Search Results for Brand name products. - Narrowed by: Brand name products -- Management.SirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dBrand$002bname$002bproducts.$0026qf$003dSUBJECT$002509Subject$002509Brand$002bname$002bproducts$002b--$002bManagement.$002509Brand$002bname$002bproducts$002b--$002bManagement.$0026ic$003dtrue$0026te$003dILS$0026ps$003d300?2024-09-07T20:07:59ZMarka yönetimient://SD_ILS/0/SD_ILS:4789082024-09-07T20:07:59Z2024-09-07T20:07:59ZAuthor Tosun, Nurhan Babür.<br/>Preferred Shelf Number HD69.B7 T67 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Güçlü markalar yaratmakent://SD_ILS/0/SD_ILS:5150322024-09-07T20:07:59Z2024-09-07T20:07:59ZAuthor Aaker, David A. Demir, Erdem.<br/>Preferred Shelf Number HD69.B7 A216 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Managing brands in 4D : understanding perceptual, emotional, social and cultural brandingent://SD_ILS/0/SD_ILS:4218942024-09-07T20:07:59Z2024-09-07T20:07:59ZAuthor Pogorzelski, Jacek, author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787561021">https://www.emerald.com/insight/publication/doi/10.1108/9781787561021</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Strategic brand management : building, measuring, and managing brand equityent://SD_ILS/0/SD_ILS:2685862024-09-07T20:07:59Z2024-09-07T20:07:59ZAuthor Keller, Kevin Lane.<br/>Preferred Shelf Number HD69.B7 K45 2013<br/>Format: Books<br/>Availability Beytepe Library~2<br/>Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the differenceent://SD_ILS/0/SD_ILS:2930612024-09-07T20:07:59Z2024-09-07T20:07:59ZAuthor Post, Karen.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/brand-turnaround-how-brands-gone-bad-returned-to-glory-7-game-changers-that-made-difference">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The new emerging market multinationals four strategies for disrupting markets and building brandsent://SD_ILS/0/SD_ILS:2925262024-09-07T20:07:59Z2024-09-07T20:07:59ZAuthor Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/new-emerging-market-multinationals-four-strategies-for-disrupting-markets-building-brands">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Stratejik marka yönetimient://SD_ILS/0/SD_ILS:3148522024-09-07T20:07:59Z2024-09-07T20:07:59ZAuthor İslamoğlu, Ahmet Hamdi. Fırat, Duygu.<br/>Preferred Shelf Number HD69.B7 I85 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Strategic brand management for B2B markets a road map for organizational transformationent://SD_ILS/0/SD_ILS:3694102024-09-07T20:07:59Z2024-09-07T20:07:59ZAuthor Sarin, Sharad.<br/>Preferred Shelf Number ONLINE(369410.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets">http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Eating the big fish how challenger brands can compete against brand leadersent://SD_ILS/0/SD_ILS:3038952024-09-07T20:07:59Z2024-09-07T20:07:59ZAuthor Morgan, Adam, 1969-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.contentreserve.com/TitleInfo.asp?ID={15339FA4-B05D-4355-8B95-C185D69C9892}&Format=50">Click for information on Adobe Digital Editions version</a>
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Wiley InterScience <a href="http://dx.doi.org/10.1002/9781118257944">http://dx.doi.org/10.1002/9781118257944</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Strategic brand management : building, measuring, and managing brand equityent://SD_ILS/0/SD_ILS:1099572024-09-07T20:07:59Z2024-09-07T20:07:59ZAuthor Keller, Kevin Lane, 1956-<br/>Preferred Shelf Number HD69.B7 K45 2008<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Trump University branding 101 how to build the most valuable asset of any businessent://SD_ILS/0/SD_ILS:3039162024-09-07T20:07:59Z2024-09-07T20:07:59ZAuthor Sexton, Donald E., 1943-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Wiley InterScience <a href="http://dx.doi.org/10.1002/9781118258293">An electronic book accessible through the World Wide Web; click for information</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Luxury brand management : a world of privilegeent://SD_ILS/0/SD_ILS:2685452024-09-07T20:07:59Z2024-09-07T20:07:59ZAuthor Chevalier, Michel. Mazzalovo, Gerald.<br/>Preferred Shelf Number HD69.B7 C473 2008<br/>Format: Books<br/>Availability Beytepe Library~1<br/>B2B brand managementent://SD_ILS/0/SD_ILS:3137992024-09-07T20:07:59Z2024-09-07T20:07:59ZAuthor Kotler, Philip. Pfoertsch, Waldemar. Michi, Ines.<br/>Preferred Shelf Number HD69.B7 K68 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>İçimizdeki korsan : meydan okuyan markalar yaratma kültürüent://SD_ILS/0/SD_ILS:1055022024-09-07T20:07:59Z2024-09-07T20:07:59ZAuthor Morgan, Adam.<br/>Preferred Shelf Number HD 69.B7 M67 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Markaların evrimient://SD_ILS/0/SD_ILS:1042892024-09-07T20:07:59Z2024-09-07T20:07:59ZAuthor Ries, Al. Ries, Laura, ort. yaz. Meriç, Deniz Ermiş, ed. Tayanç, Neşe Kars, çev. Tayanç, Dinç, çev.<br/>Preferred Shelf Number HD 69.B7 R5420 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Markan kadar konuş : marka iletişimi stratejilerient://SD_ILS/0/SD_ILS:1042952024-09-07T20:07:59Z2024-09-07T20:07:59ZAuthor Uztuğ, Ferruh, 1968-<br/>Preferred Shelf Number HD 69.B7 U99 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarityent://SD_ILS/0/SD_ILS:3910972024-09-07T20:07:59Z2024-09-07T20:07:59ZAuthor Aaker, David A.<br/>Preferred Shelf Number HD69.B7 A2154 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Building strong brandsent://SD_ILS/0/SD_ILS:2488142024-09-07T20:07:59Z2024-09-07T20:07:59ZAuthor Aaker, David A.<br/>Preferred Shelf Number HD69.B7 A216 1996<br/>Format: Books<br/>Availability Beytepe Library~1<br/>