Search Results for Brand name products. - Narrowed by: Beytepe Library
SirsiDynix Enterprise
https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dBrand$002bname$002bproducts.$0026qf$003dLIBRARY$002509Library$0025091$00253ABEYTEPE$002509Beytepe$002bLibrary$0026te$003dILS$0026ps$003d300?
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Marka yönetimi
ent://SD_ILS/0/SD_ILS:478908
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Author Tosun, Nurhan Babür.<br/>Preferred Shelf Number HD69.B7 T67 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Güçlü markalar yaratmak
ent://SD_ILS/0/SD_ILS:515032
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Author Aaker, David A. Demir, Erdem.<br/>Preferred Shelf Number HD69.B7 A216 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka yönetimi
ent://SD_ILS/0/SD_ILS:391605
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Author Atılgan, Fatma.<br/>Preferred Shelf Number HD69.B7 A85 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka yönetimi: güçlü ve başarılı markalar için temel ilkeler
ent://SD_ILS/0/SD_ILS:389064
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Author Aktuğlu, Işıl Karpat, 1971-<br/>Preferred Shelf Number HF5415.15 A48 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka yönetimi
ent://SD_ILS/0/SD_ILS:379732
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Author Baş, Mehmet<br/>Preferred Shelf Number HD69 .B7 B37 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Reklamarkası : kısa öyküler
ent://SD_ILS/0/SD_ILS:365724
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Author Merter, Ender<br/>Preferred Shelf Number HF5823 M47 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Strategic brand management : building, measuring, and managing brand equity
ent://SD_ILS/0/SD_ILS:268586
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Author Keller, Kevin Lane.<br/>Preferred Shelf Number HD69.B7 K45 2013<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Branding and product design : an integrated perspective
ent://SD_ILS/0/SD_ILS:354363
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Author Hestad, Monika.<br/>Preferred Shelf Number HF5415.1255 H47 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka yönetimi ve marka stratejileri
ent://SD_ILS/0/SD_ILS:370439
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Author Çakırer, Mehmet Akif<br/>Preferred Shelf Number HD69.B7 C35 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Stratejik marka yönetimi
ent://SD_ILS/0/SD_ILS:314852
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Author İslamoğlu, Ahmet Hamdi. Fırat, Duygu.<br/>Preferred Shelf Number HD69.B7 I85 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka yönetimi: güçlü ve başarılı markalar için temel ilkeler
ent://SD_ILS/0/SD_ILS:315223
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Author Aktuğlu, Işıl Karpat, 1971-<br/>Preferred Shelf Number HF5415.15 A48 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka olmak
ent://SD_ILS/0/SD_ILS:312019
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Author Erdil, T. Sabri Uzun, Yeşim<br/>Preferred Shelf Number HF5415.13 E73 2010<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
İletişim temelli marka yönetimi
ent://SD_ILS/0/SD_ILS:314751
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Author Babür Tosun, Nurhan.<br/>Preferred Shelf Number HD69 B33 2010<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Integrating design, logistics and branding for sustainable value creation : proceedings
ent://SD_ILS/0/SD_ILS:122941
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Author ICOVACS 2008 International Conference on Value Chain sustainability (November 12-14, 2008 : İzmir) Baltacıoğlu, Tunçdan. Demirbağ Kaplan, Melike. Yurt, Öznur.<br/>Preferred Shelf Number HD69 .I26 2009<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Strategic brand management : building, measuring, and managing brand equity
ent://SD_ILS/0/SD_ILS:109957
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Author Keller, Kevin Lane, 1956-<br/>Preferred Shelf Number HD69.B7 K45 2008<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Luxury brand management : a world of privilege
ent://SD_ILS/0/SD_ILS:268545
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Author Chevalier, Michel. Mazzalovo, Gerald.<br/>Preferred Shelf Number HD69.B7 C473 2008<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka fotoğrafları
ent://SD_ILS/0/SD_ILS:111718
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Author Vardar, Nükhet, 1961-<br/>Preferred Shelf Number HD69.B7 V37 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
İçimizdeki korsan : meydan okuyan markalar yaratma kültürü
ent://SD_ILS/0/SD_ILS:105502
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Author Morgan, Adam.<br/>Preferred Shelf Number HD 69.B7 M67 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Yeni pazarlama trendleri
ent://SD_ILS/0/SD_ILS:105505
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Author Baysal, Aşkın, ed.<br/>Preferred Shelf Number HF 5415 .Y458 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Bu topraklardan dünya markası çıkar mı?
ent://SD_ILS/0/SD_ILS:107955
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Author Borça, Güven.<br/>Preferred Shelf Number HF5414 .B67 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Designing brand experiences
ent://SD_ILS/0/SD_ILS:268829
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Author Landa, Robin.<br/>Preferred Shelf Number HD69.B7 L365 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
B2B brand management
ent://SD_ILS/0/SD_ILS:313799
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Author Kotler, Philip. Pfoertsch, Waldemar. Michi, Ines.<br/>Preferred Shelf Number HD69.B7 K68 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Markalaştırma
ent://SD_ILS/0/SD_ILS:105418
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Author Randall, Geoffrey. Özsayar, Elif, çev.<br/>Preferred Shelf Number HD69.B7 R3520 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Medya abideleri : medya dünyasının büyük markaları nasıl başarılı oluyor, nasıl yaşıyor ?
ent://SD_ILS/0/SD_ILS:105430
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Author Tungate, Mark. Günay, Günhan, çev.<br/>Preferred Shelf Number P 96.E25 T86 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Markaların evrimi
ent://SD_ILS/0/SD_ILS:104289
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Author Ries, Al. Ries, Laura, ort. yaz. Meriç, Deniz Ermiş, ed. Tayanç, Neşe Kars, çev. Tayanç, Dinç, çev.<br/>Preferred Shelf Number HD 69.B7 R5420 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka yönetimi ve marka değerinin ölçülmesi
ent://SD_ILS/0/SD_ILS:104290
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Author Yüksel, Ülkü.<br/>Preferred Shelf Number HF 5415.15 Y519 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Markan kadar konuş : marka iletişimi stratejileri
ent://SD_ILS/0/SD_ILS:104295
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Author Uztuğ, Ferruh, 1968-<br/>Preferred Shelf Number HD 69.B7 U99 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlamanın sihirli lambası
ent://SD_ILS/0/SD_ILS:105074
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Author Trout, Jack. Tunçel, Hakan, çev.<br/>Preferred Shelf Number HF 5415.13 .T7620 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka ve marka stratejileri
ent://SD_ILS/0/SD_ILS:105044
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Author Ar, Aybeniz Akdeniz.<br/>Preferred Shelf Number HF 5415.13 A73 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka yaratmanın beş adımı
ent://SD_ILS/0/SD_ILS:105410
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Author Moser, Mike. Kalınyazgan, İnci Berna, çev.<br/>Preferred Shelf Number HD 69.B7 M67 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Post-imaj devri : pazarlamada imaj çağından akıl çağına geçiş
ent://SD_ILS/0/SD_ILS:105013
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Author Grant, John. Tayanç, Dinç, çev. Canan, Gonca, ed.<br/>Preferred Shelf Number HF 5415 .G7320 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka yönetimi: güçlü ve başarılı markalar için temel ilkeler
ent://SD_ILS/0/SD_ILS:105015
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Author Aktuğlu, Işıl Karpat, 1971-<br/>Preferred Shelf Number HF 5415.15 A48 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Işık hızıyla markalama : sürat çağında marka yaratma stratejileri
ent://SD_ILS/0/SD_ILS:105524
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Author Winkler, Agnieszka M. Yalım, Fevzi, çev.<br/>Preferred Shelf Number HF 5415.13 .W5620 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
ent://SD_ILS/0/SD_ILS:391097
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Author Aaker, David A.<br/>Preferred Shelf Number HD69.B7 A2154 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Tüketici krallığının fethi : markalar diyarında pazarlama stratejileri
ent://SD_ILS/0/SD_ILS:105457
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Author Solomon, Michael R. Çetinkaya, Selin, çev.<br/>Preferred Shelf Number HF 5415.32 .S65 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Büyüklük herşey değil : küçük işletmeler için büyük katkılar
ent://SD_ILS/0/SD_ILS:98876
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Author Dickinson, Paul. Shipp, Jonathan, katkı ver. Özlük, Nur, çev.<br/>Preferred Shelf Number HF 5823 D53 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Markanın DNA'sı : eşsiz ve dayanıklı markalar yaratmanın kuralları
ent://SD_ILS/0/SD_ILS:104960
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Author Perry, Alycia. Wisnom, David, ort. yaz.<br/>Preferred Shelf Number HD 69.B7 P477 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Reklamın marka değerine etkisi
ent://SD_ILS/0/SD_ILS:103559
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Author Franzen, Giep. Goessens, Cindy, ort. yaz. Yalım, Fevzi, çev.<br/>Preferred Shelf Number HF 5814 .F7319 2002<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
What is brand equity, anyway? : selected papers on brands and advertising
ent://SD_ILS/0/SD_ILS:106074
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Author Feldwick, Paul.<br/>Preferred Shelf Number HD 69.B7 F45 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
No logo : Yer yok seçenek yok iş yok logo yok : Küresel markalar hedef tahtasında
ent://SD_ILS/0/SD_ILS:89159
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Author Klein, Naomi. Uysal, Nalan, çev.<br/>Preferred Shelf Number HD 2755.5 K542 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka kültürü [ve markayı yaşatan bir şirket olabilmek]
ent://SD_ILS/0/SD_ILS:89399
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Author Pringle, Hamish. Gordon, William, ort. yaz. Olcaytu, Neşe, çev.<br/>Preferred Shelf Number HF 5415 P6594 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Building strong brands
ent://SD_ILS/0/SD_ILS:248814
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Author Aaker, David A.<br/>Preferred Shelf Number HD69.B7 A216 1996<br/>Format: Books<br/>Availability Beytepe Library~1<br/>