Search Results for Brand name products. - Narrowed by: Online Library - Brand name products.SirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dBrand$002bname$002bproducts.$0026qf$003dLIBRARY$002509Library$0025091$00253AONLINE$002509Online$002bLibrary$0026qf$003dSUBJECT$002509Subject$002509Brand$002bname$002bproducts.$002509Brand$002bname$002bproducts.$0026te$003dILS$0026ps$003d300?2024-09-07T17:49:26ZDeveloping insights on branding in the B2B context : case studies from business practiceent://SD_ILS/0/SD_ILS:4218842024-09-07T17:49:26Z2024-09-07T17:49:26ZAuthor Koporcic, Nikolina, editor. Ivanova-Gongne, Maria, 1985- editor. Nyström, Anna-Greta, 1979- editor. Törnroos, Jan-Åke, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787562752">https://www.emerald.com/insight/publication/doi/10.1108/9781787562752</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Brand culture and identity : concepts, methodologies, tools, and applicationsent://SD_ILS/0/SD_ILS:4819262024-09-07T17:49:26Z2024-09-07T17:49:26ZAuthor IGI Global, publisher. Information Resources Management Association, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Brand meaning managementent://SD_ILS/0/SD_ILS:4216642024-09-07T17:49:26Z2024-09-07T17:49:26ZAuthor MacInnis, Deborah J. Park, C. Whan.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512">https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Customers first dominate your market by winning them over where it counts the mostent://SD_ILS/0/SD_ILS:2930582024-09-07T17:49:26Z2024-09-07T17:49:26ZAuthor Bueno, Bolivar J.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/customers-first-dominate-your-market-by-winning-them-over-where-counts-most">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the differenceent://SD_ILS/0/SD_ILS:2930612024-09-07T17:49:26Z2024-09-07T17:49:26ZAuthor Post, Karen.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/brand-turnaround-how-brands-gone-bad-returned-to-glory-7-game-changers-that-made-difference">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Positioning the brand an inside-out approachent://SD_ILS/0/SD_ILS:2600922024-09-07T17:49:26Z2024-09-07T17:49:26ZAuthor Riezebos, H. J., 1960- Grinten, Jaap van der.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203802489">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Authentic TM politics and ambivalence in a brand cultureent://SD_ILS/0/SD_ILS:2431402024-09-07T17:49:26Z2024-09-07T17:49:26ZAuthor Banet-Weiser, Sarah, 1966- Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780814739372/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The new emerging market multinationals four strategies for disrupting markets and building brandsent://SD_ILS/0/SD_ILS:2925262024-09-07T17:49:26Z2024-09-07T17:49:26ZAuthor Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/new-emerging-market-multinationals-four-strategies-for-disrupting-markets-building-brands">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Living brands collaboration + innovation = customer fascinationent://SD_ILS/0/SD_ILS:2930842024-09-07T17:49:26Z2024-09-07T17:49:26ZAuthor Nadeau, Raymond.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/living-brands-collaboration-innovation-customer-fascination">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!ent://SD_ILS/0/SD_ILS:2931142024-09-07T17:49:26Z2024-09-07T17:49:26ZAuthor Knapp, Duane E.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/brand-promise-how-ketel-one-costco-makeawish-tourism-vancouver-other-leading-brands-make-keep-that-guarantees-success">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Creating powerful brandsent://SD_ILS/0/SD_ILS:2662452024-09-07T17:49:26Z2024-09-07T17:49:26ZAuthor De Chernatony, L. (Leslie) McDonald, Malcolm, 1951- Wallace, Elaine.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9781856178501">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>From brand vision to brand evaluation the strategic process of growing and strengthening brandsent://SD_ILS/0/SD_ILS:2594612024-09-07T17:49:26Z2024-09-07T17:49:26ZAuthor De Chernatony, L. 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