Search Results for Brand Name Products - Narrowed by: Online LibrarySirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dBrand$002bName$002bProducts$0026qf$003dLIBRARY$002509Library$0025091$00253AONLINE$002509Online$002bLibrary$0026ic$003dtrue$0026ps$003d300$0026isd$003dtrue?2024-08-20T13:22:13ZDeveloping insights on branding in the B2B context : case studies from business practiceent://SD_ILS/0/SD_ILS:4218842024-08-20T13:22:13Z2024-08-20T13:22:13ZAuthor Koporcic, Nikolina, editor. Ivanova-Gongne, Maria, 1985- editor. Nyström, Anna-Greta, 1979- editor. Törnroos, Jan-Åke, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787562752">https://www.emerald.com/insight/publication/doi/10.1108/9781787562752</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Managing brands in 4D : understanding perceptual, emotional, social and cultural brandingent://SD_ILS/0/SD_ILS:4218942024-08-20T13:22:13Z2024-08-20T13:22:13ZAuthor Pogorzelski, Jacek, author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787561021">https://www.emerald.com/insight/publication/doi/10.1108/9781787561021</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Brand culture and identity : concepts, methodologies, tools, and applicationsent://SD_ILS/0/SD_ILS:4819262024-08-20T13:22:13Z2024-08-20T13:22:13ZAuthor IGI Global, publisher. Information Resources Management Association, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Brand meaning managementent://SD_ILS/0/SD_ILS:4216642024-08-20T13:22:13Z2024-08-20T13:22:13ZAuthor MacInnis, Deborah J. Park, C. Whan.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512">https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Authentic TM politics and ambivalence in a brand cultureent://SD_ILS/0/SD_ILS:2431402024-08-20T13:22:13Z2024-08-20T13:22:13ZAuthor Banet-Weiser, Sarah, 1966- Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780814739372/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Positioning the brand an inside-out approachent://SD_ILS/0/SD_ILS:2600922024-08-20T13:22:13Z2024-08-20T13:22:13ZAuthor Riezebos, H. J., 1960- Grinten, Jaap van der.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203802489">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Customers first dominate your market by winning them over where it counts the mostent://SD_ILS/0/SD_ILS:2930582024-08-20T13:22:13Z2024-08-20T13:22:13ZAuthor Bueno, Bolivar J.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/customers-first-dominate-your-market-by-winning-them-over-where-counts-most">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the differenceent://SD_ILS/0/SD_ILS:2930612024-08-20T13:22:13Z2024-08-20T13:22:13ZAuthor Post, Karen.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/brand-turnaround-how-brands-gone-bad-returned-to-glory-7-game-changers-that-made-difference">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The new emerging market multinationals four strategies for disrupting markets and building brandsent://SD_ILS/0/SD_ILS:2925262024-08-20T13:22:13Z2024-08-20T13:22:13ZAuthor Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/new-emerging-market-multinationals-four-strategies-for-disrupting-markets-building-brands">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Creating powerful brandsent://SD_ILS/0/SD_ILS:2662452024-08-20T13:22:13Z2024-08-20T13:22:13ZAuthor De Chernatony, L. (Leslie) McDonald, Malcolm, 1951- Wallace, Elaine.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9781856178501">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Fake stuff China and the rise of counterfeit goodsent://SD_ILS/0/SD_ILS:2662932024-08-20T13:22:13Z2024-08-20T13:22:13ZAuthor Lin, Yi-Chieh Jessica.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203829752">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Living brands collaboration + innovation = customer fascinationent://SD_ILS/0/SD_ILS:2930842024-08-20T13:22:13Z2024-08-20T13:22:13ZAuthor Nadeau, Raymond.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/living-brands-collaboration-innovation-customer-fascination">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!ent://SD_ILS/0/SD_ILS:2931142024-08-20T13:22:13Z2024-08-20T13:22:13ZAuthor Knapp, Duane E.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/brand-promise-how-ketel-one-costco-makeawish-tourism-vancouver-other-leading-brands-make-keep-that-guarantees-success">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>From brand vision to brand evaluation the strategic process of growing and strengthening brandsent://SD_ILS/0/SD_ILS:2594612024-08-20T13:22:13Z2024-08-20T13:22:13ZAuthor De Chernatony, L. (Leslie)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080966649">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Trademarks, brands and competitivenessent://SD_ILS/0/SD_ILS:2638432024-08-20T13:22:13Z2024-08-20T13:22:13ZAuthor Lopes, Teresa da Silva, 1968- Duguid, Paul, 1954-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203861981">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Strategic brand management for B2B markets a road map for organizational transformationent://SD_ILS/0/SD_ILS:3694102024-08-20T13:22:13Z2024-08-20T13:22:13ZAuthor Sarin, Sharad.<br/>Preferred Shelf Number ONLINE(369410.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets">http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Pharmaceutical product branding strategies simulating patient flow and portfolio dynamicsent://SD_ILS/0/SD_ILS:2879342024-08-20T13:22:13Z2024-08-20T13:22:13ZAuthor Paich, Mark. Peck, Corey. Valant, Jason. Paich, Mark. Pharmaceutical product strategy.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781420087710">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Becoming a category of one how extraordinary companies transcend commodity and defy comparisonent://SD_ILS/0/SD_ILS:2992232024-08-20T13:22:13Z2024-08-20T13:22:13ZAuthor Calloway, Joe.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.contentreserve.com/TitleInfo.asp?ID={408F96C2-B0CE-4D43-9A56-FC6A840712C1}&Format=50">Click for information on Adobe Digital Editions version</a>
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Wiley InterScience <a href="http://dx.doi.org/10.1002/9781118257944">http://dx.doi.org/10.1002/9781118257944</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Trade Marks and Brands An Interdisciplinary Critiqueent://SD_ILS/0/SD_ILS:2359452024-08-20T13:22:13Z2024-08-20T13:22:13ZAuthor Bently, Lionel. Davis, Jennifer. Ginsburg, Jane C..<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1017/CBO9780511495212">Access by subscription</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Differentiate or die survival in our era of killer competitionent://SD_ILS/0/SD_ILS:3031262024-08-20T13:22:13Z2024-08-20T13:22:13ZAuthor Trout, Jack. Rivkin, Steve, 1947-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Safari Books Online <a href="http://proquest.safaribooksonline.com/9780470223390">http://proquest.safaribooksonline.com/9780470223390</a>
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OverDrive (Kindle) <a href="http://www.contentreserve.com/TitleInfo.asp?ID={06083DE4-36B2-411F-8F7F-7F3A15B4433F}&Format=420">http://www.contentreserve.com/TitleInfo.asp?ID={06083DE4-36B2-411F-8F7F-7F3A15B4433F}&Format=420</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Trump University branding 101 how to build the most valuable asset of any businessent://SD_ILS/0/SD_ILS:3039162024-08-20T13:22:13Z2024-08-20T13:22:13ZAuthor Sexton, Donald E., 1943-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Wiley InterScience <a href="http://dx.doi.org/10.1002/9781118258293">An electronic book accessible through the World Wide Web; click for information</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of pharmaceutical public policyent://SD_ILS/0/SD_ILS:2914662024-08-20T13:22:13Z2024-08-20T13:22:13ZAuthor Fulda, Thomas R. Wertheimer, Albert I.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781439804261">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Brand management 101 : 101 lessons learned from real world marketingent://SD_ILS/0/SD_ILS:4242642024-08-20T13:22:13Z2024-08-20T13:22:13ZAuthor Dhar, Mainak.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1002/9781119207733">Wiley Online Library</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Pharmaceutical product strategy using dynamic modeling for effective brand planningent://SD_ILS/0/SD_ILS:2901972024-08-20T13:22:13Z2024-08-20T13:22:13ZAuthor Paich, Mark. Peck, Corey. Valant, Jason.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9780203492529">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Environmental engineering dictionary and directoryent://SD_ILS/0/SD_ILS:2858422024-08-20T13:22:13Z2024-08-20T13:22:13ZAuthor Pankratz, Tom M.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781420032529">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Environmental engineering dictionary and directoryent://SD_ILS/0/SD_ILS:2858672024-08-20T13:22:13Z2024-08-20T13:22:13ZAuthor Pankratz, Tom M.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781420032536">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>How to use advertising to build strong brandsent://SD_ILS/0/SD_ILS:3685042024-08-20T13:22:13Z2024-08-20T13:22:13ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(368504.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/how-to-use-advertising-to-build-strong-brands">http://sk.sagepub.com/books/how-to-use-advertising-to-build-strong-brands</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>