-revolution</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Handbook of marketing and society
ent://SD_ILS/0/SD_ILS:368434
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Author Bloom, Paul N. Gundlach, Gregory T. (Gregory Thomas)<br/>Preferred Shelf Number ONLINE(368434.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/handbook-of-marketing-and-society">http://sk.sagepub.com/books/handbook-of-marketing-and-society</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The mass marketing of politics democracy in an age of manufactured images
ent://SD_ILS/0/SD_ILS:369642
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Author Newman, Bruce I.<br/>Preferred Shelf Number ONLINE(369642.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/the-mass-marketing-of-politics">http://sk.sagepub.com/books/the-mass-marketing-of-politics</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Handbook of marketing scales multi-item measures for marketing and consumer behavior research
ent://SD_ILS/0/SD_ILS:368436
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Author Bearden, William O., 1945- Netemeyer, Richard G., 1956- Association for Consumer Research (U.S.)<br/>Preferred Shelf Number ONLINE(368436.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/handbook-of-marketing-scales">http://sk.sagepub.com/books/handbook-of-marketing-scales</a>
SAGE research methods <a href="http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml">http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
New marketing strategies evolving flexible processes to fit market circumstances
ent://SD_ILS/0/SD_ILS:368943
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Author Chaston, Ian.<br/>Preferred Shelf Number ONLINE(368943.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/new-marketing-strategies">http://sk.sagepub.com/books/new-marketing-strategies</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Sustainable marketing managerial-ecological issues
ent://SD_ILS/0/SD_ILS:369465
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Author Fuller, Donald A.<br/>Preferred Shelf Number ONLINE(369465.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/sustainable-marketing">http://sk.sagepub.com/books/sustainable-marketing</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Relationship marketing theory and practice
ent://SD_ILS/0/SD_ILS:369211
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Author Buttle, Francis.<br/>Preferred Shelf Number ONLINE(369211.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/relationship-marketing-theory-and-practice">http://sk.sagepub.com/books/relationship-marketing-theory-and-practice</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>