Search Results for Brand name products. - Narrowed by: E-Book - 2018
SirsiDynix Enterprise
https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dBrand$002bname$002bproducts.$0026qf$003dITYPE$002509Material$002bType$0025091$00253AE-KITAP$002509E-Book$0026qf$003dPUBDATE$002509Publication$002bDate$0025092018$0025092018$0026te$003dILS$0026ps$003d300?
2024-09-07T15:58:23Z
Developing insights on branding in the B2B context : case studies from business practice
ent://SD_ILS/0/SD_ILS:421884
2024-09-07T15:58:23Z
2024-09-07T15:58:23Z
Author Koporcic, Nikolina, editor. Ivanova-Gongne, Maria, 1985- editor. Nyström, Anna-Greta, 1979- editor. Törnroos, Jan-Åke, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787562752">https://www.emerald.com/insight/publication/doi/10.1108/9781787562752</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
ent://SD_ILS/0/SD_ILS:421894
2024-09-07T15:58:23Z
2024-09-07T15:58:23Z
Author Pogorzelski, Jacek, author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787561021">https://www.emerald.com/insight/publication/doi/10.1108/9781787561021</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Brand culture and identity : concepts, methodologies, tools, and applications
ent://SD_ILS/0/SD_ILS:481926
2024-09-07T15:58:23Z
2024-09-07T15:58:23Z
Author IGI Global, publisher. Information Resources Management Association, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>