Search Results for Brand name products. - Narrowed by: Brand name products.
SirsiDynix Enterprise
https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dBrand$002bname$002bproducts.$0026qf$003dSUBJECT$002509Subject$002509Brand$002bname$002bproducts.$002509Brand$002bname$002bproducts.$0026ic$003dtrue$0026te$003dILS$0026ps$003d300?
2024-09-07T17:16:03Z
Developing insights on branding in the B2B context : case studies from business practice
ent://SD_ILS/0/SD_ILS:421884
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Author Koporcic, Nikolina, editor. Ivanova-Gongne, Maria, 1985- editor. Nyström, Anna-Greta, 1979- editor. Törnroos, Jan-Åke, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787562752">https://www.emerald.com/insight/publication/doi/10.1108/9781787562752</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Brand culture and identity : concepts, methodologies, tools, and applications
ent://SD_ILS/0/SD_ILS:481926
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2024-09-07T17:16:03Z
Author IGI Global, publisher. Information Resources Management Association, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marka yönetimi: güçlü ve başarılı markalar için temel ilkeler
ent://SD_ILS/0/SD_ILS:389064
2024-09-07T17:16:03Z
2024-09-07T17:16:03Z
Author Aktuğlu, Işıl Karpat, 1971-<br/>Preferred Shelf Number HF5415.15 A48 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Brand meaning management
ent://SD_ILS/0/SD_ILS:421664
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Author MacInnis, Deborah J. Park, C. Whan.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512">https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Branding and product design : an integrated perspective
ent://SD_ILS/0/SD_ILS:354363
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Author Hestad, Monika.<br/>Preferred Shelf Number HF5415.1255 H47 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Customers first dominate your market by winning them over where it counts the most
ent://SD_ILS/0/SD_ILS:293058
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2024-09-07T17:16:03Z
Author Bueno, Bolivar J.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/customers-first-dominate-your-market-by-winning-them-over-where-counts-most">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
ent://SD_ILS/0/SD_ILS:293061
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2024-09-07T17:16:03Z
Author Post, Karen.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/brand-turnaround-how-brands-gone-bad-returned-to-glory-7-game-changers-that-made-difference">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Positioning the brand an inside-out approach
ent://SD_ILS/0/SD_ILS:260092
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Author Riezebos, H. J., 1960- Grinten, Jaap van der.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203802489">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Authentic TM politics and ambivalence in a brand culture
ent://SD_ILS/0/SD_ILS:243140
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Author Banet-Weiser, Sarah, 1966- Project Muse.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://muse.jhu.edu/books/9780814739372/">Full text available: </a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The new emerging market multinationals four strategies for disrupting markets and building brands
ent://SD_ILS/0/SD_ILS:292526
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2024-09-07T17:16:03Z
Author Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/new-emerging-market-multinationals-four-strategies-for-disrupting-markets-building-brands">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Living brands collaboration + innovation = customer fascination
ent://SD_ILS/0/SD_ILS:293084
2024-09-07T17:16:03Z
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Author Nadeau, Raymond.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/living-brands-collaboration-innovation-customer-fascination">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
ent://SD_ILS/0/SD_ILS:293114
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Author Knapp, Duane E.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/brand-promise-how-ketel-one-costco-makeawish-tourism-vancouver-other-leading-brands-make-keep-that-guarantees-success">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marka yönetimi: güçlü ve başarılı markalar için temel ilkeler
ent://SD_ILS/0/SD_ILS:315223
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2024-09-07T17:16:03Z
Author Aktuğlu, Işıl Karpat, 1971-<br/>Preferred Shelf Number HF5415.15 A48 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Creating powerful brands
ent://SD_ILS/0/SD_ILS:266245
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Author De Chernatony, L. (Leslie) McDonald, Malcolm, 1951- Wallace, Elaine.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9781856178501">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
İletişim temelli marka yönetimi
ent://SD_ILS/0/SD_ILS:314751
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Author Babür Tosun, Nurhan.<br/>Preferred Shelf Number HD69 B33 2010<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
From brand vision to brand evaluation the strategic process of growing and strengthening brands
ent://SD_ILS/0/SD_ILS:259461
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Author De Chernatony, L. (Leslie)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080966649">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Becoming a category of one how extraordinary companies transcend commodity and defy comparison
ent://SD_ILS/0/SD_ILS:299223
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Author Calloway, Joe.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.contentreserve.com/TitleInfo.asp?ID={408F96C2-B0CE-4D43-9A56-FC6A840712C1}&Format=50">Click for information on Adobe Digital Editions version</a>
<a href="http://www.contentreserve.com/TitleInfo.asp?ID={408F96C2-B0CE-4D43-9A56-FC6A840712C1}&Format=410">Click for information on Adobe Digital Editions version</a>
<a href="http://www.contentreserve.com/TitleInfo.asp?ID={408F96C2-B0CE-4D43-9A56-FC6A840712C1}&Format=900">Click for information on Mobipocket Reader version</a>
Image <a href="http://images.contentreserve.com/ImageType-100/0128-1/{408F96C2-B0CE-4D43-9A56-FC6A840712C1}Img100.jpg">http://images.contentreserve.com/ImageType-100/0128-1/{408F96C2-B0CE-4D43-9A56-FC6A840712C1}Img100.jpg</a>
Ebook Library <a href="http://public.eblib.com/EBLPublic/PublicView.do?ptiID=456057">http://public.eblib.com/EBLPublic/PublicView.do?ptiID=456057</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Differentiate or die survival in our era of killer competition
ent://SD_ILS/0/SD_ILS:303126
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Author Trout, Jack. Rivkin, Steve, 1947-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Safari Books Online <a href="http://proquest.safaribooksonline.com/9780470223390">http://proquest.safaribooksonline.com/9780470223390</a>
John Wiley <a href="http://dx.doi.org/10.1002/9781118258040">http://dx.doi.org/10.1002/9781118258040</a>
Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=24322">http://www.books24x7.com/marc.asp?bookid=24322</a>
OverDrive (PDF) <a href="http://www.contentreserve.com/TitleInfo.asp?ID={06083DE4-36B2-411F-8F7F-7F3A15B4433F}&Format=50">http://www.contentreserve.com/TitleInfo.asp?ID={06083DE4-36B2-411F-8F7F-7F3A15B4433F}&Format=50</a>
OverDrive (Kindle) <a href="http://www.contentreserve.com/TitleInfo.asp?ID={06083DE4-36B2-411F-8F7F-7F3A15B4433F}&Format=420">http://www.contentreserve.com/TitleInfo.asp?ID={06083DE4-36B2-411F-8F7F-7F3A15B4433F}&Format=420</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Bu topraklardan dünya markası çıkar mı?
ent://SD_ILS/0/SD_ILS:107955
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Author Borça, Güven.<br/>Preferred Shelf Number HF5414 .B67 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Designing brand experiences
ent://SD_ILS/0/SD_ILS:268829
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Author Landa, Robin.<br/>Preferred Shelf Number HD69.B7 L365 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Yeni pazarlama trendleri
ent://SD_ILS/0/SD_ILS:105505
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Author Baysal, Aşkın, ed.<br/>Preferred Shelf Number HF 5415 .Y458 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlamanın sihirli lambası
ent://SD_ILS/0/SD_ILS:105074
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Author Trout, Jack. Tunçel, Hakan, çev.<br/>Preferred Shelf Number HF 5415.13 .T7620 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Markaların evrimi
ent://SD_ILS/0/SD_ILS:104289
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Author Ries, Al. Ries, Laura, ort. yaz. Meriç, Deniz Ermiş, ed. Tayanç, Neşe Kars, çev. Tayanç, Dinç, çev.<br/>Preferred Shelf Number HD 69.B7 R5420 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka yönetimi ve marka değerinin ölçülmesi
ent://SD_ILS/0/SD_ILS:104290
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Author Yüksel, Ülkü.<br/>Preferred Shelf Number HF 5415.15 Y519 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Markalaştırma
ent://SD_ILS/0/SD_ILS:105418
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Author Randall, Geoffrey. Özsayar, Elif, çev.<br/>Preferred Shelf Number HD69.B7 R3520 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Medya abideleri : medya dünyasının büyük markaları nasıl başarılı oluyor, nasıl yaşıyor ?
ent://SD_ILS/0/SD_ILS:105430
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Author Tungate, Mark. Günay, Günhan, çev.<br/>Preferred Shelf Number P 96.E25 T86 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Post-imaj devri : pazarlamada imaj çağından akıl çağına geçiş
ent://SD_ILS/0/SD_ILS:105013
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Author Grant, John. Tayanç, Dinç, çev. Canan, Gonca, ed.<br/>Preferred Shelf Number HF 5415 .G7320 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka yönetimi: güçlü ve başarılı markalar için temel ilkeler
ent://SD_ILS/0/SD_ILS:105015
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Author Aktuğlu, Işıl Karpat, 1971-<br/>Preferred Shelf Number HF 5415.15 A48 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka yaratmanın beş adımı
ent://SD_ILS/0/SD_ILS:105410
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Author Moser, Mike. Kalınyazgan, İnci Berna, çev.<br/>Preferred Shelf Number HD 69.B7 M67 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Büyüklük herşey değil : küçük işletmeler için büyük katkılar
ent://SD_ILS/0/SD_ILS:98876
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Author Dickinson, Paul. Shipp, Jonathan, katkı ver. Özlük, Nur, çev.<br/>Preferred Shelf Number HF 5823 D53 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Markanın DNA'sı : eşsiz ve dayanıklı markalar yaratmanın kuralları
ent://SD_ILS/0/SD_ILS:104960
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Author Perry, Alycia. Wisnom, David, ort. yaz.<br/>Preferred Shelf Number HD 69.B7 P477 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marka kültürü [ve markayı yaşatan bir şirket olabilmek]
ent://SD_ILS/0/SD_ILS:89399
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Author Pringle, Hamish. Gordon, William, ort. yaz. Olcaytu, Neşe, çev.<br/>Preferred Shelf Number HF 5415 P6594 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
How to use advertising to build strong brands
ent://SD_ILS/0/SD_ILS:368504
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Author Jones, John Philip.<br/>Preferred Shelf Number ONLINE(368504.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/how-to-use-advertising-to-build-strong-brands">http://sk.sagepub.com/books/how-to-use-advertising-to-build-strong-brands</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>