Search Results for Brand name products -- Management
SirsiDynix Enterprise
https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dBrand$002bname$002bproducts$002b--$002bManagement$0026ic$003dtrue$0026te$003dILS$0026ps$003d300?
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Marka yönetimi
ent://SD_ILS/0/SD_ILS:478908
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Author Tosun, Nurhan Babür.<br/>Preferred Shelf Number HD69.B7 T67 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Güçlü markalar yaratmak
ent://SD_ILS/0/SD_ILS:515032
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Author Aaker, David A. Demir, Erdem.<br/>Preferred Shelf Number HD69.B7 A216 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
ent://SD_ILS/0/SD_ILS:421894
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Author Pogorzelski, Jacek, author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787561021">https://www.emerald.com/insight/publication/doi/10.1108/9781787561021</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marka yönetimi
ent://SD_ILS/0/SD_ILS:391605
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Author Atılgan, Fatma.<br/>Preferred Shelf Number HD69.B7 A85 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka yönetimi
ent://SD_ILS/0/SD_ILS:379732
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Author Baş, Mehmet<br/>Preferred Shelf Number HD69 .B7 B37 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Strategic brand management : building, measuring, and managing brand equity
ent://SD_ILS/0/SD_ILS:268586
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Author Keller, Kevin Lane.<br/>Preferred Shelf Number HD69.B7 K45 2013<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Marka yönetimi ve marka stratejileri
ent://SD_ILS/0/SD_ILS:370439
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Author Çakırer, Mehmet Akif<br/>Preferred Shelf Number HD69.B7 C35 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
ent://SD_ILS/0/SD_ILS:293061
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Author Post, Karen.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/brand-turnaround-how-brands-gone-bad-returned-to-glory-7-game-changers-that-made-difference">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The new emerging market multinationals four strategies for disrupting markets and building brands
ent://SD_ILS/0/SD_ILS:292526
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Author Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/new-emerging-market-multinationals-four-strategies-for-disrupting-markets-building-brands">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Stratejik marka yönetimi
ent://SD_ILS/0/SD_ILS:314852
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Author İslamoğlu, Ahmet Hamdi. Fırat, Duygu.<br/>Preferred Shelf Number HD69.B7 I85 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Strategic brand management for B2B markets a road map for organizational transformation
ent://SD_ILS/0/SD_ILS:369410
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Author Sarin, Sharad.<br/>Preferred Shelf Number ONLINE(369410.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets">http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Eating the big fish how challenger brands can compete against brand leaders
ent://SD_ILS/0/SD_ILS:303895
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Author Morgan, Adam, 1969-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.contentreserve.com/TitleInfo.asp?ID={15339FA4-B05D-4355-8B95-C185D69C9892}&Format=50">Click for information on Adobe Digital Editions version</a>
<a href="http://www.contentreserve.com/TitleInfo.asp?ID={15339FA4-B05D-4355-8B95-C185D69C9892}&Format=900">Click for information on Mobipocket Reader version</a>
Image <a href="http://images.contentreserve.com/ImageType-100/0128-1/{15339FA4-B05D-4355-8B95-C185D69C9892}Img100.jpg">http://images.contentreserve.com/ImageType-100/0128-1/{15339FA4-B05D-4355-8B95-C185D69C9892}Img100.jpg</a>
Wiley InterScience <a href="http://dx.doi.org/10.1002/9781118257944">http://dx.doi.org/10.1002/9781118257944</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Integrating design, logistics and branding for sustainable value creation : proceedings
ent://SD_ILS/0/SD_ILS:122941
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Author ICOVACS 2008 International Conference on Value Chain sustainability (November 12-14, 2008 : İzmir) Baltacıoğlu, Tunçdan. Demirbağ Kaplan, Melike. Yurt, Öznur.<br/>Preferred Shelf Number HD69 .I26 2009<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Luxury brand management : a world of privilege
ent://SD_ILS/0/SD_ILS:268545
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Author Chevalier, Michel. Mazzalovo, Gerald.<br/>Preferred Shelf Number HD69.B7 C473 2008<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Trump University branding 101 how to build the most valuable asset of any business
ent://SD_ILS/0/SD_ILS:303916
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Author Sexton, Donald E., 1943-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Wiley InterScience <a href="http://dx.doi.org/10.1002/9781118258293">An electronic book accessible through the World Wide Web; click for information</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Strategic brand management : building, measuring, and managing brand equity
ent://SD_ILS/0/SD_ILS:109957
2024-07-27T09:25:46Z
2024-07-27T09:25:46Z
Author Keller, Kevin Lane, 1956-<br/>Preferred Shelf Number HD69.B7 K45 2008<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Handbook of pharmaceutical public policy
ent://SD_ILS/0/SD_ILS:291466
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Author Fulda, Thomas R. Wertheimer, Albert I.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781439804261">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
İçimizdeki korsan : meydan okuyan markalar yaratma kültürü
ent://SD_ILS/0/SD_ILS:105502
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Author Morgan, Adam.<br/>Preferred Shelf Number HD 69.B7 M67 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
B2B brand management
ent://SD_ILS/0/SD_ILS:313799
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Author Kotler, Philip. Pfoertsch, Waldemar. Michi, Ines.<br/>Preferred Shelf Number HD69.B7 K68 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Markaların evrimi
ent://SD_ILS/0/SD_ILS:104289
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Author Ries, Al. Ries, Laura, ort. yaz. Meriç, Deniz Ermiş, ed. Tayanç, Neşe Kars, çev. Tayanç, Dinç, çev.<br/>Preferred Shelf Number HD 69.B7 R5420 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Markan kadar konuş : marka iletişimi stratejileri
ent://SD_ILS/0/SD_ILS:104295
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Author Uztuğ, Ferruh, 1968-<br/>Preferred Shelf Number HD 69.B7 U99 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
ent://SD_ILS/0/SD_ILS:391097
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Author Aaker, David A.<br/>Preferred Shelf Number HD69.B7 A2154 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Işık hızıyla markalama : sürat çağında marka yaratma stratejileri
ent://SD_ILS/0/SD_ILS:105524
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Author Winkler, Agnieszka M. Yalım, Fevzi, çev.<br/>Preferred Shelf Number HF 5415.13 .W5620 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka ve marka stratejileri
ent://SD_ILS/0/SD_ILS:105044
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Author Ar, Aybeniz Akdeniz.<br/>Preferred Shelf Number HF 5415.13 A73 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Markanın DNA'sı : eşsiz ve dayanıklı markalar yaratmanın kuralları
ent://SD_ILS/0/SD_ILS:104960
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Author Perry, Alycia. Wisnom, David, ort. yaz.<br/>Preferred Shelf Number HD 69.B7 P477 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Building strong brands
ent://SD_ILS/0/SD_ILS:248814
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Author Aaker, David A.<br/>Preferred Shelf Number HD69.B7 A216 1996<br/>Format: Books<br/>Availability Beytepe Library~1<br/>