Search Results for Brand name products. - Narrowed by: English - Beytepe General Collection
SirsiDynix Enterprise
https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dBrand$002bname$002bproducts.$0026qf$003dLANGUAGE$002509Language$002509ENG$002509English$0026qf$003dLOCATION$002509Shelf$002bLocation$0025091$00253ABEYTEPEGEN$002509Beytepe$002bGeneral$002bCollection$0026te$003dILS$0026ps$003d300?
2024-09-07T14:51:39Z
Strategic brand management : building, measuring, and managing brand equity
ent://SD_ILS/0/SD_ILS:268586
2024-09-07T14:51:39Z
2024-09-07T14:51:39Z
Author Keller, Kevin Lane.<br/>Preferred Shelf Number HD69.B7 K45 2013<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Branding and product design : an integrated perspective
ent://SD_ILS/0/SD_ILS:354363
2024-09-07T14:51:39Z
2024-09-07T14:51:39Z
Author Hestad, Monika.<br/>Preferred Shelf Number HF5415.1255 H47 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Integrating design, logistics and branding for sustainable value creation : proceedings
ent://SD_ILS/0/SD_ILS:122941
2024-09-07T14:51:39Z
2024-09-07T14:51:39Z
Author ICOVACS 2008 International Conference on Value Chain sustainability (November 12-14, 2008 : İzmir) Baltacıoğlu, Tunçdan. Demirbağ Kaplan, Melike. Yurt, Öznur.<br/>Preferred Shelf Number HD69 .I26 2009<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Luxury brand management : a world of privilege
ent://SD_ILS/0/SD_ILS:268545
2024-09-07T14:51:39Z
2024-09-07T14:51:39Z
Author Chevalier, Michel. Mazzalovo, Gerald.<br/>Preferred Shelf Number HD69.B7 C473 2008<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Strategic brand management : building, measuring, and managing brand equity
ent://SD_ILS/0/SD_ILS:109957
2024-09-07T14:51:39Z
2024-09-07T14:51:39Z
Author Keller, Kevin Lane, 1956-<br/>Preferred Shelf Number HD69.B7 K45 2008<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Designing brand experiences
ent://SD_ILS/0/SD_ILS:268829
2024-09-07T14:51:39Z
2024-09-07T14:51:39Z
Author Landa, Robin.<br/>Preferred Shelf Number HD69.B7 L365 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
B2B brand management
ent://SD_ILS/0/SD_ILS:313799
2024-09-07T14:51:39Z
2024-09-07T14:51:39Z
Author Kotler, Philip. Pfoertsch, Waldemar. Michi, Ines.<br/>Preferred Shelf Number HD69.B7 K68 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Medya abideleri : medya dünyasının büyük markaları nasıl başarılı oluyor, nasıl yaşıyor ?
ent://SD_ILS/0/SD_ILS:105430
2024-09-07T14:51:39Z
2024-09-07T14:51:39Z
Author Tungate, Mark. Günay, Günhan, çev.<br/>Preferred Shelf Number P 96.E25 T86 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
ent://SD_ILS/0/SD_ILS:391097
2024-09-07T14:51:39Z
2024-09-07T14:51:39Z
Author Aaker, David A.<br/>Preferred Shelf Number HD69.B7 A2154 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Markanın DNA'sı : eşsiz ve dayanıklı markalar yaratmanın kuralları
ent://SD_ILS/0/SD_ILS:104960
2024-09-07T14:51:39Z
2024-09-07T14:51:39Z
Author Perry, Alycia. Wisnom, David, ort. yaz.<br/>Preferred Shelf Number HD 69.B7 P477 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
What is brand equity, anyway? : selected papers on brands and advertising
ent://SD_ILS/0/SD_ILS:106074
2024-09-07T14:51:39Z
2024-09-07T14:51:39Z
Author Feldwick, Paul.<br/>Preferred Shelf Number HD 69.B7 F45 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Building strong brands
ent://SD_ILS/0/SD_ILS:248814
2024-09-07T14:51:39Z
2024-09-07T14:51:39Z
Author Aaker, David A.<br/>Preferred Shelf Number HD69.B7 A216 1996<br/>Format: Books<br/>Availability Beytepe Library~1<br/>