Search Results for Brand Name Products
SirsiDynix Enterprise
https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dBrand$002bName$002bProducts$0026ic$003dtrue$0026ps$003d300$0026isd$003dtrue?dt=list
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Marka yönetimi
ent://SD_ILS/0/SD_ILS:478908
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Author Tosun, Nurhan Babür.<br/>Preferred Shelf Number HD69.B7 T67 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Güçlü markalar yaratmak
ent://SD_ILS/0/SD_ILS:515032
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Author Aaker, David A. Demir, Erdem.<br/>Preferred Shelf Number HD69.B7 A216 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Developing insights on branding in the B2B context : case studies from business practice
ent://SD_ILS/0/SD_ILS:421884
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Author Koporcic, Nikolina, editor. Ivanova-Gongne, Maria, 1985- editor. Nyström, Anna-Greta, 1979- editor. Törnroos, Jan-Åke, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787562752">https://www.emerald.com/insight/publication/doi/10.1108/9781787562752</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
ent://SD_ILS/0/SD_ILS:421894
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Author Pogorzelski, Jacek, author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787561021">https://www.emerald.com/insight/publication/doi/10.1108/9781787561021</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Brand culture and identity : concepts, methodologies, tools, and applications
ent://SD_ILS/0/SD_ILS:481926
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Author IGI Global, publisher. Information Resources Management Association, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marka yönetimi
ent://SD_ILS/0/SD_ILS:391605
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Author Atılgan, Fatma.<br/>Preferred Shelf Number HD69.B7 A85 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka yönetimi: güçlü ve başarılı markalar için temel ilkeler
ent://SD_ILS/0/SD_ILS:389064
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Author Aktuğlu, Işıl Karpat, 1971-<br/>Preferred Shelf Number HF5415.15 A48 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Brand meaning management
ent://SD_ILS/0/SD_ILS:421664
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Author MacInnis, Deborah J. Park, C. Whan.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512">https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marka yönetimi
ent://SD_ILS/0/SD_ILS:379732
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Author Baş, Mehmet<br/>Preferred Shelf Number HD69 .B7 B37 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Reklamarkası : kısa öyküler
ent://SD_ILS/0/SD_ILS:365724
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Author Merter, Ender<br/>Preferred Shelf Number HF5823 M47 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Strategic brand management : building, measuring, and managing brand equity
ent://SD_ILS/0/SD_ILS:268586
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Author Keller, Kevin Lane.<br/>Preferred Shelf Number HD69.B7 K45 2013<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Branding and product design : an integrated perspective
ent://SD_ILS/0/SD_ILS:354363
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Author Hestad, Monika.<br/>Preferred Shelf Number HF5415.1255 H47 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka yönetimi ve marka stratejileri
ent://SD_ILS/0/SD_ILS:370439
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Author Çakırer, Mehmet Akif<br/>Preferred Shelf Number HD69.B7 C35 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
ent://SD_ILS/0/SD_ILS:293061
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Author Post, Karen.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/brand-turnaround-how-brands-gone-bad-returned-to-glory-7-game-changers-that-made-difference">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Authentic TM politics and ambivalence in a brand culture
ent://SD_ILS/0/SD_ILS:243140
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Author Banet-Weiser, Sarah, 1966- Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780814739372/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Positioning the brand an inside-out approach
ent://SD_ILS/0/SD_ILS:260092
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Author Riezebos, H. J., 1960- Grinten, Jaap van der.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203802489">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The new emerging market multinationals four strategies for disrupting markets and building brands
ent://SD_ILS/0/SD_ILS:292526
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Author Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/new-emerging-market-multinationals-four-strategies-for-disrupting-markets-building-brands">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Customers first dominate your market by winning them over where it counts the most
ent://SD_ILS/0/SD_ILS:293058
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Author Bueno, Bolivar J.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/customers-first-dominate-your-market-by-winning-them-over-where-counts-most">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Fake stuff China and the rise of counterfeit goods
ent://SD_ILS/0/SD_ILS:266293
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Author Lin, Yi-Chieh Jessica.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203829752">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
ent://SD_ILS/0/SD_ILS:293114
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Author Knapp, Duane E.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/brand-promise-how-ketel-one-costco-makeawish-tourism-vancouver-other-leading-brands-make-keep-that-guarantees-success">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Creating powerful brands
ent://SD_ILS/0/SD_ILS:266245
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Author De Chernatony, L. (Leslie) McDonald, Malcolm, 1951- Wallace, Elaine.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9781856178501">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Living brands collaboration + innovation = customer fascination
ent://SD_ILS/0/SD_ILS:293084
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Author Nadeau, Raymond.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/living-brands-collaboration-innovation-customer-fascination">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Stratejik marka yönetimi
ent://SD_ILS/0/SD_ILS:314852
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Author İslamoğlu, Ahmet Hamdi. Fırat, Duygu.<br/>Preferred Shelf Number HD69.B7 I85 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka yönetimi: güçlü ve başarılı markalar için temel ilkeler
ent://SD_ILS/0/SD_ILS:315223
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Author Aktuğlu, Işıl Karpat, 1971-<br/>Preferred Shelf Number HF5415.15 A48 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
From brand vision to brand evaluation the strategic process of growing and strengthening brands
ent://SD_ILS/0/SD_ILS:259461
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Author De Chernatony, L. (Leslie)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080966649">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Trademarks, brands and competitiveness
ent://SD_ILS/0/SD_ILS:263843
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Author Lopes, Teresa da Silva, 1968- Duguid, Paul, 1954-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203861981">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marka olmak
ent://SD_ILS/0/SD_ILS:312019
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Author Erdil, T. Sabri Uzun, Yeşim<br/>Preferred Shelf Number HF5415.13 E73 2010<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
İletişim temelli marka yönetimi
ent://SD_ILS/0/SD_ILS:314751
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Author Babür Tosun, Nurhan.<br/>Preferred Shelf Number HD69 B33 2010<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Strategic brand management for B2B markets a road map for organizational transformation
ent://SD_ILS/0/SD_ILS:369410
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Author Sarin, Sharad.<br/>Preferred Shelf Number ONLINE(369410.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets">http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Pharmaceutical product branding strategies simulating patient flow and portfolio dynamics
ent://SD_ILS/0/SD_ILS:287934
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Author Paich, Mark. Peck, Corey. Valant, Jason. Paich, Mark. Pharmaceutical product strategy.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781420087710">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Becoming a category of one how extraordinary companies transcend commodity and defy comparison
ent://SD_ILS/0/SD_ILS:299223
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Author Calloway, Joe.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.contentreserve.com/TitleInfo.asp?ID={408F96C2-B0CE-4D43-9A56-FC6A840712C1}&Format=50">Click for information on Adobe Digital Editions version</a>
<a href="http://www.contentreserve.com/TitleInfo.asp?ID={408F96C2-B0CE-4D43-9A56-FC6A840712C1}&Format=410">Click for information on Adobe Digital Editions version</a>
<a href="http://www.contentreserve.com/TitleInfo.asp?ID={408F96C2-B0CE-4D43-9A56-FC6A840712C1}&Format=900">Click for information on Mobipocket Reader version</a>
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Ebook Library <a href="http://public.eblib.com/EBLPublic/PublicView.do?ptiID=456057">http://public.eblib.com/EBLPublic/PublicView.do?ptiID=456057</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Eating the big fish how challenger brands can compete against brand leaders
ent://SD_ILS/0/SD_ILS:303895
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Author Morgan, Adam, 1969-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.contentreserve.com/TitleInfo.asp?ID={15339FA4-B05D-4355-8B95-C185D69C9892}&Format=50">Click for information on Adobe Digital Editions version</a>
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Wiley InterScience <a href="http://dx.doi.org/10.1002/9781118257944">http://dx.doi.org/10.1002/9781118257944</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Integrating design, logistics and branding for sustainable value creation : proceedings
ent://SD_ILS/0/SD_ILS:122941
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Author ICOVACS 2008 International Conference on Value Chain sustainability (November 12-14, 2008 : İzmir) Baltacıoğlu, Tunçdan. Demirbağ Kaplan, Melike. Yurt, Öznur.<br/>Preferred Shelf Number HD69 .I26 2009<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Trade Marks and Brands An Interdisciplinary Critique
ent://SD_ILS/0/SD_ILS:235945
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Author Bently, Lionel. Davis, Jennifer. Ginsburg, Jane C..<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1017/CBO9780511495212">Access by subscription</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Luxury brand management : a world of privilege
ent://SD_ILS/0/SD_ILS:268545
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Author Chevalier, Michel. Mazzalovo, Gerald.<br/>Preferred Shelf Number HD69.B7 C473 2008<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Differentiate or die survival in our era of killer competition
ent://SD_ILS/0/SD_ILS:303126
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Author Trout, Jack. Rivkin, Steve, 1947-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Safari Books Online <a href="http://proquest.safaribooksonline.com/9780470223390">http://proquest.safaribooksonline.com/9780470223390</a>
John Wiley <a href="http://dx.doi.org/10.1002/9781118258040">http://dx.doi.org/10.1002/9781118258040</a>
Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=24322">http://www.books24x7.com/marc.asp?bookid=24322</a>
OverDrive (PDF) <a href="http://www.contentreserve.com/TitleInfo.asp?ID={06083DE4-36B2-411F-8F7F-7F3A15B4433F}&Format=50">http://www.contentreserve.com/TitleInfo.asp?ID={06083DE4-36B2-411F-8F7F-7F3A15B4433F}&Format=50</a>
OverDrive (Kindle) <a href="http://www.contentreserve.com/TitleInfo.asp?ID={06083DE4-36B2-411F-8F7F-7F3A15B4433F}&Format=420">http://www.contentreserve.com/TitleInfo.asp?ID={06083DE4-36B2-411F-8F7F-7F3A15B4433F}&Format=420</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Trump University branding 101 how to build the most valuable asset of any business
ent://SD_ILS/0/SD_ILS:303916
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Author Sexton, Donald E., 1943-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Wiley InterScience <a href="http://dx.doi.org/10.1002/9781118258293">An electronic book accessible through the World Wide Web; click for information</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Strategic brand management : building, measuring, and managing brand equity
ent://SD_ILS/0/SD_ILS:109957
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Author Keller, Kevin Lane, 1956-<br/>Preferred Shelf Number HD69.B7 K45 2008<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Handbook of pharmaceutical public policy
ent://SD_ILS/0/SD_ILS:291466
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Author Fulda, Thomas R. Wertheimer, Albert I.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781439804261">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Brand management 101 : 101 lessons learned from real world marketing
ent://SD_ILS/0/SD_ILS:424264
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Author Dhar, Mainak.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1002/9781119207733">Wiley Online Library</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marka fotoğrafları
ent://SD_ILS/0/SD_ILS:111718
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Author Vardar, Nükhet, 1961-<br/>Preferred Shelf Number HD69.B7 V37 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Designing brand experiences
ent://SD_ILS/0/SD_ILS:268829
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Author Landa, Robin.<br/>Preferred Shelf Number HD69.B7 L365 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
B2B brand management
ent://SD_ILS/0/SD_ILS:313799
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Author Kotler, Philip. Pfoertsch, Waldemar. Michi, Ines.<br/>Preferred Shelf Number HD69.B7 K68 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Bu topraklardan dünya markası çıkar mı?
ent://SD_ILS/0/SD_ILS:107955
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Author Borça, Güven.<br/>Preferred Shelf Number HF5414 .B67 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
İçimizdeki korsan : meydan okuyan markalar yaratma kültürü
ent://SD_ILS/0/SD_ILS:105502
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Author Morgan, Adam.<br/>Preferred Shelf Number HD 69.B7 M67 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Yeni pazarlama trendleri
ent://SD_ILS/0/SD_ILS:105505
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Author Baysal, Aşkın, ed.<br/>Preferred Shelf Number HF 5415 .Y458 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pharmaceutical product strategy using dynamic modeling for effective brand planning
ent://SD_ILS/0/SD_ILS:290197
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Author Paich, Mark. Peck, Corey. Valant, Jason.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9780203492529">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Pazarlamanın sihirli lambası
ent://SD_ILS/0/SD_ILS:105074
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Author Trout, Jack. Tunçel, Hakan, çev.<br/>Preferred Shelf Number HF 5415.13 .T7620 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Markalaştırma
ent://SD_ILS/0/SD_ILS:105418
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Author Randall, Geoffrey. Özsayar, Elif, çev.<br/>Preferred Shelf Number HD69.B7 R3520 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Medya abideleri : medya dünyasının büyük markaları nasıl başarılı oluyor, nasıl yaşıyor ?
ent://SD_ILS/0/SD_ILS:105430
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Author Tungate, Mark. Günay, Günhan, çev.<br/>Preferred Shelf Number P 96.E25 T86 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Markaların evrimi
ent://SD_ILS/0/SD_ILS:104289
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Author Ries, Al. Ries, Laura, ort. yaz. Meriç, Deniz Ermiş, ed. Tayanç, Neşe Kars, çev. Tayanç, Dinç, çev.<br/>Preferred Shelf Number HD 69.B7 R5420 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka yönetimi ve marka değerinin ölçülmesi
ent://SD_ILS/0/SD_ILS:104290
2024-07-15T13:15:29Z
2024-07-15T13:15:29Z
Author Yüksel, Ülkü.<br/>Preferred Shelf Number HF 5415.15 Y519 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Markan kadar konuş : marka iletişimi stratejileri
ent://SD_ILS/0/SD_ILS:104295
2024-07-15T13:15:29Z
2024-07-15T13:15:29Z
Author Uztuğ, Ferruh, 1968-<br/>Preferred Shelf Number HD 69.B7 U99 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
ent://SD_ILS/0/SD_ILS:391097
2024-07-15T13:15:29Z
2024-07-15T13:15:29Z
Author Aaker, David A.<br/>Preferred Shelf Number HD69.B7 A2154 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka ve marka stratejileri
ent://SD_ILS/0/SD_ILS:105044
2024-07-15T13:15:29Z
2024-07-15T13:15:29Z
Author Ar, Aybeniz Akdeniz.<br/>Preferred Shelf Number HF 5415.13 A73 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Post-imaj devri : pazarlamada imaj çağından akıl çağına geçiş
ent://SD_ILS/0/SD_ILS:105013
2024-07-15T13:15:29Z
2024-07-15T13:15:29Z
Author Grant, John. Tayanç, Dinç, çev. Canan, Gonca, ed.<br/>Preferred Shelf Number HF 5415 .G7320 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka yönetimi: güçlü ve başarılı markalar için temel ilkeler
ent://SD_ILS/0/SD_ILS:105015
2024-07-15T13:15:29Z
2024-07-15T13:15:29Z
Author Aktuğlu, Işıl Karpat, 1971-<br/>Preferred Shelf Number HF 5415.15 A48 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka yaratmanın beş adımı
ent://SD_ILS/0/SD_ILS:105410
2024-07-15T13:15:29Z
2024-07-15T13:15:29Z
Author Moser, Mike. Kalınyazgan, İnci Berna, çev.<br/>Preferred Shelf Number HD 69.B7 M67 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Işık hızıyla markalama : sürat çağında marka yaratma stratejileri
ent://SD_ILS/0/SD_ILS:105524
2024-07-15T13:15:29Z
2024-07-15T13:15:29Z
Author Winkler, Agnieszka M. Yalım, Fevzi, çev.<br/>Preferred Shelf Number HF 5415.13 .W5620 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Büyüklük herşey değil : küçük işletmeler için büyük katkılar
ent://SD_ILS/0/SD_ILS:98876
2024-07-15T13:15:29Z
2024-07-15T13:15:29Z
Author Dickinson, Paul. Shipp, Jonathan, katkı ver. Özlük, Nur, çev.<br/>Preferred Shelf Number HF 5823 D53 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Markanın DNA'sı : eşsiz ve dayanıklı markalar yaratmanın kuralları
ent://SD_ILS/0/SD_ILS:104960
2024-07-15T13:15:29Z
2024-07-15T13:15:29Z
Author Perry, Alycia. Wisnom, David, ort. yaz.<br/>Preferred Shelf Number HD 69.B7 P477 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Tüketici krallığının fethi : markalar diyarında pazarlama stratejileri
ent://SD_ILS/0/SD_ILS:105457
2024-07-15T13:15:29Z
2024-07-15T13:15:29Z
Author Solomon, Michael R. Çetinkaya, Selin, çev.<br/>Preferred Shelf Number HF 5415.32 .S65 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
No logo : Yer yok seçenek yok iş yok logo yok : Küresel markalar hedef tahtasında
ent://SD_ILS/0/SD_ILS:89159
2024-07-15T13:15:29Z
2024-07-15T13:15:29Z
Author Klein, Naomi. Uysal, Nalan, çev.<br/>Preferred Shelf Number HD 2755.5 K542 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Reklamın marka değerine etkisi
ent://SD_ILS/0/SD_ILS:103559
2024-07-15T13:15:29Z
2024-07-15T13:15:29Z
Author Franzen, Giep. Goessens, Cindy, ort. yaz. Yalım, Fevzi, çev.<br/>Preferred Shelf Number HF 5814 .F7319 2002<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
What is brand equity, anyway? : selected papers on brands and advertising
ent://SD_ILS/0/SD_ILS:106074
2024-07-15T13:15:29Z
2024-07-15T13:15:29Z
Author Feldwick, Paul.<br/>Preferred Shelf Number HD 69.B7 F45 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Environmental engineering dictionary and directory
ent://SD_ILS/0/SD_ILS:285842
2024-07-15T13:15:29Z
2024-07-15T13:15:29Z
Author Pankratz, Tom M.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781420032529">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Environmental engineering dictionary and directory
ent://SD_ILS/0/SD_ILS:285867
2024-07-15T13:15:29Z
2024-07-15T13:15:29Z
Author Pankratz, Tom M.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781420032536">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marka kültürü [ve markayı yaşatan bir şirket olabilmek]
ent://SD_ILS/0/SD_ILS:89399
2024-07-15T13:15:29Z
2024-07-15T13:15:29Z
Author Pringle, Hamish. Gordon, William, ort. yaz. Olcaytu, Neşe, çev.<br/>Preferred Shelf Number HF 5415 P6594 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
How to use advertising to build strong brands
ent://SD_ILS/0/SD_ILS:368504
2024-07-15T13:15:29Z
2024-07-15T13:15:29Z
Author Jones, John Philip.<br/>Preferred Shelf Number ONLINE(368504.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/how-to-use-advertising-to-build-strong-brands">http://sk.sagepub.com/books/how-to-use-advertising-to-build-strong-brands</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Building strong brands
ent://SD_ILS/0/SD_ILS:248814
2024-07-15T13:15:29Z
2024-07-15T13:15:29Z
Author Aaker, David A.<br/>Preferred Shelf Number HD69.B7 A216 1996<br/>Format: Books<br/>Availability Beytepe Library~1<br/>