Search Results for Brand name products -- Management - Narrowed by: Beytepe General Collection
SirsiDynix Enterprise
https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dBrand$002bname$002bproducts$002b--$002bManagement$0026qf$003dLOCATION$002509Shelf$002bLocation$0025091$00253ABEYTEPEGEN$002509Beytepe$002bGeneral$002bCollection$0026ic$003dtrue$0026te$003dILS$0026ps$003d300?
2024-09-08T01:50:30Z
Marka yönetimi
ent://SD_ILS/0/SD_ILS:478908
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Author Tosun, Nurhan Babür.<br/>Preferred Shelf Number HD69.B7 T67 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Güçlü markalar yaratmak
ent://SD_ILS/0/SD_ILS:515032
2024-09-08T01:50:30Z
2024-09-08T01:50:30Z
Author Aaker, David A. Demir, Erdem.<br/>Preferred Shelf Number HD69.B7 A216 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka yönetimi
ent://SD_ILS/0/SD_ILS:391605
2024-09-08T01:50:30Z
2024-09-08T01:50:30Z
Author Atılgan, Fatma.<br/>Preferred Shelf Number HD69.B7 A85 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka yönetimi
ent://SD_ILS/0/SD_ILS:379732
2024-09-08T01:50:30Z
2024-09-08T01:50:30Z
Author Baş, Mehmet<br/>Preferred Shelf Number HD69 .B7 B37 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka yönetimi ve marka stratejileri
ent://SD_ILS/0/SD_ILS:370439
2024-09-08T01:50:30Z
2024-09-08T01:50:30Z
Author Çakırer, Mehmet Akif<br/>Preferred Shelf Number HD69.B7 C35 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Strategic brand management : building, measuring, and managing brand equity
ent://SD_ILS/0/SD_ILS:268586
2024-09-08T01:50:30Z
2024-09-08T01:50:30Z
Author Keller, Kevin Lane.<br/>Preferred Shelf Number HD69.B7 K45 2013<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Stratejik marka yönetimi
ent://SD_ILS/0/SD_ILS:314852
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2024-09-08T01:50:30Z
Author İslamoğlu, Ahmet Hamdi. Fırat, Duygu.<br/>Preferred Shelf Number HD69.B7 I85 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Integrating design, logistics and branding for sustainable value creation : proceedings
ent://SD_ILS/0/SD_ILS:122941
2024-09-08T01:50:30Z
2024-09-08T01:50:30Z
Author ICOVACS 2008 International Conference on Value Chain sustainability (November 12-14, 2008 : İzmir) Baltacıoğlu, Tunçdan. Demirbağ Kaplan, Melike. Yurt, Öznur.<br/>Preferred Shelf Number HD69 .I26 2009<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Strategic brand management : building, measuring, and managing brand equity
ent://SD_ILS/0/SD_ILS:109957
2024-09-08T01:50:30Z
2024-09-08T01:50:30Z
Author Keller, Kevin Lane, 1956-<br/>Preferred Shelf Number HD69.B7 K45 2008<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Luxury brand management : a world of privilege
ent://SD_ILS/0/SD_ILS:268545
2024-09-08T01:50:30Z
2024-09-08T01:50:30Z
Author Chevalier, Michel. Mazzalovo, Gerald.<br/>Preferred Shelf Number HD69.B7 C473 2008<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
B2B brand management
ent://SD_ILS/0/SD_ILS:313799
2024-09-08T01:50:30Z
2024-09-08T01:50:30Z
Author Kotler, Philip. Pfoertsch, Waldemar. Michi, Ines.<br/>Preferred Shelf Number HD69.B7 K68 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
İçimizdeki korsan : meydan okuyan markalar yaratma kültürü
ent://SD_ILS/0/SD_ILS:105502
2024-09-08T01:50:30Z
2024-09-08T01:50:30Z
Author Morgan, Adam.<br/>Preferred Shelf Number HD 69.B7 M67 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Markaların evrimi
ent://SD_ILS/0/SD_ILS:104289
2024-09-08T01:50:30Z
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Author Ries, Al. Ries, Laura, ort. yaz. Meriç, Deniz Ermiş, ed. Tayanç, Neşe Kars, çev. Tayanç, Dinç, çev.<br/>Preferred Shelf Number HD 69.B7 R5420 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Markan kadar konuş : marka iletişimi stratejileri
ent://SD_ILS/0/SD_ILS:104295
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Author Uztuğ, Ferruh, 1968-<br/>Preferred Shelf Number HD 69.B7 U99 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
ent://SD_ILS/0/SD_ILS:391097
2024-09-08T01:50:30Z
2024-09-08T01:50:30Z
Author Aaker, David A.<br/>Preferred Shelf Number HD69.B7 A2154 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka ve marka stratejileri
ent://SD_ILS/0/SD_ILS:105044
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2024-09-08T01:50:30Z
Author Ar, Aybeniz Akdeniz.<br/>Preferred Shelf Number HF 5415.13 A73 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Işık hızıyla markalama : sürat çağında marka yaratma stratejileri
ent://SD_ILS/0/SD_ILS:105524
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Author Winkler, Agnieszka M. Yalım, Fevzi, çev.<br/>Preferred Shelf Number HF 5415.13 .W5620 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Markanın DNA'sı : eşsiz ve dayanıklı markalar yaratmanın kuralları
ent://SD_ILS/0/SD_ILS:104960
2024-09-08T01:50:30Z
2024-09-08T01:50:30Z
Author Perry, Alycia. Wisnom, David, ort. yaz.<br/>Preferred Shelf Number HD 69.B7 P477 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Building strong brands
ent://SD_ILS/0/SD_ILS:248814
2024-09-08T01:50:30Z
2024-09-08T01:50:30Z
Author Aaker, David A.<br/>Preferred Shelf Number HD69.B7 A216 1996<br/>Format: Books<br/>Availability Beytepe Library~1<br/>