Search Results for Brand name products. - Narrowed by: Product management. SirsiDynix Enterprise https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dBrand$002bname$002bproducts.$0026qf$003dSUBJECT$002509Subject$002509Product$002bmanagement.$002509Product$002bmanagement.$0026ic$003dtrue$0026te$003dILS$0026ps$003d300? 2024-09-07T15:26:28Z Marka y&ouml;netimi: g&uuml;&ccedil;l&uuml; ve ba&#351;ar&#305;l&#305; markalar i&ccedil;in temel ilkeler ent://SD_ILS/0/SD_ILS:389064 2024-09-07T15:26:28Z 2024-09-07T15:26:28Z Author&#160;Aktu&#287;lu, I&#351;&#305;l Karpat, 1971-<br/>Preferred Shelf Number&#160;HF5415.15 A48 2017<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Customers first dominate your market by winning them over where it counts the most ent://SD_ILS/0/SD_ILS:293058 2024-09-07T15:26:28Z 2024-09-07T15:26:28Z Author&#160;Bueno, Bolivar J.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/customers-first-dominate-your-market-by-winning-them-over-where-counts-most">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Positioning the brand an inside-out approach ent://SD_ILS/0/SD_ILS:260092 2024-09-07T15:26:28Z 2024-09-07T15:26:28Z Author&#160;Riezebos, H. J., 1960-&#160;Grinten, Jaap van der.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9780203802489">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The new emerging market multinationals four strategies for disrupting markets and building brands ent://SD_ILS/0/SD_ILS:292526 2024-09-07T15:26:28Z 2024-09-07T15:26:28Z Author&#160;Chattopadhyay, Amitava.&#160;Batra, Rajeev.&#160;Ozsomer, Aysegul.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/new-emerging-market-multinationals-four-strategies-for-disrupting-markets-building-brands">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Creating powerful brands ent://SD_ILS/0/SD_ILS:266245 2024-09-07T15:26:28Z 2024-09-07T15:26:28Z Author&#160;De Chernatony, L. (Leslie)&#160;McDonald, Malcolm, 1951-&#160;Wallace, Elaine.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9781856178501">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Marka y&ouml;netimi: g&uuml;&ccedil;l&uuml; ve ba&#351;ar&#305;l&#305; markalar i&ccedil;in temel ilkeler ent://SD_ILS/0/SD_ILS:315223 2024-09-07T15:26:28Z 2024-09-07T15:26:28Z Author&#160;Aktu&#287;lu, I&#351;&#305;l Karpat, 1971-<br/>Preferred Shelf Number&#160;HF5415.15 A48 2011<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> From brand vision to brand evaluation the strategic process of growing and strengthening brands ent://SD_ILS/0/SD_ILS:259461 2024-09-07T15:26:28Z 2024-09-07T15:26:28Z Author&#160;De Chernatony, L. (Leslie)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9780080966649">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Strategic brand management for B2B markets a road map for organizational transformation ent://SD_ILS/0/SD_ILS:369410 2024-09-07T15:26:28Z 2024-09-07T15:26:28Z Author&#160;Sarin, Sharad.<br/>Preferred Shelf Number&#160;ONLINE(369410.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets">http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> &#304;leti&#351;im temelli marka y&ouml;netimi ent://SD_ILS/0/SD_ILS:314751 2024-09-07T15:26:28Z 2024-09-07T15:26:28Z Author&#160;Bab&uuml;r Tosun, Nurhan.<br/>Preferred Shelf Number&#160;HD69 B33 2010<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Eating the big fish how challenger brands can compete against brand leaders ent://SD_ILS/0/SD_ILS:303895 2024-09-07T15:26:28Z 2024-09-07T15:26:28Z Author&#160;Morgan, Adam, 1969-<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.contentreserve.com/TitleInfo.asp?ID={15339FA4-B05D-4355-8B95-C185D69C9892}&Format=50">Click for information on Adobe Digital Editions version</a> <a href="http://www.contentreserve.com/TitleInfo.asp?ID={15339FA4-B05D-4355-8B95-C185D69C9892}&Format=900">Click for information on Mobipocket Reader version</a> Image <a href="http://images.contentreserve.com/ImageType-100/0128-1/{15339FA4-B05D-4355-8B95-C185D69C9892}Img100.jpg">http://images.contentreserve.com/ImageType-100/0128-1/{15339FA4-B05D-4355-8B95-C185D69C9892}Img100.jpg</a> Wiley InterScience <a href="http://dx.doi.org/10.1002/9781118257944">http://dx.doi.org/10.1002/9781118257944</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Marka y&ouml;netimi ve marka de&#287;erinin &ouml;l&ccedil;&uuml;lmesi ent://SD_ILS/0/SD_ILS:104290 2024-09-07T15:26:28Z 2024-09-07T15:26:28Z Author&#160;Y&uuml;ksel, &Uuml;lk&uuml;.<br/>Preferred Shelf Number&#160;HF 5415.15 Y519 2005<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Marka y&ouml;netimi: g&uuml;&ccedil;l&uuml; ve ba&#351;ar&#305;l&#305; markalar i&ccedil;in temel ilkeler ent://SD_ILS/0/SD_ILS:105015 2024-09-07T15:26:28Z 2024-09-07T15:26:28Z Author&#160;Aktu&#287;lu, I&#351;&#305;l Karpat, 1971-<br/>Preferred Shelf Number&#160;HF 5415.15 A48 2004<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/>