Search Results for Brand name products. - Narrowed by: English - Brand name products.SirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dBrand$002bname$002bproducts.$0026qf$003dLANGUAGE$002509Language$002509ENG$002509English$0026qf$003dSUBJECT$002509Subject$002509Brand$002bname$002bproducts.$002509Brand$002bname$002bproducts.$0026te$003dILS$0026ps$003d300?2024-09-07T14:44:43ZDeveloping insights on branding in the B2B context : case studies from business practiceent://SD_ILS/0/SD_ILS:4218842024-09-07T14:44:43Z2024-09-07T14:44:43ZAuthor Koporcic, Nikolina, editor. Ivanova-Gongne, Maria, 1985- editor. Nyström, Anna-Greta, 1979- editor. Törnroos, Jan-Åke, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787562752">https://www.emerald.com/insight/publication/doi/10.1108/9781787562752</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Brand culture and identity : concepts, methodologies, tools, and applicationsent://SD_ILS/0/SD_ILS:4819262024-09-07T14:44:43Z2024-09-07T14:44:43ZAuthor IGI Global, publisher. Information Resources Management Association, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Brand meaning managementent://SD_ILS/0/SD_ILS:4216642024-09-07T14:44:43Z2024-09-07T14:44:43ZAuthor MacInnis, Deborah J. Park, C. Whan.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512">https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Branding and product design : an integrated perspectiveent://SD_ILS/0/SD_ILS:3543632024-09-07T14:44:43Z2024-09-07T14:44:43ZAuthor Hestad, Monika.<br/>Preferred Shelf Number HF5415.1255 H47 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Customers first dominate your market by winning them over where it counts the mostent://SD_ILS/0/SD_ILS:2930582024-09-07T14:44:43Z2024-09-07T14:44:43ZAuthor Bueno, Bolivar J.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/customers-first-dominate-your-market-by-winning-them-over-where-counts-most">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Positioning the brand an inside-out approachent://SD_ILS/0/SD_ILS:2600922024-09-07T14:44:43Z2024-09-07T14:44:43ZAuthor Riezebos, H. J., 1960- Grinten, Jaap van der.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203802489">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the differenceent://SD_ILS/0/SD_ILS:2930612024-09-07T14:44:43Z2024-09-07T14:44:43ZAuthor Post, Karen.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/brand-turnaround-how-brands-gone-bad-returned-to-glory-7-game-changers-that-made-difference">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Authentic TM politics and ambivalence in a brand cultureent://SD_ILS/0/SD_ILS:2431402024-09-07T14:44:43Z2024-09-07T14:44:43ZAuthor Banet-Weiser, Sarah, 1966- Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780814739372/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The new emerging market multinationals four strategies for disrupting markets and building brandsent://SD_ILS/0/SD_ILS:2925262024-09-07T14:44:43Z2024-09-07T14:44:43ZAuthor Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/new-emerging-market-multinationals-four-strategies-for-disrupting-markets-building-brands">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Creating powerful brandsent://SD_ILS/0/SD_ILS:2662452024-09-07T14:44:43Z2024-09-07T14:44:43ZAuthor De Chernatony, L. (Leslie) McDonald, Malcolm, 1951- Wallace, Elaine.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9781856178501">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Living brands collaboration + innovation = customer fascinationent://SD_ILS/0/SD_ILS:2930842024-09-07T14:44:43Z2024-09-07T14:44:43ZAuthor Nadeau, Raymond.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/living-brands-collaboration-innovation-customer-fascination">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!ent://SD_ILS/0/SD_ILS:2931142024-09-07T14:44:43Z2024-09-07T14:44:43ZAuthor Knapp, Duane E.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/brand-promise-how-ketel-one-costco-makeawish-tourism-vancouver-other-leading-brands-make-keep-that-guarantees-success">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>From brand vision to brand evaluation the strategic process of growing and strengthening brandsent://SD_ILS/0/SD_ILS:2594612024-09-07T14:44:43Z2024-09-07T14:44:43ZAuthor De Chernatony, L. (Leslie)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080966649">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Becoming a category of one how extraordinary companies transcend commodity and defy comparisonent://SD_ILS/0/SD_ILS:2992232024-09-07T14:44:43Z2024-09-07T14:44:43ZAuthor Calloway, Joe.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.contentreserve.com/TitleInfo.asp?ID={408F96C2-B0CE-4D43-9A56-FC6A840712C1}&Format=50">Click for information on Adobe Digital Editions version</a>
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OverDrive (Kindle) <a href="http://www.contentreserve.com/TitleInfo.asp?ID={06083DE4-36B2-411F-8F7F-7F3A15B4433F}&Format=420">http://www.contentreserve.com/TitleInfo.asp?ID={06083DE4-36B2-411F-8F7F-7F3A15B4433F}&Format=420</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Designing brand experiencesent://SD_ILS/0/SD_ILS:2688292024-09-07T14:44:43Z2024-09-07T14:44:43ZAuthor Landa, Robin.<br/>Preferred Shelf Number HD69.B7 L365 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Medya abideleri : medya dünyasının büyük markaları nasıl başarılı oluyor, nasıl yaşıyor ?ent://SD_ILS/0/SD_ILS:1054302024-09-07T14:44:43Z2024-09-07T14:44:43ZAuthor Tungate, Mark. Günay, Günhan, çev.<br/>Preferred Shelf Number P 96.E25 T86 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Markanın DNA'sı : eşsiz ve dayanıklı markalar yaratmanın kurallarıent://SD_ILS/0/SD_ILS:1049602024-09-07T14:44:43Z2024-09-07T14:44:43ZAuthor Perry, Alycia. Wisnom, David, ort. yaz.<br/>Preferred Shelf Number HD 69.B7 P477 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>How to use advertising to build strong brandsent://SD_ILS/0/SD_ILS:3685042024-09-07T14:44:43Z2024-09-07T14:44:43ZAuthor Jones, John Philip.<br/>Preferred Shelf Number ONLINE(368504.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/how-to-use-advertising-to-build-strong-brands">http://sk.sagepub.com/books/how-to-use-advertising-to-build-strong-brands</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>