Search Results for Brand name products -- Management. - Narrowed by: E-BookSirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dBrand$002bname$002bproducts$002b--$002bManagement.$0026qf$003dITYPE$002509Material$002bType$0025091$00253AE-KITAP$002509E-Book$0026ic$003dtrue$0026te$003dILS$0026ps$003d300?2024-09-07T18:21:07ZManaging brands in 4D : understanding perceptual, emotional, social and cultural brandingent://SD_ILS/0/SD_ILS:4218942024-09-07T18:21:07Z2024-09-07T18:21:07ZAuthor Pogorzelski, Jacek, author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787561021">https://www.emerald.com/insight/publication/doi/10.1108/9781787561021</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the differenceent://SD_ILS/0/SD_ILS:2930612024-09-07T18:21:07Z2024-09-07T18:21:07ZAuthor Post, Karen.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/brand-turnaround-how-brands-gone-bad-returned-to-glory-7-game-changers-that-made-difference">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The new emerging market multinationals four strategies for disrupting markets and building brandsent://SD_ILS/0/SD_ILS:2925262024-09-07T18:21:07Z2024-09-07T18:21:07ZAuthor Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/new-emerging-market-multinationals-four-strategies-for-disrupting-markets-building-brands">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Strategic brand management for B2B markets a road map for organizational transformationent://SD_ILS/0/SD_ILS:3694102024-09-07T18:21:07Z2024-09-07T18:21:07ZAuthor Sarin, Sharad.<br/>Preferred Shelf Number ONLINE(369410.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets">http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Eating the big fish how challenger brands can compete against brand leadersent://SD_ILS/0/SD_ILS:3038952024-09-07T18:21:07Z2024-09-07T18:21:07ZAuthor Morgan, Adam, 1969-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.contentreserve.com/TitleInfo.asp?ID={15339FA4-B05D-4355-8B95-C185D69C9892}&Format=50">Click for information on Adobe Digital Editions version</a>
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Wiley InterScience <a href="http://dx.doi.org/10.1002/9781118257944">http://dx.doi.org/10.1002/9781118257944</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Trump University branding 101 how to build the most valuable asset of any businessent://SD_ILS/0/SD_ILS:3039162024-09-07T18:21:07Z2024-09-07T18:21:07ZAuthor Sexton, Donald E., 1943-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Wiley InterScience <a href="http://dx.doi.org/10.1002/9781118258293">An electronic book accessible through the World Wide Web; click for information</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of pharmaceutical public policyent://SD_ILS/0/SD_ILS:2914662024-09-07T18:21:07Z2024-09-07T18:21:07ZAuthor Fulda, Thomas R. Wertheimer, Albert I.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781439804261">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>